Goddard's Pies

What Goddard's Pies does

Goddard's Pies is a United Kingdom-based producer of handmade pies and desserts, founded in 1890 and headquartered in Borough Green. The company operates as a private, for-profit business explicitly focused on the trade and wholesale segment, distributing its products through a dedicated trade-facing web presence at pieshop.co.uk. Headcount is reported at 11–50 employees, consistent with a small-to-mid-sized specialty food manufacturer operating outside the mass-market grocery channel.

The company's product offering centers on handmade pies and desserts produced for B2B customers, with the firmographic data identifying 'trade and wholesale' as the target channel. No technical platform, proprietary formulation, or digital infrastructure is disclosed in the available source material; manufacturing appears to follow traditional bakery production methods consistent with a long-established food producer. No certifications, patents, trademarks, product launches, or AI/ML capabilities are recorded, and the company's primary domain yields only a verification/loader page with no substantive corporate content.

Goddard's Pies generates revenue through wholesale distribution of its baked goods to trade customers, though no pricing, contract structure, customer mix, or geographic scope data is publicly disclosed. The company has no disclosed parent, subsidiaries, or ownership commentary in the available source material, and no funding history, M&A activity, leadership changes, or strategic transactions have been recorded. Operating geographies, customer logos, and management details are also absent from the source, limiting visibility into the commercial structure and any recent strategic momentum.

Name

Goddard's Pies

Website

https://pieshop.co.uk

Company type

Private

Founded year

1890

Headcount range

11–50 employees

Short description

Goddard's Pies is a UK-based, privately held bakery founded in 1890 in Borough Green, producing handmade pies and desserts for trade and wholesale customers, with a headcount of 11–50 employees.

Ownership category

akta.pro rank

Product category

Baked Goods

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYAFAIAFAB

Pastry, Cakes & Desserts Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Bakery & Confectionery Wholesale

Keywords

• Handmade pies
• Wholesale desserts
• Trade bakery
• Artisan baked goods
• Frozen pies

Headquarters

HQ city

Borough Green

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Goddard's Pies manufactures and supplies handmade pies and desserts primarily for trade and wholesale customers. Operating since 1890 from Borough Green in the United Kingdom, the company produces traditional baked goods at a small-scale (11-50 employees) for distribution through commercial channels.

Product overview

No product or service information available from the provided source.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade pies and desserts Handmade pies and desserts produced by Goddard's Pies and supplied to trade and wholesale buyers such as foodservice operators, caterers, and retailers in the United Kingdom.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Pork Farms: UK manufacturer of pork pies and savoury baked goods sold through retail and foodservice. Comparable in pie category and B2B/wholesale distribution.
• Holland's Pies: Long-established UK pie brand producing meat pies and pastries for grocery and foodservice. Comparable in product mix and trade/wholesale focus.
• Wright's Pies: UK pie producer with strong presence in foodservice and retail. Direct peer in pie manufacturing and wholesale distribution to the same customer segments.
• Ginsters: UK savoury pastry brand (pasties, slices, pies) supplying grocery and convenience channels. Comparable in pastry-based product focus and UK trade distribution.
• Pukka Pies: UK mass-market pie manufacturer selling pies to grocery, foodservice, and hospitality channels. Directly comparable in product category (pies) and wholesale/trade distribution model.

Broad incumbents

• Country Style Foods: UK foodservice-focused bakery manufacturer supplying pies, quiches, and desserts to pubs, restaurants, and contract caterers. Directly comparable in trade/foodservice bakery supply at greater scale.
• Premier Foods: Large UK food manufacturer with branded bakery, dessert, and pie lines (e.g., Mr Kipling). Competes broadly for trade shelf and foodservice listings against Goddard's pie range.
• Finsbury Food Group: UK specialty bakery group producing bread, cake, and morning goods for retailers and foodservice. Overlap in commercial bakery production and wholesale supply, but at much greater scale.
• Samworth Brothers: UK chilled and ambient food manufacturer including bakery and savoury pastry lines (e.g., Ginsters). Overlap in pie/savoury pastry manufacturing and wholesale channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/piemashliquor
• Facebookfacebook.com/goddardspies
• LinkedInlinkedin.com/company/goddardspies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goddard's Pies