What Seth & Associates does

Seth & Associates is a chartered accountancy partnership firm founded in 1975 by CA Ashok Seth in Lucknow, India. The firm delivers audit and assurance, direct and indirect taxation, forensic and fraud detection, financial advisory, business advisory, bank finance facilitation, government scheme advisory, and startup incubation services through a partner-led model. Its client base spans large manufacturing and retail corporates, MSMEs and startups across sectors (IT, renewable energy, FMCG, pharma, hospitality, healthcare, biotech, financial services, agri-tech, and waste management), banking and financial institutions (nationalised and co-operative banks, PSUs), and insurance sector clients (subsidiaries of GIC and private insurers). The firm currently operates with seven chartered accountant partners and a workforce of approximately 80, distributed across offices in Lucknow (Head Office at Pirpur Square and Corporate Office on Prag Narain Road), New Delhi (Hauz Khas), and Coimbatore (RS Puram), serving the North and Central India region.

The firm's core offerings are organized around domain expertise rather than technology platforms: statutory and internal audit, tax litigation before ITAT, GST implementation and compliance, forensic accounting, M&A and deal structuring advisory, and BPO. Underlying capability is delivered through a partner-specialized structure, with named partners covering infrastructure projects, insurance loss assessment, forensic audit, alternative funding, and government consultancy. The firm has no proprietary technology products, no APIs, and no disclosed AI/ML capabilities; service delivery is human-led, leveraging publications, whitepapers, and speaking engagements at ICAI workshops, CII-Yi forums, and management schools for thought leadership.

The business model is fee-based professional services delivered through subscriptions, long-term support arrangements, and project-based engagements. Pricing is not publicly disclosed and is structured per engagement complexity. Go-to-market is sales-led, driven by direct partner relationships, referrals, and regional reputation; there are no intermediaries, resellers, or technology channels. The firm is privately held by its seven partners with no external equity investment, no parent company, and no disclosed funding rounds. Revenue, headcount growth, and customer concentration figures are not publicly disclosed.

Name

Seth & Associates

Legal name

Seth & Associates

Website

https://sethspro.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Seth & Associates is a chartered accountancy partnership firm founded in 1975 in Lucknow, India, delivering audit, taxation, forensic, financial advisory, and startup incubation services to large corporates, MSMEs, banks, PSUs, and insurance clients across North and Central India through seven partners and approximately 80 staff.

Ownership category

akta.pro rank

Product category

Chartered Accountancy Services

NAICS

Offices of Certified Public Accountants (541211), Management Consulting Services (54161), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Financial Crime, AML/CFT & Sanctions Compliance (BPAHAFAE)

Keywords

• Chartered accountancy services
• Audit assurance services
• Tax advisory consulting
• Forensic fraud detection
• Business advisory services

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Professional Advisory Services: Fee-based professional services including audit and assurance, taxation advisory, forensic investigation, financial advisory, and business consulting. Services delivered through subscriptions, long-term support arrangements, and project-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Seth & Associates is a chartered accountancy firm providing audit and assurance, direct and indirect taxation (including GST implementation and compliance), business advisory, forensic and fraud detection, financial advisory, startup incubation, bank finance and government scheme advisory, risk management, deal structuring (M&A, VC, PE), and business process outsourcing services. The firm serves large corporates, MSMEs and startups, banks, insurance sector clients, and government and social sector organizations through one-time engagements, ongoing advisory relationships, and subscription-based BPO arrangements across North and Central India.

Product overview

Seth & Associates is a chartered accountant firm founded in 1975, offering a comprehensive portfolio of professional services rather than a unified software product. The core service offering spans Audit & Assurance, Taxation (Direct & Indirect including GST), Business Advisory, Forensic and Fraud Detection, Financial Advisory, Startup Incubation, and Bank Finance/Government Schemes advisory. The firm provides these services through various engagement models including one-time consulting projects, ongoing advisory relationships, and BPO arrangements. The practice areas are organized around core competencies in audit, taxation, risk advisory, and business consulting, with specialized expertise in GST implementation, RERA compliance, and startup ecosystem support. The firm also publishes research papers and educational content on tax and regulatory matters.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit & Assurance
• Taxation (Direct & Indirect)
• Business Advisory
• Forensic and Fraud Detection
• Financial Advisory
• Startup Incubation
• Bank Finance and Government Schemes Advisory
• Business Process Outsourcing
• GST Services
• Risk Management
• Deal Structuring
• Insurance Survey and Loss Assessment

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EY India: Ernst & Young LLP India offers assurance, tax, transaction, and advisory services across Indian corporates. Overlaps with Seth & Associates across audit, tax, and deal advisory, targeting larger enterprise clients.
• PwC India: Price Waterhouse & Co. and PwC India affiliates deliver assurance, tax, and advisory services across Indian corporates. Overlaps with Seth & Associates' audit, tax, and transaction advisory but serves larger and multinational clients.
• Grant Thornton India: Grant Thornton Bharat LLP offers audit, tax, advisory, and transaction services to Indian mid-market companies. Comparable in offering breadth to Seth & Associates, with stronger national and cross-border reach and brand recognition.
• KPMG India: KPMG Assurance and Consulting Services LLP provides audit, tax, and advisory services to large Indian enterprises. Competes broadly with Seth & Associates' service portfolio at the upper end of the market.
• BDO India: BDO SRB & Co. and affiliates in India provide audit, tax, advisory, and outsourced services to mid-market and large corporates across India. Direct comparator to Seth & Associates' multi-disciplinary service model, but with national scale, global network, and broader resources.
• Deloitte India: Deloitte Touche Tohmatsu India LLP provides full-suite audit, tax, consulting, and advisory services. Competes with Seth & Associates in the same service categories but serves enterprise clients with global mandates and substantially greater resources.

Direct peers

• Lodha & Co: Lodha & Co. is one of the larger Indian partnership CA firms providing audit, taxation, and advisory services. Comparable in partnership-firm structure and broad service portfolio, though with greater national footprint.
• Singhi & Co: Singhi & Co. is a mid-sized Indian chartered accountancy firm offering audit, tax, advisory, and transaction services. Comparable multi-partner structure and mid-market India focus make it a strong direct peer.
• RBSA Advisors: RBSA Advisors is an Indian mid-market advisory firm offering tax, M&A, valuation, and transaction advisory. Comparable deal structuring and M&A/PE advisory offering that overlaps with Seth & Associates' corporate finance practice.
• RSM India: RSM Astute Consulting and RSM India affiliates provide audit, tax, and consulting services to mid-market Indian businesses. Closely comparable in scale, service mix, and target client base to Seth & Associates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sethspro
• Facebookfacebook.com/Seth-Associates-Chartered-Accountants-337777136267031/?ref=bookmarks
• LinkedInlinkedin.com/company/seth-&-associates?trk=biz-companies-cym

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seth & Associates