SWAO

What SWAO does

SWAO is a French B2B manufacturer of custom-made exterior joinery — entrance doors and windows — operating as a brand of SAS CETIH FENETRES within the CETIH Group. The company manufactures 160+ product references across five materials (aluminium, PVC, wood, mixed aluminium/wood, and steel) from six specialized industrial production sites distributed across France, each dedicated to a specific material or product family. SWAO markets itself as 100% French-made (Origine France Garantie certified) and holds an unusually dense stack of sector certifications (NF CSTB, CE, Cekal, Qualicoat, Qualanod, Qualimarine, Qualisteelcoat, FDES) that materially support eligibility for France's MaPrimeRénov and eco-PTZ subsidy programs.

Technically, SWAO's product line is anchored by three proprietary differentiators: the I-SECURE autonomous connected position sensor (integrated into aluminium and PVC joinery, paired with Delta Dore Tydom and Somfy Tyxal ecosystems), the Naboco in-factory wood finishing system (underwritten by a 10-year insurance-backed paint warranty), and the Ouvrant Discret aluminium window profile with a 69 mm central mullion. The portfolio also spans orientable-louvre roller shutters (VRO) with hybrid battery-backed motors, motorised multi-point locks (SE4G2C) with biometric/code/badge access, and thermal-optimized PVC windows reaching Uw 1.1 W/(m²·K).

SWAO's business model is wholesale B2B: the company does not sell directly to end consumers and does not publish pricing. All transactions route through a national network of RGE-certified professional installer-partners (revendeurs/installateurs) accessed via the swaopro.fr trade portal. End customers reach the brand through the swao.fr website (quote and catalog requests, online façade simulator), which forwards leads to the nearest certified partner. Revenue mechanics are therefore hardware sales at wholesale, with demand driven by French residential renovation cycles and government subsidy eligibility — a model that is geographically bounded to metropolitan France and structurally dependent on the certified-partner channel.

Name

SWAO

Legal name

SAS CETIH FENETRES

Website

https://swao.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

SWAO is a French B2B manufacturer of custom-made exterior doors and windows in five materials, producing 160+ models across six specialized industrial sites and selling exclusively wholesale to a national network of RGE-certified professional installer-partners serving residential renovation and new-construction customers in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-macaire-en-mauges

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Joinery Product Sales: SWAO generates revenue by manufacturing and selling doors and windows (menuiseries) at wholesale to a network of certified professional reseller/installer partners. Products include entrance doors (aluminium, steel, wood, mixed, PVC), windows (aluminium, PVC, wood, mixed aluminium/wood), roller shutters, and connected accessories. The company does not sell directly to end consumers; all installation and end-customer relationships are handled by the partner network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

SWAO manufactures custom-made exterior joinery — entry doors and windows — in aluminium, PVC, wood, mixed aluminium/wood, and steel, across 6 specialized French industrial production sites, and sells exclusively wholesale through a national network of RGE-certified professional installer-partners. The product portfolio exceeds 160 models and is complemented by roller shutters, connected-home accessories (I-SECURE sensor, motorised locks, Somfy/Delta Dore automation), and the proprietary Naboco in-factory wood finishing system.

Product overview

SWAO is a French manufacturer of custom fenestration products (doors and windows) offering over 160 models. The product portfolio includes entry doors in aluminium, PVC, wood, steel, and mixed aluminium/wood materials; windows in aluminium, PVC, wood, and mixed configurations; roller shutters including adjustable slat variants; and connected home solutions (I-SECURE sensor, motorised locks, Somfy automation). Products are distributed exclusively through professional installer networks and include the proprietary Naboco wood-finishing system.

Differentiator

Problem solved

Functional benefit

Products and services

• Fenêtres Aluminium (Aluminium Windows) Custom-made aluminium windows in contemporary and traditional styles with slim profiles (Ouvrant Discret with 69 mm central mullion), double or triple glazing, and extensive colour customization including bicolour finishes. Sold through RGE-certified professional installer-partners for residential new-build and renovation projects.
• Fenêtres PVC (PVC Windows) Custom PVC window range covering ALTIMOPVC (premium), OPTIMOPVC (mid-range) and UNOPVC (entry-level) tiers, with thermal insulation performance up to Uw 1.1 W/(m²·K) and finishes including plaxé, teinté masse and laqué. For residential new-build and renovation customers of SWAO installer-partners.
• Fenêtres Bois (Wood Windows) Wood window range including Menuiserie à l'ancienne (traditional), Bois à recouvrement (contemporary) and Mixte Bois/Aluminium, finished in factory with the Naboco exterior wood finishing system carrying a 10-year paint warranty. Distributed via RGE-certified installers for residential projects valuing thermal insulation and warm aesthetics.
• Portes d'entrée Aluminium Custom aluminium entry doors in traditional and contemporary styles, with multiple finish options, thermal insulation performance, and security features including motorized lock compatibility. For residential new-build and renovation customers.
• Portes d'entrée PVC Custom PVC entry doors combining aesthetic options with thermal performance, suitable for new construction and renovation projects. Distributed through SWAO's installer-partner network.
• Portes d'entrée Bois Solid wood entry doors with traditional aesthetics, available in double-leaf configurations and featuring the proprietary Naboco factory-applied finishing system. For residential renovation and new-build projects.
• Portes d'entrée Acier Custom steel entry doors offering robustness and design options, including the CATANE model suitable for high-traffic applications. Origine France Garantie certified. Sold to RGE installer-partners for residential and high-traffic residential settings.
• Portes d'entrée Mixte Alu/Bois Hybrid aluminium-wood entry doors combining warm wood interior finish with durable aluminium exterior protection. Sold through SWAO installer-partners for residential renovation and new-build projects.
• Volets roulants (Roller Shutters) Custom roller shutter systems in standard, demi-linteau (half-lintel), rénovation and incorporé variants for window applications. Compatible with Bubendorff half-linteau boxes for new construction and motorised options including Somfy Amy sun protect io.
• Volets roulants à lames orientables (Orienting Louvred Roller Shutters) Adjustable-slat roller shutter with three positions (open, ventilated, closed), motorised hybrid drive with 7-day battery backup for power cuts, available up to 3000 mm width and 2350 mm height in white, grey RAL 9006 and pearl 1013 finishes. Sold to residential customers through SWAO installer-partners.
• I-SECURE Capteur Connecté Wireless autonomous position sensor integrated into SWAO aluminium and PVC windows and doors. Reports open/closed status in real time to the Tydom smartphone app for remote monitoring, and pairs with Delta Dore Tyxal home alarm systems for integrated security. Available as an option on SWAO joinery purchased through installer-partners.
• Serrure motorisée (Motorised Lock System) Motorised lock system (SE4G2C) with 4 automatic bolts and 2 hooks that activates on door closure. Unlockable via radio remote control, fingerprint reader, code keypad, badge reader or hands-free card. Battery backup maintained up to 7 days. Sold as an option on compatible SWAO entry doors.
• Naboco Wood Finish System Exclusive in-factory concept for the manufacture, preservation and finishing of exterior wood joinery. Applied during production to SWAO wood windows and doors and carries a 10-year paint-hold warranty underwritten by an insurance contract. Integrated into SWAO wood products distributed through installer-partners.

Quantifiable outcome

• Thermal performance up to Uw 1.1 W/(m²·K) for PVC windows (Altimo/Optimo/Uno ranges) and Uw 1.2 W/(m²·K) for Ouvrant Discret aluminium windows — meeting and exceeding MaPrimeRénov 2026 eligibility thresholds (Uw ≤ 1.3 W/m²·K and Sw ≥ 0.30, or Uw ≤ 1.7 W/m²·K and Sw ≥ 0.36)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Toit à MoiminorOthersSWAO partners with Toit à Moi, an association fighting homelessness and social exclusion. Beyond financial contributions, SWAO acts as a patron by facilitating the reintegration of homeless people — participating in renovation projects to rehouse or improve living conditions, and helping beneficiaries reconnect with the professional world through internships or discovery days.
• ValobatcoreStrategic or Co-development PartnerSWAO has committed alongside industry syndicates UFME and SNFA to Valobat, a government-approved eco-organization dedicated to organizing and structuring the building product recycling sector under the Extended Producer Responsibility (REP PMCB) framework mandated by the French AGEC law. Valobat manages the complete chain of collection, sorting, recycling, and recovery of building waste. SWAO's eco-contribution is included in every invoice, funding this circular economy infrastructure.
• UFME (Union de la Fenêtre et de la Façade)coreStrategic or Co-development PartnerSWAO participates in the UFME professional syndicate alongside SNFA, collaborating on industry-wide initiatives including the establishment of the Valobat eco-organization for building product recycling under REP regulations.
• SNFA (Syndicat National de la Fenestration Française)coreStrategic or Co-development PartnerSWAO participates in the SNFA professional syndicate alongside UFME, collaborating on industry-wide initiatives including the creation of the Fenêtre Alu label and the Valobat eco-organization for building product recycling.
• SomfycoreTechnology or IntegrationSWAO integrates Somfy's Amy sun protect io technology into its roller shutters, enabling automated thermal regulation. The system uses a built-in temperature sensor to anticipate heat peaks and automatically lower shutters to preserve indoor comfort. Also, SWAO's I-SECURE sensor is compatible with Somfy's Tyxal alarm system for integrated home security.
• Delta Dore (Tydom)coreTechnology or IntegrationSWAO integrates Delta Dore's Tydom smart home platform and app, enabling users to monitor and control connected SWAO joinery (I-SECURE sensor) remotely from their smartphone, regardless of location.
• CETIH Group (Parent Company)coreStrategic or Co-development PartnerSWAO is a brand of SAS CETIH FENETRES, part of the CETIH Group. The Group operates a data mutualization program for advertising purposes, enabling SWAO to improve service quality and internal processes. SWAO's products are manufactured across 6 industrial sites owned or operated by the CETIH Group. The Group's website is cetih.eu.
• CETIH Group Entities (Data Sharing)minorStrategic or Co-development PartnerWithin the CETIH Group, SWAO participates in a data mutualization program enabling personalized communications and service improvement based on customer and prospect data shared across group entities. Profiles and segments are created using information from entity relationships (including after-sales service) and commercial partners. No directly identifiable data is used in profiling.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tryba: Major French window and door manufacturer (PVC, wood, aluminium) operating through a national network of franchise installers, directly comparable to SWAO's multi-material, B2B installer-channel model.
• Millet: French window and door manufacturer with aluminium, PVC, wood, and mixed ranges, comparable to SWAO in product mix, French manufacturing footprint, and B2B distribution through professional installers.
• K-Line: French aluminium window and door manufacturer, closely comparable to SWAO as a B2B fenestration specialist serving the French market via an installer network, with overlapping aluminium ranges and NF/AEV-certified products.
• Bel'M: French entry door specialist offering aluminium, steel, PVC, wood, and mixed designs, directly comparable to SWAO's entry door line in target market, customization depth, and reliance on installer networks.
• Bouvet: French manufacturer of windows and doors across aluminium, PVC, wood, and steel, directly comparable to SWAO as a multi-material fenestration producer serving French construction and renovation markets.
• Janneau: French window and door manufacturer with PVC, aluminium, wood, and mixed ranges, comparable to SWAO in product breadth and reliance on a certified professional installer network in France.
• Atlantem: French building-envelope manufacturer producing windows, doors, and roller shutters, directly comparable to SWAO in product categories, French manufacturing, and trade-channel distribution.
• Grosfillex: French fenestration manufacturer producing PVC windows and doors distributed via professional networks, comparable to SWAO in French manufacturing, PVC focus, and B2B installer-channel go-to-market.

Broad incumbents

• Schüco: Global aluminium and PVC window/door systems manufacturer, comparable to SWAO in fenestration systems and project specifications but competing as a broad international incumbent rather than a French-made specialist.
• Reynaers: European aluminium systems manufacturer offering window and door profiles widely used in the French market, comparable to SWAO as a fenestration systems provider but operating as a broader pan-European incumbent rather than a French-only specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCO8wYR_DRIxcZsPq9s9olVw
• Facebookfacebook.com/SWAO.portes.fenetres
• LinkedInlinkedin.com/company/swao
• Instagraminstagram.com/swaomenuiseries
• Pinterestpinterest.fr/portes_et_fenetres_swao

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWAO