Melville Senior High School

What Melville Senior High School does

Melville Senior High School is a public, co-educational Independent Public School located at 18 Potts Street, Melville, Western Australia, owned and operated by the Department of Education Western Australia. The school serves approximately 1,400 students across Years 7-12 with more than 180 teaching and support staff, on a six-hectare campus situated on Whadjuk Noongar country. It delivers the standard Western Australian Curriculum supplemented by an unusually broad specialist portfolio: four Approved Specialist Programs (Gifted and Talented selective entrance, Aviation, Graphic Design Media, Netball Tier 1), two school-based enrichment programs (Academic Extension Course, Music in Focus), an Intensive English Centre, a Vocational Pathways Program integrated with industry placements and TAFE, the inclusive Melville Learning Program for students with disabilities, and an International Student Program operated since 1998 in partnership with TAFE International WA.

The school's operating technology stack is a BYOD (Bring Your Own Device) model requiring student tablets or laptops, layered with third-party SaaS for school administration: Compass for student information and attendance, the WA Department of Education's Connect LMS, Consent2Go for permissions, Qkr! for fee payments, My School Connect for canteen pre-orders, Campion Education for textbook supply, and Winthrop Australia Learning for BYOD device leasing. No proprietary platform is operated, and no AI/ML capability is developed in-house. Core infrastructure is the six-hectare physical campus, which includes a recently constructed sports hall, a 25-metre outdoor pool, an indoor gymnasium and a performing arts centre.

Melville SHS is funded primarily through state government recurrent grants that fund free domestic education, supplemented by tuition fees from international students (since 1998), voluntary parent contributions (with a Secondary Assistance Scheme of up to A$350 for concession card holders), and P&C-operated canteen sales via the Megabites Canteen. Go-to-market is a hybrid of direct local intake enrolment for domestic students, competitive Year 5-6 testing for specialist programs, TAFE International WA for international recruitment, and outreach via school tours, parent information evenings, and the NextGen Year 5 extension programs. The school holds an exclusive strategic aviation alliance with Qantas Airways and Flight Training Adelaide — the only one of its kind in Western Australia — and a sister-school relationship with Hangzhou No. 7 Senior High School in China established in 2015.

Name

Melville Senior High School

Legal name

Melville Senior High School

Website

https://melville.wa.edu.au

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Melville Senior High School is a Western Australian Independent Public School serving approximately 1,400 students across Years 7-12 with 180+ staff, delivering the WA Curriculum alongside Approved Specialist Programs (Gifted and Talented, Aviation, Graphic Design Media, Netball) and an International Student Program operated via TAFE International WA.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industry

Junior Colleges (Associate-Degree Granting) (EDAHADAC)

Keywords

• Secondary education services
• Specialist academic programs
• Vocational education training
• International student programs
• Inclusive education programs

Headquarters

HQ city

Melville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Government Funding: As a Department of Education and Training WA public school, Melville SHS receives government funding to provide free education to domestic students. The school is an Independent Public School with operational autonomy.
2. International Student Fees: International students pay tuition fees for studying at the school. All international enrolments are organised through TAFE International WA. The school has accepted international students since 1998.
3. Voluntary Contributions and Charges: Financial contributions payments and personal items are required at the start of the year for each class or activity. Secondary Assistance of up to $350 is available for concession card holders.
4. Canteen Sales: The P&C-operated Megabites Canteen generates revenue through recess and lunch sales, with pre-ordering available through My School Connect platform. Canteen sales support additional amenities and school maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Melville Senior High School is an Independent Public School in Western Australia delivering secondary education (Years 7–12) through academic (ATAR), vocational, and specialist programs. Pathways include gifted education, vocational education and training (VET), an on-campus Intensive English Centre (IEC) for international students, and dedicated specialist programs in Aviation, Graphic Design Media, Netball, and Music.

Product overview

Melville Senior High School is an Independent Public School offering a comprehensive educational portfolio with three Approved Specialist Programs (Gifted and Talented, Aviation, Graphic Design Media, and Netball), two School-Based Programs (Academic Extension Course and Music in Focus), and specialized offerings including an Intensive English Centre for English language learners, a Vocational Pathways Program combining schooling with workplace experience, and the Melville Learning Program supporting students with disabilities. The school also runs NextGen extension programs for Year 5 students and an established International Student Program operating since 1998. The curriculum spans Years 7-12 with pathways including ATAR, General, and VET directions.

Differentiator

Problem solved

Functional benefit

Products and services

• Gifted and Talented Program
• Aviation Program Specialist aviation-focused program that delivers aviation-specific curriculum and learning experiences to secondary school students with an interest in the aviation industry.
• Graphic Design Media Program Specialist creative program delivering graphic design and media-focused curriculum to secondary students seeking a creative industries pathway.
• Netball Specialist Program Specialist netball program for students with sporting talent, recognised at Tier 1 status, supporting both high-performance netball development and academic schooling.
• Academic Extension Course Academic extension course designed to challenge high-achieving secondary students beyond the standard ATAR curriculum.
• Music in Focus Specialist music program delivering focused music education and performance opportunities to secondary students.
• Intensive English Centre (IEC) On-campus intensive English language program for international students, delivered in partnership with TAFE International WA, providing English language preparation prior to mainstream secondary enrolment.
• Vocational Pathways Program (VPP) Vocational pathway program offering alternative non-ATAR learning and career pathways to secondary students, focused on vocational outcomes.
• Vocational Education and Training (VET) Vocational Education and Training (VET) courses integrated into the senior secondary curriculum, providing students with nationally recognised vocational qualifications alongside their secondary schooling.
• NextGen Programs NextGen learning programs that extend the school's curriculum offering through next-generation learning experiences and pathways.
• Melville Learning Program (MLP) School-branded learning program (MLP) providing a structured learning experience for students as part of the school's overall curriculum.
• International Student Program Dedicated international student program providing fee-paying overseas students with a full secondary education pathway at Melville Senior High School, including access to the on-campus Intensive English Centre (IEC) and pastoral support.

Quantifiable outcome

• Students gain access to Qantas Group Pilot Academy selection process through aviation specialist program
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Qantas AirwayscoreStrategic or Co-development PartnerMelville Senior High School has an exclusive strategic aviation alliance with Qantas Airways and Flight Training Adelaide to promote the Qantas Group Pilot Academy, the only one in Western Australia. Specialist Aviation students gain firsthand insights from industry professionals and have opportunities to explore aircraft up close. Students may be shortlisted for the Academy's selection process after completing initial application stages.
• Flight Training Adelaide (FTA)coreStrategic or Co-development PartnerPart of the strategic aviation alliance with Qantas Airways to promote the Qantas Group Pilot Academy. FTA provides pilot training expertise and pathways for Specialist Aviation program graduates.
• TAFE International WAcoreChannel Partner/ Reseller/ DistributorAll International Student Enrolments are organised through TAFE International WA. The partnership manages international student applications, enrolments, and communications. School's dedicated International Student Coordinator works with TAFE International for intake processing.
• Local BusinessesminorStrategic or Co-development PartnerThe Vocational Pathways Program (VPP) provides students with ability to gain WACE Certificate whilst completing training and work placements at local businesses and industry contacts.
• Local Intake Area Primary SchoolsminorStrategic or Co-development PartnerMelville SHS Science Learning Area engages primary school students in Year 6 visits to participate in science skill enrichment and practical activities to prepare them for high school science.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Christ Church Grammar School: Christ Church Grammar School is one of Perth's leading private boys schools, competing with Melville SHS for high-performing male students in the broader Perth market through strong academic and co-curricular programs.
• Wesley College: Wesley College is a major Perth private school with multiple campuses that competes with Melville SHS for high-achieving local students through similar academic, sporting, and specialist program offerings, though it operates under a fee-charging model.
• Penrhos College: Penrhos College is a leading Perth private girls school, competing with Melville SHS for high-achieving female students in the southern suburbs through academic excellence and a broad specialist program portfolio.

Direct peers

• Canning Vale College: Canning Vale College is a public high school in Perth's southeastern suburbs with a comparable multicultural student population and Years 7-12 offering, overlapping with Melville SHS in catchment demographics.
• Harrisdale Senior High School: Harrisdale Senior High School is a large, growth-area public high school in Perth's southeast offering a comprehensive Years 7-12 program that overlaps directly with Melville SHS's enrollment catchment and program mix.
• Shenton College: Shenton College is a high-performing public school in Perth's western suburbs with comparable size, ATAR pathways, and extracurricular breadth, competing directly with Melville SHS for academically oriented families.
• Perth Modern School: Perth Modern School is Western Australia's only fully selective public school for academically gifted students, competing with Melville SHS's Gifted and Talented Selective Entrance Program for high-achieving Year 7 applicants.
• Rossmoyne Senior High School: Rossmoyne Senior High School is a large public high school in Perth's southern suburbs with a comparable multicultural student body and comprehensive Years 7-12 curriculum, making it the closest like-for-like peer for Melville SHS in scale and program breadth.
• Willetton Senior High School: Willetton Senior High School is one of the largest public high schools in Western Australia with a similarly diverse multicultural intake and broad program offering, directly competing with Melville SHS for students in Perth's southern corridor.
• John Curtin College of the Arts: John Curtin College of the Arts is WA's only fully selective arts school, operating on a specialist-program model similar to Melville SHS and competing for Year 5-6 applicants seeking specialist secondary education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1422785359369761/posts

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melville Senior High School