Wodandgo

What Wodandgo does

WODANDGO (operating under the legal entity MTS&CO, a French SAS registered in Perpignan) is a direct-to-consumer fitness accessories brand founded in 2021 by Marc Tarrius. The company specializes in CrossFit and functional training equipment, with its core product line being gym grips engineered in four distinct material variants: the Powergrip Fusion ($65, Hypalon exterior with an internal Kevlar reinforcement layer and microfiber interior, marketed as a chalk-free flagship), Bluegrip ($53, silicone-coated for smooth bars without chalk), CarbonGrip 2.0 ($47, carbon fiber for rough bars with chalk), and Gymgrip 2.0 ($47, synthetic suede for general-purpose use). The Powergrip Fusion is the company's hero product, carrying a 9.5/10 rating across 63 reviews and cited adoption by 30,000+ practitioners since launch.

The company monetizes through two channels. The primary channel is a Shopify-based DTC storefront shipping to 50+ countries, with a price band spanning roughly $5.60 for accessories up to $100 for 7mm SCR neoprene knee sleeves. The secondary channel is the B2B Owner Partner Program, which serves 150+ CrossFit box operators in France at wholesale discounts of up to -35%, allowing resellers to mark up products for their gym members. Distribution is supported by 15 sponsored professional CrossFit athletes acting as brand ambassadors, alongside organic social media presence on Instagram and TikTok and content marketing around CrossFit competitions.

The product catalog has expanded beyond grips to include 5mm and 7mm knee sleeves, weightlifting belts, wrist wraps, the PHENIX 2 aluminum jump rope, resistance bands, wristbands, shakers, carry bags, kinesiology tape, patches, massage balls, and textile items such as tank tops — 15+ SKUs in total. The business remains privately held and founder-controlled with no institutional funding disclosed, and the operating team consists of the founder plus a customer relations hire (Marie Magnouat, joined 2023).

Name

Wodandgo

Legal name

MTS&CO

Website

https://wodandgo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

WODANDGO is a French DTC fitness accessories brand founded in 2021, specializing in CrossFit and functional training grips built from four proprietary material technologies (Hypalon/Kevlar, silicone, carbon fiber, synthetic suede), serving individual athletes globally via Shopify and 150+ CrossFit box operators in France via a B2B partner program.

Ownership category

akta.pro rank

Product category

Cross-Training Fitness Accessories

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Training & Cross-Training Footwear & Apparel Retail (CRAMACAD)

Keywords

• Cross-training accessories
• Gymnastics grips
• Weightlifting equipment
• CrossFit accessories
• Fitness protection gear

Headquarters

HQ city

Perpignan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Direct E-commerce Sales (B2C): WODANDGO sells accessories directly to individual athletes worldwide through its Shopify storefront. Customers purchase individual products or bundles (e.g., Powergrip Fusion packs with carry bag and wristbands). One-time purchase model with per-product pricing.
2. B2B Owner/Reseller Program: CrossFit box owners purchase at wholesale-style discounted rates (up to -35%) and resell to their members at suggested retail prices, retaining margin. Partners access a dedicated B2B portal and receive free shipping above €350 HT.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

WODANDGO designs, sources, and sells French-made cross-training accessories for CrossFit, functional fitness, HYROX, weightlifting, and powerlifting athletes. The core lineup is built around four proprietary grip technologies — Powergrip Fusion (Hypalon/Kevlar, chalk-free), Bluegrip (silicone), CarbonGrip 2.0 (carbon fiber for chalk use), and Gymgrip 2.0 (synthetic suede) — complemented by neoprene knee sleeves (5mm and 7mm), weightlifting belts, wrist wraps, jump ropes, resistance bands, and gym accessories. Distribution combines a direct-to-consumer Shopify storefront serving individuals in 50+ countries with a B2B Owner Partner Program that supplies over 150 CrossFit box resellers in France.

Product overview

WODANDGO is a French direct-to-consumer fitness equipment brand founded in 2021 by Marc Tarrius, specializing in cross-training accessories. The product portfolio centers on gym grips (maniques) across four main models: Powergrip Fusion (premium chalk-free grip with Kevlar/Hypalon), Bluegrip (silicone-based smooth bar grip), CarbonGrip 2.0 (carbon fiber for rough bars with chalk), and Gymgrip 2.0 (synthetic suede for all-around use). The company also offers complementary equipment including knee sleeves (5mm/7mm neoprene), weightlifting belts, wrist bands/protectors, jump ropes (PHENIX 2 aluminum), resistance bands, and training accessories (shakers, massage balls, carry bags, tape). The brand operates an Owner/B2B program for gym box partners with wholesale pricing and margin opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Powergrip Fusion Gym Grips Premium chalk-free gym grips using Hypalon high-performance coating with an internal Kevlar reinforcement layer and microfiber interior; designed for CrossFit athletes and pull-ups, chest-to-bar, toes-to-bar, and muscle-ups on smooth or standard bars.
• Bluegrip Gym Grips Silicone-coated chalk-free gym grips with 2.2mm thickness, widened 5cm strap, reinforced stitching, and Velcro closure; optimized for smooth bars without chalk and for CrossFit athletes who want a grippy, ergonomic shape.
• CarbonGrip 2.0 Gym Grips Evolutive carbon fiber gym grips designed for use with chalk on rough and abrasive bars and speal bars; 2mm thickness with microfiber interior and stainless steel buckle, the carbon coating progressively reveals a more grippy surface over time.
• Gymgrip 2.0 Gymnastics Grips Synthetic suede gym grips with microfiber positioning on the strap for increased support and reduced friction on wrists and thumbs; 2mm thickness, seamless design, Velcro and stainless steel buckle; designed for chalk use on all bar types and rings.
• 5mm Knee Sleeves 'Best Edition' 5mm SCR premium neoprene knee sleeves providing elastic compression, joint warmth, and improved proprioception for moderate-to-heavy WODs, dynamic weightlifting, and functional training.
• 7mm Knee Sleeves 'Best Edition' 7mm SCR high-performance neoprene knee sleeves with reinforced stability under heavy loads; designed for weightlifting, powerlifting, and WODs requiring maximum joint compression.
• Black Weightlifting Belt High-density nylon weightlifting belt with steel buckle and ultra-resistant Velcro closure; flexible, lightweight lower-back support available in XS to XL based on abdominal circumference.
• Weightlifting Wrist Wraps Extensible weightlifting wrist wraps made of 50% cotton / 40% elastic / 10% polyester; 52cm length, 8cm width with reinforced Velcro closure; sold as a pair for front rack, clean & snatch, bench press, push press, and gymnastics support.
• PHENIX 2 Aluminum Jump Rope High-speed jump rope with aluminum handles, 110g total weight, braided steel cable (2mm) at 3m adjustable length, and a fluid high-speed rotation system; available in copper, black, and red; designed for double-unders and cardio training.
• Resistance Bands ISO9001-certified 100% natural latex resistance bands in four resistance levels (black/green/violet) for strength training, mobility work, and assisted CrossFit exercises.
• Self-Adhesive Sports Tape Elastic self-adhesive tape (4.5m length, 5cm width) with easy hand-tear for finger and thumb protection during gymnastics and intensive WODs.
• Sweat Wristbands 14cm sweat wristbands (78% Nylon / 12% Elastane / 10% Latex elastic) sold as a pair; machine washable at 30°C; absorbs sweat and protects wrists from grip friction during WODs.
• Breathable Carry Bag for Gym Grips Breathable mesh carry bag (22x24cm, 100% Polyester) for transporting and drying gymnastics grips between sessions; prevents odors and enables air circulation.
• WODANDGO Shaker Bottles

Quantifiable outcome

• 30,000+ athletes have adopted the Powergrip Fusion grips, indicating significant market penetration.
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CrossFit Box Owners (Owner Partner Program)coreChannel Partner/ Reseller/ Distributor · 1 January 2021WODANDGO's Owner Partner Program involves over 150 CrossFit box owners across France who purchase products at discounted wholesale rates (up to -35%) and resell them to their members. The program offers free shipping above €350 HT, performance-based product donations (up to 10%), a GYM Challenge marketing tool, and a dedicated B2B portal. No volume commitment is required, and a first-order no-risk return policy applies for 30 days on unsold items.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bear KompleX: U.S.-based direct-to-consumer brand specializing in gymnastics grips and CrossFit/functional fitness hand protection. Closely comparable to WODANDGO on product category (grips, wrist wraps, knee sleeves), athlete-led marketing approach, and DTC + gym-channel distribution model.
• Victory Grips: Premium gymnastics grip brand focused on CrossFit and bar work, offering leather and synthetic grips plus wrist support. Directly comparable to WODANDGO's Powergrip Fusion and Gymgrip 2.0 lines, with a similar DTC + sponsored-athlete go-to-market.
• GymPaws: Established leather and synthetic gymnastics grip brand for CrossFit and weightlifting. Directly competes with WODANDGO in the chalk-free and leather grip categories and serves the same athlete segment.
• Fringe Sport: CrossFit and functional fitness accessories retailer selling grips, knee sleeves, jump ropes, and lifting accessories direct to consumers. Comparable catalog overlap and target customer to WODANDGO, with broader U.S. distribution.
• 2POOD: Functional fitness accessories brand offering grips, knee sleeves, jump ropes, and CrossFit apparel. Comparable product portfolio and athlete-led marketing to WODANDGO, with a strong U.S. presence.

Broad incumbents

• Rehband: Established Swedish brand with a broad portfolio of neoprene knee sleeves, elbow supports, and compression products used in CrossFit, Olympic lifting, and rehabilitation. Comparable to WODANDGO's SCR neoprene knee sleeve line, with broader medical/sports applications and global distribution.
• Rogue Fitness: Largest U.S. CrossFit and strength equipment retailer/manufacturer offering grips, knee sleeves, belts, apparel, and full gym equipment. Comparable accessory catalog to WODANDGO with vastly broader scale, manufacturing capacity, and channel reach.
• SBD: Premium powerlifting and strength sport brand known for knee sleeves, wrist wraps, and belts. Comparable on the WODANDGO knee sleeve, wrist wrap, and belt lines, but at a much higher premium positioning and IPF-affiliated sports focus.

Emerging players

• A7 International: Functional fitness apparel and accessories brand with a strong athlete-driven identity and similar target customer (CrossFit competitors). Comparable on brand ethos, athlete sponsorship model, and growing accessory line, though apparel-led.
• Grip Genie: Niche grip accessories brand targeting CrossFit and gymnastics athletes with chalk-free grip solutions. Directly comparable feature positioning to WODANDGO's Powergrip Fusion and Bluegrip, though at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wodandgo
• Facebookfacebook.com/wodandgo
• Instagraminstagram.com/wodandgo
• TikToktiktok.com/@wodandgo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wodandgo