CET

What CET does

CET S.p.A., operating as Gruppo CET, is a privately held Italian B2B distributor of electrical, hydraulic, and thermo-hydraulic materials headquartered in Rome. The company operates a multi-branch physical distribution network of seven points of sale across Rome and the Lazio region (Salone, Casilina, Commercity, Fiano Romano, Monterotondo, Tuscolana, and Civitavecchia), supplying professional installers, electricians, plumbers, HVAC technicians, contractors, and facility operators with products from over 70 brands including Vimar, Gewiss, Bticino, ABB, Schneider Electric, Beghelli, and LEDVANCE. CET does not operate a proprietary technology platform but offers value-added services including same-day CET Express delivery, one-hour pickup reservation, EasyCet electric van rental with ZTL access in Rome, custom electrical panel assembly, and certified professional training courses delivered through its status as an official CEI and Adempitalia training venue.

The company's revenue model is anchored in one-time wholesale and retail product sales (with both receipt and invoice transactions), complemented by smaller recurring and professional services streams: subscription-based electric van rental (~€69.90 + VAT/day for Cet-ClienteGold members), professional training course fees (CEI 11-27, CEI 64-14, fiber optic, fire safety), equipment calibration, and fiscal/legal consulting delivered during recurring in-branch events (Power Day, Partner Day). The go-to-market is relationship-driven, relying on dedicated commercial account managers, assigned personal consultants per customer, supplier-led counter days, school-work programs with technical institutes, and industry association conventions (e.g., ANACAM Lazio). CET carries €3,000,000 of registered share capital, occupies 16,000 sqm at its flagship Salone branch with 4,000 sqm of warehouse space, and employs 51–100 staff, with geographic operations limited to the Lazio region and no national or international footprint disclosed.

Name

CET

Legal name

CET s.p.a.

Website

https://gruppocet.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

CET is a Rome-based B2B wholesale distributor of electrical, hydraulic, and thermo-hydraulic materials serving professional installers, electricians, plumbers, HVAC contractors, and construction firms across the Lazio region through seven physical branches and value-added services including same-day delivery, certified training, and electric van rental.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Sales - Electrical Materials: CET sells a wide range of electrical materials including wiring, switches, lighting, automation, and renewable energy products to professional installers. Revenue is generated through wholesale and retail sales at 7 locations, with both cash register and invoice transactions.
2. Product Sales - Hydraulic and Thermo-hydraulic Materials: Sale of plumbing, heating, air conditioning, water treatment, and fire prevention materials. Covers the full range of ITS (idro-termo-sanitari) products including piping, pumps, water heaters, and climate control systems.
3. Electric Van Rental (EasyCet): CET rents 100% electric vans (Nissan Env200) to customers holding 'Cet-ClienteGold' status. Rental fee of €69.90 + VAT per day for 'Cet-MiFido' customers. Provides ZTL-free access in Rome. Service operated in collaboration with Bici & Motori srl.
4. Training Courses (Edu CET): CET is an official venue for CEI (Comitato Elettrotecnico Italiano) and Adempitalia training courses, including CEI 11-27 (PES/PAV/PEI electrical work certifications), CEI 64-14 (cabin maintenance), fiber optic operator courses, and fire safety. Revenue generated through course fees, with discounts for members.
5. Professional Consulting Services: CET offers consulting services including CET Consulting, CET Ambiente (environmental compliance), LegalFisco CET (fiscal/legal), and personal consultant services. Also includes equipment calibration (Tarature CET) and KNX home automation consulting.
6. CET Pick-up and Express Delivery: CET Express delivers orders placed before 10:00 AM by 12:00 PM on the same day. Pick-up service handles courier deliveries and shipments at all locations. These logistics services support and differentiate product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

CET is a B2B wholesale and retail distributor of electrical, hydraulic, and thermohydraulic materials serving professional installers (electricians, plumbers, HVAC technicians, contractors) in Rome and the Lazio region. The company operates 7 physical points of sale stocked with thousands of articles from over 70 brands (Vimar, Bticino, Gewiss, ABB, Schneider, etc.), supported by value-added services including same-day CET Express delivery, one-hour pickup preparation, certified CEI/Adempitalia training courses, custom-built electrical panels, electric van rental (EasyCet), and professional consulting.

Product overview

CET is a wholesale distributor of electrical, hydraulic, and thermohydraulic materials serving professionals in Rome and Lazio region. The company operates 7 retail locations and offers a comprehensive product portfolio organized into categories: electrical materials (wiring, switches, automation, industrial components), hydraulic materials, thermohydraulic products (heating, climate control), lighting (LED, emergency, professional illumination), renewable energy systems, and smart home solutions. Notable branded products include the Brain BEGHELLI smart home/anti-intrusion system, VORTICE FENICE heat pump water heaters, PHOENIX CONTACT industrial marking systems, and CELLPACK installation kits. The company also provides custom solutions such as transformer cabin installations and specialized products from partner brands like BTicino, Vimar, Gewiss, ABB, LEDVANCE, and Arnocanali. Services complement the product offering with delivery, equipment rental, training courses, and professional consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Materials Distribution
• Hydraulic Materials Distribution
• Thermohydraulic Materials Distribution (ITS Division)
• Lighting Products Distribution
• Renewable Energy Solutions Distribution
• EasyCet Electric Van Rental
• Edu CET Professional Training Courses
• CET Consulting Services
• CET Express Same-Day Delivery
• Custom Transformer Cabin Solutions

Quantifiable outcome

• Over 70 years of continuous operation in the Lazio market
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• FibernetcoreStrategic or Co-development Partner · 19 June 2023CET partnered with Fibernet to deliver fiber optic training courses across multiple locations (Fiano Romano, Casilina, Settecamini) in June 2023. Courses cover fiber optic splicing, FTTH/FTTD installation, and GPON technology. This partnership addresses the growing demand for fiber infrastructure across Lazio.
• ANACAM Lazio (Associazione Nazionale Imprese di Costruzione e Manutenzione Ascensori)minorStrategic or Co-development Partner · 23 March 2018CET entered a convention with ANACAM Lazio to organize technical seminars on elevator inverter technology and related electrical systems. The partnership brought qualified sector technicians to CET's headquarters for educational events targeting elevator installation and maintenance companies.
• ABB ItaliaminorGTM or Marketing Partner · 12 December 2017While ABB is primarily a supplier of CET, CET's website also references ABB's collaboration with Politecnico di Milano and broader technology partnerships. ABB participates in CET events (e.g., CEI seminar with ABB as sponsor alongside Bticino, Gewiss, Vimar, Chint).
• CEI (Comitato Elettrotecnico Italiano)coreStrategic or Co-development PartnerCET is an official venue for CEI training courses and certifications. The company hosts regular CEI-certified courses including CEI 11-27 (PES/PAV/PEI electrical work qualifications), CEI 64-14 (electrical installations verification), CEI 78-17 (cabin maintenance), and CEI 64-53 (electrical safety in buildings). Courses award CFP (Continuing Professional Education) credits for engineers and industrial experts.
• AdempitaliacoreStrategic or Co-development PartnerCET is an official venue for Adempitalia professional training courses, offering sessions on electrical work qualifications, cabin maintenance, refrigeration certification (Patentino Frigoristi), elevated platform operation (PLE), confined spaces, and privacy compliance. Adempitalia provides qualified instructors and course materials.
• Bici & Motori srlminorOthersCET's EasyCet electric van rental service is operated in collaboration with Bici & Motori srl, which provides and maintains the fleet of Nissan Env200 electric vans available to CET's 'Cet-ClienteGold' customers.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Leroy Merlin Italia: Italian operations of the global home-improvement retailer. While primarily DIY/B2C, it increasingly targets professional installers with electrical and HVAC products, creating indirect competitive overlap with CET in the Lazio catchment area.
• Bricoman Italia: Italian arm of Bricoman, a large-format retailer selling electrical, plumbing, and HVAC materials to both trade professionals and serious DIY customers. Overlaps with CET in electrical and plumbing assortment but targets a broader audience with self-service retail.

Direct peers

• Comoli Ferrari: One of the largest Italian electrical distribution groups, serving installers with multi-category electrical, lighting, and home automation products. Operates a multi-branch model comparable to CET's Lazio network and shares the same premium-brand supplier ecosystem.
• Rexel Italia: Italian subsidiary of Rexel, a global B2B distributor of electrical, lighting, security, and energy-management products. Competes head-to-head with CET on electrical materials to professional installers in Italy with national footprint.
• Sonepar Italia: Italian arm of Sonepar, the world's largest B2B electrical products distributor. Directly competes with CET on electrical materials distribution to installers and contractors across Italy, with national branch coverage and overlapping premium-brand assortment.
• Würth Italia: Italian subsidiary of the Würth Group, serving trade professionals (electricians, plumbers, HVAC technicians) with tools, fasteners, and electrical supplies via a high-frequency direct-sales model. Comparable in target customer (B2B installers) and service-led distribution approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cetsparoma
• LinkedInlinkedin.com/company/cet-spa
• Instagraminstagram.com/cetspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CET