VZW OP MAAT
VZW OP MAAT is a Belgian non-profit personal assistance service headquartered in Kuurne, founded in 2011, that employs personal assistants to support people with disabilities across home, school, and work settings throughout West Flanders, billing clients' VAPH PAB/PVB budgets at €33/hour all-inclusive.
- Company typePrivate
- Founded2011
- HeadquartersKuurne, Belgium
- Headcount51–100
- GTM typeB2C
- OfferingServices
What VZW OP MAAT does
VZW OP MAAT is a Belgian non-profit association (Vereniging Zonder Winstoogmerk) headquartered in Kuurne that operates as a "Dienst voor Persoonlijke Assistentie," providing personal assistance services to people with disabilities across the West Flanders province. Founded in November 2011 by four welfare-sector organizations (De Hoge Kouter, Lovie, HHart, and Ubuntu), with two additional organizations (vzw De Banneux and vzw Uniek) joining in 2015, the organization employs 51-100 staff and serves individuals with physical, mental, visual, auditory, autism-spectrum, and non-congenital brain injury conditions who require support at home, school, or work. Core services include personal care, household tasks, leisure activities, school support, and workplace assistance, delivered through individually matched personal assistants under flexible client-defined schedules.
The organization's defining product is its full employer-responsibility model: VZW OP MAAT recruits, contracts, and pays personal assistants on behalf of clients, absorbing all HR and administrative burden so that budget holders can focus on care outcomes rather than staffing. A replacement pool provides continuity during assistant absences, and clients participate in selecting their assistants to strengthen continuity of care. Pricing is unit-based at €33.00/hour all-inclusive with a 4-hour weekly minimum, with separate evening, Sunday, and holiday surcharges; travel between home and work is included. Revenue flows through monthly invoicing against clients' Personal Assistance Budgets (PAB/PVB) administered by the Flemish Agency for Persons with Disabilities (Vlaams Agentschap voor Personen met een Handicap, VAPH), making the business structurally dependent on a single regulated public funding stream.
The technology footprint is minimal: there is no proprietary platform, no mobile application, no API, and no digital delivery layer. Service delivery is human-mediated, with lead generation and intake handled through a content website (vzwopmaat.be), Facebook, phone, and structured information sessions for professional helper organizations and schools. The organization markets through a referral-driven, sales-led go-to-market motion targeting individuals and the welfare-sector partner network, with no reported expansion outside West Flanders and no disclosed venture, PE, or parent-company ownership.
VZW OP MAAT firmographics
Firmographics- Name
- VZW OP MAAT
- Legal name
- VZW OP MAAT
- Website
- https://vzwopmaat.be
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VZW OP MAAT is a Belgian non-profit personal assistance service headquartered in Kuurne, founded in 2011, that employs personal assistants to support people with disabilities across home, school, and work settings throughout West Flanders, billing clients' VAPH PAB/PVB budgets at €33/hour all-inclusive.
- Ownership category
- akta.pro rank
VZW OP MAAT industry classification
Industry- Product category
- Disability Personal Assistance Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
- akta.pro secondary industry
- Home Health Aide (HHA) & Personal Care Aide (PCA) (EDAOAJAM)
Keywords
Where VZW OP MAAT is headquartered
LocationHeadquarters
- HQ city
- Kuurne
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
VZW OP MAAT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Personal Assistance Services: Service delivery model where VZW OP MAAT acts as employer of personal assistants and contracts with budget holders. Customers pay monthly invoices using their PAB/PVB (Personal Assistance Budget/Personal Budget) from VAPH. The organization handles all employer administration including contracts, payroll, and invoicing to budget holders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard hourly rate - €33.00/hour (all-inclusive) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
VZW OP MAAT product offering
Product offeringCore offering
VZW OP MAAT is a Dienst voor Persoonlijke Assistentie (Personal Assistance Service) that employs personal assistants on behalf of people with disabilities in West Flanders. The organization recruits, contracts, and pays the personal assistants, while clients (PAB/PVB budget holders from VAPH) direct their own scheduling and task priorities. Support covers personal care, household tasks, leisure activities, school support, and workplace assistance delivered at the client's location.
Product overview
VZW OP MAAT operates as a personal assistance service organization (Dienst voor Persoonlijke Assistentie) for people with disabilities in West Flanders, founded in 2011. The core offering is a coordinated personal assistance service that encompasses matching clients with personal assistants, flexible scheduling, full employer responsibility (werkgeverschap), and continuous coaching. The organization offers flexible scheduling where clients determine their support hours, a replacement pool for coverage during absences, employer administration services, monthly PAB/PVB invoicing, and informational sessions for partner organizations. Services are provided in the client's home, school, or workplace, covering personal care, household tasks, leisure activities, and work/school support. Funding primarily comes through Personal Assistance Budgets (PAB/PVB) from VAPH.
Differentiator
Problem solved
Functional benefit
Products and services
- Persoonlijke Assistentie (Personal Assistance Services) Core service providing personal assistants to people with disabilities in West Flanders. Assistants support personal care, household tasks (cooking, cleaning, shopping, administration), leisure activities, school support, and workplace assistance, delivered at the client's home, school, or workplace.
- Uurrooster op Maat (Customized Scheduling)
Companies that use VZW OP MAAT
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
VZW OP MAAT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VZW OP MAAT partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- De Hoge KoutercoreFounding organization from the welfare sector. VZW OP MAAT was established in November 2011 with De Hoge Kouter and 3 other organizations as founding members. Can rely on their expertise.
- LoviecoreFounding organization from the welfare sector. One of the 4 original founding organizations when VZW OP MAAT was established in 2011. Provides organizational expertise.
- HHartcoreFounding organization from the welfare sector. One of the 4 original founding organizations when VZW OP MAAT was established in 2011.
- UbuntucoreFounding organization from the welfare sector. One of the 4 original founding organizations when VZW OP MAAT was established in 2011.
- vzw De BanneuxminorJoined as one of 2 additional organizations in 2015, expanding the network of founding/welfare sector organizations connected to VZW OP MAAT.
- vzw UniekminorJoined as one of 2 additional organizations in 2015, expanding the network of founding/welfare sector organizations connected to VZW OP MAAT.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
VZW OP MAAT competitors and assessment
Company assessmentRegional players
- vzw De Loods: Belgian non-profit providing support services to people with disabilities, including personal assistance and supported independent living. Comparable as a regional Flemish non-profit in the disability support ecosystem, though operating in different geographic territory.
Broad incumbents
- i-mens: One of the largest Flemish personal care and home care organizations, offering home care, family care, and personal assistance services across multiple provinces. Comparable as a direct provider of personal care and household support services to individuals with disabilities and elderly populations in the VAPH ecosystem.
- Solidariteit voor het Gezin: Established Belgian non-profit providing family support, home care, and personal assistance services. Comparable as a non-profit social services organization delivering personal care and household assistance across Belgium.
- Familiehulp: Major Flemish home and family care organization providing household assistance, personal care, and support services. Overlaps with VZW OP MAAT on home-based personal care and household support, though Familiehulp operates at substantially larger scale across Belgium.
- Sodexo Belgium: Global facilities services and personal services provider with Belgian operations covering quality-of-life services including personal assistance. Comparable as a managed services provider offering employer-of-record and workforce administration, though at substantially larger scale and broader scope.
- Mutualité Chrétienne (CM) - Dienst Thuiszorg: Belgian mutual health insurance organization operating home care services across Belgium. Comparable in providing home-based personal care and household support, with substantial scale and Belgian-wide geographic coverage.
Direct peers
- Onafhankelijk Leven: Flemish advocacy and service organization specifically focused on independent living for people with disabilities, including PAB/PVB budget support. Directly comparable as a specialized Dienst voor Persoonlijke Assistentie operating in the same VAPH funding ecosystem.
- Home Instead Belgium: International franchise providing non-medical personal care, companionship, and home help services to elderly and disabled clients in Belgium. Comparable business model: direct employer of caregivers, hourly unit pricing, personalized client-caregiver matching.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VZW OP MAAT social profiles
Digital presenceVZW OP MAAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
VZW OP MAAT leadership team
Management profileNumber of profiles
VZW OP MAAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VZW OP MAAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VZW OP MAAT
What does VZW OP MAAT do?
VZW OP MAAT is a Dienst voor Persoonlijke Assistentie (Personal Assistance Service) that employs personal assistants on behalf of people with disabilities in West Flanders. The organization recruits, contracts, and pays the personal assistants, while clients (PAB/PVB budget holders from VAPH) direct their own scheduling and task priorities. Support covers personal care, household tasks, leisure activities, school support, and workplace assistance delivered at the client's location.
Is VZW OP MAAT a public or private company?
VZW OP MAAT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VZW OP MAAT founded?
VZW OP MAAT was founded in 2011. It employs 51 to 100 people.
Where is VZW OP MAAT based?
VZW OP MAAT is headquartered in Kuurne, Belgium, in the Europe region.
How does VZW OP MAAT make money?
One revenue line is on record: personal Assistance Services.
Who are VZW OP MAAT's main competitors?
vzw De Loods is listed as a regional player. Broad incumbents are i-mens, Solidariteit voor het Gezin, Familiehulp, Sodexo Belgium and Mutualité Chrétienne (CM) - Dienst Thuiszorg. Direct peers are Onafhankelijk Leven and Home Instead Belgium.
Does VZW OP MAAT have an API?
No public API is recorded for VZW OP MAAT.
What industry is VZW OP MAAT in?
VZW OP MAAT's product category is Disability Personal Assistance Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of EDAOAJAM, Home Health Aide (HHA) & Personal Care Aide (PCA). Its NAICS code is 624120 and its SIC code is 8300.