The Milton H. Erickson Foundation

What The Milton H. Erickson Foundation does

The Milton H. Erickson Foundation, Inc. is a Phoenix, Arizona-based non-profit (incorporated 1980) that delivers psychotherapy education focused on Ericksonian hypnotherapy and adjacent therapeutic modalities. It serves licensed mental health professionals — psychologists, psychiatrists, therapists, counselors — who require accredited continuing education and specialized training in hypnosis, brief therapy, family therapy, couples therapy, and related approaches.

The Foundation's product surface spans a multi-format educational ecosystem. Core commercial assets include a Clinical Library streaming platform and continuing-education catalog that issues CE credits and tracks learner progress, a books catalog of physical and digital titles priced roughly $9.99–$59.95+, a Legacy Media and Minuchin Archive collection of clinical demonstration videos, branded video series (Pioneers of Psychotherapy, Brief Therapy Inside Out, Michael Yapko, Bert Hellinger, Living Love), the Wizard of the Desert documentary, self-paced home-study modules, intensive in-person training, and a branded merchandise storefront. Underlying technology is a Squarespace-hosted e-commerce experience plus a separate catalog/streaming platform (catalog.erickson-foundation.org); no proprietary software, mobile apps, or disclosed APIs are indicated. The Foundation also runs three annual conferences — the Erickson Congress, the Couples Conference, and the Brief Therapy Conference — and publishes a monthly ezine plus a tri-annual printed newsletter.

Commercially, the Foundation operates a hybrid one-time-purchase and subscription model: individual books, videos, merchandise, and intensives are sold à la carte, while an annual All Access membership provides catalog-wide streaming access and CE-credit eligibility. Distribution is layered between direct-to-consumer online store, the streaming catalog, and a franchised network of 100+ authorized Erickson Institutes across 50+ countries that deliver local training and certification under Foundation-set eligibility standards. Headcount is small (1–10 employees), with most worldwide training delivered by independent licensee institutes rather than Foundation staff. The organization is led by founder Jeffrey K. Zeig and is governed by a Board of Directors; no parent entity, funding rounds, M&A activity, or external investors are disclosed.

Name

The Milton H. Erickson Foundation

Legal name

The Milton H. Erickson Foundation

Website

https://erickson-foundation.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

The Milton H. Erickson Foundation is a non-profit providing psychotherapy education in Ericksonian hypnotherapy to mental health professionals worldwide via books, streaming courses, conferences, and a global network of 100+ authorized institutes.

Ownership category

akta.pro rank

Product category

Psychotherapy Education and Training

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

akta.pro secondary industry

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

Keywords

• Psychotherapy education
• Hypnotherapy training
• Continuing education
• Mental health resources
• Clinical training videos

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book Sales: Sale of classical and contemporary books on hypnotherapy, psychotherapy, and Ericksonian methods. Includes both physical books and eBooks at various price points from $9.99 to $59.95+.
2. Video and Streaming Content: Sale and streaming of video training content including DVDs, streaming access, and clinical library materials covering various therapeutic approaches and demonstrations.
3. Merchandise Sales: Sale of branded merchandise including apparel, accessories, and lifestyle products. Revenue supports the Foundation's mission.
4. Continuing Education (CE) Programs: Professional continuing education courses and programs for mental health professionals. Earn CE credits while learning Ericksonian hypnosis and therapeutic techniques.
5. Intensive Training Programs: Comprehensive training programs for professionals seeking in-depth education in Ericksonian methods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Milton H. Erickson Foundation is a non-profit organization that provides psychotherapy education and resources centered on Ericksonian hypnotherapy. Its core offerings include an Online Clinical Library with streaming CE-approved video content, a books catalog (physical and eBooks) on hypnotherapy and psychotherapy, legacy media and archival video collections, intensive training programs, self-paced continuing education courses, and specialized video series. The Foundation also operates an e-commerce store selling books, videos, and branded merchandise, and organizes professional conferences for mental health practitioners worldwide.

Product overview

The Milton H. Erickson Foundation operates a multi-platform educational ecosystem for mental health professionals centered on Ericksonian hypnotherapy and psychotherapy education. The core offerings include an Online Clinical Library for streaming CE-approved video content, a Books Catalog with physical and digital publications, Legacy Media collections featuring documentary and training footage, and the global Erickson Institutes Network spanning 35+ countries. Additional products include specialized video series (Pioneers of Psychotherapy, Brief Therapy Inside Out, Michael Yapko Videos, Bert Hellinger Videos, Living Love Series), the Wizard of the Desert documentary, intensive training programs, self-paced home study courses, and branded merchandise. The Foundation also organizes major conferences including the Erickson Congress, Couples Conference, and Brief Therapy Conference. Revenue from all product sales supports the Foundation's non-profit mission to advance psychotherapy and honor Milton H. Erickson's legacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Library (Online Streaming) Streaming video platform offering continuing education content, clinical demonstrations, and training videos for mental health professionals seeking CE credits.
• Books Catalog Extensive collection of books and eBooks covering Ericksonian hypnotherapy, psychotherapy, family therapy, and related mental health topics, including works by Milton Erickson, Jeffrey Zeig, and other prominent clinicians.
• Legacy Media Collection Historical video collection featuring documentary content on Milton Erickson and training videos from psychotherapy pioneers, including Wizard of the Desert documentary and Bert Hellinger family constellation videos.
• Minuchin Archives Over 15 hours of video content featuring Salvador Minuchin's work in structural family therapy, including 26 videos and clinical sessions.
• Continuing Education Courses Interactive online courses enabling mental health professionals to earn CE credits while learning Ericksonian hypnosis and therapeutic techniques.
• Erickson Institutes Network Global network of professional groups authorized to use Milton H. Erickson's name, spanning 35+ countries across 6 continents with local training programs.
• Pioneers of Psychotherapy Collection Training video collection featuring over 30 videos from renowned psychotherapy pioneers including Rogers, Satir, Kernberg, and others demonstrating various therapeutic approaches.
• Brief Therapy Inside Out Video collection featuring founders of brief therapy approaches demonstrating their methods with live sessions and discussions, covering topics from depression to eating disorders.
• Living Love Video Series Relationship therapy video series featuring experts like John Gray, Harville Hendrix, and Michele Weiner-Davis teaching couples communication and connection skills.
• Wizard of the Desert Documentary Documentary exploring the personal life and career of Milton H. Erickson, founder of Modern Hypnotherapy, including soundtrack by Gerrit Wunder.
• Merchandise Store Branded merchandise including apparel, accessories, and conference items with proceeds supporting the Foundation's mission.
• Intensive Training Programs In-depth training programs for professionals seeking advanced proficiency in Ericksonian methods and hypnotherapy.
• Self Paced Home Study Self-directed online learning modules for professional development in psychotherapy, couples therapy, CBT, trauma treatment, and related areas.
• Erickson Congress Annual international conference for psychotherapy professionals focusing on Ericksonian approaches and related therapeutic methods.
• Couples Conference Annual conference dedicated to relationship therapy and couples counseling techniques and methodologies.
• Brief Therapy Conference Conference focused on brief therapy approaches and time-efficient therapeutic interventions.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Erickson Institutes (Global Network)coreChannel Partner/ Reseller/ DistributorProfessional groups authorized by the Foundation to use Milton H. Erickson's name in their titles. Directed by professionals meeting Foundation eligibility requirements, high recommendation from affiliated professionals, and demonstrated knowledge of Ericksonian methods. Board of Directors reviews each Institute application to ensure required standards are upheld. Over 100 institutes worldwide serving as local training and distribution centers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Society of Clinical Hypnosis (ASCH): Professional membership organization dedicated to clinical hypnosis training, certification, and continuing education for physicians, dentists, and psychologists. Directly overlaps with the Erickson Foundation's hypnosis-focused content and CE mission for healthcare professionals.
• PESI: One of the largest US providers of continuing education for mental health professionals, offering seminars, online courses, and CE-eligible content across many therapy modalities. Directly comparable to the Erickson Foundation's accredited CE and self-paced course offerings, though at much greater scale and modality breadth.
• National Institute for the Clinical Application of Behavioral Medicine (NICABM): Provider of online CE courses, summits, and training programs for mental health practitioners focused on evidence-based psychotherapy approaches. Comparable audience (licensed clinicians) and digital delivery model (streaming CE) similar to the Erickson Foundation's Clinical Library and All Access Membership.
• Crown House Publishing: Independent publisher specializing in psychotherapy, counseling, education, and coaching titles. Comparable to the Erickson Foundation's Books Catalog in audience (mental health professionals and trainees) and content area (clinical psychotherapy techniques).
• Zeig, Tucker & Theisen: Independent publishing house long associated with the Erickson Foundation's leadership, specializing in psychotherapy, hypnotherapy, and family therapy titles. Directly comparable to the Foundation's own book publishing activities and shared editorial lineage.
• International Society of Hypnosis (ISH): International scientific and professional society promoting research and training in hypnosis, with worldwide membership and congresses. Comparable to the Erickson Foundation's global institute network in advancing Ericksonian and clinical hypnosis as a discipline.

Emerging players

• Brief Therapy Conference: Conference and training program focused on brief and solution-focused therapy approaches. Directly overlaps with the Erickson Foundation's Brief Therapy Conference and related media offerings, serving a closely adjacent sub-community of practitioners.

Broad incumbents

• Sounds True: Multimedia publisher and online learning platform offering books, audio, video courses, and CE content on mindfulness, psychology, and personal growth. Overlaps with the Erickson Foundation's book, video, and streaming offerings, particularly in spirituality-adjacent psychotherapy content.
• American Psychological Association (APA): The principal professional organization for psychologists in the US, offering CE, conventions, and publications. Comparable as a CE/credentialing ecosystem for mental health professionals, though APA serves the entire psychology profession rather than a specific modality.
• American Counseling Association (ACA): Large professional membership association providing CE, publications, and training to a broad base of licensed counselors. Comparable in serving the same practitioner audience and offering accredited continuing education, though at significantly greater scale across many modalities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ericksonfound
• Facebookfacebook.com/ericksonfoundation
• LinkedInlinkedin.com/company/the-milton-h-erickson-foundation-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Milton H. Erickson Foundation