Winners Supermarket
Winners Supermarket is a privately held Mauritian retailer operating 28 physical supermarkets and the winners.mu e-commerce platform, serving general consumers across Mauritius with groceries, fresh foods, household goods, electronics, and apparel via in-store, home delivery, and Click&Collect channels.
- Company typePrivate
- Founded2010
- HeadquartersTrianon, Mauritius
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Winners Supermarket does
Winners Supermarket (legal name: Winners) is a privately held, for-profit Mauritian multi-category retailer founded in 2010 and headquartered in Trianon, Mauritius. The company operates a chain of 28 physical supermarkets distributed across the island — from Triolet, Goodlands, and Pereybere in the north, through central locations including Vacoas, Rose Hill, and Curepipe, to southern sites in Plaine Magnien and Rose Belle — and serves general consumers in Mauritius through both in-store and online channels. Its e-commerce platform, winners.mu, offers island-wide home delivery for a 250 MUR fee and a Click&Collect service with a low 500 MUR minimum online order, complemented by bilingual (English/French) site presentation and a WhatsApp engagement channel.
The product surface is unusually broad for a supermarket operator, spanning fresh categories (boucherie/butcher, boulangerie/bakery, poissonnerie/fish, ultra-frais/dairy, fruits and legumes), packaged grocery (epicerie), beverages including wines, beers, and spirits (liquide), household and DIY (menage, brico/maison/jardin), personal care and beauty (D.P.H.), electronics (electro-menager, micro-bureautique, TV/Video/Hifi/Son), textile and apparel, auto and cycling supplies, toys and leisure, and pet food. The underlying technology is a standard e-commerce platform with shopping cart, wishlist, compare-products, voucher, and customer account management modules; no proprietary AI, mobile app, public API, or partner integrations were disclosed.
The business model is straightforward omnichannel retail: revenue is generated through one-time transactional sales of grocery and general merchandise both in physical stores and via the online storefront, with no subscription, contract, or B2B anchor customers identified. Marketing relies on the e-commerce site, email newsletter, WhatsApp channel, recipe blog content, and promotional vouchers/e-brochures. Ownership is private with no disclosed parent company, external investors, funding rounds, or M&A activity.
Winners Supermarket firmographics
Firmographics- Name
- Winners Supermarket
- Legal name
- Winners
- Website
- https://winners.mu
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Winners Supermarket is a privately held Mauritian retailer operating 28 physical supermarkets and the winners.mu e-commerce platform, serving general consumers across Mauritius with groceries, fresh foods, household goods, electronics, and apparel via in-store, home delivery, and Click&Collect channels.
- Ownership category
- akta.pro rank
Winners Supermarket industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery & Food Omnichannel (CRAFAEAE)
- akta.pro secondary industry
- Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)
Keywords
Where Winners Supermarket is headquartered
LocationHeadquarters
- HQ city
- Trianon
- HQ country
- Mauritius
- HQ region
- Africa
Offices1 record
Markets served
Winners Supermarket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Winners Supermarket generates revenue through direct retail sales of grocery and household products both in physical stores across Mauritius and through their online platform. The business model includes a minimum order of 500 MUR for online orders with a 250 MUR delivery fee for island-wide coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Online grocery shopping with delivery and Click&Collect options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Winners Supermarket product offering
Product offeringCore offering
Winners Supermarket operates an omnichannel grocery and general merchandise retail business in Mauritius, selling groceries, fresh produce, meat, fish, bakery, dairy, frozen foods, household goods, personal care, electronics, apparel, automotive supplies, toys, and pet products through 28 physical stores. The online platform at winners.mu extends the same assortment to island-wide home delivery (250 MUR fee, 500 MUR minimum order) and a Click&Collect pickup service, with digital voucher promotions and a bilingual (English/French) interface.
Product overview
Winners Supermarket operates Winners.mu, a comprehensive online grocery and general merchandise platform for Mauritius. The core offering is an e-commerce grocery delivery service with a low minimum order threshold (500 MUR) and island-wide delivery (250 MUR). The platform functions as a one-stop-shop with Click&Collect and home delivery options. The product portfolio spans 28+ major categories including fresh foods (boucherie, boulangerie, poissonnerie, ultra frais), groceries, beverages (soft drinks, wines, beers, spirits), household products, electronics, personal care, textile/apparel, auto/velo supplies, toys/leisure, and pet supplies. Key modules include account management, wishlist/compare features, voucher system, and blog content for customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Grocery Platform (winners.mu) E-commerce grocery shopping platform for Mauritian consumers offering island-wide home delivery (250 MUR) and Click&Collect services with a minimum order of 500 MUR, presenting the full Winners assortment including fresh foods, groceries, beverages, household, electronics, apparel, and more.
- Click&Collect Service Standalone order collection service enabling customers to place orders online and pick up their purchases at any Winners store location across Mauritius, providing fulfillment flexibility for time-sensitive shoppers.
- Island-wide Home Delivery Home delivery fulfillment option for online grocery orders covering the entirety of Mauritius at a flat 250 MUR delivery fee above a 500 MUR minimum order threshold, paired with promotional voucher support.
Companies that use Winners Supermarket
Customer profileSegments1 record
Ideal customer profiles1 record
Winners Supermarket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Winners Supermarket partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Winners Supermarket competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Winners Supermarket social profiles
Digital presenceWinners Supermarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winners Supermarket leadership team
Management profileNumber of profiles
Winners Supermarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winners Supermarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winners Supermarket
What does Winners Supermarket do?
Winners Supermarket operates an omnichannel grocery and general merchandise retail business in Mauritius, selling groceries, fresh produce, meat, fish, bakery, dairy, frozen foods, household goods, personal care, electronics, apparel, automotive supplies, toys, and pet products through 28 physical stores. The online platform at winners.mu extends the same assortment to island-wide home delivery (250 MUR fee, 500 MUR minimum order) and a Click&Collect pickup service, with digital voucher promotions and a bilingual (English/French) interface.
Is Winners Supermarket a public or private company?
Winners Supermarket is a private company. It is classified as unknown and is currently operating.
When was Winners Supermarket founded?
Winners Supermarket was founded in 2010. It employs 1,001 to 5,000 people.
Where is Winners Supermarket based?
Winners Supermarket is headquartered in Trianon, Mauritius, in the Africa region.
How does Winners Supermarket make money?
One revenue line is on record: retail Sales.
Does Winners Supermarket have an API?
No public API is recorded for Winners Supermarket.
What industry is Winners Supermarket in?
Winners Supermarket's product category is Grocery Retail. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel, with a secondary code of CRAHAAAJ, Supermarket Operators with In-Store Foodservice/Prepared Foods Focus. Its NAICS code is 44511 and its SIC code is 5411.