Reliance Trends

What Reliance Trends does

Reliance Trends is the flagship fashion and lifestyle retail format of Reliance Retail Ltd, the retail arm of Reliance Industries Limited. Founded in 2006 and headquartered in Mumbai, India, Trends operates over 5,000 fashion stores across the country spanning value (Trends, Yousta), mid-market (Azorte), premium (Avantra by Trends), and luxury (Centro) consumer segments, complemented by dedicated sub-formats Trends Woman, Trends Man, and Trends Footwear. The format carries a portfolio of 50+ international marquee brands including GAP, Armani, Burberry, Diesel, Marks & Spencer, Superdry, Brooks Brothers, and Steve Madden, alongside private-label brands such as GoodLife, Samvaad, and Enzo across 110 product categories.

The business is built on a multi-format physical retail strategy with stores strategically co-located alongside Reliance SMART grocery outlets and Reliance Digital consumer electronics stores, leveraging cross-category footfall within India's largest retail network (20,160 stores, 78.3 million sqft). Underlying technology consists of a digital ecosystem integrating physical stores with the AJIO e-commerce platform for online fashion and lifestyle purchases, supported by Reliance Retail's shared supply-chain and inventory infrastructure. The omnichannel model blends owned-storefront retail with a curated digital storefront.

Reliance Trends generates revenue primarily through direct-to-consumer apparel, footwear, accessories, and lifestyle product sales across physical store formats and the AJIO online channel, supplemented by international brand partnerships and licensing arrangements. The customer base spans price-conscious value shoppers, young adults aged 18-35, families, and affluent premium/luxury consumers, with revenue mechanics based on transaction volume at multiple price points. Trends operates as a wholly-owned format of Reliance Retail Ltd, which is itself a subsidiary of Reliance Industries Limited (NSE/BSE: RELIANCE), and is not separately funded through external venture capital or private equity rounds.

Name

Reliance Trends

Legal name

Reliance Retail Ltd

Website

https://relianceretail.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Reliance Trends is India's largest fashion destination, operating over 5,000 stores across value, mid, premium, and luxury segments under Reliance Retail. It serves Indian consumers through multi-format physical retail, 50+ international brand partnerships, and the AJIO e-commerce platform.

Ownership category

akta.pro rank

Product category

Apparel and Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

akta.pro secondary industries

Casual & Lifestyle Footwear Retail (CRAAADAB), Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Fashion retail
• Apparel retail
• Footwear retail
• Lifestyle accessories
• Omnichannel fashion

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fashion & Lifestyle Retail: Revenue generated through sale of apparel, footwear, accessories and lifestyle products across physical store formats (Trends, Trends Woman, Trends Man, Trends Footwear, Yousta, Avantra by Trends, Azorte, Centro) and online via AJIO platform. Multiple price points from value to luxury segments serve broad consumer base.
2. International Brand Partnerships: Portfolio of 50+ marquee international brands including GAP, Armani, Burberry, Diesel, GAS, Marks & Spencer, Superdry, Brooks Brothers, Steve Madden operating within Reliance Retail's store ecosystem, contributing to overall fashion & lifestyle revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reliance Trends operates India's largest fashion retail network with over 5,000 stores across value, mid, premium and luxury segments through formats including Trends, Trends Woman, Trends Man, Trends Footwear, Yousta, Avantra by Trends, Azorte, and Centro. It sells apparel, footwear, accessories and lifestyle products directly to consumers through owned physical stores, complemented by the AJIO e-commerce platform and an in-store portfolio of 50+ international marquee brands including GAP, Armani, Burberry, Diesel, Marks & Spencer, Steve Madden, Superdry, and Brooks Brothers.

Product overview

Reliance Trends is India's largest fashion destination operated by Reliance Retail Ltd, part of Reliance Industries Limited. It is one component of a diversified, multi-format retail platform consisting of distinct product lines across multiple consumption baskets. The core fashion offering includes Reliance Trends, Trends Woman, Trends Man, Trends Footwear, Yousta, Avantra by Trends, Azorte, Centro, and Reliance Jewels, alongside international brand partnerships (GAP, Armani, Burberry, Diesel, Marks & Spencer, Superdry, Brooks Brothers, Steve Madden). These are complemented by the digital commerce platform AJIO and physical store co-locations with Reliance SMART supermarkets and Reliance Digital electronics stores. The broader ecosystem spans grocery retail (Fresh Signature, Freshpik, Smart Bazaar, Smart Point, 7-Eleven), consumer electronics (Reliance Digital, MyJio Store), pharma (Netmeds), beauty (TIRA), toys (Hamleys), and private label brands across 110 categories. The company operates over 5,000 fashion stores and 8,000+ consumer electronics stores, serving 387 million registered customers with nearly 1.93 billion annual transactions across 20,160 stores covering 78.3 million sqft.

Differentiator

Problem solved

Functional benefit

Brands

• Yousta: Fashion retail format serving value-conscious customers
• Avantra by Trends
• Azorte
• Centro
• Reliance Jewels
• Hamleys
• GoodLife
• Snactac
• Yeah!
• Desi Kitchen
• Purik
• Enzo
• Get Real
• My Home
• Samvaad
• Glimmer
• Petals
• Happy Living
• Smart Point
• resQ

Products and services

• Reliance Trends India's largest fashion destination retail format offering apparel, footwear, accessories and lifestyle products to value-conscious consumers across over 5,000 stores in India.
• Trends Woman Women's fashion retail format within the Trends brand portfolio, offering apparel and accessories for women across value, mid and premium segments.
• Trends Man Men's fashion retail format within the Trends brand portfolio, offering apparel, footwear and accessories for men across value, mid and premium segments.
• Trends Footwear Dedicated footwear retail format under the Trends brand offering shoes, sandals and footwear accessories for men, women and children.
• Yousta Value fashion retail format targeting budget-conscious young consumers within the Reliance Retail fashion portfolio, offering trendy affordable apparel.
• Avantra by Trends Premium fashion retail format within the Trends brand offering premium and luxury fashion apparel and accessories to higher-end customer segments.
• Azorte Fashion retail format within the Reliance Retail portfolio serving mid-market customers with contemporary fashion apparel and lifestyle products.
• Centro Fashion accessories and lifestyle products retail format serving customers across value, mid and premium segments with accessories, bags and lifestyle merchandise.
• AJIO Online fashion and lifestyle e-commerce platform bringing curated national and international fashion brands to customers' doorsteps, complementing Reliance Trends' physical retail presence.
• International Brand Stores Retail stores featuring 50+ marquee international brands including GAP, Armani, Burberry, Diesel, Marks & Spencer, Superdry, Brooks Brothers and Steve Madden, operating within the Reliance Retail ecosystem to serve premium and luxury fashion consumers.

Quantifiable outcome

• 387+ million registered customers across all formats
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lifestyle International (Landmark Group): Lifestyle is a mid-market fashion department store chain in India operated by Landmark Group, with overlapping apparel, footwear, and accessories assortment that competes with Reliance Trends' mid-market formats.
• Myntra: Myntra is India's largest online fashion platform, directly competing with AJIO (Reliance Trends' e-commerce channel) for online fashion share across value, mid, and premium segments.
• Shoppers Stop: Shoppers Stop is a leading Indian department store chain carrying apparel, footwear, and accessories across premium and mid-market segments. It directly overlaps with Reliance Trends' Trends Woman/Man and Avantra formats.
• H&M India: H&M operates fast-fashion stores in India targeting trend-led value-to-mid consumers. It competes directly with Reliance Trends and Avantra by Trends in the trend-led fast fashion segment.
• Aditya Birla Fashion and Retail (Pantaloons): Aditya Birla Fashion operates Pantaloons and several other apparel brands (Louis Philippe, Van Heusen, Allen Solly) targeting mid-market and premium segments, directly competing with Reliance Trends' fashion formats across India.
• Trent Limited (Westside, Zudio): Trent operates Westside (mid-market) and Zudio (value fashion) chains across India, making it the most direct competitor to Reliance Trends in Indian apparel retail. Both compete for similar value-to-mid consumer segments at national scale.
• V-Mart Retail: V-Mart operates value-focused fashion retail stores across Tier 2 and Tier 3 Indian markets. It directly competes with Reliance Trends' core value format in smaller Indian cities and rural-adjacent geographies.
• Inditex (Zara India): Zara operates premium fast-fashion stores in major Indian metros, competing directly with Reliance Trends' premium formats including Avantra by Trends and international brand stores.

Emerging players

• Nykaa Fashion: Nykaa Fashion is an emerging online-first fashion and beauty platform in India. It competes with AJIO and Trend's contemporary formats (Azorte, Centro) for younger, trend-led consumers.

Broad incumbents

• Reliance Brands (premium & luxury portfolio): Reliance Brands holds India licensing rights for many of the same international brands (Burberry, Armani, Marks & Spencer, etc.) operated within Reliance Trends' premium and luxury formats, making it the parent portfolio company for premium partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reliancetrends1
• Facebookfacebook.com/RelianceTrends
• LinkedInlinkedin.com/company/reliance-retail

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Trends