What Little Moons does

Little Moons, trading as V&H Limited, is a UK-founded premium frozen dessert brand headquartered in Park Royal, London. The company's core product is bite-sized artisanal gelato ice cream wrapped in a soft, sweet rice-flour mochi dough, produced using a small-batch, slow-churned process that reduces air content for more intense flavour. The portfolio spans frozen mochi ice cream (dairy and vegan), frozen cheesecake mochi, and chilled mochi cheesecake, with sub-brands including Refreshos (vegan sorbet mochi) and Mini Moons (snackable cheesecake bites), all gluten-free, with 25+ flavours available.

Little Moons operates a multi-channel consumer goods go-to-market. Primary revenue comes from retail product sales through major UK supermarkets (Morrisons, Sainsbury's, ASDA, Tesco, Waitrose, Co-op, Spar, Ocado, Whole Foods), international retailers such as Albert Heijn in the Netherlands, and online and quick-commerce platforms (Amazon Fresh, Gopuff, Deliveroo, Just Eat, Uber Eats). Secondary channels include direct-to-consumer e-commerce on regional UK, French, German, and US storefronts, food service and hospitality (the company's original route to market via London restaurants), and experiential marketing through pop-up stores, ice cream van tours, and entertainment partnerships. The company produces over 150 million mochi per year, sells in more than 45 countries, and employed over 250 permanent staff across UK and German offices and a UK factory at the end of 2025. In March 2022, L Catterton Europe acquired a significant minority stake to underwrite international expansion, and the company subsequently achieved Certified B Corp status.

Name

Little Moons

Legal name

V&H Limited

Website

https://littlemoons.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Little Moons is a UK-based premium frozen dessert brand producing bite-sized artisanal gelato wrapped in soft mochi dough, sold through major supermarkets, online and quick-commerce platforms, food service, and DTC channels across 45+ countries, with vegan, gluten-free, and cheesecake variants.

Ownership category

akta.pro rank

Product category

Mochi Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Ice Cream & Frozen Desserts (2024), Bakery Products (2050)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH), Soft-Serve Ice Cream Mix Manufacturing (AFAHAEAB)

Keywords

• Mochi ice cream
• Frozen desserts
• Artisanal gelato
• Plant-based sorbet
• Chilled cheesecake snacks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Little Moons generates revenue through sale of frozen and chilled mochi products via major UK supermarket chains and international retailers. Products include mochi ice cream, cheesecake mochi, sorbet (Refreshos), and mini moons.
2. Direct-to-Consumer: Revenue from e-commerce sales through their website and pop-up store locations.
3. Food Service: Initial business model began supplying products to restaurants; continues to serve food service/hospitality sector.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Little Moons manufactures and sells bite-sized mochi ice cream — artisanal gelato wrapped in soft, sweet rice flour dough. The portfolio spans frozen mochi ice cream (dairy and vegan), frozen and chilled mochi cheesecake bites, the Refreshos vegan sorbet sub-brand, Mini Moons snack-size formats, On-the-Go Packs, and limited-edition flavours. Products are sold via UK supermarkets, online grocery, quick commerce, food delivery, food service, direct e-commerce, and international retailers across 45+ countries.

Product overview

Little Moons is a UK-based premium dessert brand offering bite-sized mochi ice cream and related frozen/chilled treats. The core product is artisanal gelato ice cream wrapped in soft mochi (rice flour dough), available in three main storage formats: Frozen Mochi Ice Cream (with both dairy and vegan options), Frozen Cheesecake Mochi (eaten frozen or chilled), and Chilled Mochi Cheesecake (refrigerated). The portfolio also includes Refreshos (vegan sorbet mochi sub-brand), Mini Moons (smaller snackable cheesecake bites), and On-the-Go Packs (convenience two-pack format). All products are gluten-free with vegan options available. The company operates as V&H Limited and produces over 150 million mochi annually across 25+ flavours, sold in 45+ countries through retailers including major UK supermarkets and delivery platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Mochi Ice Cream Bite-sized balls of artisanal gelato ice cream wrapped in soft, sweet mochi dough, made in small batches and slow-churned for intense flavour. Sold to individual consumers via supermarkets, online grocery, delivery apps, food service and direct e-commerce.
• Vegan Mochi Ice Cream Plant-based, dairy-free mochi ice cream variants for vegan and dairy-intolerant consumers. Made with bases such as cashew milk (Passionfruit & Mango) and coconut (Yuzu and Lemon), gluten-free.
• Refreshos Sorbet Mochi Vegan fruit sorbet wrapped in soft mochi dough, marketed as a refreshing fruit-based frozen snack. Gluten-free and suitable for vegans. Flavours include Very Berry, Pineapple & Mandarin, and Lemon & Elderflower.
• Chilled Mochi Cheesecake Refrigerated (chilled, not frozen) mochi bites filled with cheesecake or chocolate ganache. Stored in the fridge rather than the freezer, with flavours including Mango, Strawberry, Yuzu, Chocolate Ganache, and Raspberry & White Chocolate Cheesecake.
• Frozen Cheesecake Mochi Frozen mochi bites with cheesecake fillings, designed to be eaten either frozen or chilled. Flavours include Chocolate & Salted Caramel, Strawberry & Mascarpone, and Caramelised Biscuit & White Chocolate.
• Mini Moons Smaller, snackable mochi bites positioned for sofa snacking and sharing. Cheesecake Mini Moons flavours include Salted Caramel, Mango & Passionfruit, and Malted Chocolate. Vegetarian (not vegan).
• On-the-Go Packs Convenient two-pack mochi format targeted at on-the-go consumption. First launched with Very Berry sorbet at Co-op nationwide, with Pistachio and Tropical flavours following at Ocado.
• Limited Edition Flavours Seasonal and limited-run flavour releases for promotional and exclusivity moments. Examples include Cherry Cola Float (exclusive to Gopuff) and Golden Blond Chocolate (Tesco), used to drive excitement and incremental trial.

Quantifiable outcome

• Produced over 150 million mochi in 2025
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/littlemoons
• Facebookfacebook.com/littlemoons
• Instagraminstagram.com/littlemoonsmochi
• TikToktiktok.com/@littlemoonsmochi
• LinkedInlinkedin.com/company/littlemoons

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Moons