Primakara University

What Primakara University does

Primakara University is a private higher education institution headquartered in Denpasar, Bali, operating under Yayasan Primakara (Primakara Foundation). It originated in 2013 as STMIK Primakara, a single-discipline informatics college, and was elevated to university status in 2023, becoming the only IT-focused university in Bali. The institution now operates two faculties and seven undergraduate (S1) programs: Informatics, Information Systems, Accounting Information Systems, and Visual Communication Design (Faculty of Information Technology and Design), and Accounting, Digital Business, and Management (Faculty of Economics and Business).

Revenue is generated from tuition through the UKT (Uang Kuliah Tunggal) scheme, a one-time registration/development fee (Dana Pengembangan Pendidikan / DPP) of Rp2,500,000 per student, and subsidized channels such as the Beasiswa Nak Badung government scholarship, which covers full UKT for eight semesters for qualified Badung residents. Student acquisition runs through Open Campus events (offering an 80% registration discount), direct website enrollment, and government scholarship partnerships. The International Office coordinates 15+ global university partnerships and runs BIPA (Indonesian for Foreign Speakers), English-taught International Classes, summer courses, and a 360° virtual campus tour.

Technical and product activity is anchored in applied AI: the institution teaches AI/ML tools (Power BI, Copilot, machine-learning for financial dashboards) in the curriculum and produced "Dengar Dulu," a voice-based AI fraud-detection application built using four Google Gemini agents and showcased at the MyAI Future Hackathon. Quality and governance are backed by UNGGUL accreditation from LAM INFOKOM (April 2026) plus ISO 9001 and ISO 27001 certifications.

Name

Primakara University

Legal name

Primakara University

Website

https://primakara.ac.id

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Primakara University is a private IT-focused university in Denpasar, Bali, operating under Yayasan Primakara and offering seven undergraduate programs in IT, design, and business to Indonesian and international students through on-campus and online channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Denpasar

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Tuition Fees (UKT - Uang Kuliah Tunggal): Primary revenue stream from student tuition fees (Uang Kuliah Tunggal). Full UKT coverage provided through Beasiswa Nak Badung scholarship program for qualified recipients.
2. Registration/DPP Fees: Dana Pengembangan Pendidikan (DPP) one-time fee of Rp2,500,000 required for student enrollment/registration
3. Government Scholarships: Partnership with local government (Kabupaten Badung) for student sponsorship through Beasiswa Nak Badung program covering full UKT for 8 semesters

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Primakara University delivers undergraduate (S1) higher education across two faculties. The Faculty of Information Technology and Design provides four programs (Informatics, Information Systems, Accounting Information Systems, Visual Communication Design), while the Faculty of Economics and Business provides three programs (Accounting, Digital Business, Management). The university also offers international programs including BIPA, International Classes taught in English, and a 360 Virtual Tour for prospective students. Educational services are delivered through on-campus instruction in Denpasar, Bali, with supplementary digital and AI-enabled learning tools.

Product overview

Primakara University is the only IT university in Bali, offering a comprehensive portfolio of seven undergraduate (S1) programs across two faculties. The Faculty of Information Technology and Design offers four programs: Informatics, Information Systems, Accounting Information Systems, and Visual Communication Design. The Faculty of Economics and Business offers three programs: Accounting, Digital Business, and Management. The university also provides international programs including BIPA (Indonesian for Foreign Speakers), International Classes taught in English, and a 360 Virtual Tour for prospective students. All Informatics programs have received UNGGUL (Excellent) accreditation from LAM INFOKOM as of April 2026. The institution emphasizes technopreneurship education combining technology and business skills.

Differentiator

Problem solved

Functional benefit

Products and services

• S1 Informatika (Informatics) Undergraduate program in Informatics covering software development, programming, database management, computer networks, AI, and machine learning. Targets prospective university students seeking IT careers. Part of the Faculty of Information Technology and Design.
• S1 Sistem Informasi (Information Systems) Undergraduate program combining computer science and business management. Covers system analysis, database management, business intelligence, and digital transformation. Targets prospective students pursuing IT-business hybrid careers. Part of the Faculty of Information Technology and Design.
• S1 Sistem Informasi Akuntansi (Accounting Information Systems) Undergraduate program integrating accounting knowledge with information technology. Teaches financial dashboard development using Power BI, Tableau, SQL, and Python for data analytics. Targets students interested in fintech and accounting technology. Part of the Faculty of Information Technology and Design.
• S1 Desain Komunikasi Visual (Visual Communication Design) Undergraduate program focusing on visual design, digital media, and creative communication. Targets students interested in creative and digital design careers. Part of the Faculty of Information Technology and Design.
• S1 Akuntansi (Accounting) Undergraduate program in Accounting covering financial reporting, auditing, taxation, and financial analysis. Targets students pursuing accounting and finance careers. Part of the Faculty of Economics and Business.
• S1 Bisnis Digital (Digital Business) Undergraduate program combining business knowledge with digital technology. Covers e-commerce, digital marketing, and online business strategies. Targets students interested in digital entrepreneurship. Part of the Faculty of Economics and Business.
• S1 Manajemen (Management) Undergraduate program covering business management, strategic planning, operations, and human resource management. Targets students pursuing business leadership careers. Part of the Faculty of Economics and Business.
• BIPA Program (Bahasa Indonesia for Foreign Speakers) Indonesian language program for international students to learn Indonesian language and culture through a comprehensive curriculum. Targets international students and foreign speakers. Offered by the International Office.
• International Class Program Academic program with courses taught in English following international curriculum standards, providing global exposure for students. Targets international and globally-oriented students.
• 360 Virtual Tour Virtual reality campus tour enabling prospective students to explore Primakara University's facilities online from anywhere in the world. Supports pre-enrollment engagement and recruitment.
• Summer Course in Bali Short-term international program allowing students to experience studying at Primakara University during summer sessions with cultural and academic activities. Targets international students seeking short-term immersion experiences.
• Dengar Dulu AI-powered web application that detects voice cloning fraud by analyzing audio files using four Gemini AI agents. Generates automated trap questions to help users verify caller identity and combat AI-based phone scams. Developed by Primakara students and qualified for the Project 2030: MyAI Future Hackathon finals at Universiti Teknologi Malaysia.

Quantifiable outcome

• 94.80% graduates employed above 1.2x UMR (Regional Minimum Wage)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

26 partnerships are on record, tiered core, major and minor.

• Indonesia Creative Cities Network (ICCN)coreStrategic or Co-development Partner · 1 July 2026Strategic partnership with Indonesia Creative Cities Network (ICCN) for human resource development in creative economy. ICCN has engaged over 254 creative city/county initiatives across Indonesia. Primakara University's Rector Dr. I Made Artana serves as Deputy of ICCN for Talent, Education & Human Development.
• Embassy of the Republic of Korea in JakartamajorStrategic or Co-development Partner · 11 February 2026Dialogue on Entrepreneurship workshop and national competition involving eight universities across Indonesia. Part of competitive entrepreneurship series.
• MMIRA (Japan)minorGTM or Marketing Partner · 7 November 2025Primakara lecturer I Made Dwi Hita Darmawan represented Indonesia as sole panelist at MMIRA Asia Regional Conference 2025 in Tokyo.
• Sultan Ageng Tirtayasa UniversityminorStrategic or Co-development Partner · 7 August 2025Co-hosting of 4th BEST 2025 International Conference focusing on innovative materials for sustainable future.
• Think Pacific (United Kingdom)minorGTM or Marketing Partner · 1 August 2025Implementation of International Summer Course Program. Facilitation of Cyber Crime and Cyber Security workshop with UK students.
• Visayas State University (Philippines)minorStrategic or Co-development Partner · 15 July 2025Co-hosting of international conference collaboration.
• Istanbul Medipol University (Turkey)minorStrategic or Co-development Partner · 7 July 2025International research workshop on 'Tips and Tricks for Publishing in Scopus Q1 Journals' delivered by Professor Hasan Dincer.
• Melbourne High School (Australia)minorGTM or Marketing Partner · 3 July 2025Academic and cultural visit to strengthen cross-cultural understanding and language learning.
• Urgench State University (Uzbekistan)minorStrategic or Co-development Partner · 27 May 2025Visiting lecturer from Uzbekistan for English language and culture guest lecture.
• Coventry University (United Kingdom)minorStrategic or Co-development Partner · 23 May 2025Academic workshop on Supply Chain Management and strategies for publishing in reputable journals, led by Benny Tjahjono.
• University of North Carolina at Greensboro (USA)minorStrategic or Co-development Partner · 23 May 2025Guest lecture on Blockchain, AI, and Metaverse by Professor Nir Kshetri. General lecture on 'Navigating the Landscape of Generative AI'.
• National University of Singapore (NUS) - Entrepreneurship WorkshopmajorGTM or Marketing Partner · 21 May 2025International entrepreneurship workshop collaboration with NUS at Primakara University.
• Consulate General of the People's Republic of ChinaminorStrategic or Co-development Partner · 21 April 2025Strategic partnership meeting to explore potential collaboration in higher education and international academic engagement.
• Consulate General of Timor-LesteminorStrategic or Co-development Partner · 21 April 2025Strategic meeting to explore collaboration opportunities in higher education.
• Government of India - ITEC ProgramminorStrategic or Co-development Partner · 27 January 2025International staff mobility and professional development program through Indian Technical and Economic Cooperation (ITEC) scheme. Fully funded program for Primakara University staff.
• Keio University & Ethical Time.Co (Japan)minorStrategic or Co-development Partner · 28 October 2024Visit from Ayako Lily Murakami, representative from Japanese industry for visiting students and industry session.
• Korean Center Global Network / Korea Entrepreneurship Society / Kyungnam University / Sangmyung UniversityminorStrategic or Co-development Partner · 27 October 2024Visiting professors from South Korean institutions for entrepreneurship and education innovation exchange.
• Kumoh National Institute of TechnologyminorStrategic or Co-development Partner · 15 October 2024Faculty participation in International Conference on Information and Communications Technology (ICT) Convergence held in Jeju, South Korea.
• Organization of World Heritage Cities (OWHC) - GyeongjuminorGTM or Marketing Partner · 21 August 2024Students Anselmus (Information Systems) and Ema (Informatics) represented Primakara at OWHC High Heritage Hand in Hand Camp in Gyeongju, South Korea.
• National University of Singapore (NUS) - Culture VisitminorGTM or Marketing Partner · 21 May 2024Cultural exchange event with NUS students and faculty at Primakara campus.
• Korea UniversitymajorStrategic or Co-development PartnerSouth Korean university partnership for international guest lectures and academic exchange. Jae-Ho Han (Ph.D.) from Korea University participated in AI and chip technology lecture at Primakara.
• Seoul National University of Science and Technology (SeoulTech)majorStrategic or Co-development PartnerPartnership for international academic collaboration. Lee Sun Hee (Ph.D.) participated in AI and digital ecosystems guest lecture at Primakara University.
• Yeungnam UniversitymajorStrategic or Co-development PartnerSouth Korean university partnership for technology exchange. Park Si-Hyun (Ph.D.) participated in guest lecture on AI, chip technology, and digital ecosystems.
• National University of Singapore (NUS)majorStrategic or Co-development PartnerRegular cultural exchange and entrepreneurship workshop partnership. NUS students visited Primakara for cultural immersion including Kecak dance and kwangen offerings, and AI business workshop.
• ACCA (Association of Chartered Certified Accountants)minorStrategic or Co-development PartnerGlobal professional accounting body partnership for accounting program accreditation and student development.
• ICCM, KCGN, Kokand University, Kumoh, Kyungnam University, Philip Coding, Polkadot, Sangmyung University, UD Impact, VSU University, Global Future Higher EducationminorStrategic or Co-development Partner15+ global university and institutional partners listed on international office website for collaborative exchange programs.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Universitas Surya: Private Indonesian university with technology and health sciences focus. Comparable as a smaller-scale private Indonesian university with similar institutional maturity and program breadth, though with different program emphasis (health sciences vs. IT/business).
• President University: Private Indonesian university in Cikarang with international focus and industry-aligned programs. Comparable as a smaller-scale private Indonesian university, though with different geographic positioning (near Jakarta industrial area) and stronger international student focus.

Direct peers

• Telkom University: Private Indonesian university in Bandung with strong focus on IT, telecommunications, and business. Comparable to Primakara as a private Indonesian IT-focused university, though significantly larger with more programs, multi-campus presence, and stronger corporate backing from Telkom Indonesia.
• Universitas Multimedia Nusantara (UMN): Private Indonesian university in Tangerang focused on IT, digital media, and creative industries. Comparable to Primakara as a private Indonesian IT-focused university with similar program structures in informatics, information systems, and digital business.
• Bina Nusantara University (BINUS): Large private Indonesian university with comprehensive IT programs and multi-campus presence across Jakarta and other cities. Comparable to Primakara as a private Indonesian university with strong IT focus, but with much larger scale, broader program offerings, and stronger brand recognition.
• ITB STIKom Bali: Bali-based IT higher education institution, direct local competitor to Primakara. Both institutions have similar IT education focus and compete for the same local Bali student pool, making them the closest geographic and product competitors.
• Universitas Ciputra: Private Indonesian university in Surabaya with explicit technopreneurship focus. Highly comparable to Primakara's positioning as both universities emphasize entrepreneurship outcomes, industry-aligned IT/business education, and technopreneurship as a core differentiator.

Broad incumbents

• Institut Teknologi Bandung (ITB): Top public Indonesian university focused on technology, science, and engineering. Comparable as an Indonesian IT education provider but operates at much larger scale, with stronger brand, broader program portfolio, and significantly more research output.
• Universitas Indonesia (UI): Top public comprehensive Indonesian university. Comparable as a major Indonesian higher education institution but with much broader program portfolio (14 faculties), stronger brand recognition, and more established employer relationships across all major industries.

Regional players

• Universitas Udayana: Major public university in Bali. Comparable as a Bali-based higher education institution competing for the same local student pool, but as a public institution with broader program portfolio (13 faculties) and significantly larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/primakara.univ
• Facebookfacebook.com/primakara
• LinkedInlinkedin.com/company/stmik-primakara

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primakara University