Melton Mowbray Market

What Melton Mowbray Market does

Melton Mowbray Market is a privately held livestock auction market operating from Scalford Road, Melton Mowbray, Leicestershire (holding number UK 22/296/8000). It serves farmers, livestock producers, commercial buyers, butchers, and livestock dealers in the Leicestershire and East Midlands region of England, conducting weekly Monday sheep sales and Tuesday cattle sales covering all classes of livestock, plus Saturday poultry and farm sales. Beyond the recurring weekly ring, the market runs an annual calendar of specialty events including pedigree and multibreed shows, the 788th Corby Glen Sheep Fair, the 156th Winslow Primestock Show, ram fairs, herd dispersal sales, and seasonal fatstock shows.

The business operates under parent company Gillstream Markets Ltd., with Hugh Brown as CEO, Simon Allam (FRICS, FLAA, FAAV) as Chairman, and Scott Ruck as Head of Sales. The Chairman has been associated with the market since 1976 and became a partner in 1983, providing multi-decade continuity. The company is a member of the Livestock Auctioneers Association and trades under LAA terms and conditions, which were updated in May 2022 to include an online auctions addendum.

Revenue is generated primarily through auction commissions on livestock transactions (cattle, sheep, pigs, poultry), with payment due on the day of purchase and credit terms available for qualified finished stock buyers. There is no proprietary technology stack; operations are built around traditional in-person auction methods, physical market facilities, online sale catalogues, and published market reports. Supplemental revenue streams include tradestand rentals, sponsorship packages, and advertising placements tied to the event calendar.

Name

Melton Mowbray Market

Legal name

Melton Mowbray Market

Website

https://meltonmowbraymarket.co.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Melton Mowbray Market is a privately held traditional livestock auction in Leicestershire, England, serving East Midlands farmers and buyers through weekly cattle and sheep sales plus an annual calendar of pedigree, breed, and seasonal fair events.

Ownership category

akta.pro rank

Product category

Livestock Auction Services

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

Keywords

• Livestock auction services
• Cattle auction sales
• Sheep auction sales
• Agricultural market operations
• Farm dispersal sales

Headquarters

HQ city

Melton Mowbray

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Livestock Auction Commissions: Revenue generated through auction commissions charged on livestock (cattle, sheep, pigs) sales conducted at the market. The market operates under Livestock Auctioneers Association (LAA) terms and conditions, with standard payment terms on the day of purchase and credit terms available for finished stock buyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Melton Mowbray Market operates a physical livestock auction market in Leicestershire, England, conducting weekly cattle sales (Tuesdays), weekly sheep sales (Mondays), and Saturday poultry and farm sales, alongside a calendar of specialty breed shows, ram fairs, sheep fairs, fatstock shows, and farm dispersal auctions. Revenue is generated primarily through auction commissions on livestock transactions under Livestock Auctioneers Association (LAA) terms and conditions, with supporting services including market reports, online catalogues, and entry forms.

Product overview

Melton Mowbray Market is a livestock auction business offering a dual-core product structure with weekly cattle and sheep sales as the primary recurring revenue streams, supplemented by specialty sales events and supporting services. The core weekly schedule consists of Monday sheep sales and Tuesday cattle sales for all classes of livestock. Specialty events include pedigree and multibreed shows and sales, seasonal fatstock shows, ram fairs, and traditional breed sales held throughout the year. Supporting services include market reports, online catalogues, poultry and farm sales, farm dispersal sales, and entry form management. The business operates under Gillstream Markets Ltd and is a member of the Livestock Auctioneers Association, with operations from Scalford Road, Melton Mowbray, Leicestershire.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Livestock Auctioneers Association (LAA)coreOthersMelton Mowbray Market is a member of the Livestock Auctioneers Association. All trading is conducted under LAA terms and conditions, which were updated on 16 May 2022 to include online auctions addendum and updated machinery and livestock national conditions of sale.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Clitheroe Auction Mart: Lancashire livestock auction market running weekly prime and store cattle and sheep sales along with seasonal primestock and breeding shows. Single physical venue with a similar East Midlands-style mix of weekly and specialty events targeting regional farmers and finishers.
• Hexham & Northern Marts: One of the UK's largest weekly livestock auction markets operating in Northumberland, with regular prime and store cattle and sheep sales plus seasonal breed shows. Operates the same commission-based auction model and LAA member terms as Melton Mowbray, serving livestock producers and buyers in northern England.
• McCartneys: Long-established west-of-England and Welsh borders auctioneer running several livestock markets with weekly cattle, sheep and store sales plus farm dispersal sales. Operates a very similar LAA-aligned commission model and regional multi-venue livestock auction network.
• Halls (Halls Holdings): Shropshire-based auction group operating multiple livestock markets including Halls Holdings sites with weekly cattle and sheep sales, dispersal sales and seasonal pedigree events. Directly comparable operating model, multi-venue, multi-species auction business under a regional holding structure akin to Gillstream Markets Ltd.
• Hawes Farmers Auction Mart (Wensleydale Farmers): Yorkshire Dales livestock mart holding weekly sheep and cattle sales plus the famous Wensleydale Show and Sale events. Directly comparable traditional physical auction market with a multi-species weekly cadence and strong regional vendor/buyer network.
• Barnard Castle & Teesdale Farmers Auction Mart: County Durham livestock mart running weekly cattle and sheep sales plus seasonal store and breeding events. Closely comparable single-site regional UK livestock auction operating under the same LAA-aligned commission model and serving similar farmer and dealer customers.
• Penrith Farmers' Kidds: Cumbria-based auctioneer running Penrith Mart with weekly prime and store livestock sales plus farm dispersal and pedigree sales. Directly comparable in business model (commission-based physical auction), species mix (cattle and sheep) and customer base (regional farmers and buyers) to Melton Mowbray.
• Longtown Mart (C&D Auction Marts): Cumbria-based livestock auction mart operating weekly primestock and store sheep and cattle sales plus seasonal breeding sheep fairs. Comparable multi-species weekly auction business with strong cross-border Scottish/English trading flow.
• Skipton Auction Mart (Craven Cattle Marts): Major Yorkshire livestock auction market operating weekly cattle, sheep and produce sales alongside seasonal shows. Closely comparable single-venue weekly auction model with a similar specialty event calendar and regional farmer customer base.

Emerging players

• SellMyLivestock: UK-based digital livestock trading platform enabling online buying and selling of cattle, sheep and pigs across the country. An emerging digital substitute that competes with physical auction markets like Melton Mowbray for the same farmer and buyer customer base, though without the in-person ring and event heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MeltonLivestock
• Facebookfacebook.com/MeltonMarket/?ref=hl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melton Mowbray Market