Cuidando Papis

What Cuidando Papis does

Cuidando Papis (legal entity: Cuidando Papis – Max Corporate Group) is an Argentine for-profit, privately-held, family-owned healthcare services company founded in 2014 and headquartered in Belgrano, Buenos Aires, with a second office in Puerto Madero. The company delivers a unified portfolio of elderly and home-care services through a roster of pre-screened, certified professionals spanning therapeutic companions, geriatric assistants, caregivers, auxiliary and professional nurses, physicians, and ancillary healthcare staff (kitchen, cleaning, laundry, psychology, physiotherapy). Its Particular Services line covers home nursing (PAE-based), shift-based nursing (4–24 hour blocks), geriatric assistance, therapeutic companions, elderly home care, and palliative care; the Corporate Services line offers Talent Acquisition and HR Outsourcing to geriatric residences, day centers, hospitals, clinics, health insurance funds (obras sociales), prepaid plans (prepagas), government agencies, and non-profit/religious organizations. All offerings are bundled with a Value-Added Services module (continuous supervision, 24x7 monitoring 365 days/year, active training, customized reporting).

The business model is professional-services based: revenue is generated per deployed shift on a quote-based pricing structure that varies by service type, duration (4, 6, 8, 12, or 24 hours), and care complexity; pricing is not publicly disclosed. Go-to-market is sales-led, combining a commercial phone line, a messaging-only line, a dedicated website with segmented corporate/individual contact forms, and LinkedIn for professional outreach. Service coverage spans Capital Federal and the four Greater Buenos Aires zones (Norte, Sur, Oeste, La Plata), with 24/7 emergency availability. Customer outcomes cited include 2,704 home visits served in recent years, 45 beds currently attended, and 179 lives saved. The company employs 51–100 people, has no disclosed funding, no parent company or subsidiaries, and no disclosed revenue figures; technology stack, mobile app, and AI capabilities are not disclosed, making the operating model fundamentally a labor-intensive service business rather than a software/platform business.

The addressable market is supported by a structural demographic tailwind: Argentina's life expectancy at birth is cited at 75 years and the company explicitly frames traditional healthcare systems as inadequate for the elderly population, positioning Cuidando Papis as a community-integrated provider that activates family and social participation alongside professional care. Competitive positioning is built on 20+ years of stated sector experience, a deep certified workforce pool, comprehensive service breadth (from recruitment to palliative care), 24/7 dispatch capability, and a replacement guarantee on contracts. The primary operational risk is concentration of geographic exposure to the Buenos Aires metro and dependence on a family-ownership structure that has not yet signaled institutional capital, technology investment, or expansion beyond the metropolitan footprint.

Name

Cuidando Papis

Legal name

Cuidando Papis – Max Corporate Group

Website

https://cuidandopapis.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Cuidando Papis is a Buenos Aires-based, privately-held family healthcare services company delivering home nursing, geriatric assistance, therapeutic companionship, palliative care, and elderly home care to families, plus talent acquisition and HR outsourcing to healthcare facilities, insurers, government, and non-profits across Capital Federal and Greater Buenos Aires.

Ownership category

akta.pro rank

Product category

Home Healthcare and Elderly Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Help Supply Services (7363)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Palliative Care (Home-Based) Providers (HLAFAEAD)

Keywords

• Elderly home care
• Healthcare staffing services
• Geriatric nursing care
• Home health services
• Corporate healthcare outsourcing

Headquarters

HQ city

Belgrano

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Healthcare Staffing Services: The company provides professional healthcare personnel (nurses, caregivers, geriatric assistants, therapeutic companions) to families and corporations on a service contract basis. Services include 24/7 emergency care, shifts ranging from 4 to 24 hours, and ongoing placements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cuidando Papis provides integrated human health services for elderly patients and other care recipients, deploying its own certified personnel to homes, geriatric residences, day centers, hospitals, and clinics. The portfolio combines corporate services (talent acquisition and HR outsourcing for healthcare organizations) with direct home-care services including nursing shifts, geriatric assistance, therapeutic companionship, palliative care, and chronic-disease management. Services are delivered across Capital Federal and Greater Buenos Aires with shift coverage ranging from 4 to 24 hours and 24/7 emergency availability.

Product overview

Cuidando Papis – Max Corporate Group operates as an integrated human health services company offering a unified portfolio of home-based and institutional care solutions. The core offerings are organized into two service lines: Corporate Services (Reclutamiento y Selección de Personal – Talent Acquisition and Outsourcing de Recursos Humanos) providing business staffing solutions, and Particular Services (Prestaciones de Enfermería Domiciliaria, Guardias de Enfermería, Asistencia Geriátrica, Acompañantes Terapéuticos, Cuidado de Adultos Mayores, Enfermera a Domicilio, and Cuidados Paliativos) providing individual and family care. All services include Value-Added Services (Servicios de Valor Agregado) featuring continuous supervision, 24x7 monitoring, staff training, and customized reporting. The portfolio spans from recruitment and staffing to direct patient care delivery across Capital Federal and Gran Buenos Aires.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Home Instead Senior Care: Global franchise specializing in non-medical and personal care for elderly clients at home, including companionship, dementia care, and 24/7 support. Directly comparable to Cuidando Papis's elderly home care and geriatric assistance offering.
• Bayada Home Health Care: Large US-based home health provider offering skilled nursing, home health aides, and palliative care services to adults and seniors. Highly comparable to Cuidando Papis's Prestaciones de Enfermería Domiciliaria and Cuidados Paliativos lines.
• BrightStar Care: US franchise providing both medical and non-medical in-home care, including skilled nursing, therapy, and senior care. Comparable to Cuidando Papis's combined home nursing and geriatric assistance portfolio.
• Comfort Keepers: International in-home care provider focused on senior companionship, personal care, and specialized dementia/Alzheimer's support. Directly comparable to Cuidando Papis's therapeutic companions and geriatric assistants.
• Visiting Angels: US franchise network providing non-medical in-home care for seniors including personal care, respite, and 24/7 live-in services. Comparable to Cuidando Papis's shift-based home care and Asistencia Geriátrica offering.
• Right at Home: Global in-home care and assistance franchise for elderly and disabled adults, offering personal care, nursing, and specialized support. Comparable to Cuidando Papis's elder care and home nursing services.
• Interim HealthCare: US-based home health, hospice, and medical staffing company providing skilled nursing and personal care to seniors and chronically ill patients. Comparable to Cuidando Papis's nursing staffing and palliative care lines.
• Help at Home: US-based personal care services provider focused on in-home assistance for elderly and disabled individuals, with strong Medicaid/insurer relationships. Comparable to Cuidando Papis's corporate outsourcing and individual home care segment.

Broad incumbents

• Aveanna Healthcare: Large US public home health and medical staffing provider offering skilled nursing, therapy, and home-based care. Comparable to Cuidando Papis's home nursing, staffing, and outsourced care operations at a much larger scale.

Regional players

• Sanitas (Grupo Bupa): Spanish/Iberian health insurer and care provider with home care and senior care services, expanding in Latin America. Comparable to Cuidando Papis's blend of private pay and insured (prepagas/obras sociales) home care delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cuidando-papis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuidando Papis