Wisconsin Veterans Museum

Name

Wisconsin Veterans Museum

Legal name

Wisconsin Veterans Museum

Website

https://wisvetsmuseum.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Historical Museum Services

NAICS

Museums (71211)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Historical museum services
• Veterans history exhibits
• Oral history archives
• Educational museum tours
• Military history collections

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership: Annual membership program providing benefits including discounted Mess Night events ($50 members vs $58 non-members)
2. Event Revenue: Revenue from golf outings, Mess Nights, and special events including registration fees and ticket sales
3. Gift Shop Sales: Online gift shop selling items recognizing all branches of service, with proceeds supporting museum programming
4. Donations: Donations through the Wisconsin Veterans Museum Foundation supporting educational programs, exhibits, and museum operations
5. Sponsorships: Corporate and individual sponsorships for events including golf outings and Mess Night series

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Wisconsin Veterans Museum operates a historical museum in Madison, Wisconsin that preserves and shares Wisconsin military history through permanent, temporary, traveling, and virtual exhibits. It maintains an archive of over 2,800 oral history interviews, searchable databases of veteran service records and artifacts, and runs educational programs including school and adult group tours, book clubs, movie discussions, and Mess Night events. The museum is supported by memberships, donations via the Wisconsin Veterans Museum Foundation, sponsorships, event fees, and an online gift shop.

Product overview

The Wisconsin Veterans Museum operates as an educational institution dedicated to sharing and preserving the stories of Wisconsin veterans. The museum offers a unified portfolio of offerings including permanent and rotating museum exhibits showcasing Wisconsin military history, an extensive oral history collection of over 2800 veteran interviews, searchable collections databases, an online gift shop, educational programs including tours and book club events, museum membership, and event venue rental. The museum is an educational activity of the Wisconsin Department of Veterans Affairs and maintains affiliations with the Smithsonian Institution.

Differentiator

Problem solved

Functional benefit

Brands

• Wisconsin Veterans Museum Foundation: The fundraising and support arm of the museum that organizes events like the annual golf outing and Mess Night series, and manages membership and donations

Products and services

• Museum Exhibits Permanent, temporary, traveling, and virtual exhibits on Wisconsin military history, available for public viewing at the Madison museum and online. Targets general public, school groups, and history enthusiasts.
• Oral History Collection Searchable archive of over 2,800 oral history interviews with Wisconsin veterans from World War I through the 21st century, preserving personal service narratives for researchers, families, and the public.
• Collections Database Searchable catalog of service-related three-dimensional objects, papers, diaries, photographs, and archives documenting Wisconsin military history, including Civil War roster, Spanish-American War roster, World War I roster, and Medal of Honor recipients.
• Gift Shop Online retail storefront selling items recognizing every branch of military service, with proceeds supporting museum programming. Targets general public and gift purchasers.
• Educational Programs and Tours Curriculum-aligned tours for K-12 school groups, adult group tours, cemetery tours, book club tours, movie discussion nights, and speakers bureau presentations. Free for schools; targeted at students, educators, and adult learners.
• Membership Program Annual membership program administered by the Wisconsin Veterans Museum Foundation offering supporters benefits including discounted Mess Night registration ($50 per event vs $58 for non-members).
• Event Venue Rental Museum facility available as event venue for programs such as the 2026 Mess Night Series featuring guest speakers and dinner programs.
• Mess Night Dinner Series Quarterly themed dinner events featuring guest speakers on Wisconsin military history, priced at $50 for museum members and $58 for non-members. Created and hosted by the Wisconsin Veterans Museum Foundation.
• Annual WVMF Golf Outing Annual fundraising golf outing organized by the Wisconsin Veterans Museum Foundation, including green fees, cart with GPS, range balls, tee gift, lunch, dinner, and reception. Targets corporate sponsors and individual golfers.

Quantifiable outcome

• 2800+ oral history interviews preserved and accessible
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Generac Power SystemsmajorGTM or Marketing Partner · 1 January 20262026 Mess Night Series Sponsor. Generac Power Systems provides sponsorship support for the quarterly Mess Night events featuring guest speakers and dinner programs.
• Mole Lake Casino, Lodge & Event CentermajorGTM or Marketing Partner · 1 January 2026Major Event Sponsor for the 22nd Annual WVMF Golf Outing in July 2026. Co-sponsoring with U.S. Vet General Contracting LLC.
• U.S. Vet General Contracting LLCmajorGTM or Marketing Partner · 1 January 2026Co-sponsor of the 22nd Annual WVMF Golf Outing. Long-term sponsor of annual golf outings supporting museum educational programs.
• WPS Health SolutionsminorGTM or Marketing Partner · 1 January 2023Co-sponsor of the 19th Annual WVMF Golf Outing in 2023, supporting educational programs and exhibits.
• Smithsonian InstitutioncoreStrategic or Co-development PartnerThe museum is one of two Smithsonian Affiliates in Wisconsin, providing access to Smithsonian resources, traveling exhibits, and national recognition. This affiliation enhances the museum's credibility and extends its reach through the Smithsonian network.
• Wisconsin Department of Veterans AffairscoreStrategic or Co-development PartnerThe Wisconsin Veterans Museum is an educational activity of the Wisconsin Department of Veterans Affairs. The museum exists under the WDVA umbrella and shares staff resources ([email protected]).
• PBS WisconsinminorStrategic or Co-development PartnerPartner for America@250: The American Revolution documentary screening and panel discussions, part of the 250th anniversary commemoration.
• Barrymore TheatreminorStrategic or Co-development PartnerVenue partner for 'The Foe and the Fallen' performance featuring The Kissers, a rock and roll history show based on Wisconsin WWI veterans.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Minnesota Historical Society: State historical society operating museums, historic sites, and archives across Minnesota. Comparable as a state-level historical and cultural institution serving similar education, civic, and tourism functions with military history within its broader portfolio.
• Ohio History Connection: Ohio's statewide history organization operating museums, historic sites, and archives. Comparable as a state-government historical and cultural institution with similar educational programming, collections, and tourism functions.
• Wisconsin Historical Society: Wisconsin's flagship state historical organization operating museums, archives, and research collections. Directly comparable as a state-level historical institution serving Wisconsin audiences with overlapping civic, educational, and archival missions.
• New York State Military Museum: State-operated military museum preserving New York veterans' history through exhibits and collections. Closely comparable as a state-government military museum with similar mission, exhibit model, and educational programming.
• Michigan History Center: State-operated historical organization running museums and historic sites across Michigan. Comparable as a Midwestern state-government historical institution serving similar civic, educational, and tourism missions.
• Virginia War Memorial: State veterans memorial in Virginia honoring Virginians who served in the U.S. armed forces. Directly comparable as a state-government veterans memorial and museum offering exhibits, educational programming, and commemorative events.

Broad incumbents

• National Museum of the United States Army: Official U.S. Army museum preserving and presenting the history of the American Soldier. Comparable as a major military museum with oral histories, exhibits, and educational programming tied to veteran service narratives.
• National WWII Museum: National-scale museum in New Orleans dedicated to WWII and broader American military experience. Comparable as a major military history museum with oral histories, exhibits, educational programming, and event-driven visitor engagement.
• National Museum of the Marine Corps: National museum honoring U.S. Marines through exhibits, collections, and educational programming. Comparable as a service-branch military museum with oral history and artifact-driven storytelling.
• National Veterans Memorial and Museum: National-scale veterans memorial and museum in Columbus, Ohio, dedicated to honoring U.S. veterans. Comparable as a veterans-focused museum offering exhibits, educational programming, and community events, though at a national rather than state scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgU93rQqEKngjwwEPrIlQWQ
• Facebookfacebook.com/WisconsinVeteransMuseum
• Instagraminstagram.com/wisvetsmuseum
• Xx.com/WisVetsMuseum
• LinkedInlinkedin.com/company/wisconsin-veterans-museum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Wisconsin Veterans Museum