vitroplus
VitroPlus is a Canadian automotive services franchise (founded 1977) operating 220+ workshops under Driven Brands, offering windshield repair/replacement, ADAS calibration, Ziebart rust-proofing, detailing, and accessories to individual vehicle owners across Quebec and Ontario.
- Company typePrivate
- Founded1977
- HeadquartersLaval, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What vitroplus does
VitroPlus is a Canadian automotive services franchise founded in 1977 and headquartered in Laval, Quebec, operating as a brand within the Uniban Canada franchisor platform (which itself sits under Driven Brands Holdings Inc., NASDAQ: DRVN). The company delivers a suite of vehicle protection and maintenance services through a network of more than 220 workshops across Canada, encompassing windshield replacement using OEE-quality glass and FMVSS-compliant SIKA adhesives, windshield repair, ADAS camera calibration (static and dynamic methods for systems including LKA, LDW, FCA, CMBS, and ACC), and a co-branded Ziebart rust-proofing offering including permanent treatments (10-year transferable warranty) and annual Penetr-Oil applications. Additional services include Triple Action interior detailing with AEGIS Microbe Shield antimicrobial coating, window tinting (blocking up to 99% of UV rays), electronics installation (remote starters, theft protection via VIN-LOCK), paint protection film, and automotive accessories such as trailer hitches and tire services.
The business model combines one-time transaction revenue (auto glass, detailing, electronics, accessories) with recurring annual revenue (Penetr-Oil rust-proofing subscriptions) and warranty-driven retention (Securi-Clair lifetime windshield repair warranty). Distribution is exclusively franchise-based with both company-owned and franchised workshop locations, supported by a centralized call center routing approximately 340,000 calls annually. The go-to-market relies heavily on preferred-retailer relationships with Canadian insurance companies — VitroPlus processes over 80% of Canadian auto glass insurance claims and handles end-to-end direct billing, removing friction for the consumer. Marketing channels include a bilingual French/English website, content marketing via blog, email newsletter, and CSR-driven earned media through a partnership with Breakfast Club of Canada (raising over $80,000 in 2023). Primary customer segments are individual vehicle owners (consumer) with a secondary fleet and commercial operator segment; pricing is quote-based and varies by vehicle, sensor configuration, and service scope. The company also pioneered Canada's first national windshield recycling network in 2009, diverting approximately 1.2 million windshields per year from landfills.
vitroplus firmographics
Firmographics- Name
- vitroplus
- Legal name
- VitroPlus
- Website
- https://vitroplus.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VitroPlus is a Canadian automotive services franchise (founded 1977) operating 220+ workshops under Driven Brands, offering windshield repair/replacement, ADAS calibration, Ziebart rust-proofing, detailing, and accessories to individual vehicle owners across Quebec and Ontario.
- Ownership category
- akta.pro rank
Where vitroplus is headquartered
LocationHeadquarters
- HQ city
- Laval
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
vitroplus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Auto Glass Services: Revenue generated from windshield replacement, repair, and calibration services. These are predominantly one-time transactions, often covered by insurance with the company handling direct billing to insurers. Includes free inspections and mobile service options.
- Rust Proofing Services: Permanent rust proofing (10-year transferable warranty) and annual Penetr-Oil treatments. Permanent treatment is a one-time service while Penetr-Oil offers recurring annual revenue. Both are available as add-ons to auto glass services.
- Car Detailing and Aesthetics: Interior detailing, exterior cleaning, fabric protection, leather conditioning, and ceramic coatings (Diamond Gloss, Ceramic Z-Gloss). Offered as individual services or bundled in value packages.
- Electronics Installation: Installation of remote starters, audio/video systems, GPS, theft protection systems, backup cameras, Bluetooth systems, and cruise control. One-time service revenue.
- Automotive Accessories: Trailer hitches, window tinting, paint protection film, tire services, and vehicle accessories. Sold and installed at workshop locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Windshield repair - no charge (insurance-covered in most cases) |
| Transaction based/ take rate | Pay-as-you-go | ADAS camera calibration - varies by vehicle and calibration type |
| Unit Pricing | Pay-as-you-go | Permanent Rust Proofing - 10-year transferable warranty |
| Subscription | Annual | Penetr-Oil Annual Rust Proofing - pay-as-you-go annual treatment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
vitroplus product offering
Product offeringCore offering
VitroPlus is a Canadian automotive services franchise network offering auto glass repair and replacement (windshield replacement, repair, and ADAS camera calibration), rust proofing treatments in partnership with Ziebart, car detailing, window tinting, paint protection film, electronics installation (remote starters, theft protection, audio/video systems), and automotive accessories. Services are delivered through 220+ franchise workshops across Canada, with mobile service availability and direct insurance claim handling.
Product overview
VitroPlus is a Canadian automotive services company with approximately 50 years of experience, operating as part of the Driven Brands network. The company offers a comprehensive suite of vehicle protection and maintenance services organized into six core service categories: (1) Auto Glass Services — including windshield replacement using OEE-quality glass and FMVSS-compliant SIKA adhesives, windshield repair, and ADAS camera calibration (static and dynamic methods); (2) Ziebart Rust Proofing — permanent and annual rust-proofing treatments using proprietary formulas plus undercoating, all backed by up to 10-year warranties; (3) Car Detailing — interior deep cleaning via the exclusive Triple Action process with AEGIS antimicrobial protection, plus fabric and leather care; (4) Window Tinting — UV-blocking films reducing up to 99% of harmful rays; (5) Electronics Installation — remote starters (smart, bidirectional, unidirectional), theft protection with VIN-LOCK system, audio/video systems, GPS, backup cameras, and Bluetooth; (6) Paint Protection Film — computer-designed stone chip protection; plus Automotive Accessories including trailer hitches and tire services at select locations. All services are delivered through certified technicians, with insurance claim handling, free inspections, and the Securi-Clair lifetime windshield repair warranty.
Differentiator
Problem solved
Functional benefit
Brands
- Ziebart: Rust protection and prevention services including permanent rust proofing treatment, Penetr-Oil annual rust proofing, and rust protection undercoating. Ziebart has over 60 years of history in the industry.
Products and services
- Windshield Replacement (Remplacement de pare-brise)
Quantifiable outcome
- Lowers insurance claim burden by managing the full claims process end-to-end, routing 340k calls annually
- +2 more outcomes
Companies that use vitroplus
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
vitroplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
vitroplus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ZiebartcoreVitroPlus operates in partnership with Ziebart, the global leader in rust proofing and vehicle appearance protection with 60+ years of history. Together they offer Ziebart's permanent rust proofing treatment, Penetr-Oil annual rust proofing, undercoating, and exclusive appearance protection products including Diamond Gloss and Ceramic Z-Gloss coatings. The Ziebart brand is co-branded on VitroPlus locations and service materials.
- Uniban CanadacoreUniban Canada is the franchisor and parent organization for VitroPlus, operating from headquarters in Laval, Quebec and Hamilton, Ontario. Uniban represents more than 220 auto glass workshops across Canada and is the operating entity behind the VitroPlus franchise system.
- Driven BrandscoreDriven Brands is the ultimate parent company of Uniban Canada and VitroPlus, operating as the largest automotive services company in North America, publicly traded on NASDAQ (DRVN). VitroPlus proudly displays Driven Brands membership. Driven Brands operates 3,300+ locations generating $3+ billion in group sales, with 175+ years of combined service and 11 consecutive years of sales growth.
- Canadian Insurance CompaniescoreVitroPlus is a preferred retailer for many Canadian insurance companies for auto glass claims. The company handles the complete insurance claims process on behalf of customers, directly billing insurers and managing the process from start to finish.
- Glass and Fiberglass RecyclersminorSince 2009, VitroPlus has partnered with recyclers to transform all replaced windshields into glass containers and fiberglass. This national recycling network addresses the 1.2 million windshields that would otherwise go to Canadian landfills annually.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
vitroplus competitors and assessment
Company assessmentDirect peers
- Safelite Group: Largest auto glass repair and replacement company in North America, operating a national network of company-owned and franchise stores with direct insurer billing — the closest direct comparator to VitroPlus in core service, channel mix, and insurance integration.
- Novus Glass: Franchised auto glass repair and replacement network with a strong windshield repair focus, operating across North America — comparable service mix and franchise GTM that competes for the same insurance-referred consumer demand.
- Ziebart: Global rust proofing and vehicle appearance protection franchise brand and VitroPlus's exclusive co-branded partner — directly comparable as the upstream IP and franchise system behind a meaningful portion of VitroPlus's service revenue.
- Speedy Glass: Canadian auto glass repair and replacement chain owned by Belron — directly competes with VitroPlus for insurer preferred-provider status and Canadian consumer windshield volume.
- Glass Doctor: U.S. and Canadian franchise network specializing in auto glass repair/replacement plus home and business glass services — directly comparable as a franchised auto glass brand competing for insurer relationships and consumer mindshare.
- Lebeau Vitres d'auto: Quebec-based auto glass repair and replacement chain with a similar regional concentration to VitroPlus — a direct head-to-head competitor in the core Quebec market for insured and consumer windshield demand.
Broad incumbents
- Belron: Global parent of Safelite, Carglass, and other auto glass brands; operates across 40+ countries. Comparable as the dominant global incumbent whose scale and procurement leverage set the competitive ceiling for national players like VitroPlus.
- Driven Brands (platform): VitroPlus's publicly traded parent operating a portfolio of automotive service franchises (Take 5, Jiffy Lube, Meineke, Midas) across North America — comparable as the multi-brand franchise platform and a benchmark for portfolio-level unit economics.
Emerging players
- Caliber Collision: Largest U.S. collision repair chain with growing ADAS calibration capability — an adjacent automotive services franchise network expanding into ADAS and glass-adjacent services that overlaps with VitroPlus's higher-margin technical services.
Regional players
- Boyd Group (Assured Auto / Speedy Auto Service): Largest Canadian operator of collision repair and auto glass services — a broader-services Canadian incumbent with overlapping insurance-channel relationships that competes for fleet and insurer-driven volume.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
vitroplus social profiles
Digital presencevitroplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
vitroplus leadership team
Management profileNumber of profiles
vitroplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vitroplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vitroplus
What does vitroplus do?
VitroPlus is a Canadian automotive services franchise network offering auto glass repair and replacement (windshield replacement, repair, and ADAS camera calibration), rust proofing treatments in partnership with Ziebart, car detailing, window tinting, paint protection film, electronics installation (remote starters, theft protection, audio/video systems), and automotive accessories. Services are delivered through 220+ franchise workshops across Canada, with mobile service availability and direct insurance claim handling.
Is vitroplus a public or private company?
vitroplus is a private company. It is classified as corporate owned and is currently operating.
When was vitroplus founded?
vitroplus was founded in 1977. It employs 51 to 100 people.
Where is vitroplus based?
vitroplus is headquartered in Laval, Canada, in the North America region.
How does vitroplus make money?
Five revenue lines are on record. Auto Glass Services are the primary driver. The others are rust Proofing Services, car Detailing and Aesthetics, electronics Installation and automotive Accessories.
Who are vitroplus's main competitors?
Direct peers on record are Safelite Group, Novus Glass, Ziebart, Speedy Glass, Glass Doctor and Lebeau Vitres d'auto. Broad incumbents are Belron and Driven Brands (platform). Caliber Collision is listed as an emerging player. Boyd Group (Assured Auto / Speedy Auto Service) is listed as a regional player.
Does vitroplus have an API?
No public API is recorded for vitroplus.