Official car mats

What Official car mats does

Official Car Mats is a privately-held UK manufacturer of custom-fit car floor mats and boot liners, founded in 1994 and operating from a single manufacturing facility in Chorley, Lancashire. The company produces made-to-order mats using proprietary CAD cutting technology applied to over 3,000 vehicle-specific templates covering 70+ automotive brands, from Aston Martin, BMW, and Mercedes to newer marques including Tesla, BYD, Xpeng, and Polestar. Manufacturing is fully in-house and incorporates binding, heel-pad reinforcement, and installation of vehicle-specific securing clips.

The business operates a direct-to-consumer e-commerce model through a Shopify-powered storefront (officialcarmats.co.uk), where customers select products by UK car registration or make/model/year. Entry-level tailored car mats start at £22.95 with free UK mainland delivery, and pricing tiers extend to officially licensed sports mats from £31.95 and personalised mats from £27.95. A parallel trade channel supplies franchise dealer networks, vehicle manufacturers, car clubs, and parts suppliers, leveraging over 30 years of trade relationships.

Revenue mechanics are based on one-time made-to-order unit sales across consumer and trade segments, with a 3-5 working day production lead time and a 12-month manufacturer's warranty. The company is founder/owner-operated with no external investment, subsidiaries, or disclosed acquisitions, and operates without a mobile app, AI capabilities, or a public listing. Brand reputation is supported by over 5,000 5-star TrustPilot reviews, and marketing spans SEO-driven website content alongside Facebook, Instagram, and TikTok channels.

Name

Official car mats

Legal name

Official Car Mats

Website

https://officialcarmats.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Official Car Mats is a UK-based manufacturer of custom-fit car floor mats and boot liners, producing made-to-order products in Lancashire via CAD cutting across 3,000+ vehicle templates and selling direct-to-consumer online and to franchise dealers and manufacturers.

Ownership category

akta.pro rank

Product category

Automotive Accessories

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)

Keywords

• Custom car mats
• Tailored car mats
• Boot liners
• Automotive accessories
• Car floor mats

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Car Mat Sales: One-time purchase model for custom-tailored car mats and boot liners sold directly to consumers and trade customers. Products are made-to-order with customisation options including materials, colours, trims and personalisation.
2. Trade/Commercial Supply: Supply to franchise dealer networks, car clubs, vehicle manufacturers, and parts suppliers with over 30 years of experience serving the trade market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Official Car Mats manufactures and sells custom-fit car floor mats and boot liners tailored to specific vehicle make, model and year using CAD cutting technology. Products are made-to-order in-house at the company's Lancashire facility from a library of over 3,000 mat shapes, with options for materials (tuft carpet, rubber, velour, wool), colours, trims, personalisation and officially licensed sports team branding. The company sells directly to consumers via its own e-commerce site and supplies franchise dealers, vehicle manufacturers, parts suppliers and car clubs.

Product overview

Official Car Mats is a UK-based manufacturer of custom-fit car floor mats, boot mats, and liners. The core product portfolio consists of Tailored Car Mats and Tailored Boot Mats, both manufactured to exact vehicle specifications using CAD cutting technology from over 3,000 mat shapes. Products are offered in multiple material tiers including tuft carpet, rubber, velour, and wool-like fabrics. The offering extends to Officially Licensed Sports Mats featuring football and rugby team branding, and Personalised Car Mats allowing customer customisation with text, logos, and colours. All products are manufactured in-house at their Lancashire facility and sold directly to consumers and trade clients including franchise dealers and car clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailored Car Mats Custom-fit car floor mats manufactured to exact contours of specific vehicle makes and models using CAD cutting technology, available in multiple materials including tuft carpet, rubber, velour and wool-like fabrics with customisable colours and trims. Targeted at individual vehicle owners and trade buyers seeking OEM-matching fit.
• Tailored Boot Mats / Boot Liners Custom-fit boot mats and liners designed to protect vehicle cargo areas, manufactured to match exact boot dimensions with optional rubber or granular backing. Available for multiple car makes and models with customisation options for materials and finishes. Targeted at individual vehicle owners and trade buyers.
• Personalised Car Mats Custom car mats allowing customers to add personal text, names, logos (where copyright-owned), fonts and colours for a unique personalised design. Non-returnable unless faulty due to custom nature. Targeted at individual buyers seeking personalised vehicle interior accessories.
• Officially Licensed Sports Mats Car mats featuring officially licensed branding from football and rugby sports teams, allowing vehicle owners to display support for their favourite sports clubs. Starting from £31.95. Targeted at sports fans and vehicle owners seeking branded team merchandise for their cars.

Quantifiable outcome

• Over 5,000 satisfied customers with 5-star TrustPilot reviews
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Football Team Clubs (Official Licensed)minorGTM or Marketing PartnerOfficial licensed partnerships with various football clubs enabling the sale of branded car mats featuring team logos and colours. Products marketed as official sports branded mats.
• Rugby Team Clubs (Official Licensed)minorGTM or Marketing PartnerOfficial licensed partnerships with various rugby clubs enabling the sale of branded car mats featuring team logos and colours.
• Franchise Dealer NetworkcoreChannel Partner/ Reseller/ DistributorSupply partnership with franchise dealer networks for new and used vehicle sales, offering OEM-matching quality products with custom branding options.
• Vehicle ManufacturerscoreChannel Partner/ Reseller/ DistributorDirect supply relationships with vehicle manufacturers for replacement and accessory mats.
• Parts SuppliersminorChannel Partner/ Reseller/ DistributorDistribution through automotive parts supplier channels.
• Car ClubsminorChannel Partner/ Reseller/ DistributorPartnership with car clubs for exclusive or specialised mat products for members.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/OFFICIALCARMATS
• Instagraminstagram.com/official_car_mats
• TikToktiktok.com/@official.car.mats
• Xx.com/officialcarmats
• LinkedInlinkedin.com/company/official-car-mats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Official car mats