SET Fly Fishing

What SET Fly Fishing does

SET Fly Fishing is a privately held, Argentina-based luxury fly fishing outfitter operating six lodges across two regions of the country: three Golden Dorado lodges in Corrientes Province (La Alondra'i in the Ibera Wetlands, Jetu'u in the Ysoro Marsh, and Itati on the Upper Parana River) and three Patagonia trout lodges (Spring Creek Lodge, Casa de Campo Lodge, and Rakin Lodge on a 30,000-acre ranch in Northern Neuquen), plus the multi-day Limay Expedition. The company holds an exclusive Natural Reserve license for the west boundary of the Ibera Wetlands and operates a helicopter-based access program in Patagonia, providing physical control of remote, uncrowded fisheries. Its core technology is specialized fly fishing equipment (8-weight rods, warm floating lines, wire shock tippets) and operational infrastructure (helicopter logistics, private inter-lodge flights) tailored to trophy Golden Dorado and wild trout angling.

The business operates on a direct-to-consumer, quote-based all-inclusive model: guests book multi-day packages covering lodging, meals, guides, equipment, and fishing access, with prices not publicly disclosed. The go-to-market combines a content-driven website (Hooked on Knowledge blog), a US-focused annual Roadshow visiting fly shops and fishing clubs, trade show presence, video partnerships (Fly Lords), and an ambassador program anchored by repeat customers and professional guides. SET also derives revenue from Cast and Blast combo packages (fishing paired with dove or quail hunting) and trip extensions via a partnership with WoW-Argentina. In the first half of the 2024 Golden Dorado season alone, the lodges hosted 163 guests who landed 5,441 Golden Dorado, averaging 33 fish per guest.

The company differentiates through the 2017 Natural Reserve license, helicopter access to 45+ miles of private rivers, a 20+ year operating history, and a collaborative Golden Dorado conservation research program with the National University of the Northeast, University of Massachusetts Amherst, Carleton University, and the Government of Corrientes Province, through which 113+ Golden Dorado have been tagged. No funding rounds, acquisitions, or institutional investors are disclosed; SET appears to be a founder-led, bootstrapped operation targeting affluent North American fly fishing enthusiasts seeking premium, conservation-minded Argentina experiences.

Name

SET Fly Fishing

Legal name

SET Fly Fishing

Website

https://setflyfishing.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SET Fly Fishing is a privately held Argentina-based luxury fly fishing outfitter operating six lodges across Patagonia trout waters and Corrientes Province Golden Dorado habitat, serving affluent North American anglers with all-inclusive, quote-based packages and exclusive access to remote, government-licensed fisheries.

Ownership category

akta.pro rank

Product category

Adventure Travel Lodges

NAICS

Fishing, Hunting and Trapping (114), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

akta.pro secondary industries

Fly Fishing Specialty Retail (CRAMALAD), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC), Fishing & Angling Charters / Guides (THAAALAD), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

Keywords

• Fly fishing lodges
• Destination fishing travel
• Patagonia trout fishing
• Golden Dorado fishing
• Lodge-based angling

Headquarters

HQ city

San Martin De Los Andes

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fly Fishing Lodge Stays: Full-service lodge-based fly fishing experiences in Argentina. Guests book multi-day/all-inclusive packages at company-owned lodges covering accommodations, meals, guides, and fishing access. Revenue is generated through package pricing for extended stays at multiple lodge destinations including Patagonia trout fishing and Golden Dorado experiences.
2. Cast and Blast Combo Packages: Combined fishing and hunting packages pairing Golden Dorado fishing with dove hunting, or trout fishing with quail hunting. These multi-activity experiences command premium pricing and extend guest stays.
3. Trip Extensions and Add-ons: Partnership with WoW-Argentina for extended travel experiences including vineyard visits, cultural tours, and multi-destination Argentina itineraries. Helicopter fly-out experiences at remote camps.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SET Fly Fishing operates a portfolio of six all-inclusive fly fishing lodges in Argentina and sells multi-day guided fishing vacation packages directly to consumers. Offerings span Patagonia trout fishing (rainbow, brown, brook trout) at Spring Creek Lodge, Casa de Campo Lodge, Rakin Lodge, and the Limay Expedition, and Golden Dorado fishing at La Alondra 'i, Jetu'u, and Itati Lodge, plus combined multi-destination programs. Packages include accommodations, meals, guides, fishing access, equipment, and in-country transportation, with quote-based pricing.

Product overview

SET Fly Fishing operates a portfolio of fly fishing lodges and programs across Argentina, comprising two regional divisions: Patagonia lodges (Spring Creek Lodge, Casa de Campo Lodge, Rakin Lodge, and Limay Expedition) targeting rainbow, brown, and brook trout; and Golden Dorado lodges (La Alondra 'i, Jetu'u, and Itati Lodge) targeting dorado in Corrientes Province. The company offers multi-destination combo programs, cast-and-blast experiences combining fishing with hunting, helicopter fishing expeditions, and conservation initiatives. Services include guided fishing, accommodation, meals, and transportation within Argentina.

Differentiator

Problem solved

Functional benefit

Products and services

• Spring Creek Lodge Flagship Patagonia Lakes District lodge offering guided fly fishing for rainbow, brown, and brook trout with dry fly and streamer opportunities; also serves as base for the Cast and Blast program combining trout fishing with quail hunting.
• Casa de Campo Lodge Patagonia Pehuenia District lodge offering access to diverse fisheries including lakes, spring creeks, and freestone rivers for rainbow, brown, brook trout, and native percas.
• Rakin Lodge Patagonia lodge situated on a 30,000-acre ranch in Northern Neuquen, offering exclusive access to the Codihue River, Trocoman River, and Trolope Lagoons for dry fly fishing, enabled by helicopter logistics.
• Limay Expedition Multi-day float trip on the Limay River targeting trophy migratory brown trout, with overnight camping on the river.
• La Alondra 'i Lodge Golden Dorado lodge in the Ibera Wetlands (Concepcion del Yaguarete Cora) offering sight fishing for dorado on surface flies in gin-clear waters, leveraging SET's exclusive Natural Reserve license.
• Jetu'u Lodge Golden Dorado lodge in Ysoro Marsh, Corrientes Province, offering action-packed dorado fishing with side catches of Surubi, Pacu, and Tarariras.
• Itati Lodge Exclusive lodge on the Upper Parana River (90 miles downstream from Yacyreta Dam), targeting trophy Golden Dorado including fish over 40 pounds.
• Golden Dorado Experience Multi-destination Golden Dorado program giving guests three full fishing days at each of the three dorado lodges (La Alondra 'i, Jetu'u, Itati Lodge), connected by private charter flights.
• Cast and Blast Program Combination experience pairing fly fishing with bird hunting: trout fishing with quail hunting at Spring Creek Lodge (trout season November-May, quail from May with 10-bird daily limits), and Golden Dorado fishing with dove hunting via H&H Outfitters.
• Helicopter Fishing Helicopter access service flying guests into remote rivers and streams in Patagonia, including inchworm hatch expeditions, enabling fishing of previously untouched waters such as 20+ miles of the Codihue River and 25 miles of the Trocoman River.

Quantifiable outcome

• Average 33 Golden Dorado caught per guest during 2024 season (5,441 fish from 163 guests)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• US Fly Shops and Fishing ClubsminorChannel Partner/ Reseller/ Distributor · 1 October 2024Network of US fly shops and Trout Unlimited chapters hosting the annual SET Fly Fishing Roadshow. Includes Mayfly Outfitters, Concord Outfitters, Compleat Angler, Fly Fishers of Virginia, and 15+ other venues. Provides access to target customer base.
• WoW-ArgentinaminorGTM or Marketing PartnerPartnership with WoW-Argentina travel company for extended trip planning services. Lucia serves as travel designer, helping SET guests extend their Argentina trips with vineyard visits, cultural tours, and multi-destination itineraries. SET directs guests seeking trip extensions to this partner for logistics and customization.
• National University of the Northeast (Corrientes)coreStrategic or Co-development PartnerFounding research partner in the 'In the Wake of Golden Dorado' conservation project. Manages external tagging of Golden Dorado as part of the collaborative effort to understand and protect the species. Critical academic partner in the conservation initiative.
• University of Massachusetts AmherstcoreStrategic or Co-development PartnerFounding research partner providing genetics and genomics research expertise for Golden Dorado conservation. Research supported by International Game Fish Association. Dr. Andy Danylchuk leads the academic collaboration.
• Carleton UniversitycoreStrategic or Co-development PartnerCanadian academic partner in the Golden Dorado conservation research coalition. Contributes fisheries science expertise to the collaborative project alongside Argentine and US university partners.
• Government of Corrientes ProvincecoreStrategic or Co-development PartnerProvincial government partner in Golden Dorado conservation efforts. Holds authority over Natural Reserve licensing that grants SET Fly Fishing exclusive fishing access to the Ibera Wetlands.
• H&H OutfittersminorStrategic or Co-development PartnerPartnership with H&H for the Golden Dorado and Dove Cast and Blast program. H&H provides dove hunting services that complement SET's Golden Dorado fishing experiences for the combo adventure packages.
• Fly LordsminorGTM or Marketing PartnerFilm production partnership with Fly Lords for video content creation. Max Erickson directed major SET films including 'After You've Gone' and Golden Dorado in Corrientes. High-quality visual content used for marketing and brand building.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Tres Valles Lodge: Argentina-based fly fishing lodge operator in Patagonia. Directly comparable geography, target species (trout), and luxury multi-day package model.
• Yellow Dog Flyfishing Adventures: International fly fishing travel agency and outfitter booking high-end hosted trips worldwide, including Patagonia and Dorado. Comparable in targeting affluent US/Canadian anglers with full-service, custom itineraries.
• Frontiers International Travel: Long-running international fly fishing travel operator booking hosted trips to Patagonia and other trophy destinations. Directly comparable destination-model and customer base.
• El Saltomon Lodge: Patagonian fly fishing lodge with established US marketing presence. Comparable hosted-trip, all-inclusive luxury lodge format targeting US trophy trout anglers.
• Estancia del Zorro: Argentina fly fishing operation in Patagonia with a multi-lodge portfolio. Comparable in offering guided trout and Dorado combos with a similar premium positioning.
• Nervous Waters: Argentina-based fly fishing outfitter operating Golden Dorado and Patagonia trout lodges. Closest direct peer — same country, same species, same luxury lodge-based model and US angler target market.
• Patagonian Anglers: Boutique Argentina fly fishing outfitter focused on Jurassic Lake and other premium Patagonian waters. Comparable in targeting catch-and-release trophy anglers with curated itineraries.
• The Fly Shop (Destination Anglers): California-based fly shop with a destination travel arm booking premium hosted trips to Argentina, Alaska, and beyond. Comparable in combining fly shop community reach with international outfitter partnerships.

Broad incumbents

• Far Bank Enterprises (Sage, Redington, Rio): Manufacturer of premium fly fishing gear (Sage, Redington, Rio) with hosted travel and outfitting programs. Comparable in targeting high-end fly anglers and funding conservation, but a far larger, multi-brand manufacturer rather than a destination operator.
• Awasi Patagonia: Luxury lodge operator in Patagonia with broader adventure travel positioning beyond fly fishing. Comparable in all-inclusive luxury pricing and high-touch guest model, but wider portfolio (non-specialist).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SETFlyFishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SET Fly Fishing