World of Soul Motorcyclist Association

What World of Soul Motorcyclist Association does

World of Soul Motorcyclist Association (WOSMA) is a U.S.-based non-profit membership association headquartered in Chicago, Illinois, that serves individual motorcycle riders, underrepresented and minority riders, and youth/family segments through a subscription membership model built around the ADVOCATE CARD™ product. The association markets three annual tiers (ADVOCATE at $69, ADVOCATE PLUS at $89, and ADVOCATE PREMIER at $119) that bundle roadside assistance, towing (up to 10-50 miles), jump starts, fuel delivery, lockout and tire-change services, dealer discounts, event invitations, and a $10,000 ADVOCATE CARE™ accidental death and dismemberment supplement. Underlying delivery relies on a Wix-hosted web portal that funnels registrations through NetSuite forms and email confirmations, supplemented by a brand ambassador program and event presence (e.g., Biketoberfest at Destination Daytona, dealer events in Dallas and elsewhere). Roadside and AD&D services are fulfilled by third-party providers per the membership terms.

WOSMA monetizes almost exclusively through annual membership subscriptions, with the rider as the primary customer and participating dealerships (25+ across 14 states) acting as channel partners that drive acquisition and deliver discount benefits. The association operates within an ecosystem that includes the separately licensed Ride for CHANGE Ride for HOPE™ Foundation (education, youth mentorship, community service) and the Riders United to Serve Humanity™ local-team initiative, both of which extend the brand into social-impact programming. The go-to-market motion is community-led and event-driven, leveraging social media hashtags (#JOINWOSMA, #RIDING2BFREE), blog content, dealer partnerships, and brand ambassadors to convert a claimed community of over 9,600 motorcyclists and clubs into paid members. Five registered trademarks (World of Soul®, ADVOCATE CARD™, Ride for CHANGE Ride for HOPE™, Riders United to Serve Humanity™, ADVOCATE CARE™) are held by World of Soul, LLC and licensed to the foundation. The organization is founder-led (Terry Hardy), privately held with no disclosed external funding, and operates with 11-50 employees.

Name

World of Soul Motorcyclist Association

Legal name

World of Soul Motorcyclist Association, Inc.

Website

https://wosma.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

World of Soul Motorcyclist Association is a Chicago-based non-profit membership association that sells annual ADVOCATE CARD subscriptions ($69-$119) to individual motorcyclists, bundling roadside assistance, dealer discounts, AD&D coverage, and community events across 25+ U.S. dealers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from three tiers (ADVOCATE, ADVOCATE PLUS, ADVOCATE PREMIER) providing access to benefits including dealer discounts, roadside assistance, and accident coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

World of Soul Motorcyclist Association sells annual individual memberships in three tiers — ADVOCATE ($69/yr), ADVOCATE PLUS ($89/yr), and ADVOCATE PREMIER ($119/yr) — delivered through the ADVOCATE CARD. Memberships bundle motorcycle-event roadside assistance (towing, jump start, fuel delivery, winch, lockout, tire change), ADVOCATE CARE $10,000 Accidental Death & Dismemberment coverage, cash savings at more than 25 participating U.S. motorcycle dealerships, event invitations, and community programming under the Ride for CHANGE Ride for HOPE Foundation and Riders United to Serve Humanity.

Product overview

World of Soul Motorcyclist Association (WOSMA) is a membership-based association offering a unified product portfolio centered on the ADVOCATE CARD™ program. The core offering consists of three subscription tiers (ADVOCATE, ADVOCATE PLUS, ADVOCATE PREMIER at $69-$119/year) providing roadside assistance, dealer discounts, and accidental death & dismemberment coverage. The ADVOCATE CARE™ add-on module extends insurance protection to members. The association also operates community programs including Ride for CHANGE Ride for HOPE™ Foundation and Riders United to Serve Humanity™, which provide social impact initiatives that complement the membership benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• ADVOCATE CARD Membership
• Ride for CHANGE Ride for HOPE Foundation
• Riders United to Serve Humanity

Quantifiable outcome

• Over 9,600 motorcyclists and clubs united under the World of Soul Motorcycle Community network.
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and flagship.

• McKibben Powersport HondacoreChannel Partner/ Reseller/ DistributorParticipating motorcycle dealer in Florida offering cash savings, promotions, and events to WOSMA members.
• Thunder Tower West Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorParticipating Harley-Davidson dealership (formerly Harley-Davidson of Clayton County) in Georgia offering member benefits.
• Windy City Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorChicago-based Harley-Davidson dealership offering cash savings and promotions to WOSMA members.
• Gateway Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorMissouri-based Harley-Davidson dealership offering member benefits and promotions.
• Brandt's I-69 Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorIndiana-based Harley-Davidson dealership offering cash savings to WOSMA members.
• Ride for CHANGE Ride for HOPE FoundationflagshipStrategic or Co-development PartnerThe foundation holds the trademark license for World of Soul® names and logos. WOSMA supports the foundation's mission focused on education, youth mentoring, motorcycle safety awareness, and community support. Donations to the foundation further these initiatives.
• Riders United to Serve HumanitycoreStrategic or Co-development PartnerLocal team initiative under WOSMA that enables community members to join or start teams for service projects and events. Associated website: ridersunited.org. Teams collaborate in the development and execution of community programs and events.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Bikers Against Child Abuse (BACA): Motorcycle community organization structured around a social mission and member chapters; comparable to WOSMA in fusing motorcycling culture with mission-driven community engagement.
• American Motorcyclist Association: The largest US motorcycle membership organization, offering advocacy, insurance, magazine subscription, and member benefits—directly competing with WOSMA for the same rider-segment wallet share via recurring dues.
• Harley Owners Group (H.O.G.): Harley-Davidson's official owners' group providing tiered memberships with roadside assistance, dealer events, and exclusive benefits—the closest large-scale comparable to WOSMA's tiered dealer-discount model.
• Gold Wing Road Riders Association: Honda Gold Wing touring-rider association with membership tiers, chapter network, and dealer-style partner benefits—structurally analogous to WOSMA's tiered community-and-benefits offering.
• BMW Motorcycle Owners of America: BMW-focused motorcycle owners' association offering annual membership with member benefits, rallies, and dealer partnerships—a brand-aligned membership association model similar in structure to WOSMA.
• Women on Wheels: Long-running women-focused motorcycle membership organization offering community, events, and rider support—comparable to WOSMA's community-led, demographic-specific member model.
• ABATE of USA: Motorcycle rights and membership organization focused on rider advocacy and community; comparable to WOSMA in operating as a dues-funded membership body serving individual motorcyclists.

Others

• Motorcycle Industry Council: Industry trade association representing OEMs, dealers, and aftermarket companies—not a consumer membership org, but adjacent to WOSMA's mission and dealer-relationship model within the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/worldofsoulmc
• Facebookfacebook.com/wosmc
• LinkedInlinkedin.com/company/world-of-soul-motorcyclist-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Soul Motorcyclist Association