The Milton H. Erickson Foundation
The Milton H. Erickson Foundation is a non-profit providing psychotherapy education in Ericksonian hypnotherapy to mental health professionals worldwide via books, streaming courses, conferences, and a global network of 100+ authorized institutes.
- Company typePrivate
- Founded1980
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Milton H. Erickson Foundation does
The Milton H. Erickson Foundation, Inc. is a Phoenix, Arizona-based non-profit (incorporated 1980) that delivers psychotherapy education focused on Ericksonian hypnotherapy and adjacent therapeutic modalities. It serves licensed mental health professionals — psychologists, psychiatrists, therapists, counselors — who require accredited continuing education and specialized training in hypnosis, brief therapy, family therapy, couples therapy, and related approaches.
The Foundation's product surface spans a multi-format educational ecosystem. Core commercial assets include a Clinical Library streaming platform and continuing-education catalog that issues CE credits and tracks learner progress, a books catalog of physical and digital titles priced roughly $9.99–$59.95+, a Legacy Media and Minuchin Archive collection of clinical demonstration videos, branded video series (Pioneers of Psychotherapy, Brief Therapy Inside Out, Michael Yapko, Bert Hellinger, Living Love), the Wizard of the Desert documentary, self-paced home-study modules, intensive in-person training, and a branded merchandise storefront. Underlying technology is a Squarespace-hosted e-commerce experience plus a separate catalog/streaming platform (catalog.erickson-foundation.org); no proprietary software, mobile apps, or disclosed APIs are indicated. The Foundation also runs three annual conferences — the Erickson Congress, the Couples Conference, and the Brief Therapy Conference — and publishes a monthly ezine plus a tri-annual printed newsletter.
Commercially, the Foundation operates a hybrid one-time-purchase and subscription model: individual books, videos, merchandise, and intensives are sold à la carte, while an annual All Access membership provides catalog-wide streaming access and CE-credit eligibility. Distribution is layered between direct-to-consumer online store, the streaming catalog, and a franchised network of 100+ authorized Erickson Institutes across 50+ countries that deliver local training and certification under Foundation-set eligibility standards. Headcount is small (1–10 employees), with most worldwide training delivered by independent licensee institutes rather than Foundation staff. The organization is led by founder Jeffrey K. Zeig and is governed by a Board of Directors; no parent entity, funding rounds, M&A activity, or external investors are disclosed.
The Milton H. Erickson Foundation firmographics
Firmographics- Name
- The Milton H. Erickson Foundation
- Legal name
- The Milton H. Erickson Foundation
- Website
- https://erickson-foundation.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Milton H. Erickson Foundation is a non-profit providing psychotherapy education in Ericksonian hypnotherapy to mental health professionals worldwide via books, streaming courses, conferences, and a global network of 100+ authorized institutes.
- Ownership category
- akta.pro rank
The Milton H. Erickson Foundation industry classification
Industry- Product category
- Psychotherapy Education and Training
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
- akta.pro secondary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
Keywords
Where The Milton H. Erickson Foundation is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Milton H. Erickson Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Book Sales: Sale of classical and contemporary books on hypnotherapy, psychotherapy, and Ericksonian methods. Includes both physical books and eBooks at various price points from $9.99 to $59.95+.
- Video and Streaming Content: Sale and streaming of video training content including DVDs, streaming access, and clinical library materials covering various therapeutic approaches and demonstrations.
- Merchandise Sales: Sale of branded merchandise including apparel, accessories, and lifestyle products. Revenue supports the Foundation's mission.
- Continuing Education (CE) Programs: Professional continuing education courses and programs for mental health professionals. Earn CE credits while learning Ericksonian hypnosis and therapeutic techniques.
- Intensive Training Programs: Comprehensive training programs for professionals seeking in-depth education in Ericksonian methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | eBook Downloads - Starting at $9.99 |
| Unit Pricing | Pay-as-you-go | Physical Books - $14.99 to $59.95+ |
| Unit Pricing | Pay-as-you-go | Individual Video Products - $5.99 to $239.00 |
| Unit Pricing | Pay-as-you-go | Merchandise - $10 to $40 |
| Subscription | Annual | All Access Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Milton H. Erickson Foundation product offering
Product offeringCore offering
The Milton H. Erickson Foundation is a non-profit organization that provides psychotherapy education and resources centered on Ericksonian hypnotherapy. Its core offerings include an Online Clinical Library with streaming CE-approved video content, a books catalog (physical and eBooks) on hypnotherapy and psychotherapy, legacy media and archival video collections, intensive training programs, self-paced continuing education courses, and specialized video series. The Foundation also operates an e-commerce store selling books, videos, and branded merchandise, and organizes professional conferences for mental health practitioners worldwide.
Product overview
The Milton H. Erickson Foundation operates a multi-platform educational ecosystem for mental health professionals centered on Ericksonian hypnotherapy and psychotherapy education. The core offerings include an Online Clinical Library for streaming CE-approved video content, a Books Catalog with physical and digital publications, Legacy Media collections featuring documentary and training footage, and the global Erickson Institutes Network spanning 35+ countries. Additional products include specialized video series (Pioneers of Psychotherapy, Brief Therapy Inside Out, Michael Yapko Videos, Bert Hellinger Videos, Living Love Series), the Wizard of the Desert documentary, intensive training programs, self-paced home study courses, and branded merchandise. The Foundation also organizes major conferences including the Erickson Congress, Couples Conference, and Brief Therapy Conference. Revenue from all product sales supports the Foundation's non-profit mission to advance psychotherapy and honor Milton H. Erickson's legacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinical Library (Online Streaming) Streaming video platform offering continuing education content, clinical demonstrations, and training videos for mental health professionals seeking CE credits.
- Books Catalog Extensive collection of books and eBooks covering Ericksonian hypnotherapy, psychotherapy, family therapy, and related mental health topics, including works by Milton Erickson, Jeffrey Zeig, and other prominent clinicians.
- Legacy Media Collection Historical video collection featuring documentary content on Milton Erickson and training videos from psychotherapy pioneers, including Wizard of the Desert documentary and Bert Hellinger family constellation videos.
- Minuchin Archives Over 15 hours of video content featuring Salvador Minuchin's work in structural family therapy, including 26 videos and clinical sessions.
- Continuing Education Courses Interactive online courses enabling mental health professionals to earn CE credits while learning Ericksonian hypnosis and therapeutic techniques.
- Erickson Institutes Network Global network of professional groups authorized to use Milton H. Erickson's name, spanning 35+ countries across 6 continents with local training programs.
- Pioneers of Psychotherapy Collection Training video collection featuring over 30 videos from renowned psychotherapy pioneers including Rogers, Satir, Kernberg, and others demonstrating various therapeutic approaches.
- Brief Therapy Inside Out Video collection featuring founders of brief therapy approaches demonstrating their methods with live sessions and discussions, covering topics from depression to eating disorders.
- Living Love Video Series Relationship therapy video series featuring experts like John Gray, Harville Hendrix, and Michele Weiner-Davis teaching couples communication and connection skills.
- Wizard of the Desert Documentary Documentary exploring the personal life and career of Milton H. Erickson, founder of Modern Hypnotherapy, including soundtrack by Gerrit Wunder.
- Merchandise Store Branded merchandise including apparel, accessories, and conference items with proceeds supporting the Foundation's mission.
- Intensive Training Programs In-depth training programs for professionals seeking advanced proficiency in Ericksonian methods and hypnotherapy.
- Self Paced Home Study Self-directed online learning modules for professional development in psychotherapy, couples therapy, CBT, trauma treatment, and related areas.
- Erickson Congress Annual international conference for psychotherapy professionals focusing on Ericksonian approaches and related therapeutic methods.
- Couples Conference Annual conference dedicated to relationship therapy and couples counseling techniques and methodologies.
- Brief Therapy Conference Conference focused on brief therapy approaches and time-efficient therapeutic interventions.
Companies that use The Milton H. Erickson Foundation
Customer profileSegments1 record
Ideal customer profiles2 records
The Milton H. Erickson Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Milton H. Erickson Foundation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Erickson Institutes (Global Network)coreProfessional groups authorized by the Foundation to use Milton H. Erickson's name in their titles. Directed by professionals meeting Foundation eligibility requirements, high recommendation from affiliated professionals, and demonstrated knowledge of Ericksonian methods. Board of Directors reviews each Institute application to ensure required standards are upheld. Over 100 institutes worldwide serving as local training and distribution centers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Milton H. Erickson Foundation competitors and assessment
Company assessmentDirect peers
- American Society of Clinical Hypnosis (ASCH): Professional membership organization dedicated to clinical hypnosis training, certification, and continuing education for physicians, dentists, and psychologists. Directly overlaps with the Erickson Foundation's hypnosis-focused content and CE mission for healthcare professionals.
- PESI: One of the largest US providers of continuing education for mental health professionals, offering seminars, online courses, and CE-eligible content across many therapy modalities. Directly comparable to the Erickson Foundation's accredited CE and self-paced course offerings, though at much greater scale and modality breadth.
- National Institute for the Clinical Application of Behavioral Medicine (NICABM): Provider of online CE courses, summits, and training programs for mental health practitioners focused on evidence-based psychotherapy approaches. Comparable audience (licensed clinicians) and digital delivery model (streaming CE) similar to the Erickson Foundation's Clinical Library and All Access Membership.
- Crown House Publishing: Independent publisher specializing in psychotherapy, counseling, education, and coaching titles. Comparable to the Erickson Foundation's Books Catalog in audience (mental health professionals and trainees) and content area (clinical psychotherapy techniques).
- Zeig, Tucker & Theisen: Independent publishing house long associated with the Erickson Foundation's leadership, specializing in psychotherapy, hypnotherapy, and family therapy titles. Directly comparable to the Foundation's own book publishing activities and shared editorial lineage.
- International Society of Hypnosis (ISH): International scientific and professional society promoting research and training in hypnosis, with worldwide membership and congresses. Comparable to the Erickson Foundation's global institute network in advancing Ericksonian and clinical hypnosis as a discipline.
Emerging players
- Brief Therapy Conference: Conference and training program focused on brief and solution-focused therapy approaches. Directly overlaps with the Erickson Foundation's Brief Therapy Conference and related media offerings, serving a closely adjacent sub-community of practitioners.
Broad incumbents
- Sounds True: Multimedia publisher and online learning platform offering books, audio, video courses, and CE content on mindfulness, psychology, and personal growth. Overlaps with the Erickson Foundation's book, video, and streaming offerings, particularly in spirituality-adjacent psychotherapy content.
- American Psychological Association (APA): The principal professional organization for psychologists in the US, offering CE, conventions, and publications. Comparable as a CE/credentialing ecosystem for mental health professionals, though APA serves the entire psychology profession rather than a specific modality.
- American Counseling Association (ACA): Large professional membership association providing CE, publications, and training to a broad base of licensed counselors. Comparable in serving the same practitioner audience and offering accredited continuing education, though at significantly greater scale across many modalities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Milton H. Erickson Foundation social profiles
Digital presenceThe Milton H. Erickson Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Milton H. Erickson Foundation leadership team
Management profileNumber of profiles
Profiles1 record
The Milton H. Erickson Foundation subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Milton H. Erickson Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Milton H. Erickson Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Milton H. Erickson Foundation
What does The Milton H. Erickson Foundation do?
The Milton H. Erickson Foundation is a non-profit organization that provides psychotherapy education and resources centered on Ericksonian hypnotherapy. Its core offerings include an Online Clinical Library with streaming CE-approved video content, a books catalog (physical and eBooks) on hypnotherapy and psychotherapy, legacy media and archival video collections, intensive training programs, self-paced continuing education courses, and specialized video series. The Foundation also operates an e-commerce store selling books, videos, and branded merchandise, and organizes professional conferences for mental health practitioners worldwide.
Is The Milton H. Erickson Foundation a public or private company?
The Milton H. Erickson Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Milton H. Erickson Foundation founded?
The Milton H. Erickson Foundation was founded in 1980. It employs 1 to 10 people.
Where is The Milton H. Erickson Foundation based?
The Milton H. Erickson Foundation is headquartered in Phoenix, United States, in the North America region.
How does The Milton H. Erickson Foundation make money?
Five revenue lines are on record. Book Sales are the primary driver. The others are video and Streaming Content, merchandise Sales, continuing Education (CE) Programs and intensive Training Programs.
Who are The Milton H. Erickson Foundation's main competitors?
Direct peers on record are American Society of Clinical Hypnosis (ASCH), PESI, National Institute for the Clinical Application of Behavioral Medicine (NICABM), Crown House Publishing, Zeig, Tucker & Theisen and International Society of Hypnosis (ISH). Brief Therapy Conference is listed as an emerging player. Broad incumbents are Sounds True, American Psychological Association (APA) and American Counseling Association (ACA).
Does The Milton H. Erickson Foundation have an API?
No public API is recorded for The Milton H. Erickson Foundation.
What industry is The Milton H. Erickson Foundation in?
The Milton H. Erickson Foundation's product category is Psychotherapy Education and Training. Its primary akta.pro industry code is EDAAAHAD, Mindfulness, Meditation & Stress Management Education, with a secondary code of MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age). Its NAICS code is 813 and its SIC code is 8200.