WERNER & HABERMALZ

What WERNER & HABERMALZ does

Werner & Habermalz GmbH & Co. KG is a fourth-generation, family-owned orthopedic and medical supply provider (Sanitätshaus) headquartered in Goslar, Lower Saxony, Germany, with three additional branches in Goslar and Bad Harzburg and a mobile home-care service. Founded in 1930 by Bruno Werner and Otto Habermalz, the company operates across five business divisions: Sanitätshaus (bandages, compression therapy, breastcare, incontinence supplies), Orthopädietechnik (prosthetics, orthotics, pediatric orthopedic technology), Orthopädieschuhtechnik (custom-made orthopedic shoes, insoles, diabetes-adapted footwear), Rehabilitationstechnik (wheelchairs, walkers, care beds, custom Sonderbau solutions), and Medizintechnik (CPM rental devices for post-operative knee and shoulder rehabilitation). It employs approximately 50 staff across the divisions and branches.

The technical stack blends traditional orthopedic craftsmanship with modern digital manufacturing: in-house 3D scanning, CAD/CAM design, and 3D printing are used to produce custom prosthetics, orthotic devices, and made-to-measure shoes. The company distributes and fits third-party high-end components from Bauerfeind AG (bandages, supports, compression stockings) and Otto Bock Healthcare (C-Leg and Kenevo microprocessor knee prosthetics, L300 Go functional electrical stimulation systems, myoelectric arm prosthetics). The 2014 acquisition of Bemed added a Continuous Passive Motion (CPM) device rental capability targeting post-surgical rehabilitation.

The business model combines direct-to-consumer retail (walk-in consultations and fittings at four branch locations), prescription-driven custom manufacturing (covered by German statutory health insurance when prescribed by a physician), field sales to nursing homes and clinics, and a mobile home-visit service for patients who cannot travel. Revenue is generated through unit sales of medical aids, custom device manufacturing, usage-based CPM rentals (typical rental periods of 4–6 weeks for knee, 6–8 weeks for shoulder), and professional fitting/consultation services. Approximately 50 employees support the operation across five divisions, with patient referrals from local doctors, physiotherapists, and orthopedic specialists serving as a primary customer acquisition channel.

Name

WERNER & HABERMALZ

Legal name

Werner & Habermalz GmbH & Co. KG

Website

https://ihr-sanitaetshaus-goslar.de

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Werner & Habermalz is a fourth-generation, family-owned orthopedic and medical supply provider in Lower Saxony, Germany, operating four retail branches plus mobile home-care services across five divisions covering prosthetics, orthotics, orthopedic shoemaking, rehabilitation equipment, and CPM rentals.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Devices and Medical Supplies

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Prosthetics, Orthotics & Bracing (POB) (HSABAKAG)

akta.pro secondary industry

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF)

Keywords

• Orthopedic medical devices
• Custom prosthetics orthotics
• Orthopedic footwear solutions
• Medical supply retail
• Rehabilitation equipment supply

Headquarters

HQ city

Goslar

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Aids Retail (Sanitätshaus): Sale of bandages, compression stockings, breast care products, nursing supplies, incontinence materials, and health articles. Many products are covered by statutory health insurance when prescribed by a doctor.
2. Custom Orthopedic Devices: Custom-made prosthetics, orthotics, and orthopedic shoes tailored to individual patient needs. Includes prosthetic limbs, custom corsets, and bespoke shoes.
3. Orthopedic Shoe Manufacturing: Custom-made orthopedic shoes and orthotic insoles manufactured in-house. Includes diabetes-adapted footwear and shoe modifications.
4. Medical Equipment Rental: Rental of CPM (Continuous Passive Motion) devices for post-operative rehabilitation - typically for 4-6 weeks for knee and 6-8 weeks for shoulder treatments
5. Professional Services: Consultation, fitting, and adaptation services for medical aids and orthopedic devices. Includes home visits and nursing home/care facility services.
6. Rehabilitation Technology: Sale and rental of rehabilitation equipment including wheelchairs, walkers, hospital beds, patient lifts, and accessibility solutions

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Werner & Habermalz is a family-owned orthopedic and medical supply provider offering custom prosthetics, orthotics, orthopedic shoes, rehabilitation equipment, compression therapy, breastcare, and CPM therapy devices across five business divisions. The company combines in-house master workshops with modern 3D scanning, CAD/CAM, and 3D printing technology to deliver tailored medical aids, complemented by retail sales, mobile home care services, and institutional supply to clinics and nursing homes.

Product overview

Werner & Habermalz is a family-owned medical supply and orthopedic company operating as a multi-branch healthcare provider with five business divisions and four retail locations in Goslar and Bad Harzburg, Germany. The company offers a unified but diverse product and service portfolio organized around Sanitätshaus (medical supplies), Orthopädietechnik (orthopedic technology), Rehabilitationstechnik (rehabilitation technology), Orthopädieschuhtechnik (orthopedic shoemaking), and Medizintechnik (medical technology). The Sanitätshaus division provides bandages, compression therapy, breastcare, health articles, and incontinence materials. Orthopädietechnik encompasses prosthetics (Otto Bock C-Leg, Kenevo, L300 Go, myoelectric arm prosthetics), orthotics (custom and prefabricated), children's orthopedic technology, and CAD/CAM & 3D printing fabrication. Rehabilitationstechnik includes standardized mobility aids (walkers, wheelchairs, nursing beds) and custom Sonderbau solutions with 3D printing. Orthopädieschuhtechnik covers custom-made shoes, orthopedic insoles, shoe modifications, and diabetes care. Medizintechnik provides CPM (Continuous Passive Motion) devices for knee and shoulder rehabilitation. The company has been in operation since 1930 and currently employs approximately 50 staff members.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• CPM therapy devices available for 4-6 weeks (knee) or 6-8 weeks (shoulder) rehabilitation periods
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bauerfeind AGcoreTechnology or IntegrationBauerfeind AG is described as the world's leading manufacturer of medical aids. Werner & Habermalz works with Bauerfeind for bandages, supports, compression stockings, and other orthopedic products. Bauerfeind products are characterized by quality and good price-performance ratio, with many products 'Made in Germany'.
• Otto Bock Healthcare GmbHcoreTechnology or IntegrationOtto Bock is a leading manufacturer of prosthetic systems. Werner & Habermalz offers Otto Bock C-Leg/Kenevo knee prosthetic systems, L300 Go functional electrical stimulation systems for foot drop, and myoelectric arm prosthetics. These represent high-tech solutions for prosthetic replacement of upper and lower extremities.
• G.S.C. 08 Kaiserstadt-KickerenminorGTM or Marketing PartnerWerner & Habermalz is the official outfitter (offizieller Ausstatter) for the G.S.C. 08 Kaiserstadt-Kickeren football club, providing medical and orthopedic support.
• Johannes RaabeminorGTM or Marketing PartnerIndividual athlete supported by Werner & Habermalz as regional supporter and partner.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Ottobock:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WernerundHabermalz
• LinkedInlinkedin.com/company/werner-habermalz-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WERNER & HABERMALZ