Aligo
Aligo (알리고) is a South Korean bulk messaging platform offering SMS, KakaoTalk AlimTalk, Brand Message, and RCS services to SMBs, enterprises, and election candidates via direct carrier integrations and a self-serve, usage-based pricing model.
- Company typePrivate
- Founded-
- HeadquartersSeongsu, South Korea
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Aligo does
Aligo (알리고) is a South Korean bulk messaging platform operated by Alipeople Inc. (주식회사 알리는사람들), a private corporation headquartered in Seongdong-gu, Seoul. The company provides multi-channel business messaging services — SMS, LMS, MMS, KakaoTalk AlimTalk, KakaoTalk Brand Message (FriendTalk), and RCS — plus a specialized Election Messaging service for political campaigns. The platform is built on direct network integrations with Korea's three major mobile carriers (SK Telecom, KT, LG U+), with NPDB-backed routing and a parallel-processing architecture that supports bulk transmission and a claimed 95%+ delivery success rate. It is offered through a self-serve web console (smartsms.aligo.in), Android and iOS mobile apps, and RESTful APIs for programmatic integration.
The business model is usage-based and credit-driven. Customers prepay for points valid for five years, then pay per message sent: 8.4 KRW for short SMS, 25–25.9 KRW for long SMS, 60 KRW for MMS, 6.5 KRW for KakaoTalk AlimTalk, 19.9–27.2 KRW for Brand Message, and 6.6–45 KRW for RCS. Failed sends are automatically refunded, and a 080 ARS opt-out service is provided free as required for advertising messages. Add-on modules include address book management with customer-tier segmentation, multi-sender number management, and Excel-based contact registration assistance. The customer base spans Korean SMBs (primary), large enterprises in retail, automotive, food & beverage, transportation, and government support, and election candidates; named logos include Lotte Mart, Homeplus, emart, BMW/Mercedes/Audi/Jaguar Land Rover Korea, KORAIL, and Papa John's Korea.
Aligo runs a product-led / API-first go-to-market with no disclosed sales-led motion, distributes primarily through digital channels (Naver blog, Instagram, website), and shows no public funding events, M&A, or geographic expansion beyond Korea. The company is led by representative director Song Jeong-il (송정일), with Kim Jong-won designated as privacy protection officer. No external investors, headcount figures, or revenue figures are disclosed in the available source materials.
Aligo firmographics
Firmographics- Name
- Aligo
- Legal name
- 주식회사 알리는사람들
- Website
- https://www.aligo.in/
- Company type
- Private
- Operating status
- Operating
- Short description
- Aligo (알리고) is a South Korean bulk messaging platform offering SMS, KakaoTalk AlimTalk, Brand Message, and RCS services to SMBs, enterprises, and election candidates via direct carrier integrations and a self-serve, usage-based pricing model.
- Ownership category
- akta.pro rank
Aligo industry classification
Industry- Product category
- Mobile Messaging Platform
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), All Other Telecommunications (517810)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- VoIP Access & ITSP Services (HDAIAHAD)
Keywords
Where Aligo is headquartered
LocationHeadquarters
- HQ city
- Seongsu
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Aligo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- SMS/MMS Message Transmission: Usage-based pricing where customers purchase credits (points) and deduct per message sent. Short messages (SMS) at 8.4 KRW, long messages (LMS) at 25-25.9 KRW, and image messages (MMS) at 60 KRW. Credit validity is 5 years from top-up.
- Kakao AlimTalk/Brand Talk: Kakao notification and friend talk message transmission at 6.5 KRW for AlimTalk and 19.9 KRW for Brand Talk (friends) / 27.2 KRW (non-friends).
- RCS Messaging: Rich Communication Services messaging with information SMS at 6.6 KRW, short SMS up to 100 characters at 8.4 KRW, long SMS up to 1,300 characters at 25.9 KRW, and image SMS at 45 KRW.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Short SMS (45 characters / 90 bytes) - varies by top-up amount |
| Usage-based | Pay-as-you-go | Long SMS (1,000 characters / 2,000 bytes) |
| Usage-based | Pay-as-you-go | Image MMS (1,000 characters + image) |
| Usage-based | Pay-as-you-go | Kakao AlimTalk - information messages |
| Usage-based | Pay-as-you-go | Kakao Brand Talk - text type |
| Usage-based | Pay-as-you-go | RCS - information SMS (up to 90 characters) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Aligo product offering
Product offeringCore offering
Aligo is a Korean enterprise mobile messaging platform that enables businesses, organizations, and election campaigns to send bulk SMS, MMS, KakaoTalk AlimTalk (notification), KakaoTalk Brand Message/FriendTalk (promotional), and RCS messages. The service is delivered through a self-serve web interface, mobile apps, and RESTful APIs with direct integration to Korea's three mobile carriers (SKT, KT, LGU+) and includes automatic refunds for failed messages plus a 080 opt-out service for regulatory compliance.
Product overview
Aligo is a Korean bulk messaging platform offering multi-channel communication services including SMS/MMS (8.4 won per short message), KakaoTalk AlimTalk (6.5 won) for notifications, KakaoTalk Brand Message/FriendTalk (19.9 won) for advertising, and RCS messaging (6.6-45 won). The platform provides RESTful APIs for SMS, RCS, and KakaoTalk integration, with a web-based interface and mobile apps for sending and managing messages. Core features include 080 ARS opt-out service, address book management with customer segmentation, multi-sender number support, scheduled/batch sending, and real-time transmission analytics with customer response rate analysis. The pricing is volume-based with a 5-year validity on充值 points and automatic refund for failed transmissions.
Differentiator
Problem solved
Functional benefit
Products and services
- KakaoTalk Brand Message (FriendTalk)
- RCS Messaging
- Election Messaging Service
- 080 Opt-Out Service
- Aligo RESTful Messaging API
- Bulk SMS
- Bulk MMS
- KakaoTalk AlimTalk (Notification)
Quantifiable outcome
- 95%+ message delivery success rate guaranteed
- +3 more outcomes
Companies that use Aligo
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Aligo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Aligo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SK TelecomcoreDirect network connection for SMS/MMS messaging delivery to SK Telecom subscribers as part of the three-carrier direct connection system.
- KT (Korea Telecom)coreDirect network connection for SMS/MMS messaging delivery to KT subscribers as part of the three-carrier direct connection system.
- LG UpluscoreDirect network connection for SMS/MMS messaging delivery to LG Uplus subscribers as part of the three-carrier direct connection system.
- Kakao (KakaoTalk)coreIntegration with KakaoTalk platform for AlimTalk and Brand Talk messaging services, allowing businesses to send messages to KakaoTalk users.
- Amazon Web Services (AWS)minorCloud hosting provider for Aligo's messaging platform infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aligo competitors and assessment
Company assessmentDirect peers
- NHN Cloud: NHN Cloud provides Korean cloud and messaging services including SMS, AlimTalk, and RCS APIs with direct carrier integrations. It is the most direct Korean competitor to Aligo, serving the same SMB and enterprise customers with multi-channel business messaging.
Broad incumbents
- Cafe24: Cafe24 is a leading Korean e-commerce platform that bundles SMS/notification messaging for its merchant base. It competes with Aligo primarily in the e-commerce and SMB segment, where its platform integration creates a default messaging channel.
- Twilio: Twilio is a global CPaaS leader offering SMS, voice, and messaging APIs with extensive carrier relationships. While not Korea-specialized, Twilio represents the global competitive benchmark for API-first messaging economics that Aligo must match.
- Infobip: Infobip is a global CPaaS platform with strong SMS, RCS, and WhatsApp Business messaging capabilities. Comparable to Aligo in multi-channel messaging aggregation and direct carrier interconnects, though at global rather than Korea-only scale.
- MessageBird (Bird): MessageBird (now Bird) is a Dutch-headquartered CPaaS offering SMS, WhatsApp, email, and voice APIs. It is a global comparable to Aligo in messaging aggregation, with multi-channel product breadth that exceeds Aligo's current Korean-focused stack.
- CM.com: CM.com is a European CPaaS provider offering SMS, WhatsApp, and conversational messaging APIs with global carrier coverage. It represents a comparable messaging aggregator model targeting enterprise and SMB customers across multiple regions.
- Sinch: Sinch is a global CPaaS provider offering SMS, voice, WhatsApp, and conversational AI messaging. Comparable to Aligo as a messaging aggregator serving enterprise customers with multi-channel APIs and direct carrier integrations worldwide.
Regional players
- LINK Mobility: LINK Mobility is a European mobile messaging aggregator providing SMS, RCS, and WhatsApp Business APIs to enterprise and SMB customers. Comparable in CPaaS model and carrier-direct approach, though focused on European rather than Asian markets.
Emerging players
- Sendbird: Sendbird is a Korean-founded messaging API provider specializing in in-app chat, voice, and video. It overlaps with Aligo on the developer-API distribution channel and Korean market presence, though focused on richer conversational experiences rather than outbound notification SMS.
- Channel.io (Channel Talk): Channel Talk is a Korean customer engagement platform providing chat, SMS, and marketing automation for SMBs and enterprises. It is comparable to Aligo on the Korean SMB messaging segment, with overlapping customer segments and overlapping feature set around customer notifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Aligo social profiles
Digital presenceAligo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aligo leadership team
Management profileNumber of profiles
Profiles2 records
Aligo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aligo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aligo
What does Aligo do?
Aligo is a Korean enterprise mobile messaging platform that enables businesses, organizations, and election campaigns to send bulk SMS, MMS, KakaoTalk AlimTalk (notification), KakaoTalk Brand Message/FriendTalk (promotional), and RCS messages. The service is delivered through a self-serve web interface, mobile apps, and RESTful APIs with direct integration to Korea's three mobile carriers (SKT, KT, LGU+) and includes automatic refunds for failed messages plus a 080 opt-out service for regulatory compliance.
Is Aligo a public or private company?
Aligo is a private company. It is classified as unknown and is currently operating.
When was Aligo founded?
Aligo was founded in -1.
Where is Aligo based?
Aligo is headquartered in Seongsu, South Korea, in the Asia region.
How does Aligo make money?
Three revenue lines are on record. SMS/MMS Message Transmission is the primary driver. The others are kakao AlimTalk/Brand Talk and RCS Messaging.
Who are Aligo's main competitors?
NHN Cloud is listed as a direct peer. Broad incumbents are Cafe24, Twilio, Infobip, MessageBird (Bird), CM.com and Sinch. LINK Mobility is listed as a regional player. Emerging players are Sendbird and Channel.io (Channel Talk).
Does Aligo have an API?
Yes. RESTful API for SMS, RCS, KakaoTalk AlimTalk, and Brand Message (FriendTalk) messaging services. Supports same-content broadcast to up to 1,000 recipients, mass/bulk messaging to 500 recipients with personalized content, transmission history retrieval, transmission result details, remaining count inquiry, and reserved message cancellation. API endpoints: apis.aligo.in for SMS/RCS, kakaoapi.aligo.in for KakaoTalk services. Developer documentation is at smartsms.aligo.in/admin/api/spec.html.
What industry is Aligo in?
Aligo's product category is Mobile Messaging Platform. Its primary akta.pro industry code is HDAIAHAD, VoIP Access & ITSP Services. Its NAICS code is 5171 and its SIC code is 4813.