Server Mark
Server Mark d.o.o. is a Zagreb-based, family-controlled regional distributor founded in 1994 that supplies DIGI scales/labeling systems and Anritsu inspection equipment, plus calibration and authorized metrology services, to retail, industrial, pharma, logistics, and hospitality customers across Croatia, Slovenia, Bosnia and Herzegovina, Serbia, and Montenegro.
- Company typePrivate
- Founded1994
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Server Mark does
Server Mark d.o.o. is a Croatian limited liability company founded in May 1994 and headquartered in Zagreb, operating as a regional distributor, service provider, and authorized metrology body across Croatia, Slovenia, Bosnia and Herzegovina, Serbia, and Montenegro. The company supplies digital commercial and industrial scales, labeling systems, production-control equipment, and complementary software/services to retail, industrial-manufacturing, pharmaceutical/healthcare, logistics, and hospitality customers. Its go-to-market is enterprise field sales backed by technical consultation, authorized calibration, and metrological verification under Body ID 29 issued by the Croatian State Office for Metrology (Državni zavod za mjeriteljstvo).
The company's product portfolio is anchored by an exclusive Croatian representation of DIGI Corporation (since 1994) and a partnership with Anritsu Infivis CO (since 2014), spanning 40+ SKUs across retail scales (SM-6000, SM-5300, DS, DC, RM fiscal-cash-register lines), industrial labeling systems (DPS, LI, HI, MI series), packaging machines (PW, AW series), metal detectors, X-ray inspection, electronic shelf labels (InfoTag/ESL), and consumables such as Linerless labels. Integrated software includes MaxPOS (front-of-house) and MaxChain (web-based back-office). The portfolio demonstrates integration with major scanner brands (Honeywell, Datalogic, Zebra, NCR) and printer families (Honeywell PM43/PM45, Zebra ZPL II).
Revenue is generated primarily through hardware sales of scales and packaging/inspection systems, supplemented by recurring service, calibration, and metrological verification work; pricing is quote-based and not publicly disclosed. Recent product activity has emphasized connected/AI-enabled retail (SM-6000 SSP AI food recognition), electronic shelf labels, and Linerless consumables, indicating a strategy of moving from pure hardware distribution toward higher-margin software-and-services attach within an otherwise mature regional channel business.
Server Mark firmographics
Firmographics- Name
- Server Mark
- Legal name
- Server Mark d.o.o.
- Website
- https://server-mark.hr
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Server Mark d.o.o. is a Zagreb-based, family-controlled regional distributor founded in 1994 that supplies DIGI scales/labeling systems and Anritsu inspection equipment, plus calibration and authorized metrology services, to retail, industrial, pharma, logistics, and hospitality customers across Croatia, Slovenia, Bosnia and Herzegovina, Serbia, and Montenegro.
- Ownership category
- akta.pro rank
Server Mark industry classification
Industry- Product category
- Industrial Weighing and Labeling Equipment
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Packaging and Labeling Services (56191), Other Measuring and Controlling Device Manufacturing (334519), Food Product Machinery Manufacturing (333241)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Industrial Machinery & Equipment (5084), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Labeling, Coding & Marking Systems (IMAHAOAE)
- akta.pro secondary industries
- Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)
Keywords
Where Server Mark is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Server Mark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales (Scales and Systems): Sale of digital commercial and industrial scales, labeling systems, checkweighers, metal detectors, and X-ray inspection equipment. Primary revenue stream from physical product sales.
- Service and Calibration: Calibration, servicing, and verification services for weighing equipment. Technical support provided during business hours.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Server Mark product offering
Product offeringCore offering
Server Mark d.o.o. distributes commercial and industrial digital scales, automatic weighing-wrapping-labeling systems, electronic shelf labels, packaging machines, metal detectors, and X-ray inspection equipment from DIGI and Anritsu in Croatia and four neighboring markets. The company also operates as an Authorized Body providing metrological verification, calibration, installation, and after-sales servicing of weighing instruments.
Product overview
Server Mark d.o.o. is a specialized provider of digital and industrial scales, offering a comprehensive portfolio that includes DIGI weighing and labeling systems, Anritsu production quality control equipment, and various scale accessories. The core product lines include retail scales (SM-6000 series, DS, DC lines), fiscal scale-cash registers (RM-5800/5900), industrial labeling systems (DPS, LI, HI, MI series), packaging machines (PW series), and metal detection/X-ray inspection (DMD, ANRITSU). The ecosystem includes complementary systems like MaxPOS/MaxChain retail management software, DIGI InfoTag electronic shelf labels, and linerless label consumables. Services include distribution, authorized calibration, certification, and metrological verification of mass measurement instruments. The company operates as a regional distributor serving Croatia, Slovenia, Bosnia and Herzegovina, Serbia, and Montenegro.
Differentiator
Problem solved
Functional benefit
Products and services
- DIGI SM-6000 EV PLUS
Companies that use Server Mark
Customer profileSegments5 records
Ideal customer profiles5 records
Server Mark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature4 records
Server Mark partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Anritsu Infivis COcoreAnritsu Infivis CO is a Japanese company offering production and quality control inspection equipment for the food and pharmaceutical industries. Server Mark became their partner for Croatia in 2014. Product range includes checkweighers, metal detectors, and X-ray inspection systems.
- DIGI CorporationcoreDIGI Corporation is a Japanese manufacturer of high-quality weighing, wrapping, and labeling equipment. Server Mark has represented DIGI devices on the Croatian market since the very beginning (1994). DIGI products include commercial scales, industrial scales, labeling systems, checkout scales, and packaging machines.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Server Mark competitors and assessment
Company assessmentDirect peers
- Minebea Intec: German-headquartered manufacturer of industrial weighing and inspection technologies (formerly Sartorius Intec), offering checkweighers, metal detectors, and process weighing. Overlaps directly with Server Mark's Anritsu-sourced inspection portfolio and competes for the same food/pharma production customers.
- CAS Corporation: Korean manufacturer of industrial and retail scales, label-printing scales, and counting scales with global distribution. Comparable mid-market product positioning and Asian-origin supply economics, making it a direct alternative supplier to DIGI for Server Mark's retail and logistics customers.
- Ishida: Japanese manufacturer of multihead weighers, weighing-labeling machines, and packaging equipment for food and retail. Closely comparable to DIGI (Server Mark's principal partner) and a natural substitute if Balkan customers sourced directly from OEMs rather than through Server Mark.
- Bizerba: German family-owned manufacturer of retail scales, industrial weighing systems, labeling machines, and checkweighers. Directly comparable to DIGI/Anritsu products that Server Mark distributes, and competes with Server Mark for retail and food-industry modernization projects across Europe.
- Dibal: Spanish manufacturer of weighing, labeling, and pricing systems with strong European distribution. Directly comparable retail scale and labeling product lines, and a realistic alternative for Balkan retailers evaluating European-direct suppliers.
- PRECIA MOLEN: French manufacturer of industrial and commercial weighing instruments, checkweighers, and continuous weighing systems. Comparable in scale and product breadth, with established European service infrastructure that competes for cross-border retail and industrial accounts.
Broad incumbents
- Mettler-Toledo: Global leader in precision instruments with a large industrial weighing, retail scale, and checkweigher portfolio. Far larger and broader than Server Mark but directly competes for the same enterprise retail and food/pharma inspection opportunities, often via local channel partners.
- Zebra Technologies: Global leader in barcode scanning, RFID, and enterprise labeling/printing. Overlaps with Server Mark's labeling, ESL, and scanner integration business but operates as a much broader enterprise technology incumbent serving retail and logistics at scale.
- Avery Berkel: Long-established UK weighing brand owned by ITW, serving retail and food service with scales, labeling, and pricing solutions. Comparable product category but distributed as part of a much larger industrial conglomerate rather than via regional channel specialists.
Regional players
- RADWAG: Polish manufacturer of industrial and laboratory balances, retail scales, and weighing platforms with strong Central and Eastern European distribution. Geographic overlap with Server Mark's Balkan footprint and comparable mid-market product positioning make it a relevant regional competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Server Mark social profiles
Digital presenceServer Mark compliance and trust
Trust signalCompliance2 records
Server Mark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Server Mark leadership team
Management profileNumber of profiles
Server Mark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Server Mark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Server Mark
What does Server Mark do?
Server Mark d.o.o. distributes commercial and industrial digital scales, automatic weighing-wrapping-labeling systems, electronic shelf labels, packaging machines, metal detectors, and X-ray inspection equipment from DIGI and Anritsu in Croatia and four neighboring markets. The company also operates as an Authorized Body providing metrological verification, calibration, installation, and after-sales servicing of weighing instruments.
Is Server Mark a public or private company?
Server Mark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Server Mark founded?
Server Mark was founded in 1994. It employs 11 to 50 people.
Where is Server Mark based?
Server Mark is headquartered in Zagreb, Croatia, in the Europe region.
How does Server Mark make money?
Two revenue lines are on record. Hardware Sales (Scales and Systems) is the primary driver. The others are service and Calibration.
Who are Server Mark's main competitors?
Direct peers on record are Minebea Intec, CAS Corporation, Ishida, Bizerba, Dibal and PRECIA MOLEN. Broad incumbents are Mettler-Toledo, Zebra Technologies and Avery Berkel. RADWAG is listed as a regional player.
Does Server Mark have an API?
No public API is recorded for Server Mark.
What industry is Server Mark in?
Server Mark's product category is Industrial Weighing and Labeling Equipment. Its primary akta.pro industry code is IMAHAOAE, Labeling, Coding & Marking Systems, with a secondary code of IMALAOAD, Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser). Its NAICS code is 334513 and its SIC code is 3823.