StudioVeen
StudioVeen is a two-person Amsterdam-based creative studio founded by siblings Bo and Luke van Veen, offering brand design, photography, video, and animation services to enterprise and SMB clients, alongside a direct-to-consumer nature-inspired print product line called VeenPrints.
- Company typePrivate
- Founded2005
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What StudioVeen does
StudioVeen is a two-person creative studio based in Amsterdam, founded by siblings Bo van Veen (Multi Media Design, GLA) and Luke van Veen (Graphic Design, HKU). Bo has been freelance since 2015 following roles at Lost Boys, Media Republic, and BlackMagicMarker; Luke has been freelance since 2009. The studio operates across two commercial fronts: a creative agency offering project-based design services spanning visual identity, web design, motion graphics, print design, photography, video production, and animation; and VeenPrints, a direct-to-consumer product line selling limited edition nature-inspired prints on wallpaper, fabric, caps, and hats. A third, non-commercial initiative called FilmClub organizes short film evenings at Clubhouse Amsterdam as a community-building exercise among Amsterdam's creative community.
The agency's client portfolio spans enterprise brands (Adidas, Heineken, NEMO Science Museum, Tikkie, Vers Magazine, Athenaeum Boekhandel, Four Leaves, Vis à Vis, Greene Room) and smaller clients (Gebrouwen door Vrouwen). Enterprise engagements are frequently delivered through agency intermediaries, particularly CloudFactory (Adidas career site, Heineken Beer & Cider Market) and BlackMagicMarker (Tikkie x brands campaigns). VeenPrints is sold globally through an owned e-commerce storefront with unit pricing (wallpaper €35/m², GOTS-certified fabric €60/meter, limited edition snapback caps €39.95, hats €19.95), and surplus earnings are donated to nature preservation organizations.
The studio is founder-owned with no external investors, no funding history, and no disclosed revenue. It operates from a single studio at Elektronstraat 12, Amsterdam, and distributes its work through an organic social presence (Instagram, YouTube, Facebook, Pinterest), a portfolio website (studio-veen.com), and the VeenPrints e-commerce storefront. No AI capabilities, patents, proprietary technology platforms, or regulatory actions are indicated in the source data.
StudioVeen firmographics
Firmographics- Name
- StudioVeen
- Legal name
- StudioVeen
- Website
- https://studio-veen.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StudioVeen is a two-person Amsterdam-based creative studio founded by siblings Bo and Luke van Veen, offering brand design, photography, video, and animation services to enterprise and SMB clients, alongside a direct-to-consumer nature-inspired print product line called VeenPrints.
- Ownership category
- akta.pro rank
StudioVeen industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Graphic Design Services (541430), Photography Studios, Portrait (541921)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where StudioVeen is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
StudioVeen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Project-based creative services for brands including visual identity, brand design, photography, video production, animation, and campaign work
- VeenPrints Product Sales: Sale of limited edition print products including wallpaper, fabric, caps, hats, and custom prints. Products feature nature-inspired designs with environmental giving-back initiative
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wallpaper - €35 per m² |
| Unit Pricing | Pay-as-you-go | Fabric - €60 per meter |
| Unit Pricing | Pay-as-you-go | Caps - €39.95 |
| Unit Pricing | Pay-as-you-go | Hats - €19.95 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
StudioVeen product offering
Product offeringCore offering
StudioVeen is an Amsterdam-based creative studio offering project-based creative services including digital design (web, identity, motion), print design (books, advertising, clothing), poster design, photography, video production, and animation for brands and organizations. The studio also runs VeenPrints, a direct-to-consumer product line selling limited edition nature-inspired prints on wallpaper (€35/m²), eco-friendly GOTS-certified fabric (€60/meter), snapback caps (€39.95), and hats (€19.95), with surplus earnings donated to nature preservation organizations.
Product overview
StudioVeen is a multifaceted creative agency founded by brother and sister Bo and Luke van Veen in Amsterdam. The company operates on two main fronts: (1) StudioVeen Creative Services offering digital design (web, identity, motion) and print design (books, advertising, clothing), including poster design, online communication, photography, and video production; and (2) VeenPrints, a product line selling limited edition prints on wallpaper, fabric, caps, and hats. Additionally, the founders run FilmClub, a personal short film event project at Clubhouse Amsterdam.
Differentiator
Problem solved
Functional benefit
Brands
- VeenPrints: Limited edition print products including fabric (€60/meter), wallpaper (€35/m2), caps (€39.95), and hats (€19.95). Products feature nature-inspired designs inspired by African wildlife and travel experiences. The company donates surplus earnings to nature preservation organizations.
Products and services
- StudioVeen Creative Services Full-service creative agency offering digital design (web, identity, motion), print design (books, advertising, clothing), poster design, online communication, photography, and video production for enterprise brands and organizations. Clients include Adidas, Heineken, NEMO Science Museum, Tikkie, Vers Magazine, Athenaeum Boekhandel, Four Leaves, VisàVis, and Greene Room (Klezmokum Foundation).
- VeenPrints Direct-to-consumer product line selling limited edition nature-inspired prints on matte non-woven wallpaper (€35/m²), eco-friendly GOTS-certified fabric digitally printed with GOTS inks (€60/meter), snapback caps limited to 25 per print (€39.95), and one-size-fits-all hats made from cotton and acrylic thread (€19.95). Products ship globally and surplus earnings are donated to nature preservation organizations.
Companies that use StudioVeen
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles3 records
StudioVeen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
StudioVeen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CloudFactorycoreAgency intermediary for Adidas career site project. CloudFactory acts as the agency connecting StudioVeen with the Adidas project for graphic design and animation work.
- CloudFactorycoreAgency intermediary for Heineken Beer & Cider Market visual concept project. CloudFactory brings StudioVeen into the Heineken creative projects.
- BlackMagicMarkercoreAgency partner for Tikkie campaigns. StudioVeen works with BlackMagicMarker to create campaigns for Tikkie x brands including concepts, photography and film.
- Clubhouse AmsterdamminorVenue partner for FilmClub short film evenings. StudioVeen's personal project FilmClub organizes events at Clubhouse Amsterdam.
- LeedbewakersminorTheater company that collaborated with StudioVeen and VisáVis on the Baby Blue play visual identity project.
- GielissenminorEvent production company that executed the Heineken Beer & Cider Market designs created by StudioVeen.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
StudioVeen competitors and assessment
Company assessmentBroad incumbents
- Instrument: Independent creative agency specializing in brand, digital, and design at scale. Comparable in multidisciplinary creative services and brand-driven output, but significantly larger and more platform-oriented.
- Pentagram: Global independent design firm with multiple partners running design practices across identity, print, and digital. Comparable as a partner-led creative studio model, but materially larger and broader than StudioVeen.
Direct peers
- KesselsKramer: Amsterdam-based independent creative agency working across advertising, design, and storytelling for international brands. Directly comparable as a like-minded independent Amsterdam creative shop with comparable brand-driven output.
- Mutabor: Independent design and brand consultancy with strong identity and motion work. Comparable in offering integrated brand design, visual identity, and creative production for enterprise clients.
- Lust: Dutch independent design studio that combines graphic design with technology and editorial. Comparable to StudioVeen as a Netherlands-based multidisciplinary creative studio serving cultural and commercial clients.
- &Walsh: Independent design studio led by Jessica Walsh covering brand identity, art direction, and campaign work. Comparable as a high-end independent design studio with multi-disciplinary output and select brand clients.
- Studio Dumbar: Rotterdam-based independent design studio with comparable scope in identity, brand systems, and graphic design for public and private clients. Comparable as a Dutch boutique design studio of similar heritage and cultural positioning.
- Manual: Independent creative agency offering branding, design, and content production. Comparable to StudioVeen as a boutique creative shop delivering integrated identity and campaign work for mid-to-large brands.
- BlackMagicMarker: Amsterdam-based creative agency that is both a StudioVeen alumni employer (Bo) and a current working partner (Tikkie campaigns). Comparable as a Dutch creative agency offering brand campaigns, photography, and film — overlapping service perimeter with StudioVeen.
Regional players
- Studio Wrk: Amsterdam-based independent creative studio offering strategy, design, and content. Comparable as a small Dutch design studio in the same geography, serving similar enterprise and DTC clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
StudioVeen social profiles
Digital presenceStudioVeen financial estimates
Financial estimateRevenue estimate
Valuation estimate
StudioVeen leadership team
Management profileNumber of profiles
Profiles2 records
StudioVeen subsidiaries and ownership
Company hierarchySubsidiaries2 records
StudioVeen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StudioVeen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StudioVeen
What does StudioVeen do?
StudioVeen is an Amsterdam-based creative studio offering project-based creative services including digital design (web, identity, motion), print design (books, advertising, clothing), poster design, photography, video production, and animation for brands and organizations. The studio also runs VeenPrints, a direct-to-consumer product line selling limited edition nature-inspired prints on wallpaper (€35/m²), eco-friendly GOTS-certified fabric (€60/meter), snapback caps (€39.95), and hats (€19.95), with surplus earnings donated to nature preservation organizations.
Is StudioVeen a public or private company?
StudioVeen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StudioVeen founded?
StudioVeen was founded in 2005. It employs 1 to 10 people.
Where is StudioVeen based?
StudioVeen is headquartered in Amsterdam, Netherlands, in the Europe region.
How does StudioVeen make money?
Two revenue lines are on record. Creative Agency Services are the primary driver. The others are veenPrints Product Sales.
Who are StudioVeen's main competitors?
Broad incumbents on record are Instrument and Pentagram. Direct peers are KesselsKramer, Mutabor, Lust, &Walsh, Studio Dumbar, Manual and BlackMagicMarker. Studio Wrk is listed as a regional player.
Does StudioVeen have an API?
No public API is recorded for StudioVeen.
What industry is StudioVeen in?
StudioVeen's product category is Creative Design Services. Its primary akta.pro industry code is MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 541430 and its SIC code is 7330.