Torimakuri Keirin NAVI

What Torimakuri Keirin NAVI does

Torimakuri Keirin NAVI (トリマクリ！Keirin NAVI) is a Japanese keirin (track cycling) racing information portal operated by 株式会社NEXT4, a private corporation headquartered in Kawaguchi, Japan. Launched in October 2022, the platform aggregates four established keirin specialty newspapers — アオケイ (Aokei), 小田競 (Oda-kyo), 中部競輪 (Chubu Keirin), and 競輪研究 (Keirin Kenkyu) — into a single subscription-based digital service. Its primary users are keirin enthusiasts and bettors seeking professional race predictions, with a secondary segment of beginners looking for accessible introductions to the sport.

The platform is built around a web-based subscription engine with member authentication, digital newspaper distribution, and a point-based content economy in which new free registrants receive 500 welcome points (capped at 50,000 over time). Core products include 読みホーダイ (a ¥1,980-per-month full-access subscription with first month free), a ¥550 daily single-day pass, ミッドナイト予想 (midnight-race predictions), 選手ランキング (player rankings), 競輪場ガイド (venue guides), 専門紙ライブラリー (archived newspaper issues), and an editorial column section produced by named professional reporters. Revenue is generated exclusively through subscription recurring and point-based content purchases, distributed via a self-serve, browser-based self-purchase channel supported by credit card and mobile payment.

Distribution and marketing are exercised through a multi-channel content marketing strategy spanning Twitter/X, Instagram, YouTube, on-site columns, and limited offline event collaborations with entertainment personalities. The portal operates exclusively within Japan, with content delivery fully Japanese-language and no disclosed international presence.

Name

Torimakuri Keirin NAVI

Legal name

株式会社NEXT4

Website

https://torimakuri.jp

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Torimakuri Keirin NAVI is a Japanese keirin racing information portal operated by NEXT4 that aggregates four specialty newspapers (アオケイ, 小田競, 中部競輪, 競輪研究) into a freemium subscription platform serving individual keirin bettors and enthusiasts with race predictions, expert columns, and a point-based content library.

Ownership category

akta.pro rank

Product category

Specialty Sports News & Predictions

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

Keywords

• Keirin news portal
• Cycling race predictions
• Newspaper subscription
• Japanese keirin betting
• Specialty sports media

Headquarters

HQ city

Kawaguchi

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Subscription Revenue - Monthly Plan: Monthly subscription for full access to all four keirin newspapers, original predictions, and exclusive column content. Billed monthly with automatic renewal.
2. Daily Access - Single Day Pass: One-day access pass allowing users to compare all four newspapers for a single day's races
3. Point System - Content Purchases: Point-based system for purchasing premium content. Points have expiration periods and can be accumulated up to 50,000 points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Torimakuri Keirin NAVI is a subscription-based Japanese keirin (bicycle racing) information portal that aggregates content from four leading keirin specialty newspapers (Aokei, Oda Kyō, Chubu Keirin, Keirin Kenkyū). The platform provides digital access to race predictions, race analysis, journalist columns, player rankings, venue guides, and midnight race forecasts through a freemium membership model with monthly and daily subscription plans.

Product overview

Torimakuri Keirin NAVI is a keirin (Japanese bicycle racing) information portal operated by four specialty newspaper companies (アオケイ, 小田競, 中部競輪, 競輪研究). The platform offers a subscription-based service called 読みホーダイ that provides access to all four specialty newspapers, complemented by free content including original reporter predictions for midnight races, player rankings, venue guides, and industry news columns. The site operates on a freemium model with free registration offering 500 welcome points and basic content, while premium subscribers access full newspaper archives and detailed predictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Yomi Hodai Monthly Subscription (読みホーダイ) Monthly subscription providing around-the-clock access to all four keirin specialty newspapers (Aokei, Oda Kyō, Chubu Keirin, Keirin Kenkyū), original predictions, and exclusive reporter column content for individual keirin fans.
• 1-Day Yomi Hodai (1日読みホーダイ) Single-day access pass priced at 550 yen (tax included) that allows users to read and compare all four keirin specialty newspapers for one day's races.
• Welcome Points Program Point-based system for purchasing premium content on the platform. Free registration provides 500 initial points; users can accumulate up to 50,000 points with expiration periods to access individual premium articles and predictions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• アオケイcoreStrategic or Co-development Partner · 1 October 2022日本知名竞轮专业报社，提供纸质版和数字版竞轮新闻、预测分析。与トリマクリ合作提供数字化订阅服务。
• 小田競coreStrategic or Co-development Partner · 1 October 2022小田竞专业报社，四家合作报社之一。通过トリマクリ平台提供数字化内容。
• 中部競輪coreStrategic or Co-development Partner · 1 October 2022中部地区知名竞轮专业报社，为トリマクリ提供专业内容和预测支持。
• 競輪研究coreStrategic or Co-development Partner · 1 October 2022竞轮专业研究报社，提供深度分析和专业预测，作为四纸合作的重要内容来源。
• 公益財団法人JKAminorOthers日本竞轮协会，提供官方规则指导和行业信息。网站提供其联系方式供用户咨询。

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• NetKeiba: The largest horse racing portal in Japan, operated by Net Dreamers — the same parent as netkeirin (Kドリームス). Not a direct competitor on keirin, but illustrates the parent company's cross-vertical strategy and signals a potential cross-sport threat or expansion template relevant to Torimakuri.
• BOATRACE (boatrace.jp): Official portal of Japanese boat racing, a sibling pari-mutuel betting sport with strong structural parallels to keirin (specialty newspapers, prediction media, dedicated racing audience). Operates in an adjacent vertical with a comparable content-and-portal business model and offers Torimakuri a clear cross-vertical expansion template.
• AutoRace (autorace.jp): Official portal of Japanese autorace (motorcycle public gambling). The fourth sibling public-gambling vertical in Japan with similar media and community mechanics; relevant as a thematically comparable portal blueprint rather than a direct competitor.

Direct peers

• netkeirin (Kドリームス): Japan's largest keirin portal, operated by Net Dreamers (parent of netkeiba). It provides keirin news, predictions, race schedules, and analysis — functionally overlapping with Torimakuri's offering for the same betting-oriented enthusiast audience and representing the closest direct head-to-head competitor.

Broad incumbents

• JKA / keirin.jp: The official portal of the Japan Keirin Association (公益財団法人JKA), providing authoritative race schedules, results, and basic news. Serves as a free baseline competitor for race information against Torimakuri's paid subscription, with institutional regulatory weight behind it.
• WinTicket: A keirin and autorace betting app operated by a SoftBank group subsidiary, offering wagering alongside a content/predictions layer with mobile push notifications. Larger in scale and broader in scope than Torimakuri, it competes on the same keirin fan base via a more functional product surface.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCs68e6T7c7sTeTrsMQBGkxw
• Instagraminstagram.com/torimakuri.keirin
• Xx.com/keirin_navi
• Facebookfacebook.com/torimakuri.keirin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torimakuri Keirin NAVI