What Theaterhaus Stuttgart does

Theaterhaus Stuttgart e.V. is a privately held registered non-profit cultural association (eingetragener Verein) founded in 1984 in Stuttgart, Germany, currently operating from a 12,000+ sqm venue at Siemensstraße 11, Pragsattel, with 51–100 employees. The organization functions as both a venue operator and a producer, running four event halls (T1–T4) plus a sports hall, rehearsal rooms, workshops, and public foyer spaces totaling 1,900 seats. It stages approximately 900 events per year — theater, dance, comedy, cabaret, jazz and concerts, readings, lectures, and exhibitions — for roughly 300,000 annual visitors, anchored by two resident ensembles: the contemporary dance company Gauthier Dance (under Eric Gauthier) and the Schauspielensemble theater company. Additional programming includes the biennial COLOURS International Dance Festival, the annual Theaterhaus Jazztage at Easter, the THEATERHAUS+PLUS cultural education program (active since 2013), and the Gauthier Dance JUNIORS / Moves for Future outreach initiatives.

The venue's underlying technology is a Django-based web platform with a Block-Editor CMS, integrated with the third-party Reservix ticketing system for online sales, Google Analytics for traffic analysis, Sentry for error monitoring, and Aleno for restaurant reservations; payment processing is handled via direct debit, cash, EC, credit cards (excluding American Express), and PayPal. Ticketing is also available through an onsite box office (Mo–Fr 10:00–21:00, Sa/Su/Holidays 13:00–21:00) and telephone/mail order channels, with a €3.50 postal processing fee.

The revenue model is multi-stream: unit-priced ticket sales across tiers (standard €10–€39.90, €1 community tickets for affordability, discounted rates for students/children/people with disabilities/job seekers, and gift vouchers); recurring annual memberships including Theaterhaus membership and YOU&TH for under-35s (with ~500 total members); tax-deductible donations to the e.V. plus corporate sponsorships led by Mercedes-Benz Bank as Hauptsponsor; public subsidies from the City of Stuttgart (Landeshauptstadt Stuttgart) and the State of Baden-Württemberg (Land Baden-Württemberg); venue rentals of halls and sports facilities for corporate conferences, congresses, workshops, and private functions; and managed gastronomy services operated by tenant Collina GmbH (Collina restaurant and bar). Go-to-market combines event-driven ticketing, segmented email newsletters by genre, organic social (Facebook, Instagram, YouTube, Vimeo), PR and press, school outreach (THEATERHAUS+PLUS), and membership/Friends programs. Customer segments are horizontal: general public, youth and educational institutions, professional touring artists, and corporate/private event organizers.

Name

Theaterhaus Stuttgart

Legal name

Theaterhaus Stuttgart e.V.

Website

https://theaterhaus.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Theaterhaus Stuttgart e.V. is a Stuttgart-based non-profit cultural association operating a 12,000+ sqm, four-hall venue that hosts approximately 900 events and 300,000 visitors annually across theater, dance, comedy, jazz, and family programming, anchored by two resident ensembles (Gauthier Dance and Schauspielensemble) and funded through ticket sales, memberships, public subsidies, and corporate sponsorship.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Touring Theatre Productions (MPAGABAC), Theater, Musicals & Performing Arts (THAJAFAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Performing arts venue
• Theater productions
• Contemporary dance
• Cultural education programs
• Event venue rentals

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket sales: Primary revenue through sale of tickets for approximately 900 annual events including theater, dance, concerts, comedy, and other performances. Ticket prices range from €10 to €39.90 with various discount categories.
2. Membership fees: Revenue from approximately 500 members paying annual fees for Theaterhaus membership and YOU&TH (youth membership under 35), plus Friends of Gauthier Dance subscriptions.
3. Donations and sponsorships: Tax-deductible donations to the nonprofit association (e.V.) as well as corporate sponsorships from Mercedes-Benz Bank (main sponsor), public sponsors (City of Stuttgart, Land Baden-Württemberg), and various supporters.
4. Venue rentals: Rental of halls and spaces for external events including tagungen (conferences), Kongresse (conventions), workshops, and firmenjubiläen (company anniversaries).
5. Gastronomy operations: Collina restaurant and bar operations within the venue, operated by Collina GmbH as tenant/operator. Revenue from food and beverage sales before and after performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Theaterhaus Stuttgart operates a multi-venue cultural center at Pragsattel, Stuttgart, running approximately 900 events per year across theater, dance, comedy, cabaret, concerts, jazz, readings, lectures, family events, and exhibitions. It houses two resident ensembles (Theaterhaus Schauspiel and Gauthier Dance), delivers cultural-education programs for youth through THEATERHAUS+PLUS, hosts the biennial COLOURS International Dance Festival and annual Theaterhaus Jazztage, and provides venue rentals, on-site gastronomy via Collina GmbH, and accessibility services including live audio description.

Product overview

Theaterhaus Stuttgart is a multi-venue cultural center offering a diverse program of theater, dance, comedy, cabaret, concerts, jazz, political discussions, readings, lectures, exhibitions, and children's/youth events. The venue houses two resident ensembles (Theaterhaus Schauspiel and Gauthier Dance), operates cultural education programs through Theaterhaus+PLUS, and hosts the biennial COLOURS International Dance Festival and annual Theaterhaus Jazztage. With approximately 850 events annually attracting 300,000 visitors, the venue comprises four event halls (T1-T4), a sports hall, and rehearsal spaces across 12,000 square meters. Core services include ticket sales via Reservix, venue rentals, and on-site gastronomy operated by Collina GmbH.

Differentiator

Problem solved

Functional benefit

Brands

• Gauthier Dance // Dance Company Theaterhaus Stuttgart: Resident dance company of Theaterhaus Stuttgart under artistic director Eric Gauthier, performing contemporary dance at the Theaterhaus and internationally on tour.
• Theaterhaus Schauspiel
• THEATERHAUS+PLUS
• Gauthier Dance JUNIORS
• COLOURS International Dance Festival
• Theaterhaus Jazztage

Products and services

• Theaterhaus Schauspiel The theater's in-house theater ensemble producing contemporary theater productions, featuring international artists and new projects developed within the theater.
• Gauthier Dance The theater's in-house dance company under the direction of choreographer Eric Gauthier, producing contemporary dance performances at the Theaterhaus and on international tours.
• THEATERHAUS+PLUS Cultural Education Theater and dance participation programs for young people in school contexts and extracurricular settings, enabling creative engagement with theater and dance arts.
• COLOURS International Dance Festival International dance festival held biennially at the Theaterhaus featuring international dance companies and artists.
• Theaterhaus Jazztage Annual jazz festival held at Easter featuring jazz, contemporary music, and cross-genre performances.
• Venue Rental Rental of the theater's four event halls (T1-T4), sports hall, and other spaces for conferences, congresses, workshops, and corporate events.
• Ticket Sales Ticket sales for all events via online portal (Reservix), telephone, and box office, with various pricing categories including reduced rates and community tickets at €1.
• Collina Restaurant & Bar On-site Italian restaurant and bar operated by Collina GmbH, offering dining before and after performances, accessible without stairs.
• Minidramen-Wettbewerb Annual minidrama competition inviting emerging playwrights to submit short theatrical works.
• Exhibition Program Rotating visual art exhibitions displayed in the freely accessible public areas of the Theaterhaus, free of charge.
• Audiodeskription (Live Audio Description) Live audio description service for visually impaired patrons at selected performances, provided in cooperation with HörMal Audiodeskription.

Quantifiable outcome

• 300,000 annual visitors and approximately 900 events per year
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HörMal AudiodeskriptioncoreStrategic or Co-development PartnerProvides live audio description services for selected performances, enabling blind and visually impaired audiences to experience productions.
• Collina GmbHcoreStrategic or Co-development PartnerOperates restaurant and bar facilities within Theaterhaus, providing gastronomy services before, during, and after performances.
• Reservix GmbHcoreChannel Partner/ Reseller/ DistributorExternal ticketing platform handling online ticket sales, reservations, and print-at-home functionality for Theaterhaus events.
• Landesvereinigung Kulturelle Jugendbildung Baden-Württemberg e.V. (LKJ)minorStrategic or Co-development PartnerPartner in Kurswechsel Kultur program (2025-2028) for network direction inclusion initiatives.
• Zentrum für Kulturelle Teilhabe Baden-Württemberg e.V.minorStrategic or Co-development PartnerPartner in Kurswechsel Kultur program for cultural participation initiatives.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Radialsystem Berlin: Berlin venue presenting contemporary dance, theater, and performance in a converted industrial space. Comparable as a converted-venue, multi-genre performing arts center with international guest programming.
• Thalia Theater Hamburg: Hamburg-based theatrical venue with multiple performance spaces and a resident ensemble producing contemporary and classical works. Comparable as a multi-hall, ensemble-driven German theater institution.
• Münchner Kammerspiele: Major German-language theater operating a multi-hall venue with contemporary theater repertoire and a resident ensemble. Comparable in scale and programming model to Theaterhaus Stuttgart's Schauspielensemble-led programming.
• Kampnagel Hamburg: Multi-hall performing arts venue in Hamburg presenting theater, dance, music, and performance across genres. Highly comparable to Theaterhaus's multi-genre, multi-hall programming model.
• Schaubühne am Lehniner Platz: Berlin's leading private-form theater operating as a publicly funded GmbH under a single artistic director, producing a resident ensemble repertoire across multiple halls. The closest analogue to Theaterhaus's model of a private-style theater with programming breadth and an in-house ensemble.

Emerging players

• LOFFT – das Theater Leipzig: Independent Leipzig theater producing contemporary work with a resident ensemble. Comparable as a non-state theater producing ensemble-driven contemporary theater with public funding.

Others

• Reservix GmbH: Ticketing platform partner used by Theaterhaus for online ticket sales via the Reservix portal. Included as an ecosystem enabler rather than a competitor.
• Collina GmbH: On-site restaurant and bar operator at Theaterhaus Stuttgart providing gastronomy services. Included as an integrated venue-amenity partner comparable to in-house F&B operators at other theater venues.

Broad incumbents

• Festspielhaus Baden-Baden: Large German performing arts venue hosting opera, ballet, concerts, and musicals. Comparable as a multi-genre German performance venue with significant public-private support.
• Sadler's Wells (London): London's leading dance house, presenting international and resident dance companies. Relevant benchmark for Gauthier Dance's resident dance company model and international touring strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/theaterhaus
• YouTubeyoutube.com/@TheaterhausStuttgart
• Facebookfacebook.com/TheaterhausStuttgart
• Instagraminstagram.com/theaterhaus_stuttgart

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theaterhaus Stuttgart