Geraint Jones & Co

What Geraint Jones & Co does

Geraint Jones & Co is a private legal practice operating from two offices in Newtown and Llandrindod Wells in rural Mid Wales (Powys). The firm delivers conveyancing, business and property law, family law, court work, and civil litigation services, and holds a Legal Aid Franchise in Crime and Family alongside Law Society Lexcel accreditation. It traces its lineage back over a century, with the current incarnation operating for approximately 30 years under the present brand.

The firm serves private individuals and small-to-medium local businesses primarily in Mid Wales, with marketing positioning extending its reach to clients across the UK. It maintains 6+ named fee earners plus support staff within an 11-50 employee band. Welsh-English bilingual service, disabled access, and willingness to conduct home visits are explicit differentiators addressing the access needs of a rural client base. Customer acquisition is event-driven and direct, driven by local reputation, the Lexcel quality mark, and Legal Aid eligibility rather than by any structured sales motion.

The business model is fee-for-service legal work, with revenue drawn from conveyancing transaction fees, private client matters (family, property, litigation), and publicly funded Legal Aid cases. The firm uses standard legal practice IT systems for case management, document production, and legal research, with no disclosed proprietary technology, no funding history, no acquisitions, and no technology investments visible in the input data. Two listed directors, Llyr ap Dafydd and Owain Jones, have been in place since 2017.

Name

Geraint Jones & Co

Legal name

Geraint Jones Solicitors

Website

https://geraintjonessolicitors.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Geraint Jones & Co is a private Mid Wales law firm with offices in Newtown and Llandrindod Wells, providing conveyancing, family, property, and litigation services to individuals and SMBs across the UK.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Legal services
• Conveyancing services
• Probate and wills
• Family law practice
• Criminal defence solicitors

Headquarters

HQ city

Vale of Glamorgan

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Legal Services Fees: The firm charges fixed fees and hourly rates for various legal services including conveyancing, probate, wills, family law, criminal law, civil litigation, property disputes, and business matters. Fees vary by service type and complexity.
2. Legal Aid/Public Funding: The Firm has a Legal Aid Franchise (Public Funding) in Crime and Family, and a Community Legal Service contract which enables the Firm to advise on a publicly funded basis in a number of areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Geraint Jones & Co is a Mid Wales-based solicitors firm providing a comprehensive suite of legal services across seven practice areas: Conveyancing, Probate/Wills/Lasting Powers of Attorney, Family Law, Crime (Police Station & Court Work), Civil Litigation & Disputes, Business Services, and Property & Land. Services are delivered privately funded and, where eligible, through Legal Aid and Community Legal Service contracts. The firm serves individuals, families, and local businesses across Mid Wales and the broader United Kingdom.

Product overview

Geraint Jones & Co is a traditional law firm offering legal services rather than a technology product platform. The firm provides a comprehensive suite of legal services organized into seven core practice areas: Conveyancing, Probate/Wills/LPA, Family Law, Crime, Civil Litigation, Business Services, and Property & Land. These services are delivered through qualified solicitors, paralegals, and conveyancers, with specialized departments supervised by experienced directors. The practice serves clients throughout the UK with a primary focus on Mid Wales, offering both privately funded and publicly funded (Legal Aid) legal advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Conveyancing Residential and commercial property transaction services covering sale, purchase, mortgage, remortgage, and leasehold matters, with published tiered fixed fees by property value and a leasehold supplementary charge.
• Probate, Wills and Lasting Powers of Attorney
• Family Law
• Crime (Police Station & Court Work)
• Civil Litigation & Disputes
• Business Services
• Property & Land

Quantifiable outcome

• Practice has roots going back over 100 years with Lexcel accreditation for many years
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Network of Firms (Referral Network)minorOthersLinked to a network of firms with experience in every aspect of law. When a matter falls outside their usual coverage, they refer clients to firms that specialise in the required area.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Geldards LLP: Mid-sized Welsh law firm with offices across Wales and England offering conveyancing, family law, commercial, and private client services. Comparable multi-practice regional firm with Welsh footprint.
• Howells Solicitors: Regional Welsh law firm offering conveyancing, family law, wills/probate, and crime services with multiple offices across South and West Wales. Comparable diversified practice serving similar clients.
• Redkite Solicitors: Welsh regional law firm with multiple offices providing conveyancing, family, and private client services. Comparable multi-practice Welsh solicitors firm.
• JCP Solicitors: Welsh regional law firm with offices across South and West Wales providing conveyancing, family, and private client services. Comparable multi-office Welsh solicitors practice.
• Coodes Solicitors: Regional law firm in South West England offering conveyancing, family, wills/probate, and commercial services. Comparable multi-practice regional solicitors firm structure.
• Hugo Green Solicitors: General practice law firm in Mid/West Wales handling conveyancing, family, wills/probate, and other private client matters. Comparable regional Welsh solicitors firm with similar service mix.

Broad incumbents

• Co-op Legal Services: National UK legal services provider offering wills, probate, and family law through digital channels. Comparable private client services at scale, representing competitive pressure on regional practices.

Emerging players

• Swiftcover Legal Services / online conveyancing platforms: Digital/online legal service providers offering commoditized conveyancing and probate at lower price points, representing emerging competitive pressure on traditional rural practices.

Others

• Solicitors Regulation Authority (SRA) regulated firms in Mid Wales (e.g., local Newtown/Llandrindod Wells competitors): Direct local competitors in Mid Wales offering similarly broad conveyancing, family, and probate services to the same geographic customer base.
• Legal Aid Agency contracted firms in Wales: UK firms holding Legal Aid Franchise contracts in Crime and Family - direct competitors for publicly funded work in Welsh magistrates and crown courts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geraintjonesco
• Facebookfacebook.com/GeraintJonesandCo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geraint Jones & Co