What multisense does

Multisense Institut is a German boutique consulting firm headquartered in Remscheid that provides evidence-based brand and sales advisory services to enterprise and mid-market clients in the DACH region. Founded in 2009 and operating with 1-10 employees, the firm integrates 25+ years of marketing practice with current research in psychology, behavioral economics, and neuroscience to advise clients on building brand power as a competitive advantage and shifting from active selling to enabling purchase decisions. The firm's working premise is that emotion drives purchasing decisions while rational justification is post-hoc, and this thesis is operationalized into its consulting methodology.

The service portfolio comprises three core consulting pillars: Brand consulting (Markenberatung) for developing brand strength, Sales consulting (Vertriebsberatung) focused on understanding emotional purchase drivers, and an Academy offering training programs on the 7 levers of effective brand communication and marketing myth-busting. Supporting the consulting practice are the Wissen knowledge platform (articles, interviews, books) and the Markenkraft podcast, which features conversations with CMOs, brand managers, leading consultants, and researchers on brand leadership success factors. Pricing is not publicly disclosed; engagements are quote-based depending on scope and duration.

The business model is professional services consulting, with revenue generated from consulting engagements, training programs, and content distribution. The firm targets enterprise clients in financial services (named: Nationaler Bankenverband, Sparkasse, insurance sector) and other verticals, with a stated hybrid segmentation approach. Distribution is primarily direct B2B sales through consultative engagement and inbound inquiries via the website, supplemented by content marketing through the podcast, knowledge portal, LinkedIn group, and Academy. No funding rounds, partnerships, acquisitions, or geographic expansion beyond DACH are disclosed.

Name

multisense

Legal name

Multisense Institut

Website

https://multisense-institut.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Multisense Institut is a German boutique consulting firm that provides evidence-based brand and sales advisory services to enterprise clients in the DACH region, integrating 25+ years of marketing practice with psychology, behavioral economics, and neuroscience research.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Marketing Consulting Services (541613), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Brand consulting services
• Sales consulting services
• Marketing strategy advisory
• Behavioral economics consulting
• Brand management advisory

Headquarters

HQ city

Remscheid

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Brand Consulting Services: Strategic brand advisory engagements helping companies develop data-driven brand power. Services include brand strategy development, brand management consulting, and implementation guidance for effective brand leadership.
2. Sales Consulting Services: Advisory services focused on understanding buying psychology and helping companies shift from active selling to enabling purchase decisions. Based on understanding that emotion drives decisions while rational justification follows.
3. Academy/Training Programs: Educational offerings including workshops on effective brand communication levers and understanding emotional purchase drivers for teams seeking inspiration and fresh impulses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Multisense Institut provides evidence-based brand and sales consulting services for enterprises, drawing on more than 25 years of marketing practice and current research in psychology, behavioral economics, and neuroscience. Its core deliverables include strategic brand management consulting, sales optimization advisory that shifts clients from active selling to enabling purchase decisions, and educational Academy programs (Kickstart and Growth). Supporting offerings include a knowledge portal (Wissen) and the Markenkraft podcast.

Product overview

Multisense Institut is a consulting firm offering an integrated portfolio of brand development and sales optimization services. The core offerings include Beratung (evidence-based consulting), Brand consulting for brand strength development, and Sales consulting for purchase facilitation. Supporting these are the Academy (training programs on brand communication), Wissen (knowledge platform with articles and interviews), and the Markenkraft Podcast. The firm draws on 25+ years of marketing experience combined with current research in psychology, behavioral economics, and neuroscience.

Differentiator

Problem solved

Functional benefit

Brands

• Markenkraft Podcast: Podcast series exploring brand leadership success factors and sources of brand power, featuring conversations with CMOs, brand managers, leading consultants, and researchers

Products and services

• Brand Consulting (Markenberatung) Strategic brand advisory engagements that develop brand power as a competitive advantage in the context of digitalization, platform economics, and hyper-competition. Targets large enterprises where brand is central to competitive differentiation.
• Sales Consulting (Vertriebsberatung) Advisory services focused on understanding buying psychology and systematically guiding clients from 'Verkaufen' (selling) to 'Kaufen lassen' (enabling purchase). Based on the insight that emotion drives decisions while rationality serves as post-hoc justification.
• Academy Training Programs Educational offerings including workshops on the 7 levers of effective brand communication, marketing myths, and emotional purchase drivers. Delivered as Kickstart and Growth programs for teams seeking inspiration and fresh impulses on evidence-based brand and sales approaches.
• Beratung (Evidence-Based Consulting) Evidence-based consulting methodology that draws on 25+ years of marketing practice integrated with current research from psychology, behavioral economics, and neuroscience. Applied systematically to brand leadership and sales optimization without relying on opinion or proprietary technology platforms.

Quantifiable outcome

• Measurable sales success through effective brand positioning

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bain & Company (Brand & Customer Strategy): Global management consulting firm with a dedicated brand and customer strategy practice grounded in research and analytics. Comparable evidence-based approach to brand value creation, at much larger scale.
• Serviceplan Group: Germany's largest owner-managed agency group, combining advertising, brand consulting, and digital services. Comparable in DACH market and enterprise brand work, but with much broader creative and media capabilities.
• Roland Berger: Large German-origin strategy consulting firm with marketing and brand transformation practices. Comparable DACH presence and enterprise client base, though its core is broader management consulting.
• Prophet: Global consulting firm combining brand, marketing, and growth strategy with research-based approaches. Comparable in applying research-driven methods to brand and growth, but at significantly larger scale and broader portfolio.
• Kantar (Brand & Marketing): Global research-driven brand and marketing consultancy. Comparable in using evidence-based research and consumer psychology to advise brand strategy, but as part of a much broader data and insights portfolio.

Direct peers

• Brandtrust: German brand consulting firm specializing in brand strategy, brand management, and brand research. Closely comparable in DACH geography, target client profile (enterprise CMOs), and brand strength methodology.
• FutureBrand: Global brand strategy and design consultancy serving enterprise clients across categories. Comparable offering to Multisense's brand consulting practice, with broader international reach.
• Interbrand: Global brand consulting firm that helps organizations develop and manage brand strength through strategy and research-driven methods. Directly comparable to Multisense's evidence-based brand consulting offering, though at much larger global scale.
• SinnerSchrader (Accenture Song): German digital and brand consultancy (now part of Accenture Song) offering brand strategy and customer experience services. Overlaps with Multisense's brand consulting offering, especially for enterprise DACH clients.
• MetaDesign: German-origin brand and design consultancy focused on brand strategy, identity, and experience. Comparable to Multisense in geography and brand consulting focus, with broader design capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/multisense-institut
• Xx.com/multisenseforum
• Facebookfacebook.com/multisense

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about multisense