Verjo

What Verjo does

Verjo bv is a privately-held Dutch publishing company founded in 1983 by Jo Verstappen, headquartered in Sint-Michielsgestel, Netherlands. The company develops and distributes educational materials for traffic and transport theory, covering all Dutch driving license categories from moped (AM) through professional categories including truck (C), bus (D), and taxi. Its customer base is split between driving schools and professional instructors (B2B, with registered accounts and bulk ordering) and individual learners preparing for CBR theory exams (DTC), with a secondary segment serving professional drivers in bus and taxi categories.

The product portfolio is broad and multi-format. Core software includes the MasterDrive Theoriesysteem, an annual subscription teaching platform with QR-code student login, instructor dashboards, and continuous CBR-aligned content updates. The mobile app ecosystem comprises the award-winning Situatiemaker Verkeer (digital sketching tool, Rijschool Innovatie Award 2013), Rijprocedure apps, Wetwijzer (RVV1990 reference), Rijbewijzen, and BordenTrainer, distributed via Apple App Store and Google Play Store. The online practice platform leerhetverkeer.nl provides credit-based digital exam preparation, and physical teaching aids include wall charts, traffic sign replicas, model vehicles, traffic cones, L-signs, mirrors, administrative forms, and instructor training packages. Theory books are available in Dutch and English, the latter targeting expat learners.

Commercially, Verjo operates an e-commerce-first model via verjo.nl with free shipping above €25 via iDEAL in the Netherlands, supplemented by business account registration for driving schools. Revenue is generated through one-time book and physical product sales, annual MasterDrive subscriptions, paid mobile apps (with select in-app purchases and freemium tiers), and training packages for prospective driving instructors. The company self-describes as the largest publisher of traffic and transport learning materials in the Netherlands, and its materials are explicitly aligned with CBR exam requirements and Dutch traffic law. No parent company, subsidiaries, funding rounds, M&A activity, or regulatory actions are disclosed in the source material.

Name

Verjo

Legal name

VERJO bv

Website

https://verjo.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Verjo is a Dutch publisher founded in 1983 that develops theory books, software (MasterDrive), mobile apps, and physical teaching aids for driving license instruction across all vehicle categories, serving driving schools, instructors, and individual learners in the Netherlands.

Ownership category

akta.pro rank

Product category

Driver Education Publishing

NAICS

Automobile Driving Schools (611692), Support Activities for Transportation (488)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

akta.pro secondary industries

Powertrain, Drivetrain & Transmission Specialist Training (EDAOAEAJ), Workshop Services & Support (Tool Calibration/Repair, Equipment Installation/Maintenance, Training) (TLAKAOAN)

Keywords

• Driving theory books
• Traffic education materials
• Driving instructor software
• Theory exam preparation
• Driving school supplies

Headquarters

HQ city

Sint Michielsgestel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Theory Books and Exam Training: Sale of printed theory books and exam training books for all driving license categories including car, motorcycle, truck, bus, taxi, and camper. Includes digital codes for online practice.
2. MasterDrive Subscription: Annual subscription model for MasterDrive theory teaching software. Includes helpdesk access, content updates, and software improvements. Initial term of two years with auto-renewal.
3. Mobile Applications: Sale of mobile apps through Apple App Store and Google Play Store. Some apps free, others paid (e.g., RVV app €8.99 iOS, €7.99 Android). Situatiemaker includes in-app purchases.
4. Instruction Materials and Administration Forms: Sale of practical instruction materials including driving procedure cards, training cards, student administration forms, mirrors, traffic cones, L-signs, and other driving school accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Verjo publishes and sells Dutch traffic and transport education materials, including printed theory books and exam preparation books for all driving license categories (moped, motorcycle, car, truck, bus, taxi, camper). The company also develops in-house software (MasterDrive teacher-support platform, leerhetverkeer.nl online practice platform) and mobile apps (Situatiemaker Verkeer, BordenTrainer, Rijprocedure, Wetwijzer/RVV, Rijbewijzen), supplemented by physical teaching aids, wall charts, traffic sign replicas, administrative forms, and instructor training packages.

Product overview

Verjo is a Dutch publishing company specializing in traffic and transport education materials, offering a comprehensive portfolio of theory books, educational software, mobile apps, and physical teaching aids for all driving license categories (AM, A, B, C, D, E) and instructor training. The core product ecosystem consists of MasterDrive theoriesysteem (teacher-support software), the Situatiemaker Verkeer App (award-winning digital sketchbook), and leerhetverkeer.nl (online practice platform), supplemented by physical products including theory books, wall charts, traffic sign replicas, practical instruction sets, driving procedure books, administrative forms, and practical driving aids (mirrors, L-signs, cones, model vehicles). Products are designed for both theory candidates and driving instructors, covering car, motorcycle, truck, bus, taxi, and moped categories, with some offerings available in English for foreign residents.

Differentiator

Problem solved

Functional benefit

Products and services

• MasterDrive Theoriesysteem Teacher-support software for driving theory education that allows instructors to give lessons using up-to-date curriculum aligned with CBR exam requirements, with interactive student participation via QR codes and student progress tracking. Sold as an annual subscription.
• Situatiemaker Verkeer App Digital sketching app for tablets and smartphones that allows driving instructors to quickly draw traffic situations for lesson illustration. Supports categories A, B, C, and D vehicles. Won the Rijschool Innovatie Award 2013.
• Rijprocedure App Reference apps for Rijprocedure A (motorcycle) and Rijprocedure B (car) that describe the most desirable driving behavior for traffic participation, serving as reference work for instructors and examiners.
• Wetwijzer App (RVV1990) Reference app for looking up articles of the RVV1990 (Traffic Rules and Signs Regulations 1990), including traffic signs, Wegenverkeerswet 1994, and WRM regulations.
• Rijbewijzen App Free app providing information about different driving license categories, describing which vehicles can be driven and which exams must be taken for each category.
• BordenTrainer App Training app for testing knowledge of Dutch traffic signs and dashboard symbols, with two levels: driving license level and bicycle diploma level.
• leerhetverkeer.nl Online practice platform for theory exam preparation with credit-based question banks (250 or 500 credits) accessible via theory cards or digital codes.
• Theorieboeken Verkeer (diverse categorieën) Theory books for all driving license categories including moped (AM), motorcycle (A), car (B), truck (C), camper, taxi, and bus (D), available in Dutch and English versions.
• Examentraining Books Exam preparation books with practice questions and mock exams aligned with CBR theory exam requirements for various license categories.
• Rijprocedures Driving procedure books (AM, A, B, C, D, E bij B) describing the most desirable driving behavior for traffic participation, serving as reference for instructors and examiners.
• Situatiemaker Verkeer (Physical) Physical magnetic or whiteboard-compatible traffic situation teaching aid containing traffic participants, traffic signs, and road elements in a durable wooden box.
• Wandplaten Verkeersborden Educational wall charts (70x100 cm) showing traffic signs, vehicle characteristics, traffic lights, and road markings, made of washable and UV-resistant material.
• Junior Verkeersborden 30cm tall traffic sign replicas made from opaque PVC, suitable for decorating theory rooms, wayfinding business sites, or simulating traffic situations in primary and vocational education.
• ABC Antwoordenblok Examentraining Answer form blocks of 100 sheets for classical exam practice, with space for 65 questions including Yes/No, ABC, and fill-in questions for hazard recognition training.
• Praktijkinstructiesets Step-by-step special maneuver instruction sets for motorcycle and car with situation drawings, including transparent sheets for whiteboard annotations.
• Administratie Formulieren Administrative forms including training progress cards, student appointment cards, daily statement blocks, and RIS instruction cards for driving school record keeping.
• Pakket Opleiding Rijinstructeur Complete training package for becoming a driving instructor, aligned with IBKI exam requirements, including study materials for Wet- en regelkennis, Verkeerstaak, and Lesvoorbereiding.
• Spiegels (Lesauto) Supplementary interior mirrors, observation mirrors, and two additional side mirrors for driving instruction vehicles, meeting CBR examination requirements.
• Verplichte L-markeringen Required L-signs for driving instruction vehicles, available as aluminum plates, stickers, or magnets for cars, trucks, buses, and motorcycles.
• Daknaamborden Aerodynamic aluminum rooftop name signs for driving schools, available with magnetic feet or bracket mounting, in white, black, or yellow with optional lettering.
• Modelvoertuigen Controllable model cars and trailers for demonstrating vehicle movement and maneuvering to students during driving lessons.
• Verkeerskegels Orange traffic cones available in 20cm, 32cm, and 50cm sizes for practical driving instruction, made from high-quality material that returns to original shape when driven over.

Quantifiable outcome

• Up-to-date with CBR exam requirements
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CBR (Centraal Bureau Rijvaardigheidsbewijzen)OthersCBR is the Dutch authority that administers driving license theory and practical exams. Verjo materials are aligned with CBR exam requirements and the CBR Toetsservice document. However, this is a standards alignment relationship rather than a formal commercial partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VERJObv
• Facebookfacebook.com/Verjobv
• LinkedInlinkedin.com/company/verjo-b-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verjo