Yerba Mate Amanda

What Yerba Mate Amanda does

Yerba Mate Amanda is the consumer brand of La Cachuera S.A., a vertically integrated Argentine yerba mate and rice producer founded around 1900 by Polish immigrant Juan Szychowski in Misiones province. The company cultivates its own yerba mate plantations — traced to 1917 — and operates an industrial plant in Apóstoles, central administration in Posadas, and a Buenos Aires distribution center in San Martín. Core technology centers on traditional agronomic methods combined with an in-house quality-control laboratory supporting OIA organic certification on company-grown inputs. The product portfolio spans traditional, premium, special selection, organic, herbal-blended ("Hierbas Serranas"), stemless ("Despalada"), Uruguayan-style leaf-only ("Libre"), and flavored yerba mate variants; mate cocido tea bags; instant soluble yerba mate; waxy, long-grain, and parboiled rice; and a full accessory line including thermal and pumpkin gourds, bombillas, thermoses, matera bags, and curated bundles (e.g., SET Argentina Amanda at ARS 110,000). All pricing is quoted in Argentine Pesos with up to 24-installment credit.

Revenue is generated almost exclusively through one-time packaged-goods sales in three streams: yerba mate (the dominant line), rice, and accessories. Go-to-market is hybrid B2C: direct-to-consumer via the owned Tiendanube-based storefront at tienda.yerbamanda.com.ar, traditional mass retail across Argentina, and a Mate Bar partner network spanning roughly nine provinces and the Greater Buenos Aires area. Owned digital channels (Facebook, Instagram, X/Twitter, YouTube, Pinterest, blog) and a recipe/educational content layer drive top-of-funnel engagement. The Fundación Bronislada Kruchowski de Szychowski (established 1989) and a partnership with Universidad Nacional de Misiones on plantation microfauna research support community and ESG positioning. The company is privately held by La Cachuera S.A., headquartered in Posadas, with 251–500 employees and no disclosed external investors.

Customer concentration risk is materially Low. No enterprise or B2B accounts are referenced; select_customers is empty and the customer_segments field shows distributed consumer households across Argentina. Pricing is low-ticket consumer packaged goods — core yerba mate SKUs at roughly ARS 2,600–4,500 and accessories at ARS 10,000–110,000 — with broad installment-plan eligibility. The buyer base is the general Argentine mate-drinking population plus adjacent rice and accessory consumers. Revenue is dispersed across mass retail shelves, the company e-commerce site, and the Mate Bar channel, with no individual customer disclosed as material to the top line. This structure implies high revenue predictability on volume run-rate, minimal churn exposure, but no anchor-account concentration risk either.

Name

Yerba Mate Amanda

Legal name

La Cachuera S.A.

Website

https://yerbamanda.com.ar

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

La Cachuera S.A. produces Yerba Mate Amanda-branded yerba mate, rice, and mate accessories from own plantations in Misiones, Argentina. It serves Argentine consumers through owned e-commerce, mass retail, and a Mate Bar partner network across multiple provinces.

Ownership category

akta.pro rank

Product category

Yerba Mate and Packaged Foods

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

Keywords

• Yerba mate production
• Mate tea products
• Rice products
• Mate accessories
• Consumer packaged goods

Headquarters

HQ city

Posadas

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Yerba Mate: Direct sales of yerba mate products through owned e-commerce platform and retail distribution channels across Argentina. Revenue generated from consumer packaged goods sales with various product lines including traditional, premium, organic, and flavored yerba mate variants.
2. Product Sales - Rice: Sales of rice products including waxy rice (Doble Carolina Fortuna), long grain rice, parboiled rice, and regular doble carolina. Sold through the same distribution channels as yerba mate.
3. Accessories Sales: Sales of mate accessories including thermal mates, gourds (pumpkin mates), straws (bombillas), thermoses, materas (mate bags), and complete kits. Higher price point items complementing the core yerba mate offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yerba Mate Amanda produces and sells packaged yerba mate (traditional, premium, organic, flavored, and Uruguayan-style varieties), rice products, and mate accessories (thermal and pumpkin mates, thermoses, bombillas, matera bags, kits) primarily to Argentine consumers. Distribution is carried out through the company's own e-commerce store (tienda.yerbamanda.com.ar), traditional retail channels throughout Argentina, and a Mate Bar partner network. The company is the consumer brand of La Cachuera S.A., an Argentine producer with plantations dating to 1917.

Product overview

Yerba Mate Amanda is an Argentine yerba mate and rice company (La Cachuera S.A.) with over 90 years of experience, producing top-quality products combining tradition and technological innovation. The product portfolio centers on yerba mate products (Traditional, Premium, Selección Especial, Orgánica, Hierbas Serranas, Compuesta con Hierbas, Suave, Despalada, Libre Uruguayan-style, and flavored variants), mate tea bags (Traditional, Lemon-flavored, Instant soluble), and rice (Doble Carolina, Long Grain, Parboiled). The company also offers a comprehensive range of mate accessories including thermal metal mates, pumpkin mates with alpaca or leather bases, stainless steel mates, thermoses (Lumilagro, Termolar), matera bags, backpacks, bombillas, and complete sets like SET ARGENTINA AMANDA and themed combos. The portfolio includes both core food/beverage products and complementary accessories, with recent product launches targeting the Uruguayan-style yerba market segment and expansion into mate service through Mate Bar locations.

Differentiator

Problem solved

Functional benefit

Brands

• Amanda: Main brand for yerba mate and rice products
• Amanda Premium
• Amanda Tradicional
• Amanda Selección Especial
• Amanda Suave
• Amanda Libre
• Amanda Hierbas Serranas
• Amanda Orgánica
• Amanda Despalada
• Mate Bar
• Combo Medalla de Oro

Products and services

• Yerba Mate Tradicional Traditional Argentine yerba mate from monte-zone cultivations, average 8-month aging process, higher fine-leaf content for body and intense flavor with bitter undertones and fresh green notes; sold in 500g, 1kg and 2kg packages to Argentine consumers.
• Amanda Premium Premium-quality yerba mate targeting high-end consumers seeking superior taste and aroma; gold medal winner at the 2026 Primer Mundial de la Yerba Mate.
• Amanda Selección Especial Special-selection blend combining monte and campo yerba mate varieties for a distinctive flavor profile; gold medal winner at the 2026 Primer Mundial de la Yerba Mate.
• Amanda Orgánica 100% organic-certified yerba mate from company-owned crops in campo zones with approximately 12-month aging, certified by Organización Internacional Agropecuaria (OIA).
• Amanda Hierbas Serranas Traditional yerba mate blended with mountain herbs (Menta, Poleo, Peperina) for a refreshing taste with bitter undertones characteristic of monte yerba; carries the Sin TACC gluten-free mark.
• Amanda Compuesta con Hierbas Yerba mate compounded with seven herbs (Peperina, Poleo, Incayuyo, Tilo, Boldo, Menta, Cedrón).
• Libre | Yerba Mate tipo uruguaya 100% leaf, stemless (despalada) yerba mate in Uruguayan style for more intense flavor; gluten-free (Sin Gluten). Launched in 2024.
• Amanda Despalada Yerba mate with low stem content and fine grinding that delivers a bitter taste.
• Amanda Suave Smooth/mild yerba mate with reduced bitterness for consumers preferring a gentler taste.
• Amanda sabor Limón Yerba mate with natural lemon flavoring, sold in a 500g package.
• Amanda sabor Naranja Yerba mate with natural orange flavoring, sold in a 500g package.
• Amanda Tradicional en Lienzo Traditional yerba mate packaged in canvas-style packaging, available in 250g, 500g, and 1kg sizes.
• Yerba Mate Tereré Yerba mate with coarse grinding and low dust specifically designed for tereré preparation; launched in February 2016.
• Yerba Mate Amanda Can Special Edition (centennial, 1917) Special-edition can commemorating the centennial of the first 1917 plantations, containing 500g of Traditional Amanda Yerba Mate in a pouring-spout can.
• Mate Cocido Tradicional Traditional mate tea bags for infusion preparation, available in packs of 25, 50, 100, or 200 bags.
• Mate Cocido Saborizado Limón Lemon-flavored mate tea bags, sold in packs of 25 (3g each).
• Instant Soluble Yerba Mate Tea Instant soluble yerba mate tea in a 130g glass jar, can be prepared hot (85–90°C) or cold.
• Amanda Rice (Arroz Doble Carolina Fortuna 00000) Waxy rice with almost 100% whole-grain content, packaged in yellow polypropylene and cellophane, available in a 1kg package.
• Long Grain Rice Long grain rice with almost 100% whole-grain content, available in 2kg, 1kg, and 500g packages.
• Parboiled Rice Non-stick parboiled rice that does not overcook, available in 2kg and 1kg packages.
• Mate Térmico de Metal Stainless steel thermal mate cup that maintains heat inside without heating the exterior; 10cm height, 8cm mouth, 200g; available in multiple colors.
• Mate de Calabaza y Alpaca Dark pumpkin (calabaza) mate with alpaca base, mouth, and straps, with a zinc-plated imitation-silver logo.
• Termo Lumilagro Amanda Lumilagro stainless steel 1-liter thermos with double-wall vacuum; 33cm height; maintains cold for 12h and hot for 12h; with mate/coffee spout lid.
• Termo para Tereré 2.5-liter thermal mug designed for tereré, keeping beverages cold and ready to share; available in 3 colors.
• Bombilla de Acero Inoxidable Stainless steel bombilla (metal straw) for traditional mate preparation.
• SET Argentina Amanda Complete Argentine mate kit including thermos, matera (bag), mate cup, and yerbera (yerba container); premium gift set positioned at the top of the accessory range.
• Combo Medalla de Oro (Tradicional + Premium + Selección Especial) Celebration combo of three 500g gold-medal-winning yerba mate varieties (Amanda Tradicional, Amanda Premium, and Amanda Selección Especial) from the 2026 Primer Mundial de la Yerba Mate.
• Mate Bar Service On-premise mate drinking experience offered through partner bars and venues across multiple Argentine provinces, allowing consumers to enjoy mate at locations outside the home.

Quantifiable outcome

• 3 Gold Medals at the World Yerba Mate Championship 2026

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered moderate and core.

• Universidad Nacional de Misiones (UNAM)moderateStrategic or Co-development PartnerThe university has conducted surveys about the microfauna of Grupo Amanda's yerba plantations, finding remarkable balance in relation to its composition. This partnership supports the company's environmental sustainability claims and provides academic validation of their ecological farming practices.
• Fundación Bronislada Kruchowski de SzychowskicoreOthersCorporate foundation established June 8, 1989, as a public welfare institution. Named after Broña, the Polish immigrant wife of founder Juan Szychowski. Focuses on community development in Misiones through scholarships (primary, secondary, university), healthcare support, and educational infrastructure including Special School No. 5 'República de Polonia' with capacity for 100 children, and Primary School 'La Negrita' serving 45 children in Gobernador Virasoro.
• Organización Internacional Agropecuaria (OIA)coreTechnology or IntegrationOIA is the certifying body for Amanda's organic yerba mate products. They issue the Organic Certification for yerba mate grown and processed in the company's own fields with approximately 12 months aging.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• La Hoja: Long-established Argentine yerba mate producer with traditional and specialty lines. Direct competitor in the traditional yerba mate segment with a similar heritage positioning and broad retail footprint.
• Romance: Heritage Argentine yerba mate brand with national distribution. Closely comparable in heritage age, product format, and target consumer to Amanda's traditional line, making it a direct read-across for pricing and promotional dynamics.
• Nobleza Gaucha: Major Argentine yerba mate brand with deep national distribution. Competes with Amanda in the mass-market traditional yerba mate tier where price, pack size, and shelf availability are the primary battlegrounds.
• Establecimiento Las Marías (Taragüi): Argentina's largest yerba mate producer, owner of the Taragüi flagship brand and other yerba labels. Direct competitor to Amanda in traditional, premium, and flavored yerba mate, with materially greater scale, broader national distribution, and bigger marketing budgets.
• Kraus: Argentine yerba mate brand differentiated by chemical-free / sustainable cultivation. Overlaps directly with Amanda's Orgánica line in the premium, sustainability-positioned segment of the category.
• Piporé: Established Argentine yerba mate brand with strong national presence in traditional and flavored yerba mate. Competes directly with Amanda for traditional retail shelf space and consumer loyalty in the core Argentine mate segment.
• Hreñuk S.A. (Rosamonte): Major Argentine yerba mate and food producer controlling Rosamonte and other heritage yerba mate brands. Multi-generational, vertically integrated producer competing head-to-head with Amanda across traditional, organic, and specialty yerba mate SKUs.

Broad incumbents

• Molinos Río de la Plata: Major Argentine food conglomerate with a broad portfolio spanning flours, oils, rice, and packaged foods including some yerba mate exposure. Overlaps with Amanda in rice, agricultural sourcing, and CPG distribution at retail, but operates at much greater scale across multiple food categories.

Regional players

• Guayakí: US-based company producing ready-to-drink yerba mate beverages and traditional loose-leaf yerba mate. Same underlying category and similar sustainability/organic positioning, but operating in a different (primarily North American) geography with a different delivery format.

Others

• Club-Mate: German producer of carbonated mate-based soft drinks. Comparable in marketing mate as a lifestyle/functional beverage to a younger audience, but uses a different format (carbonated RTD) and is positioned in Europe rather than Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/YerbaAmanda
• YouTubeyoutube.com/channel/UCrwsh0b9sAMEhGhP9rVDrSg
• Facebookfacebook.com/yerbamanda
• Instagraminstagram.com/yerbamanda
• LinkedInlinkedin.com/company/la-cachuera-s-a

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yerba Mate Amanda