Wolff Sports & Marketing

What Wolff Sports & Marketing does

Wolff Sports & Marketing is a Brazilian sports marketing agency founded in 2006 and headquartered in São Paulo (Av. Brigadeiro Faria Lima, 1993, Jardim Paulistano) that connects consumer brands with sports properties—primarily Brazilian football clubs, state federations, and athletes—to secure sponsorships, activate brand partnerships, and manage commercial relationships. The firm self-positions as the "#1 sports sponsorship agency in Brazil" and reports a network spanning 109 football clubs, 20 sports modalities, and more than 6,000 closed deals since inception, with current or past relationships covering nearly all top-tier Brazilian football properties (São Paulo FC, Santos, Corinthians, Palmeiras, Flamengo, Botafogo, Fluminense, Vasco, Grêmio, Internacional) and an initial international relationship with Argentina's River Plate.

The service portfolio spans the full sports marketing value chain across seven core offerings: sponsorship acquisition (Patrocínios), rights acquisition (Aquisição de Direitos) including LED panels, 3D carpets, and field signage, brand activations (Ativações), digital marketing (social media, paid traffic, creative production, email, SEO), hospitality and VIP experiences (Relacionamento), brand ambassadors (Embaixadores), and athlete talent management (Talentos) for high-profile clients including Endrick, Luís Guilherme, Vitor Reis, Royce Gracie, Rayssa Leal, and Duda Sampaio. The agency also operates four proprietary event platforms — Brasil Ladies Cup (women's football), Arena Verão+ (beach sports), Praia de Paulista (beach clinics), and Craques em Ação (matchday experiences) — that create owned activation inventory. Technology is described as a "sports marketing platform" connecting brands, athletes, clubs, and events, but no proprietary software, APIs, integrations, or AI/ML components are disclosed.

Revenue is generated via four professional-services streams (sponsorship rights acquisition, brand activation services, talent/athlete management, and digital marketing services), with economics based on commissions or service fees on closed sponsorship transactions rather than disclosed subscription or product pricing. Wolff operates a sales-led GTM, delivers customized "Taylor Made" plans per client, and uses direct enterprise sales from São Paulo plus relationship selling through club and federation networks. Customers split between consumer brands and corporations (Bradesco, Burger King, Disney, Netflix, Pepsi, Red Bull, Volkswagen, Natura, and others across banking, F&B, entertainment, pharma, automotive, energy, and gaming) and sports properties (clubs and federações estaduais); a secondary persona is professional athletes. The company is privately held with no disclosed funding rounds, no parent company, and no known subsidiaries, and is estimated at 11–50 employees serving primarily Brazil with limited regional South American reach via major football competitions.

Name

Wolff Sports & Marketing

Legal name

Wolff Sports & Marketing

Website

https://wolffsports.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Wolff Sports & Marketing is a São Paulo-based sports marketing agency, founded in 2006, that secures sponsorships, activates brand partnerships, and manages athletes for consumer brands and Brazilian football clubs across 20 sports modalities. It serves enterprise clients such as Bradesco, Netflix, Red Bull, Disney, and Volkswagen via a "Taylor Made" project-based services model.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Sponsorship & Sports Experiential Marketing (MPAAAGAE), Sponsorship & Sports Media Rights Buying (BPAFABAH)

Keywords

• Sports sponsorship agency
• Athlete management services
• Brand activation campaigns
• Sports marketing services
• Sports event management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Sponsorship Rights Acquisition: Facilitates sponsorship deals between brands and sports clubs, federations, and events. Revenue generated through commission or service fees on closed sponsorship transactions.
2. Brand Activation Services: Custom activation campaigns in stadiums, events, and through athlete ambassadors including digital marketing, VIP experiences, and on-site activations.
3. Talent/Athlete Management: Commercial and image management for athletes, securing sponsorship deals and brand partnerships on behalf of represented talents.
4. Digital Marketing Services: Social media management, paid traffic, creative production, email marketing, visual identities, content planning, and SEO services for sports marketing clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wolff Sports & Marketing is a Brazilian sports marketing agency that acquires and manages sponsorships, designs brand activation campaigns, manages athlete commercial and image rights, and runs proprietary sports events. The firm connects consumer brands with football clubs, federations, athletes, and sporting events, while also providing digital marketing, hospitality/VIP experiences, and rights acquisition for stadium advertising (LED panels, 3D carpets, field boards).

Product overview

Wolff Sports & Marketing operates as a sports marketing agency offering a portfolio of interconnected services centered on sponsorship acquisition, brand activations, digital marketing, and athlete talent management. The core offerings include Patrocínios (Sponsorships), Relacionamento (Hospitality/VIP experiences), Marketing Digital (digital marketing services), Ativações (activation campaigns), Embaixadores (brand ambassador programs), Aquisição de Direitos (rights acquisition), and Talentos (talent management). Additionally, the agency develops proprietary projects including Brasil Ladies Cup (women's football tournament), Arena Verão+ (beach sports events), Praia de Paulista (beach sports clinics), and Craques em Ação (matchday experiences). The service architecture functions as a platform-plus-services model where sponsorship and marketing services connect brands with sports properties while hospitality and activation services enhance brand visibility at sporting events.

Differentiator

Problem solved

Functional benefit

Products and services

• Patrocínios (Sponsorships) Acquisition and management of sponsorship deals connecting brands with football clubs, athletes, federations, and sporting events across Brazil.
• Relacionamento (Hospitality) Hospitality services including VIP boxes at major stadiums, exclusive lounges, premium matchday experiences, and access to national and international shows.
• Marketing Digital (Digital Marketing) Digital marketing services including social media management, paid traffic, creative production, email marketing, visual identities, content planning, and SEO for sports marketing clients.
• Ativações (Activations) Custom activation campaigns including branded merchandise distribution, ambassador activations, interactive games, contests, and customized event spaces for brand partners.
• Embaixadores (Brand Ambassadors) Brand ambassador services connecting companies with athletes, ex-athletes, communicators, and influencers for marketing campaigns.
• Aquisição de Direitos (Rights Acquisition) Acquisition of advertising and branding rights for sports venues, including field boards, LED panels, 3D carpets, ring LEDs, and stadium signage.
• Talentos (Talent Management) Commercial and image management for professional athletes including sponsorship deals, brand partnerships, and image rights administration.
• Brasil Ladies Cup Proprietary women's football tournament held annually in Brazil across professional and U-20 categories, with lectures, workshops, and social actions.
• Arena Verão+ Proprietary beach sports event held during summer holidays on the São Paulo coast, featuring professional and amateur tournaments with customized brand activation spaces.
• Praia de Paulista Proprietary free beach sports clinics held at iconic São Paulo locations, bringing the beach experience and sports engagement to city residents.
• Craques em Ação Proprietary matchday experience packages allowing guests to feel like professional players, with historical athlete presence and access to stadiums across Brazil.

Quantifiable outcome

• 6000+ sponsorship deals closed
• +3 more outcomes

Named customers37 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yelum Seguros (formerly Liberty Seguros)flagshipGTM or Marketing Partner · 30 July 2026Yelum Seguros, controlled by Grupo HDI and formerly known as Liberty Seguros, partnered with CBF to become the official sponsor of Brazilian refereeing. The 'Yelum Seguros Card' campaign marks the first time in Brazilian football history that a brand will appear on referee yellow cards during Campeonato Brasileiro Série A and Copa do Brasil matches. The logo appears on yellow cards, referee uniforms, and wristbands, leveraging the warning/prevention concept aligned with insurance services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Creative Artists Agency (CAA): Global talent and sports agency representing athletes across multiple sports. Comparable to Wolff on the athlete management side, with substantially greater cross-border deal flow and global brand relationships.
• InFront Sports & Media: Global sports marketing company specializing in media rights, sponsorship sales, and event management. Comparable to Wolff through its sponsorship rights acquisition and media-rights sales capabilities, with broader international sports federation relationships.
• Endeavor: Global sports and entertainment company with athlete representation (WME), events, and sponsorship operations. Comparable to Wolff through its talent representation and sports marketing arms, but with significantly broader entertainment and media portfolio.
• Dentsu Sports: Sports marketing arm of global advertising network Dentsu, providing sponsorship consulting and activation services. Adjacent to Wolff's service mix on the sponsorship sales and media rights buying side, with global brand marketer relationships.
• IMG (TKO Group Holdings): Global sports and entertainment agency managing athletes, events, and sponsorship rights worldwide. Overlaps with Wolff on athlete management and sponsorship facilitation, but operates at much larger scale and across multiple geographies and sports.
• SPORTFIVE (formerly Lagardère Sports): Global sports marketing agency focused on sponsorship rights sales, athlete representation, and brand activation. Comparable to Wolff across sponsorship broker and activation services, with established rights-holder relationships across European football and other major sports.

Direct peers

• Wasserman: Global sports marketing, athlete representation, and talent management agency. Comparable to Wolff in the athlete representation and sponsorship broker functions, with deeper reach into North American and European leagues.
• Octagon: Global sports marketing agency (IPG subsidiary) with strong Brazil and Latin America presence offering sponsorship consulting, athlete management, and brand activation services. Closely aligned with Wolff's sponsorship-acquisition-plus-activation service architecture, but with materially larger global footprint.
• Play9: Brazilian sports marketing agency focused on athlete representation, sponsorship acquisition, and brand activations across Brazilian football and adjacent sports. Directly comparable to Wolff given shared geography, athlete management model, and Brazilian club/federation sponsorship focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WolffSports
• Facebookfacebook.com/Wolff-Sports-Marketing-100078191235051
• LinkedInlinkedin.com/company/wolffsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolff Sports & Marketing