Udana

What Udana does

Udana is a German digital marketplace for psychotherapeutic continuing education (CE), headquartered in Magdeburg and Düsseldorf and operated as a private GmbH. The platform connects licensed psychotherapists with accredited training providers, aggregating content from institutions including UKE (University Medical Center Hamburg-Eppendorf), Hogrefe Academy, AUDITORIUM NETZWERK, Psy-Dak, and partner digital health applications Mindable Health and Sympatient. Content is delivered in multiple formats — live webinars, video-on-demand, e-learning modules, podcasts, and bundled course packages — and can be filtered by topic, format, certificate type, and provider.

The business model is a two-sided marketplace with a credit-based payment system: therapists purchase credits redeemable against individual courses priced roughly between €40 and €999. Udana operates a full-service stack for content partners, handling customer acquisition, payment processing, streaming infrastructure, and CME/CE certification tracking, thereby reducing the operational burden on training providers and enabling them to reach a broader buyer pool than they could via direct channels. Distribution is reinforced through association partnerships, most notably with bvvp (Federal Association of Contract Psychotherapists), and through ecosystem integrations with DiGA-approved digital therapeutics vendors.

The company operates with a small team of 1–10 employees, led by Managing Director Matthias Weber and Product Manager Corinna Weidemann. The platform's buyer base is primarily licensed psychotherapists, with adjacency into occupational therapists, educators, and other healthcare professionals. No funding rounds, investors, or revenue figures are disclosed in the available data.

Name

Udana

Legal name

Udana GmbH

Website

https://udana.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Udana is a German digital marketplace that aggregates accredited continuing-education courses for psychotherapists from multiple training providers, delivered via live webinars, video-on-demand, e-learning, podcasts, and bundled packages under a credit-based pricing system.

Ownership category

akta.pro rank

Product category

Professional Continuing Education Platform

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Continuing education marketplace
• Psychotherapy training platform
• CME accredited courses
• Digital health education
• Mental health professional development

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Course and Event Fees: Udana charges fees for individual courses, webinars, e-learning modules, and recorded content. Prices range from free to 999€ per event. The platform takes a commission from partner-provided content while handling booking, billing, and participant management.
2. Credit Package Sales: Users purchase prepaid credit packages at various price points to book training events. Credits are loaded to user accounts and used for future bookings. This creates upfront revenue and customer commitment.
3. Platform Services for Partners: Udana provides full-service platform infrastructure to training providers including technical setup, booking management, participant acquisition, billing, and customer support. Partners receive quarterly payouts minus Udana's commission.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Udana operates a digital marketplace platform that connects psychotherapists in Germany with accredited continuing education providers. It offers live webinars, video-on-demand recordings, e-learning modules, podcasts, and bundled course packages from multiple specialized training providers, with CME/accreditation point tracking and a prepaid credit-based payment system.

Product overview

Udana is a digital marketplace platform for psychotherapeutic continuing education in Germany. The platform operates as a hub connecting accredited training providers with psychotherapists seeking CME points. The core offering includes live webinars, video-on-demand recordings, e-learning courses, podcasts, and bundled course packages. Users access content through a credit-based payment system or the free Udana Insider membership. The platform aggregates training from multiple partner organizations including Hogrefe Academy, Auditorium Netzwerk, Psy-Dak Institut, UKE Neuropsychology, and others, offering courses across therapeutic approaches such as psychodynamic psychotherapy, cognitive behavioral therapy, metacognitive training, and schema therapy, covering conditions including depression, anxiety, autism, trauma, and cognitive disorders.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Courses accredited with CME points from medical/psychotherapist chambers
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AUDITORIUM NETZWERKcoreChannel Partner/ Reseller/ DistributorAUDITORIUM NETZWERK has over 30 years of experience in knowledge archiving and training at the highest level with over 30,000 recordings in psychology, psychotherapy, philosophy, and coaching. Since 2020, they offer accredited livestream seminars through Udana platform - flexible, location-independent, with recognized continuing education points.
• Mindable HealthcoreTechnology or IntegrationMindable Health represents modern healthcare that makes psychotherapeutic help accessible - digital, evidence-based, and without waiting times. Their BfArM-approved DiGAs for panic disorder, agoraphobia, and social phobia are combined with CME training on Udana for psychotherapists.
• RehaCom (HASOMED)coreChannel Partner/ Reseller/ DistributorRehaCom is scientifically validated and practice-proven software for cognitive rehabilitation developed by therapists for therapists. For over 30 years it has supported treatment of cognitive functions like attention, memory, executive functions, and visual field. More than 100 published studies demonstrate its effectiveness.
• Psy-Dak InstitutcoreChannel Partner/ Reseller/ DistributorPsy-Dak (Fortbildungsinstitut für Psychodynamische Didaktik) offers innovative training for psychodynamic psychotherapy by book author Dr. Ingo Jungclaussen. Nearly 20 years of didactics development, modern methods including apps, E-learning, videos, and creative formats for effective psychodynamic training.
• Sympatient GmbHcoreTechnology or IntegrationSympatient develops innovative digital medical products including GKV-reimbursed DiGA 'Invirto - Therapy against fear' using app and VR-glasses for exposure therapy. They offer CME training on Udana to qualify psychotherapists in digital therapy elements.
• Forschungsbereich Neuropsychologie und Psychotherapie des UKEcoreStrategic or Co-development PartnerThe Neuropsychology and Psychotherapy research group at University Medical Center Hamburg-Eppendorf develops and researches innovative therapeutic approaches including Metacognitive Training (MKT), apps like COGITO, and online portals like Lenio. They provide certified training through Udana.
• Hogrefe AcademycoreChannel Partner/ Reseller/ DistributorHogrefe Academy offers certified continuing education for psychotherapists with high-quality academic standards. Their training content on child/adolescent issues, elimination disorders, and clinical psychology is distributed through Udana platform.
• Bundesverband der Vertragspsychotherapeuten e.V. (bvvp)coreGTM or Marketing PartnerThe Federal Association of Contract Psychotherapists is a major professional association in Germany. They offer member-exclusive pricing and exclusive events (bvvp Psychotreff series, bvvp Nordrhein events) through the Udana platform, driving member engagement.
• Spitzenverband Digitale Gesundheitsversorgung e.V. (SVDGV)minorGTM or Marketing PartnerThe Spitzenverband Digitale Gesundheitsversorgung represents digital health interests in Germany. Partnership supports Udana's positioning in the digital healthcare ecosystem.
• KWM LAWminorImplementation/ SI/ Consulting PartnerLegal advisory partner providing expertise in healthcare law and regulatory compliance for the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DocCheck: German healthcare-professional community and education platform offering CME-accredited content to doctors and therapists. Comparable to Udana as a regulated healthcare-vertical continuing-education destination in the German market.
• AMBOSS: Germany-origin clinical decision and learning platform serving physicians with continuing education and reference content. Comparable as a German-built, subscription-driven healthcare-professional learning business.
• Lecturio: Online healthcare and medical education platform with video courses, certification prep, and CME-aligned content. Comparable in multi-format (video, podcast, quiz) professional healthcare learning delivered as a SaaS-like subscription.
• Meditricks: German medical education platform using multimedia formats (videos, podcasts, mnemonics) for healthcare professionals. Comparable in using creator-led and accredited content to serve German medical learners via online delivery.

Broad incumbents

• Springer Medizin (Springer Nature): Major German medical publisher operating CME-accredited learning content for physicians and allied professionals. Comparable in regulated German CME delivery, though broader than Udana's psychotherapist focus.
• Thieme: Established German medical publisher with CME and e-learning offerings (eRef). Comparable in regulated German healthcare-professional content distribution but operates at much broader scale across all medical specialties.
• Coursera: Global online learning marketplace offering professional certificates and credentials, including health content. Comparable as a multi-format, certification-bearing learning marketplace, though much broader and not Germany-psychotherapy-specialized.
• edX: Global online learning platform offering accredited professional programs including healthcare tracks from universities. Comparable as a marketplace for credentialed professional continuing education, though not therapy-vertical-focused.
• Medscape: WebMD's professional medical education and CME platform widely used by clinicians for continuing education. Comparable in CME-accredited online professional education, though physician-skewed rather than psychotherapy-focused.

Others

• Cochrane Deutschland: German branch of the independent evidence-based healthcare research organization, providing systematic reviews and training resources. Comparable as a source of evidence-based content in the German healthcare professional ecosystem that Udana's content partners draw from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/udana-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udana