What S. Spitz does

S. Spitz GmbH is an Austrian, family-owned food and beverage manufacturer founded in 1857 and headquartered in Attnang-Puchheim, operating three production sites across Austria (Attnang-Puchheim, Bad Gastein, Tenneck). The company produces over 3 million food and beverage products daily across four core categories — beverages (juices, energy drinks, syrups, soft drinks, mineral water, teas, sport drinks, and alcoholic beverages), confectionery and baked goods (waffles, sliced bread), sweet and savory products (jams, honey, ketchup, mayonnaise, mustard, sauces, vinegar), and a HORECA supply line. Production capability is anchored by modern can filling lines, a PET aseptic cleanroom facility, glass filling lines, an automated 14,000-pallet high-bay warehouse, and integrated ERP/MES software, representing a 100+ million euro capital program completed in recent years.

Spitz operates a dual business model. The primary revenue stream is B2B private-label manufacturing and contract filling (co-packing) for retailers, grocery chains, and beverage brands seeking to outsource product development, manufacturing, and packaging. Secondary revenue comes from owned heritage brands managed under the wholly-owned subsidiary Alpine Brands GmbH (founded April 2021) — Auer waffles (since 1920), Blaschke coconut macaroons (since 1921), Gasteiner mineral water, GOAL family beverages, and Honigmayr honey (Austria's honey market leader). Distribution is B2B-direct to retailers and beverage brands, channel-based through leading restaurant supply wholesalers for HORECA, and direct-to-consumer via a factory outlet at the Attnang-Puchheim headquarters. Go-to-market emphasizes trade-show presence (PLMA, ISM Cologne), B2B sales relationships, and employer branding.

The company holds a dense stack of food-safety and sustainability certifications — IFS across multiple product areas and sites (valid 2025-2027), ISO 14001:2015, HACCP/GMP, BIO (Organic), AMA-Biosiegel, Vegan, GMO-free, Halal, Fairtrade, RFA Rainforest Alliance, and RSPO — and operates sustainability infrastructure including 100% recycled PET across its beverage range, 10,000 m² of photovoltaic capacity, and biomass-derived heat generation. Ownership has been continuous within the Scherb family since 1953; the current CEO is Walter Scherb.

Name

S. Spitz

Legal name

S. Spitz GmbH

Website

https://spitz.at

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

501–1,000 employees

Short description

S. Spitz GmbH is a privately held Austrian food and beverage manufacturer founded in 1857, producing 3+ million items daily across beverages, confectionery, baked goods, and sweet/savory products for B2B private-label customers, HORECA wholesalers, and through its own heritage brands (Auer, Blaschke, Gasteiner, Honigmayr, GOAL) managed via subsidiary Alpine Brands.

Ownership category

akta.pro rank

Product category

Food and Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (311930), Flavoring Syrup and Concentrate Manufacturing (31193), Soft Drink Manufacturing (312111), Bakeries and Tortilla Manufacturing (3118), Snack Food Manufacturing (31191)

SIC

Beverages (2080), Food And Kindred Products (2000), Bakery Products (2050), Cookies & Crackers (2052), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Sugar & Confectionery Products (2060)

akta.pro primary industry

Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)

akta.pro secondary industries

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM), Cookies, Biscuits & Crackers (CRADABAD), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Coffee & Tea Concentrates (Liquid, Extracts, Syrups) (AFAFAGAC)

Keywords

• Private label manufacturing
• Contract beverage filling
• Food and beverage production
• Co-packing services
• Confectionery and baked goods

Headquarters

HQ city

Attnang-puchheim

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D

Revenue model

1. Private Label Manufacturing: Spitz develops and manufactures custom food and beverage products for retailers and other brands under private label arrangements. This includes beverages, confectionery, baked goods, and sweet & savory products.
2. Contract Filling (Co-Packing): Spitz offers professional contract filling services for third-party products using their state-of-the-art production facilities for beverages, sauces, jams and other food products.
3. Own Brand Sales: Revenue from proprietary brands including Auer (waffles), Blaschke (coconut macaroons), Gasteiner (mineral water), GOAL (refreshing beverages), and Honigmayr (honey).
4. Restaurant/HORECA Supply: B2B sales of syrups, spirits, sauces, sliced bread and biscuits to restaurant supply wholesalers and large-scale restaurant operators.
5. Factory Direct Sales: Direct-to-consumer sales through company shop at headquarters in Attnang-Puchheim, selling beverages, honey, jams, sauces and waffle products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

S. Spitz GmbH manufactures food and beverages across three core categories: beverages (juices, energy drinks, syrups, mineral water, tea, sport drinks, alcoholic beverages), confectionery and baked goods (waffles, sliced bread), and sweet and savoury products (jams, honey, ketchup, mayonnaise, mustard, sauces, vinegar). The company primarily serves retailers and beverage brands through private label manufacturing and contract filling (co-packing) services using its state-of-the-art facilities, while also marketing owned brands (Auer, Blaschke, Gasteiner, Honigmayr, GOAL, Power Horse) and supplying HORECA customers.

Product overview

S. Spitz is an Austrian food and beverage manufacturer offering a diversified portfolio across three core product areas: Beverages (including juices, energy drinks, syrups, mineral water, tea, sport drinks, and alcoholic beverages with canning, PET, glass, and aseptic filling capabilities), Confectionery and Baked Goods (waffles, sliced bread), and Sweet and Savoury Products (jams, honey, ketchup, mayonnaise, mustard, sauces, vinegar). The company operates as a private label manufacturer and contract filler (co-packer) alongside its owned brands including Auer (waffles since 1920), Blaschke (coconut macaroons since 1921), Gasteiner (mineral water), GOAL (beverages), Honigmayr (honey), and Power Horse (energy drink since 1993). In 2021, Alpine Brands was established as a 100% subsidiary to manage these brands. The company also supplies the gastronomy sector (Horeca) with specialized products. All manufacturing is conducted 100% in Austria at three locations: Attnang-Puchheim, Bad Gastein, and Tenneck.

Differentiator

Problem solved

Functional benefit

Brands

• Auer: Since 1920, Auer has been combining the crispiest, flakiest gourmet waffles with the finest creams. Known for hazelnut cream waffles, Baumstämme, and modern products like Fandoro rolls.
• Blaschke
• Gasteiner
• GOAL
• Honigmayr

Products and services

• Beverages Comprehensive beverage manufacturing including fruit juices, energy drinks, syrups, soft drinks, mineral water, tea beverages, sport drinks, and alcoholic beverages (schnapps, rum, liqueurs, cocktails). Capabilities include canning, PET bottling, glass filling, and aseptic filling for retail and brand customers.
• Confectionery and Baked Goods Waffle products (flat waffles, waffle rolls), sliced bread, and related baked goods produced with modern ovens and fully automated production lines meeting highest hygiene standards for private label and contract manufacturing customers.
• Sweet and Savoury Products Sweet spreads (jams, honey, compotes, fruit snacks) and savoury sauces including ketchup, mayonnaise, mustard, sauces, dressings, and vinegar produced with advanced filling facilities for private label and contract customers.
• Private Label Manufacturing Full-service private label production from market analysis through product development and manufacturing to product launch, leveraging Spitz's extensive experience and multiple production technologies for retailers and brands across food and beverage categories.
• Contract Filling (Co-Packing) Professional contract filling services making Spitz one of the most multifaceted contract fillers in Austria, providing beverage, sauce, jam, and other food co-packing services using state-of-the-art production facilities.
• Restaurant Supply (HORECA) Specialized supply for the gastronomy sector including syrups, spirits, sauces, fruit products, sliced bread, and biscuits distributed through leading restaurant supply wholesalers to hotels, restaurants, and catering operators.
• Auer Gourmet waffle brand established in 1920, known for crispy waffles with fine creams, hazelnut cream, and chocolate products including Tortenecken, Baumstämme, and Fandoro rolls, sold through retail and managed by Alpine Brands subsidiary.
• Blaschke Coconut macaroon brand invented in 1921 by master confectioner Johann Blaschke in Traiskirchen, near Vienna. An Austrian cult favourite combining waffles, cream, coconut, and chocolate, sold through retail and managed by Alpine Brands subsidiary.
• Gasteiner Mineral water sourced from High Tauern National Park in Austria's alpine mountain landscape; the only mineral water from the High Tauern National Park, sold through retail and managed by Alpine Brands subsidiary.
• GOAL Refreshing family beverages available in practical Tetrapack or PET bottles, marketed as healthier alternatives to soft drinks and more exciting than water, sold through retail and managed by Alpine Brands subsidiary.
• Honigmayr Premium honey brand with 100 years of experience, longstanding relationships with Austrian beekeepers, and focus on natural quality. Austria's leader in honey products, sold through retail and managed by Alpine Brands subsidiary.
• Power Horse Energy drink launched by Spitz in 1993, representing the company's entry into the energy drinks market segment.

Quantifiable outcome

• 3+ million food products produced daily across three Austrian locations
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and major.

• Alpine Brands GmbHcoreOthers · 1 April 2021Alpine Brands is a 100% owned subsidiary of Spitz founded in April 2021 to better and more quickly respond to consumer and market trends. The subsidiary manages the brand portfolio including Auer, Blaschke, Gasteiner, Honigmayr, Puchheimer, and GOAL. An internal project group was established to realize the spin-off including all affected systems and processes.
• PET to PET Recycling Österreich GmbHcoreStrategic or Co-development Partner · 1 January 2006Spitz established PET to PET Recycling Österreich GmbH in 2006 to enable ecological recycling of PET bottles. This partnership supports Spitz's circular economy initiatives and sustainability goals.
• Leading Restaurant Supply WholesalersmajorChannel Partner/ Reseller/ DistributorSpitz works with all of the leading restaurant supply wholesalers for HORECA sector distribution. The company has accumulated profound know-how in large-scale restaurant supply as part of daily business operations.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cott Corporation: Public North American private-label beverage manufacturer producing carbonated soft drinks, juices, waters and energy drinks for retailers and major brand owners. Comparable as a multi-format beverage co-packer serving private-label customers at scale.
• Wiesbauer Österreichische Waffel- und Süsswarenmanufaktur: Austrian family-owned confectionery manufacturer specializing in wafers, pralines and seasonal confectionery. Comparable to Spitz as an Austrian heritage waffle and confectionery producer serving retail and gifting channels.
• Manner (Josef Manner & Comp. AG): Vienna-based confectionery manufacturer best known for Manner Schnitten wafer chocolates and similar Austrian waffle/pastry products since 1890. Directly comparable as a heritage Austrian confectionery and waffle producer selling through retail and HORECA channels.
• Almdudler Limonade GmbH & Co KG: Austrian-owned producer of the iconic Almdudler herbal soft drink plus private-label and co-packing beverage work. Closely comparable as an Austrian soft-drink family brand with co-packing capabilities, serving HORECA and retail.
• Refresco Group: Global pure-play independent beverage co-packer headquartered in the Netherlands, producing private-label soft drinks, juices, water and RTD for retailers and brand owners. Closest large-scale analog to Spitz's contract filling and private-label manufacturing business across multiple categories and packaging formats.
• Pfanner Hermann Lebensmittel GmbH: Austrian family-owned beverage manufacturer producing juices, iced teas, and private-label drinks from Vorarlberg. Directly comparable as an Austrian family-owned private label and own-brand beverage manufacturer serving retail and HORECA channels.

Broad incumbents

• Bahlsen GmbH & Co. KG: Large German confectionery company producing wafers, biscuits, and baked snacks for retail and private label globally. Comparable as a larger European family-owned waffle and biscuit manufacturer with private-label programs overlapping Spitz's Auer/Blaschke offerings.
• Eckes-Granini Austria / Eckes-Granini Group: Large European fruit juice and nectar producer with both branded portfolios (hohes C, Pago) and private-label work. Comparable as a larger beverage manufacturer operating in both branded juice and private-label/B2B channels across Europe.

Regional players

• Stieglbrauerei zu Salzburg GmbH: Austria's largest privately held brewery based in Salzburg, producing branded beer plus soft drinks and private-label beverages for HORECA. Comparable as an Austrian family-owned beverage producer with multi-format capabilities serving retail and HORECA.
• Beckers Bester / Sylt Quelle Mineralbrunnen: German regional mineral water and beverage producer with private-label expertise. Comparable to Spitz's Gasteiner mineral water and contract-filling operations, but operating in Germany rather than Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spitzgmbh
• Facebookfacebook.com/Spitz.at

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S. Spitz