Seasea Battillbehor

What Seasea Battillbehor does

SeaSea Båttillbehör is Sweden's largest specialty retail chain for boat accessories, operating 29 physical stores distributed nationwide — from the Stockholm archipelago (Segeltorp, Vaxholm, Nacka, Länna, Täby) to the west coast (Strömstad, Uddevalla, Björlanda/Långedrag) and northern markets (Norrtälje) — alongside an integrated e-commerce platform at seasea.se. The company sells a broad assortment of marine products spanning chartplotters and GPS (Garmin, Raymarine, Lowrance), digital charts (Garmin Navionics+, C-MAP Discover), marine electrical systems (Victron SmartSolar, Orion XS, BMV-712, Varta batteries, Pro Supply solar panels), marine refrigeration (Ocean Comfort), sanitation (Sanimarin), safety, engine accessories, water sports, and cleaning products. The offering is sourced primarily from third-party brands, with the company acting as a multi-brand specialist distributor rather than an OEM.

The business runs an omnichannel model with identical pricing online and in-store, free in-store pickup for online orders (home delivery via PostNord from 49 kr), a 30-day open purchase policy, and a free membership program that delivers exclusive member pricing, price matching, and curated content. Distribution is omnichannel retail — physical storefronts plus own e-commerce — with an additional B2B corporate channel layered on through parent company Byggplast & Båtprylar AB, allowing enterprise customers to use corporate accounts and pick up at SeaSea locations. The legal entity is the privately held Swedish limited company Byggplast och Båtprylar Sverige AB (registration 556201-7201); there are no disclosed funding rounds, M&A activity, or external institutional investors in the available data. Marketing is conducted through seasea.se, Facebook (since 1979), Instagram (@seasea_sverige), YouTube (SeaSeaSverige), email newsletters, seasonal catalogs, and Trustpilot for social proof. Technology consists of a standard e-commerce platform with inventory integration, a store locator, and a Motorsök (Motor Search) compatibility tool; there is no evidence of proprietary technology, AI/ML capabilities, or patent-protected IP.

Name

Seasea Battillbehor

Legal name

Byggplast och Båtprylar Sverige AB

Website

https://seasea.se

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

SeaSea Båttillbehör is Sweden's largest specialty retail chain for boat accessories, operating 29 stores nationwide plus an integrated e-commerce platform, serving private Swedish boat owners and a small B2B channel via parent Byggplast & Båtprylar AB.

Ownership category

akta.pro rank

Product category

Marine Accessories Retail

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

Keywords

• Marine accessories retail
• Boat supplies
• Marine electronics
• Nautical equipment
• Marine refrigeration

Headquarters

HQ city

Storholmen

HQ country

Sweden

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue from sales through 29 physical store locations across Sweden, serving boat owners directly with personalized service and immediate product availability
2. E-commerce Sales: Revenue from online sales through seasea.se, with home delivery options and free store pickup
3. B2B/Corporate Sales: Corporate customers can order and pick up goods at SeaSea stores using their customer number from Byggplast & Båtprylar AB

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SeaSea Båttillbehör is Sweden's largest retail chain for boat accessories, operating 29 physical stores across Sweden alongside a full e-commerce platform (seasea.se). The company sells a comprehensive range of marine products — chartplotters/GPS units, marine batteries and electrical systems, solar panels, refrigerators and cool boxes, safety equipment, motor accessories, and boat care products — to private boat owners under a unified omnichannel model with identical pricing online and in-store.

Product overview

SeaSea Båttillbehör operates as Sweden's largest boat accessories retail chain with 29 stores nationwide and an e-commerce platform. The company offers a comprehensive portfolio of marine accessories spanning multiple product categories: marine electronics including chartplotters/GPS from Garmin, Raymarine, and Lowrance with associated digital charts (Garmin Navionics+ and Vision+); marine electrical systems including batteries (Varta, Tudor), solar panels and regulators (Victron SmartSolar, Pro Supply), DC-DC converters/chargers, battery monitors and shunts; cooling solutions including compressors refrigerators and portable coolers (Ocean Comfort Galley brand); marine sanitation products; safety equipment; and engine accessories. The product ecosystem includes several proprietary sub-brands while primarily distributing third-party marine equipment brands. The company also offers membership benefits with exclusive pricing and promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Garmin Navionics+ 079r Digital nautical chart covering coastal areas, archipelagos, and inland lakes in southeastern Sweden, combining Garmin and Navionics cartography with Auto Guidance+ routing and daily updates, designed for boaters using compatible chartplotters.
• Garmin Navionics Vision+ 079r Premium digital nautical chart for southeastern Sweden that adds Relief Shading, high-resolution satellite imagery, 3D FishEye and MarineEye views, and dynamic lake level adjustment on top of the Navionics+ base features.
• Garmin Echomap UHD2 72cv GT20 7-inch button-controlled chartplotter with built-in transducer, supporting wireless screen sharing and integration with Garmin marine electronics for navigation and fishfinding.
• Raymarine Axiom+ 9 9-inch touchscreen chartplotter with 25% higher brightness than its predecessor and Nordic Europe chart coverage, designed for marine navigation on recreational boats.
• Lowrance Eagle 5 5-inch button-controlled fishfinder featuring FishReveal and CHIRP sonar technology, targeted at recreational fishing and basic navigation on smaller boats.
• Ocean Comfort CR50xS Black Brush Refrigerator Compact 43.4-liter marine refrigerator/freezer combo with two separately controlled temperature zones (0-8°C fridge, -20 to +20°C freezer), app control capability, and operation below 45dB, marketed under the Ocean Comfort Galley brand.
• Ocean Comfort ECX30 Cool Box with Battery Function 30-liter portable compressor cooler/freezer with Bluetooth app control, temperature range from -20°C to +20°C, integrated battery protection, and compatibility with external batteries and solar panels for marine and outdoor use.
• Varta Professional Marin 75Ah Battery 12V dual-purpose starting and consumption marine battery with 75Ah capacity and 600A cold cranking amps, engineered for frequent charge/discharge cycles and vibration resistance up to 90° tilt.
• Victron SmartSolar MPPT 75/15 Regulator 15A MPPT solar charge controller with ultra-fast maximum power point tracking, Bluetooth Smart connectivity for wireless configuration through the VictronConnect app, and VE.Direct interface for system monitoring.
• Victron Battery Monitor BMV-712 Precision battery monitor with Bluetooth connectivity that can monitor up to two batteries, featuring a programmable relay and detailed state-of-charge information.
• NOCO Lithium GB40 Jump Starter 1000A 12V lithium jump starter with IP65 rating, capable of starting petrol engines up to 6.0L and diesel engines up to 3.0L, with integrated LED flashlight and USB charging.
• Pro Supply Solar System 220W Foldable Solar Panel 220W portable foldable solar panel with a 4-section folding design and nylon carrying case, measuring 2200x540mm unfolded and 550x540mm folded for marine and mobile use.
• Sanimarin Maxlite+S Electric Toilet Lightweight, quiet and efficient 12V electric toilet in black finish, designed for installation in boats.

Quantifiable outcome

• 30-day open purchase policy
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Byggplast & Båtprylar ABcoreOthersByggplast & Båtprylar AB is the parent company that owns the SeaSea Båttillbehör brand. Corporate customers can access their business accounts to order products and pick them up at SeaSea stores. The company operates under the legal entity Byggplast och Båtprylar Sverige AB.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Nautichandler: Nautichandler is a Norwegian boat accessories retailer combining a physical store and online channel, focused on the same recreational boating customer in a neighboring Nordic geography. It represents the closest cross-border competitor for any future Nordic expansion by SeaSea.

Broad incumbents

• West Marine: West Marine is the largest US boat accessories retailer, with hundreds of stores and a broad online catalog spanning marine electronics, safety, electrical and comfort categories. It is the most established specialist incumbent in the segment and serves as the global reference model for a boat-accessories chain of SeaSea's archetype.
• Biltema: Biltema is a Nordic value retailer with deep marine and leisure-boat categories across physical stores and e-commerce, competing on price rather than specialist advice. It is a relevant adjacent incumbent that pressures SeaSea's commodity price points from a generalist position.

Direct peers

• Force 4 Chandlery: Force 4 Chandlery is a UK-based boat chandlery with multiple physical stores and a strong e-commerce presence, stocking the same categories SeaSea does (electronics, electrical, safety, comfort). Comparable in scale, customer base (recreational boat owners) and omnichannel execution.
• Fisheries Supply: Fisheries Supply is a US marine distributor and retailer operating since 1928 with both a showroom and an extensive catalog/online channel. Comparable product breadth (marine electronics, electrical, safety, deck hardware) and B2C/B2B mix make it a structurally similar operator.
• Watski: Watski is a leading Finnish boat accessories retailer operating physical stores and an e-commerce site, directly comparable to SeaSea's Nordic specialty boat-accessories chain model. It targets the same boating lifestyle customer with a similar broad accessory assortment (electronics, safety, comfort, mooring).
• Marine Store: Marine Store is a UK online-led marine chandlery specializing in boat electronics, electrical and accessories from leading brands. It is a direct online analogue to SeaSea's e-commerce platform and competes for the same discretionary boat-owner spend.
• Defender Industries: Defender is a long-established US marine retailer offering a deep catalog of boat parts, electronics and accessories through a flagship catalog and an integrated online storefront. Its broad assortment, brand partnerships with Garmin/Raymarine/Victron and mixed physical/digital model make it a close functional analogue to SeaSea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/SeaSeaSverige
• Facebookfacebook.com/seasea1979
• Instagraminstagram.com/seasea_sverige

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seasea Battillbehor