Official car mats
Official Car Mats is a UK-based manufacturer of custom-fit car floor mats and boot liners, producing made-to-order products in Lancashire via CAD cutting across 3,000+ vehicle templates and selling direct-to-consumer online and to franchise dealers and manufacturers.
- Company typePrivate
- Founded1994
- HeadquartersChorley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Official car mats does
Official Car Mats is a privately-held UK manufacturer of custom-fit car floor mats and boot liners, founded in 1994 and operating from a single manufacturing facility in Chorley, Lancashire. The company produces made-to-order mats using proprietary CAD cutting technology applied to over 3,000 vehicle-specific templates covering 70+ automotive brands, from Aston Martin, BMW, and Mercedes to newer marques including Tesla, BYD, Xpeng, and Polestar. Manufacturing is fully in-house and incorporates binding, heel-pad reinforcement, and installation of vehicle-specific securing clips.
The business operates a direct-to-consumer e-commerce model through a Shopify-powered storefront (officialcarmats.co.uk), where customers select products by UK car registration or make/model/year. Entry-level tailored car mats start at £22.95 with free UK mainland delivery, and pricing tiers extend to officially licensed sports mats from £31.95 and personalised mats from £27.95. A parallel trade channel supplies franchise dealer networks, vehicle manufacturers, car clubs, and parts suppliers, leveraging over 30 years of trade relationships.
Revenue mechanics are based on one-time made-to-order unit sales across consumer and trade segments, with a 3-5 working day production lead time and a 12-month manufacturer's warranty. The company is founder/owner-operated with no external investment, subsidiaries, or disclosed acquisitions, and operates without a mobile app, AI capabilities, or a public listing. Brand reputation is supported by over 5,000 5-star TrustPilot reviews, and marketing spans SEO-driven website content alongside Facebook, Instagram, and TikTok channels.
Official car mats firmographics
Firmographics- Name
- Official car mats
- Legal name
- Official Car Mats
- Website
- https://officialcarmats.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Official Car Mats is a UK-based manufacturer of custom-fit car floor mats and boot liners, producing made-to-order products in Lancashire via CAD cutting across 3,000+ vehicle templates and selling direct-to-consumer online and to franchise dealers and manufacturers.
- Ownership category
- akta.pro rank
Official car mats industry classification
Industry- Product category
- Automotive Accessories
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)
Keywords
Where Official car mats is headquartered
LocationHeadquarters
- HQ city
- Chorley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Official car mats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Car Mat Sales: One-time purchase model for custom-tailored car mats and boot liners sold directly to consumers and trade customers. Products are made-to-order with customisation options including materials, colours, trims and personalisation.
- Trade/Commercial Supply: Supply to franchise dealer networks, car clubs, vehicle manufacturers, and parts suppliers with over 30 years of experience serving the trade market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tailored Car Mats from £22.95 |
| Unit Pricing | Pay-as-you-go | Officially Licensed Sports Mats from £31.95 |
| Unit Pricing | Pay-as-you-go | Personalised Car Mats from £27.95 |
| Unit Pricing | Pay-as-you-go | Boot Liners from £21.95 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Official car mats product offering
Product offeringCore offering
Official Car Mats manufactures and sells custom-fit car floor mats and boot liners tailored to specific vehicle make, model and year using CAD cutting technology. Products are made-to-order in-house at the company's Lancashire facility from a library of over 3,000 mat shapes, with options for materials (tuft carpet, rubber, velour, wool), colours, trims, personalisation and officially licensed sports team branding. The company sells directly to consumers via its own e-commerce site and supplies franchise dealers, vehicle manufacturers, parts suppliers and car clubs.
Product overview
Official Car Mats is a UK-based manufacturer of custom-fit car floor mats, boot mats, and liners. The core product portfolio consists of Tailored Car Mats and Tailored Boot Mats, both manufactured to exact vehicle specifications using CAD cutting technology from over 3,000 mat shapes. Products are offered in multiple material tiers including tuft carpet, rubber, velour, and wool-like fabrics. The offering extends to Officially Licensed Sports Mats featuring football and rugby team branding, and Personalised Car Mats allowing customer customisation with text, logos, and colours. All products are manufactured in-house at their Lancashire facility and sold directly to consumers and trade clients including franchise dealers and car clubs.
Differentiator
Problem solved
Functional benefit
Products and services
- Tailored Car Mats Custom-fit car floor mats manufactured to exact contours of specific vehicle makes and models using CAD cutting technology, available in multiple materials including tuft carpet, rubber, velour and wool-like fabrics with customisable colours and trims. Targeted at individual vehicle owners and trade buyers seeking OEM-matching fit.
- Tailored Boot Mats / Boot Liners Custom-fit boot mats and liners designed to protect vehicle cargo areas, manufactured to match exact boot dimensions with optional rubber or granular backing. Available for multiple car makes and models with customisation options for materials and finishes. Targeted at individual vehicle owners and trade buyers.
- Personalised Car Mats Custom car mats allowing customers to add personal text, names, logos (where copyright-owned), fonts and colours for a unique personalised design. Non-returnable unless faulty due to custom nature. Targeted at individual buyers seeking personalised vehicle interior accessories.
- Officially Licensed Sports Mats Car mats featuring officially licensed branding from football and rugby sports teams, allowing vehicle owners to display support for their favourite sports clubs. Starting from £31.95. Targeted at sports fans and vehicle owners seeking branded team merchandise for their cars.
Quantifiable outcome
- Over 5,000 satisfied customers with 5-star TrustPilot reviews
- +1 more outcomes
Companies that use Official car mats
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Official car mats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Official car mats partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Football Team Clubs (Official Licensed)minorOfficial licensed partnerships with various football clubs enabling the sale of branded car mats featuring team logos and colours. Products marketed as official sports branded mats.
- Rugby Team Clubs (Official Licensed)minorOfficial licensed partnerships with various rugby clubs enabling the sale of branded car mats featuring team logos and colours.
- Franchise Dealer NetworkcoreSupply partnership with franchise dealer networks for new and used vehicle sales, offering OEM-matching quality products with custom branding options.
- Vehicle ManufacturerscoreDirect supply relationships with vehicle manufacturers for replacement and accessory mats.
- Parts SuppliersminorDistribution through automotive parts supplier channels.
- Car ClubsminorPartnership with car clubs for exclusive or specialised mat products for members.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Official car mats competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Official car mats social profiles
Digital presenceOfficial car mats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Official car mats leadership team
Management profileNumber of profiles
Official car mats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Official car mats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Official car mats
What does Official car mats do?
Official Car Mats manufactures and sells custom-fit car floor mats and boot liners tailored to specific vehicle make, model and year using CAD cutting technology. Products are made-to-order in-house at the company's Lancashire facility from a library of over 3,000 mat shapes, with options for materials (tuft carpet, rubber, velour, wool), colours, trims, personalisation and officially licensed sports team branding. The company sells directly to consumers via its own e-commerce site and supplies franchise dealers, vehicle manufacturers, parts suppliers and car clubs.
Is Official car mats a public or private company?
Official car mats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Official car mats founded?
Official car mats was founded in 1994. It employs 11 to 50 people.
Where is Official car mats based?
Official car mats is headquartered in Chorley, United Kingdom, in the Europe region.
How does Official car mats make money?
Two revenue lines are on record. Custom Car Mat Sales are the primary driver. The others are trade/Commercial Supply.
Does Official car mats have an API?
No public API is recorded for Official car mats.
What industry is Official car mats in?
Official car mats's product category is Automotive Accessories. Its primary akta.pro industry code is IMACANAJ, Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage). Its NAICS code is 44133 and its SIC code is 3714.