SAS Industrial & Automation

What SAS Industrial & Automation does

SAS Industrial & Automation Limited (operating as SAS Group BD) is a Bangladesh-based, privately held end-to-end engineering and automation solutions provider founded in 2008. The company delivers turnkey electrical infrastructure (substations, compact substations, MV-LV panels, power distribution lines, street lighting, busbar trunking, and substation automation systems), industrial automation hardware (frequency and servo inverters, PLCs and HMIs, induction and servo motors, gearboxes, sensors), and civil and structural engineering services (steel structures, substation and transmission civil works, road and building construction, industrial sheds, construction management, and engineering consultancy). It also distributes instrumentation such as spectrometers and water management solutions including treatment technology and industrial pumps. The portfolio spans 16 listed product lines organized across five categories: Turnkey Electrical Solutions, Industrial Automation, Civil & Structural Works, Instrumentation, and Water Management Services.

The company operates a direct enterprise sales model targeting industrial manufacturers, power utilities, infrastructure developers, and water management clients through quote-driven, project-based contracts, often spanning multiple years. Its go-to-market is supported by channels including LinkedIn, Facebook, Twitter, and a corporate website, with industry events and four bilateral chamber memberships (BGCCI, DCCI, JBCCI, BMCCI) used for B2B networking. Revenue is generated through one-time product sales, turnkey project execution, and engineering services under a non-publicly disclosed pricing model. The company complements domestic execution with joint venture arrangements with foreign reputed electrical and automation companies, and reports a track record of 400+ customers across 15 industry verticals, 50+ major turnkey projects, and 100,000+ VFDs installed over 17+ years.

Credibility is anchored by ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications, a BSEZ project contract with JGC (a Japanese engineering and construction firm), and a diversified vertical mix spanning industrial manufacturing, power and energy, infrastructure and construction, and water management. The company is headquartered in South Baridhara, Dhaka, with a registered office in Middle Badda and a warehouse and factory facility in Demra. No revenue, headcount, funding, or ownership structure details are publicly disclosed.

Name

SAS Industrial & Automation

Legal name

SAS Industrial & Automation Limited

Website

https://sasgroupbd.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SAS Industrial & Automation Limited is a Bangladesh-based, privately held end-to-end engineering and automation provider delivering turnkey electrical infrastructure, industrial automation hardware, and civil and structural engineering services to industrial manufacturers, power utilities, and infrastructure developers across 15 verticals.

Ownership category

akta.pro rank

Product category

Industrial Automation and Electrical Engineering Services

NAICS

Industrial Machinery Manufacturing (3332), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Mechanical Power Transmission Equipment Manufacturing (333613), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

akta.pro secondary industries

Substation Automation Systems (SAS), RTUs & HMI (EUADACAF), Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Industrial automation solutions
• Electrical engineering services
• Power distribution systems
• Substation automation solutions
• Civil and structural works

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Sale of industrial automation and electrical products including frequency/servo inverters, motors, gearboxes, sensors, controllers, HMI, and MV-LV panels.
2. Turnkey Project Solutions: Comprehensive project-based engineering and construction services covering electrical substations, power distribution lines, civil and structural works, street lighting, and transmission infrastructure.
3. Engineering Services & Consulting: Professional services including engineering consultancy, construction management, substation and transmission line civil works, and technical training.
4. Water Management Services: Water treatment technology solutions and industrial pump solutions as part of diversified service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SAS Industrial & Automation Limited is an end-to-end engineering and automation solutions provider delivering turnkey electrical infrastructure (substations, compact substations, MV-LV panels, power distribution lines, street lighting, busbar trunking), industrial automation products and systems (frequency and servo inverters, controllers/HMIs, motors, gearboxes, sensors, smart factory solutions, electrical and mechanical retrofitting), and civil and structural engineering works (steel structures, substation and transmission line civil works, road and building construction, industrial sheds). The company supplies both standalone industrial automation hardware and complete project-executed engineering solutions to industrial manufacturers, power utilities, and infrastructure developers.

Product overview

SAS Industrial & Automation Limited operates as an end-to-end engineering and automation solutions provider with a portfolio organized into three main categories: Turnkey Electrical Solutions (substations, compact substations, MV-LV panels, power distribution lines, street lighting, busbar systems, and substation automation), Industrial Automation (frequency/servo inverters, controllers & HMIs, motors, gearboxes, sensors, smart factory solutions, and retrofitting), and Civil & Structural Engineering (steel structures, transmission line civil works, road/building construction, industrial sheds). The company also offers Instrumentation (spectrometers) and Water Management Services (treatment technology and industrial pumps). Their offerings span from individual components like inverters and motors to complete turnkey project solutions, serving industrial clients with integrated electrical, automation, and civil engineering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Substation Solutions Complete substation design, installation, and commissioning services for power distribution infrastructure, sold to power utilities, industrial clients, and infrastructure developers.
• Compact Substation Pre-engineered compact substations designed for efficient power distribution in space-constrained industrial and utility settings.
• MV-LV Panel (Medium and Low Voltage Panel) Medium and low voltage electrical panels and relay control systems for power distribution and industrial control applications.
• Power Distribution Line Overhead and underground power distribution line construction and installation services for utilities and industrial sites.
• Sub-Station Automation System Automation and control systems for substations enabling remote monitoring, control, and optimization of power distribution infrastructure.
• Street Lighting Solution Complete street lighting systems including design, supply, installation, and maintenance for urban and industrial lighting applications.
• Busbar Trunking System Busbar trunking systems for efficient power distribution in commercial and industrial buildings.
• Frequency and Servo Inverter Variable frequency drives and servo inverters for controlling motor speed and performance in industrial applications.
• Controller and HMI Programmable logic controllers (PLCs) and Human-Machine Interface (HMI) panels for industrial automation and process control.
• Induction and Servo Motor Electric motors including induction motors and servo motors for industrial machinery and automation systems.
• Gearboxes Industrial gearboxes for power transmission and speed reduction in mechanical systems.
• Sensors Industrial sensors used within automation and smart factory solutions for measurement and control.
• Smart Factory Solution Integrated smart factory automation solutions combining IoT, control systems, and data analytics for manufacturing process optimization.
• Electrical and Mechanical Retrofitting Retrofitting services for upgrading existing electrical and mechanical systems with modern automation technology to extend operational life.
• Spectrometer (Instrumentation) Analytical spectrometer instruments for material composition analysis and quality control applications.
• Water Treatment Technology and Industrial Pumps Water treatment systems and industrial pumping solutions for industrial and municipal applications.
• Civil and Structural Works Comprehensive civil and structural engineering services including steel structures, substation civil works, road construction, building construction, and industrial sheds.

Quantifiable outcome

• Over 1 Lac (100,000+) Variable Frequency Drives installed
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Foreign Reputed Electrical & Automation Company (JV Partner)coreStrategic or Co-development PartnerSAS operates under a Joint Venture arrangement with foreign reputed electrical and automation companies, enabling access to international technology, expertise, and best practices for delivering specialized solutions in Bangladesh's industrial automation and electrical engineering market.
• JGCcoreImplementation/ SI/ Consulting PartnerContract signing of BSEZ (Bangladesh Special Economic Zone) Project between JGC and SAS. JGC, a major Japanese engineering and construction firm, partnered with SAS for infrastructure execution at the Bangladesh Special Economic Zone.
• BGCCI (Bangladesh German Chamber of Commerce & Industry)minorOthersSAS Group holds active membership in BGCCI, enabling networking, market intelligence, and business referral opportunities within the German-Bangladesh trade corridor.
• DCCI (Dhaka Chamber of Commerce & Industry)minorOthersSAS Group holds active membership in DCCI, Bangladesh's leading chamber of commerce, providing access to the Dhaka business community and trade networking.
• JBCCI (Japan Bangladesh Chamber of Commerce & Industry)minorOthersSAS Group holds active membership in JBCCI, facilitating business connections with Japanese companies operating in Bangladesh.
• BMCCI (Bangladesh Malaysia Chamber of Commerce & Industry)minorOthersSAS Group holds active membership in BMCCI, enabling trade and investment connections with Malaysian businesses in Bangladesh.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TBEA Co., Ltd. Chinese state-owned EPC and transformer manufacturer with growing Bangladesh presence (e.g., power transformer and substation contracts with BPDB). Competes with SAS on large turnkey substation and power infrastructure projects.
• LS Electric Co., Ltd. South Korean manufacturer of MV/LV switchgear, PLCs, VFDs, and substation automation with active Bangladesh channel. Competes with SAS in the automation and switchgear product categories through local partners.
• Hitachi Energy Bangladesh: Subsidiary of Hitachi Energy (formerly Hitachi ABB Power Grids), offering transformers, substation automation, grid integration, and industrial power solutions. Competes with SAS for high-end substation and power T&D projects in Bangladesh.
• ABB Bangladesh: Local presence of ABB Ltd., offering substation automation, MV-LV switchgear, motors, drives, and industrial automation. Competes with SAS in the higher-end segment of Bangladesh's electrical T&D and factory automation projects.
• Schneider Electric Bangladesh: Bangladesh operations of Schneider Electric, providing MV/LV switchgear, substation automation, PLCs, VFDs, and smart factory solutions. A broad incumbent with overlapping product and project offerings versus SAS.
• Siemens Bangladesh: Subsidiary of Siemens AG, offering industrial automation (PLCs, drives, motors), substation solutions, and digital industries products in Bangladesh. A global incumbent with overlapping product categories and substantially larger scale than SAS.

Direct peers

• MAX Group (Bangladesh): Bangladesh conglomerate with significant operations in electrical products (cables, transformers), infrastructure, and engineering services. Directly competes with SAS in industrial electrical products and turnkey infrastructure projects.
• Concord Group (Bangladesh): Bangladesh-based diversified engineering and construction group active in power, infrastructure, and industrial projects. Overlaps with SAS in electrical/civil turnkey works for industrial and infrastructure clients in Bangladesh.
• RRP Engineering & Construction: Bangladesh-based EPC firm executing power transmission, substation, and industrial electrical projects. Comparable to SAS in turnkey electrical T&D execution within the domestic market.
• Energypac Electronics: Bangladesh-based manufacturer and EPC provider of electrical products (transformers, switchgear, substations) and industrial automation solutions. Directly competes with SAS in turnkey electrical T&D and power distribution across Bangladesh.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/automation_sas
• YouTubeyoutube.com/channel/UC8tUdLoNRXWjmH8elP9slaw
• Facebookfacebook.com/sasialimited
• LinkedInlinkedin.com/company/sas-industrial-automation-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAS Industrial & Automation