CIM Finance

What CIM Finance does

CIM Finance (legal name: CIM Financial Services Ltd) is a Mauritius-based, FSC-licensed non-bank financial institution publicly listed on the Mauritius Stock Exchange under ticker CFSL. It operates four regulated activities — Credit Finance, Factoring, Leasing and Insurance Agency — serving three distinct customer segments: Individual/Retail Consumers, SMEs, and Corporates. Its product portfolio centres on credit cards (Cim Classic, Cim Gold, Cim Titanium/Cashback, Shell Card, NouBiznes Card), credit facilities (Cim MoCrédit, FlexiCredit, Credit Purchase, Cim Voyage travel financing), vehicle and equipment leasing (including a Green Lease for electric/hybrid vehicles), domestic and international factoring, and insurance products (BE Protected+, Comprehensive Motor Insurance) distributed in partnership with SWAN, Mauritius Union Assurance, SICOM and Jubilee-Allianz under a multi-agent licence. Underlying technology is a digital credit stack built around the MoFinans mobile app (iOS, Android, AppGallery), a Video KYC (VKYC) service run over WhatsApp with AI-based facial authentication, and a POS terminal network accepting MasterCard, Visa and UnionPay cards at merchant locations.

The company's go-to-market combines a deep physical distribution layer — 100+ counters across Mauritius and Rodrigues and 800+ approved merchant partners — with digital acquisition via MoFinans, WhatsApp business channel (+23052514848), and NouBiznes Desks in Rose Hill, Goodlands, Flacq and Vacoas. Revenue is generated through recurring interest on credit facilities and leases (monthly subscription-style repayments ranging 6–84 months), transaction-based factoring fees, and insurance agency commissions. Supporting programmes — MoKart Fidelity, Bonus Points, Cashback (1% on grocery/fuel/dining/pharmacy), and Shell Club integration — drive cardholder engagement. CIM Finance claims 318K+ active customers and 1,000+ employees, and is regulated by the Financial Services Commission Mauritius with FSC licences plus Data Protection Act 2017 registration.

Name

CIM Finance

Legal name

CIM Financial Services Ltd

Website

https://cimfinance.mu

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CIM Finance (CIM Financial Services Ltd) is a Mauritius-based, publicly listed non-bank financial institution offering credit cards, leasing, factoring, credit facilities and insurance agency services to individuals, SMEs and corporates across Mauritius and Rodrigues through 100+ counters, 800+ merchant partners, the MoFinans mobile app and VKYC remote onboarding.

Ownership category

akta.pro rank

Product category

Consumer & Commercial Finance

NAICS

Credit Card Issuing (52221), Nondepository Credit Intermediation (5222)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Consumer credit cards
• Vehicle leasing
• SME factoring
• Personal loans
• Hire purchase financing

Headquarters

HQ city

Port Louis

HQ country

Mauritius

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Credit Finance: Interest income from credit facilities, personal loans, and credit card lending. Includes credit purchase arrangements at approved merchant partners with repayment over 6-48 months.
2. Leasing: Vehicle and equipment leasing with repayment periods of 12-84 months. Includes standard lease, green lease (electric/hybrid vehicles), and second-hand vehicle lease options.
3. Factoring: Domestic and international factoring services for SME and corporate clients to improve cash flow by advancing receivables.
4. Insurance Agency: Insurance products including BE Protected+, BE Secured & BE Safe+, and Comprehensive Motor Insurance offered in partnership with SWAN, Mauritius Union Assurance, SICOM, and Jubilee-Allianz.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

CIM Finance is a licensed Mauritian non-bank financial institution that provides consumer credit cards (Cim Classic, Gold, Titanium/Cashback, Shell Card), personal credit facilities (Cim MoCrédit, FlexiCredit, Cim Voyage travel financing, credit purchase), vehicle and equipment leasing, SME and corporate factoring, working capital loans, and insurance agency services. It serves individuals, SMEs, and corporates through 100+ physical counters, the MoFinans mobile app, WhatsApp-based Video KYC onboarding, and an 800+ merchant partner network.

Product overview

CIM Finance (CIM Financial Services Ltd) is a Mauritius-based non-bank financial institution offering a diversified portfolio of financial products and services across three segments: Individual (consumer credit cards, personal loans, travel financing, and leasing), SME (business credit cards, working capital loans, factoring, POS terminals, and merchant credit purchase), and Corporate (corporate credit cards, international factoring, and leasing). The product portfolio centers on credit cards (Classic, Gold, Titanium/Cashback, Shell Card, NouBiznes) alongside credit facilities (MoCrédit, FlexiCredit, Credit Purchase, Cim Voyage, Leasing), business banking solutions (Factoring, Working Capital, POS Terminals, eCommerce), and insurance products (BE Protected+, BE Secured, Comprehensive Motor Insurance). Loyalty is reinforced through the MoKart Fidelity Programme, Bonus Points, and Cashback Programme. Digital services include the MoFinans mobile app and Video KYC (VKYC) for remote identity verification. CIM Finance operates as a licensed Credit Finance, Factoring, Leasing, and Insurance Agent under the Financial Services Commission (FSC) Mauritius, with over 80 counters and a network of 700+ merchant partners.

Differentiator

Problem solved

Functional benefit

Brands

• MoFinans: Digital lending platform and mobile application enabling customers to apply for loans, calculate loan amounts, and manage their accounts digitally.
• NouBiznes
• MoKart Fidelity Programme
• BE Protected+
• Green Lease

Products and services

• Cim Classic Card
• Cim Gold Card
• Cim Titanium / Cashback Card
• Shell Card
• Cim MoCrédit
• FlexiCredit
• Cim Voyage
• Credit Purchase
• Leasing
• Cim Business Card (SME)
• Working Capital Loan
• POS Terminal
• Factoring
• International Factoring
• Comprehensive Motor Insurance
• BE Protected+
• BE Secured & BE Safe+
• MoFinans Mobile App
• Video KYC (VKYC)

Quantifiable outcome

• Up to 45 interest-free days on credit card repayments
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Vivo Energy (Shell)coreChannel Partner/ Reseller/ DistributorExclusive partnership for Shell Card fuel credit cards. Shell Card is accepted at 43 Shell filling stations across Mauritius. Market leader since 1905. Card includes loyalty program integration with Shell Club.
• MasterCardcoreTechnology or IntegrationCredit card network partner for MasterCard Classic, Gold, and Titanium/Cashback cards. Provides global acceptance at 36 million merchants and 2 million ATMs. Includes MasterCard Travel Pass for airport lounge access.
• VisacoreTechnology or IntegrationCredit card network partner providing international acceptance for Visa-branded credit cards at global merchants.
• Travel Tour Service Partners (TTSP)coreChannel Partner/ Reseller/ DistributorNetwork of authorized travel agents for Cim Voyage financing including Atom, Itineris, Shamal Travels, GBTT, Silver Wings, Thomas Cook, and Air Mauritius.
• SWANmajorStrategic or Co-development PartnerInsurance partner for Comprehensive Motor Insurance offerings through CIM Finance's General Insurance Multi-Agent license.
• Mauritius Union AssurancemajorStrategic or Co-development PartnerInsurance partner collaborating on credit protection plans (BE Protected+) and Comprehensive Motor Insurance. Long-standing partner referenced in credit protection offerings.
• SICOMminorStrategic or Co-development PartnerInsurance partner for Comprehensive Motor Insurance offerings through CIM Finance's General Insurance Multi-Agent license.
• Jubilee-AllianzminorStrategic or Co-development PartnerInsurance partner for Comprehensive Motor Insurance offerings through CIM Finance's General Insurance Multi-Agent license.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Synchrony Financial: US-listed consumer finance company issuing private-label and co-branded credit cards plus installment lending. Comparable credit card issuing and merchant partnership business.
• Mauritius Commercial Bank (MCB) Group: Dominant Mauritian commercial bank offering credit cards, loans, leasing, and factoring. The primary incumbent competitor across CIM Finance's entire product portfolio in Mauritius.
• SBM Holdings: State-owned Mauritian banking group providing retail credit cards, personal loans, and SME financing. Competes with CIM Finance in the local consumer and SME credit market.
• Capitec Bank Holdings: South African retail bank focused on mass-market consumer credit and transactional banking. Comparable in credit card, personal loan, and consumer finance product mix, though at vastly larger scale.

Direct peers

• Letshego Holdings: Listed African NBFI providing consumer credit, microfinance, and SME lending across 11 African markets. Comparable business model to CIM Finance in offering non-bank credit to underserved segments.
• OneMain Holdings: US-listed specialty consumer finance company focused on non-prime personal loans. Comparable business model of serving underbanked consumers with installment credit products.
• African Bank Holdings: South African retail bank specializing in unsecured personal loans and credit to mass-market consumers. Comparable product set in personal loans and consumer credit underwriting.
• Bayport Management Ltd: Pan-African consumer and SME lender with operations across multiple African markets, including structured credit and payroll-deduction lending. Closest direct peer to CIM Finance's consumer/SME lending model outside Mauritius.

Regional players

• Rogers Capital Financial Services: Mauritian financial services group offering leasing, factoring, and corporate finance products. Comparable SME-facing factoring and leasing business to CIM Finance's corporate division.

Others

• Aspira (Aspira DCB): Mauritian financial services group in which CIM Group holds an investment (per CIM's Investors Corner). Adjacent ecosystem participant within the same local financial services space.

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCGc7v58d3tlk1t-e7xDh0gQ
• Facebookfacebook.com/cimfinance
• LinkedInlinkedin.com/company/cimfinance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIM Finance