Kopernikus Technology
Kopernikus Technology is a privately held Serbian consumer electronics company that sells DLED televisions and air conditioning units directly to residential households in Serbia via its own e-commerce storefront.
- Company typePrivate
- Founded1998
- HeadquartersNovi Beograd
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kopernikus Technology does
Kopernikus Technology, operating under the brand "Kopernikussystems," is a Serbian consumer electronics company headquartered in the Belgrade / Novi Beograd area that sells two product families directly to residential customers in Serbia: DLED televisions (43-inch and 49-inch Full HD models) and a range of air conditioning units. The air conditioning line spans wall-mounted split systems (CS-12R/VJWa, CS-18R/VJWa, CS-24R/VJWa and KFR-35GW/VJ3BPWa) and a window-type unit (KCR-35/Ya), covering capacities from 12K to 35K BTU. Underlying technology is commodity Direct-LED backlight display hardware and standard refrigerating-cycle HVAC systems; no proprietary R&D, patents, or smart/connected functionality is disclosed.
The company generates revenue exclusively through hardware sales to Serbian households, with no published pricing, no disclosed enterprise or B2B contracts, and no evidence of international distribution. Its only documented go-to-market channel is the company's own Serbian-language e-commerce / product-information site (kopernikussystems.rs, with the kopernikus.rs domain also active), and the firm is privately held with no parent company, institutional investors, or public listing referenced in the source material. Day-to-day leadership sits with co-founder and CEO Srdjan Milovanovic and founder Zvezdan Milovanović; beyond these two named principals, no broader management team is documented. The firm has been operational at least since 2017 (when it began selling air conditioners) and entered the TV category in 2021, and its website copyright extends to 2026, indicating active but narrowly scoped operations.
Kopernikus Technology firmographics
Firmographics- Name
- Kopernikus Technology
- Legal name
- Kopernikussystems
- Website
- https://kopernikus.rs
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kopernikus Technology is a privately held Serbian consumer electronics company that sells DLED televisions and air conditioning units directly to residential households in Serbia via its own e-commerce storefront.
- Ownership category
- akta.pro rank
Kopernikus Technology industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)
- akta.pro secondary industry
- Big-Box Electronics + Gaming & VR Retail (CRACAAAG)
Keywords
Where Kopernikus Technology is headquartered
LocationHeadquarters
- HQ city
- Novi Beograd
Offices1 record
Markets served
Kopernikus Technology business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Electronics Sales: Revenue generated from direct sales of air conditioning units and DLED televisions to end consumers. Products include window air conditioners, split-system air conditioners, and DLED televisions in various sizes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Kopernikus Technology product offering
Product offeringCore offering
Kopernikus Technology sells residential consumer electronics and home climate-control products in Serbia, primarily DLED televisions in 43-inch and 49-inch screen sizes and a range of air conditioning units including wall-mounted split-system models (CS-12R/VJWa, CS-18R/VJWa, CS-24R/VJWa, KFR-35GW/VJ3BPWa) and window-type units (KCR-35/Ya). Products are marketed and sold under the Kopernikussystems brand through the company's own Serbian e-commerce/website (kopernikussystems.rs) with Serbian-language product documentation.
Product overview
Kopernikus Technology (Kopernikussystems) is a Serbian consumer electronics and climate control company offering two main product lines: DLED televisions in various screen sizes (43" and 49") and air conditioning units. The AC product line includes wall-mounted units (KFR and CS series) and window-type units (KCR series), with varying cooling capacities. The products are sold through their Serbian website (kopernikus.rs) with separate branding for systems products (kopernikussystems.rs).
Differentiator
Problem solved
Functional benefit
Products and services
- Kopernikus DLED TV 43" DLED television with a 43-inch screen, part of Kopernikus's consumer electronics TV product line, targeted at Serbian residential buyers seeking a home entertainment display.
- Kopernikus DLED TV 49" FHD Full HD DLED television with a 49-inch screen size, part of Kopernikus's consumer electronics TV product line, targeted at Serbian residential buyers seeking a larger home entertainment display.
- KFR-35GW/VJ3BPWa Air Conditioner Wall-mounted air conditioning unit with a specified cooling capacity and working refrigerant, part of Kopernikus's split-system air conditioner line for residential cooling.
- CS-24R/VJWa Air Conditioner Wall-mounted split-system air conditioning unit with a specified cooling capacity and working refrigerant, targeted at Serbian residential buyers for home cooling.
- CS-18R/VJWa Air Conditioner Wall-mounted split-system air conditioning unit with a specified cooling capacity and working refrigerant, targeted at Serbian residential buyers for home cooling.
- CS-12R/VJWa Air Conditioner Wall-mounted split-system air conditioning unit with a specified cooling capacity and working refrigerant, targeted at Serbian residential buyers for home cooling in smaller rooms.
- KCR-35/Ya Window Air Conditioner Window-type air conditioning unit with a specified cooling capacity and working refrigerant, targeted at Serbian residential buyers for home cooling in rooms suited to a window installation.
Companies that use Kopernikus Technology
Customer profileSegments1 record
Ideal customer profiles1 record
Kopernikus Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kopernikus Technology partnerships and signals
Strategic signalRecent moves3 records
Kopernikus Technology competitors and assessment
Company assessmentDirect peers
- Vestel: Turkish manufacturer of televisions and white goods sold across European and Balkan retail, closely comparable to Kopernikus as a multi-category consumer electronics and HVAC producer serving similar regional customers.
- Galeb: Historic Serbian household appliance and HVAC manufacturer, the closest direct local competitor to Kopernikus in air conditioners and consumer electronics within the Serbian market.
Broad incumbents
- Samsung Electronics: Global leader in consumer televisions and air conditioners; competes with Kopernikus in both DLED TV and split/window AC categories and is widely available to Serbian consumers through retail and online channels.
- Hisense: Global manufacturer of consumer televisions and HVAC systems that competes head-on with Kopernikus's DLED TV and air-conditioner product lines, including in Serbia and Southeast Europe.
- TCL: Large Chinese consumer electronics and HVAC OEM whose televisions and air conditioners overlap directly with Kopernikus's two product categories and increasingly reach Serbian consumers through European retail channels.
- Daikin: World-leading air conditioning manufacturer whose premium and mid-range split and inverter systems target the same residential cooling customers Kopernikus serves in Serbia.
- Midea: Global HVAC and consumer appliance manufacturer, particularly strong in air conditioning, that competes with Kopernikus's AC lineup through European retail and OEM partnerships.
- LG Electronics: Major global manufacturer of TVs and HVAC equipment competing across all of Kopernikus's product lines, with significant brand and distribution scale in the Serbian consumer market.
Regional players
- Gorenje: Slovenian home appliance manufacturer with strong Western Balkans retail presence across HVAC and household electronics, directly comparable as a regional household-appliance brand operating near Kopernikus's geography.
- Beko: Turkish-owned home appliance brand widely distributed across the Balkans, competing for the same residential appliance and cooling-product customer that Kopernikus targets in Serbia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Kopernikus Technology social profiles
Digital presenceKopernikus Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kopernikus Technology leadership team
Management profileNumber of profiles
Profiles2 records
Kopernikus Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kopernikus Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kopernikus Technology
What does Kopernikus Technology do?
Kopernikus Technology sells residential consumer electronics and home climate-control products in Serbia, primarily DLED televisions in 43-inch and 49-inch screen sizes and a range of air conditioning units including wall-mounted split-system models (CS-12R/VJWa, CS-18R/VJWa, CS-24R/VJWa, KFR-35GW/VJ3BPWa) and window-type units (KCR-35/Ya). Products are marketed and sold under the Kopernikussystems brand through the company's own Serbian e-commerce/website (kopernikussystems.rs) with Serbian-language product documentation.
Is Kopernikus Technology a public or private company?
Kopernikus Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kopernikus Technology founded?
Kopernikus Technology was founded in 1998. It employs 251 to 500 people.
Where is Kopernikus Technology based?
Kopernikus Technology is headquartered in Novi Beograd.
How does Kopernikus Technology make money?
One revenue line is on record: consumer Electronics Sales.
Who are Kopernikus Technology's main competitors?
Direct peers on record are Vestel and Galeb. Broad incumbents are Samsung Electronics, Hisense, TCL, Daikin, Midea and LG Electronics. Regional players are Gorenje and Beko.
Does Kopernikus Technology have an API?
No public API is recorded for Kopernikus Technology.
What industry is Kopernikus Technology in?
Kopernikus Technology's product category is Consumer Electronics. Its primary akta.pro industry code is CRACACAE, HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers), with a secondary code of CRACAAAG, Big-Box Electronics + Gaming & VR Retail. Its NAICS code is 4492 and its SIC code is 5731.