CIM Finance
CIM Finance (CIM Financial Services Ltd) is a Mauritius-based, publicly listed non-bank financial institution offering credit cards, leasing, factoring, credit facilities and insurance agency services to individuals, SMEs and corporates across Mauritius and Rodrigues through 100+ counters, 800+ merchant partners, the MoFinans mobile app and VKYC remote onboarding.
- Company typePublic
- Founded1995
- HeadquartersPort Louis, Mauritius
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What CIM Finance does
CIM Finance (legal name: CIM Financial Services Ltd) is a Mauritius-based, FSC-licensed non-bank financial institution publicly listed on the Mauritius Stock Exchange under ticker CFSL. It operates four regulated activities — Credit Finance, Factoring, Leasing and Insurance Agency — serving three distinct customer segments: Individual/Retail Consumers, SMEs, and Corporates. Its product portfolio centres on credit cards (Cim Classic, Cim Gold, Cim Titanium/Cashback, Shell Card, NouBiznes Card), credit facilities (Cim MoCrédit, FlexiCredit, Credit Purchase, Cim Voyage travel financing), vehicle and equipment leasing (including a Green Lease for electric/hybrid vehicles), domestic and international factoring, and insurance products (BE Protected+, Comprehensive Motor Insurance) distributed in partnership with SWAN, Mauritius Union Assurance, SICOM and Jubilee-Allianz under a multi-agent licence. Underlying technology is a digital credit stack built around the MoFinans mobile app (iOS, Android, AppGallery), a Video KYC (VKYC) service run over WhatsApp with AI-based facial authentication, and a POS terminal network accepting MasterCard, Visa and UnionPay cards at merchant locations.
The company's go-to-market combines a deep physical distribution layer — 100+ counters across Mauritius and Rodrigues and 800+ approved merchant partners — with digital acquisition via MoFinans, WhatsApp business channel (+23052514848), and NouBiznes Desks in Rose Hill, Goodlands, Flacq and Vacoas. Revenue is generated through recurring interest on credit facilities and leases (monthly subscription-style repayments ranging 6–84 months), transaction-based factoring fees, and insurance agency commissions. Supporting programmes — MoKart Fidelity, Bonus Points, Cashback (1% on grocery/fuel/dining/pharmacy), and Shell Club integration — drive cardholder engagement. CIM Finance claims 318K+ active customers and 1,000+ employees, and is regulated by the Financial Services Commission Mauritius with FSC licences plus Data Protection Act 2017 registration.
CIM Finance firmographics
Firmographics- Name
- CIM Finance
- Legal name
- CIM Financial Services Ltd
- Website
- https://cimfinance.mu
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CIM Finance (CIM Financial Services Ltd) is a Mauritius-based, publicly listed non-bank financial institution offering credit cards, leasing, factoring, credit facilities and insurance agency services to individuals, SMEs and corporates across Mauritius and Rodrigues through 100+ counters, 800+ merchant partners, the MoFinans mobile app and VKYC remote onboarding.
- Ownership category
- akta.pro rank
CIM Finance industry classification
Industry- Product category
- Consumer & Commercial Finance
- NAICS
- Credit Card Issuing (52221), Nondepository Credit Intermediation (5222)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)
Keywords
Where CIM Finance is headquartered
LocationHeadquarters
- HQ city
- Port Louis
- HQ country
- Mauritius
- HQ region
- Africa
Offices7 records
Markets served
CIM Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Credit Finance: Interest income from credit facilities, personal loans, and credit card lending. Includes credit purchase arrangements at approved merchant partners with repayment over 6-48 months.
- Leasing: Vehicle and equipment leasing with repayment periods of 12-84 months. Includes standard lease, green lease (electric/hybrid vehicles), and second-hand vehicle lease options.
- Factoring: Domestic and international factoring services for SME and corporate clients to improve cash flow by advancing receivables.
- Insurance Agency: Insurance products including BE Protected+, BE Secured & BE Safe+, and Comprehensive Motor Insurance offered in partnership with SWAN, Mauritius Union Assurance, SICOM, and Jubilee-Allianz.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cim Classic Card - Entry-level credit card with basic features |
| Subscription | Monthly | Cim Gold Card - Premium credit card with travel benefits |
| Subscription | Monthly | Cim Titanium/Cashback Card - Premium card with cashback and lounge access |
| Transaction based/ take rate | Monthly | Working Capital Loan - Short-term business financing |
| Transaction based/ take rate | Monthly | Cim Voyage - Travel financing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
CIM Finance product offering
Product offeringCore offering
CIM Finance is a licensed Mauritian non-bank financial institution that provides consumer credit cards (Cim Classic, Gold, Titanium/Cashback, Shell Card), personal credit facilities (Cim MoCrédit, FlexiCredit, Cim Voyage travel financing, credit purchase), vehicle and equipment leasing, SME and corporate factoring, working capital loans, and insurance agency services. It serves individuals, SMEs, and corporates through 100+ physical counters, the MoFinans mobile app, WhatsApp-based Video KYC onboarding, and an 800+ merchant partner network.
Product overview
CIM Finance (CIM Financial Services Ltd) is a Mauritius-based non-bank financial institution offering a diversified portfolio of financial products and services across three segments: Individual (consumer credit cards, personal loans, travel financing, and leasing), SME (business credit cards, working capital loans, factoring, POS terminals, and merchant credit purchase), and Corporate (corporate credit cards, international factoring, and leasing). The product portfolio centers on credit cards (Classic, Gold, Titanium/Cashback, Shell Card, NouBiznes) alongside credit facilities (MoCrédit, FlexiCredit, Credit Purchase, Cim Voyage, Leasing), business banking solutions (Factoring, Working Capital, POS Terminals, eCommerce), and insurance products (BE Protected+, BE Secured, Comprehensive Motor Insurance). Loyalty is reinforced through the MoKart Fidelity Programme, Bonus Points, and Cashback Programme. Digital services include the MoFinans mobile app and Video KYC (VKYC) for remote identity verification. CIM Finance operates as a licensed Credit Finance, Factoring, Leasing, and Insurance Agent under the Financial Services Commission (FSC) Mauritius, with over 80 counters and a network of 700+ merchant partners.
Differentiator
Problem solved
Functional benefit
Brands
- MoFinans: Digital lending platform and mobile application enabling customers to apply for loans, calculate loan amounts, and manage their accounts digitally.
- NouBiznes
- MoKart Fidelity Programme
- BE Protected+
- Green Lease
Products and services
- Cim Classic Card
- Cim Gold Card
- Cim Titanium / Cashback Card
- Shell Card
- Cim MoCrédit
- FlexiCredit
- Cim Voyage
- Credit Purchase
- Leasing
- Cim Business Card (SME)
- Working Capital Loan
- POS Terminal
- Factoring
- International Factoring
- Comprehensive Motor Insurance
- BE Protected+
- BE Secured & BE Safe+
- MoFinans Mobile App
- Video KYC (VKYC)
Quantifiable outcome
- Up to 45 interest-free days on credit card repayments
- +4 more outcomes
Companies that use CIM Finance
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
CIM Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CIM Finance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Vivo Energy (Shell)coreExclusive partnership for Shell Card fuel credit cards. Shell Card is accepted at 43 Shell filling stations across Mauritius. Market leader since 1905. Card includes loyalty program integration with Shell Club.
- MasterCardcoreCredit card network partner for MasterCard Classic, Gold, and Titanium/Cashback cards. Provides global acceptance at 36 million merchants and 2 million ATMs. Includes MasterCard Travel Pass for airport lounge access.
- VisacoreCredit card network partner providing international acceptance for Visa-branded credit cards at global merchants.
- Travel Tour Service Partners (TTSP)coreNetwork of authorized travel agents for Cim Voyage financing including Atom, Itineris, Shamal Travels, GBTT, Silver Wings, Thomas Cook, and Air Mauritius.
- SWANmajorInsurance partner for Comprehensive Motor Insurance offerings through CIM Finance's General Insurance Multi-Agent license.
- Mauritius Union AssurancemajorInsurance partner collaborating on credit protection plans (BE Protected+) and Comprehensive Motor Insurance. Long-standing partner referenced in credit protection offerings.
- SICOMminorInsurance partner for Comprehensive Motor Insurance offerings through CIM Finance's General Insurance Multi-Agent license.
- Jubilee-AllianzminorInsurance partner for Comprehensive Motor Insurance offerings through CIM Finance's General Insurance Multi-Agent license.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
CIM Finance competitors and assessment
Company assessmentBroad incumbents
- Synchrony Financial: US-listed consumer finance company issuing private-label and co-branded credit cards plus installment lending. Comparable credit card issuing and merchant partnership business.
- Mauritius Commercial Bank (MCB) Group: Dominant Mauritian commercial bank offering credit cards, loans, leasing, and factoring. The primary incumbent competitor across CIM Finance's entire product portfolio in Mauritius.
- SBM Holdings: State-owned Mauritian banking group providing retail credit cards, personal loans, and SME financing. Competes with CIM Finance in the local consumer and SME credit market.
- Capitec Bank Holdings: South African retail bank focused on mass-market consumer credit and transactional banking. Comparable in credit card, personal loan, and consumer finance product mix, though at vastly larger scale.
Direct peers
- Letshego Holdings: Listed African NBFI providing consumer credit, microfinance, and SME lending across 11 African markets. Comparable business model to CIM Finance in offering non-bank credit to underserved segments.
- OneMain Holdings: US-listed specialty consumer finance company focused on non-prime personal loans. Comparable business model of serving underbanked consumers with installment credit products.
- African Bank Holdings: South African retail bank specializing in unsecured personal loans and credit to mass-market consumers. Comparable product set in personal loans and consumer credit underwriting.
- Bayport Management Ltd: Pan-African consumer and SME lender with operations across multiple African markets, including structured credit and payroll-deduction lending. Closest direct peer to CIM Finance's consumer/SME lending model outside Mauritius.
Regional players
- Rogers Capital Financial Services: Mauritian financial services group offering leasing, factoring, and corporate finance products. Comparable SME-facing factoring and leasing business to CIM Finance's corporate division.
Others
- Aspira (Aspira DCB): Mauritian financial services group in which CIM Group holds an investment (per CIM's Investors Corner). Adjacent ecosystem participant within the same local financial services space.
Market position
Weaknesses5 records
Competitive moat4 records
Customer concentration
CIM Finance social profiles
Digital presenceCIM Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
CIM Finance leadership team
Management profileNumber of profiles
CIM Finance subsidiaries and ownership
Company hierarchySubsidiaries2 records
CIM Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CIM Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CIM Finance
What does CIM Finance do?
CIM Finance is a licensed Mauritian non-bank financial institution that provides consumer credit cards (Cim Classic, Gold, Titanium/Cashback, Shell Card), personal credit facilities (Cim MoCrédit, FlexiCredit, Cim Voyage travel financing, credit purchase), vehicle and equipment leasing, SME and corporate factoring, working capital loans, and insurance agency services. It serves individuals, SMEs, and corporates through 100+ physical counters, the MoFinans mobile app, WhatsApp-based Video KYC onboarding, and an 800+ merchant partner network.
Is CIM Finance a public or private company?
CIM Finance is a public company. It is classified as public and is currently operating.
When was CIM Finance founded?
CIM Finance was founded in 1995. It employs 501 to 1,000 people.
Where is CIM Finance based?
CIM Finance is headquartered in Port Louis, Mauritius, in the Africa region.
How does CIM Finance make money?
Four revenue lines are on record. Credit Finance is the primary driver. The others are leasing, factoring and insurance Agency.
Who are CIM Finance's main competitors?
Broad incumbents on record are Synchrony Financial, Mauritius Commercial Bank (MCB) Group, SBM Holdings and Capitec Bank Holdings. Direct peers are Letshego Holdings, OneMain Holdings, African Bank Holdings and Bayport Management Ltd. Rogers Capital Financial Services is listed as a regional player. Aspira (Aspira DCB) is listed as an others.
Does CIM Finance have an API?
No public API is recorded for CIM Finance.
What industry is CIM Finance in?
CIM Finance's product category is Consumer & Commercial Finance. Its primary akta.pro industry code is FSAHAJAF, Direct Lending — Specialty Finance (Consumer/SME Lending Platforms). Its NAICS code is 52221 and its SIC code is 6141.