Tirolerin

What Tirolerin does

TIROLERIN Verlags GmbH is an Austrian regional lifestyle magazine publisher headquartered at Brunner Straße 3, Innsbruck, founded in 1988. The company publishes the TIROLERIN magazine ten times per year, covering beauty, fashion, lifestyle, people, culture, and regional Tirol content, and operates the KITZBÜHELERIN regional supplement with two issues per year. It also distributes specialty guides (Kultursommer-Guide, Gesundheitsguide, Wellnessguide) and produces editorial across a WordPress-based website, Facebook, Instagram, and email newsletters. The title is positioned as the Tirol edition within the Die Bundesländerinnen network, a multi-title group of nine Austrian state-level women's magazines unified under a shared e-commerce platform (shop.bundeslaenderinnen.at) and managed under the Moser Holding umbrella for accessibility compliance.

The company's product set centers on subscriptions available in print annual (€41/year), 2-year VIP (€82/year), Kombi print+digital (€45/year), online-only (€21/year), and gift formats, plus international print delivery to EU (€126.60/year) and worldwide (€140/year) addresses. Single-issue sales, advertising (under separate Anzeigen-AGB), and specialty guides add secondary revenue. Leadership comprises Managing Directors Mag. Katharina Egger-Zierl and Ferdinand Marquez, Editor-in-Chief Andrea Pfeifer-Lichtfuss, and a small editorial team of approximately 11–50 employees.

The business model is primarily subscription-recurring, supplemented by single-issue retail, advertising, and guide/one-time licensing revenue. Distribution is overwhelmingly domestic Austrian with limited international reach via higher-priced shipping subscriptions. Customer segments are Austrian women readers (primary) and the regional Tirol audience (secondary), with no enterprise or B2B customers disclosed. The offering is non-technical by design — no AI, app, or proprietary platform beyond a shared WordPress CMS — and there is no evidence of funding, M&A, or structural change in the available data.

Name

Tirolerin

Legal name

TIROLERIN Verlags GmbH

Website

https://tirolerin.at

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

TIROLERIN Verlags GmbH publishes a regional Austrian lifestyle magazine ten times per year from Innsbruck, covering beauty, fashion, lifestyle, and culture for women readers, with a regional KITZBÜHELERIN supplement and specialty guides.

Ownership category

akta.pro rank

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Recurring revenue from print and digital subscriptions including annual, VIP (2-year), and Kombi (print+digital) plans. Also includes gift subscriptions and international delivery subscriptions for EU and worldwide.
2. Single Issue Sales: Individual magazine issues sold through the online shop at shop.bundeslaenderinnen.at
3. Advertising: The magazine generates revenue through advertising, with separate advertising terms and conditions (Anzeigen-AGB) documented.
4. Specialty Guides and Publications: Additional revenue streams from specialty publications including Kultursommer-Guide, Gesundheitsguide, and Wellnessguide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tirolerin is a regional lifestyle magazine published in Tirol, Austria, covering beauty, fashion, lifestyle, people, events, and culture. Founded in 1988, it operates as TIROLERIN Verlags GmbH and sells monthly print and digital issues directly to readers via multi-tier subscriptions (annual, gift, VIP 2-year, print+digital Kombi, online-only, EU, and worldwide).

Product overview

TIROLERIN is a lifestyle magazine covering Beauty, Fashion, People, Lifestyle, and Business content. The publication operates primarily as a print magazine with multiple subscription tiers including print-only, digital-only, and combined print-plus-digital options. Additional offerings include regional sister publications like KITZBÜHELERIN, as well as special guides such as the Kultursommer-Guide and Gesundheitsguide. The magazine has been published since 1988 and is delivered to subscribers in Austria, EU countries, and worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• TIROLERIN Jahres-Abo Print Annual print magazine subscription providing 10 issues delivered to homes in Austria, including two issues of KITZBÜHELERIN, with automatic renewal. Priced at €41.00/year (€35/year for TT-Club members).
• TIROLERIN Geschenkabo Gift subscription for one year providing 10 issues of TIROLERIN magazine, ending automatically after ten issues. Priced at €41.00.
• TIROLERIN VIP-Abo Two-year subscription providing 20 issues of TIROLERIN with an exclusive gift included, available to TT-Club members at discounted rates. Priced at €82.00 for 2 years (€70/year for TT-Club members).
• TIROLERIN Kombi Print- und Online-Abo Combined print and digital subscription offering 10 print issues plus 10 PDF digital editions annually, including two KITZBÜHELERIN issues. Priced at €45.00/year.
• TIROLERIN Online-Jahres-Abo Digital-only annual subscription providing 10 PDF editions of TIROLERIN magazine. Priced at €21.00/year.
• TIROLERIN EU Auslandsabo Annual subscription for delivery within EU member states. Priced at €126.60/year.
• TIROLERIN Auslandsabo weltweit Annual subscription for worldwide delivery of TIROLERIN magazine. Priced at €140.00/year.
• Kitzbühelerin Jahres-Abo Print Annual print subscription for the KITZBÜHELERIN regional sister edition with two issues per year. Priced at €11.00/year.
• TIROLERIN Kultursommer-Guide Specialty publication featuring summer cultural events and recommendations in Tirol.
• TIROLERIN Gesundheitsguide Specialty health directory publication providing an overview of Tirol-based medical practices.
• TIROLERIN Wellnessguide Specialty wellness guide publication featuring wellness and relaxation content for readers.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Die Bundesländerinnen NetworkcoreStrategic or Co-development PartnerTirolerin is part of the Die Bundesländerinnen (The Federal State Women) network, which includes regional women's magazines across Austrian states: Burgenländerin, Kärntner Monat, Die Niederösterreicherin, Die Oberösterreicherin, Unser Salzburg, Die Steirerin, Wienerin, Die Vorarlbergerin, and tirolerin.at. The network operates a unified e-commerce platform, shared theme infrastructure, and coordinated accessibility initiatives.
• Moser HoldingcoreStrategic or Co-development PartnerMoser Holding operates the accessibility initiative for the Bundesländerinnen network. Contact for accessibility issues: [email protected]. The holding company manages the unified accessibility statement covering all network magazine websites.
• Andrea Pfeifer-LichtfusscoreOthersAndrea Pfeifer-Lichtfuss serves as Chefredakteurin (Editor-in-Chief) of TIROLERIN, responsible for Beauty and Style editorial departments. She is also cited as the author of multiple fashion and beauty trend articles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Woman (Austrian edition): Austrian national women's lifestyle magazine covering similar themes (fashion, beauty, lifestyle, relationships). Directly competes for the same Austrian female readership, though distributed nationally rather than regionally.
• Die Oberösterreicherin (Die Bundesländerinnen): Sister publication for Upper Austria in the Bundesländerinnen network. Comparable in format, distribution, and pricing to Tirolerin.
• Falstaff (Austrian): Leading Austrian premium lifestyle magazine focused on food, wine, and travel. Comparable in being a print-led Austrian lifestyle publication with subscription and advertising revenue, but with a different content focus (premium gastronomy vs. women's general lifestyle).
• Die Niederösterreicherin (Die Bundesländerinnen): Sister publication for Lower Austria in the Bundesländerinnen network. Same publishing template, same subscription structure, comparable lifestyle content mix.
• Unser Salzburg (Die Bundesländerinnen): Sister publication for Salzburg in the Bundesländerinnen network. Closely comparable regional lifestyle magazine under the same parent infrastructure.
• Die Steirerin (Die Bundesländerinnen): Regional sister publication covering Styria within the same Bundesländerinnen network. Identical product format, subscription tiers, and revenue model, just serving a different Austrian state.
• Wienerin (Die Bundesländerinnen): Sister publication in the Die Bundesländerinnen network covering Vienna with the same women's lifestyle format (beauty, fashion, living, culture) and shared e-commerce/tech infrastructure. Most directly comparable in product, model, and audience structure.
• Look! (Austria): Austrian celebrity and lifestyle magazine. Competes for Austrian women's attention and ad budgets with similar print-plus-digital distribution and subscription model.
• Die Vorarlbergerin / Burgenländerin (Die Bundesländerinnen): Additional sister publications in the same Bundesländerinnen network (Burgenländerin for Burgenland, Die Vorarlbergerin for Vorarlberg). Same product template, infrastructure, and target demographic as Tirolerin.
• Madonna (Austrian magazine): Austrian women's magazine covering celebrities, lifestyle, and beauty. Comparable audience, format, and recurring-revenue model to Tirolerin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tirolerindasmagazin
• Instagraminstagram.com/tirolerin_dasmagazin

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirolerin