Be Natural Music

What Be Natural Music does

Be Natural Music is a privately held Jazz & Rock Performance music school established in 1998, operating from two California locations in Santa Cruz and Cupertino. The school delivers private music instruction for eight instruments (guitar, piano, drums, vocals, bass, saxophone, harp, and ukulele), alongside ensemble programs (Real Rock Band, Real Jazz Funk Band), group classes, workshops, music camps, and Sound Healing sessions. Its primary customer segment is youth musicians, with a secondary adult learner segment served via the "Kids @ Heart" Adult Band program.

The business is founder-led by director Matthew Pinck (stage name "yoga Matt") and operates with a 1–10 employee core supplemented by instructors across instruments. Revenue is generated from recurring private and group lessons, ensemble participation, seasonal camps, workshops, and ancillary retail through a Cupertino Pro Shop and a "Be Natural's Gear Emporium" storefront on the Reverb marketplace. Pricing is not publicly disclosed; the inquiry-driven funnel and a Referral Rewards program indicate community-led acquisition. No institutional funding, M&A activity, or third-party investment has been disclosed.

Distribution is constrained to two physical sites plus an online class channel for remote students. Marketing is multi-channel but local in emphasis, combining a blog, organic social presence (Facebook, Instagram, X, YouTube), email newsletter, Google Business Profile SEO, and a formal referral program. The company is privately held with no subsidiaries, no parent entity, and no operating geographies beyond California.

Name

Be Natural Music

Legal name

Be Natural Music

Website

https://benaturalmusicsantacruz.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Natural Music is a privately held music school founded in 1998, operating two California locations in Santa Cruz and Cupertino. It delivers private lessons across eight instruments, ensemble band programs, camps, and workshops to youth and adult learners.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industries

Private Voice Lessons (Vocal) (EDAMANAB), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Music Instruction (Instrumental & Vocal) (EDAMAAAE), Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)

Keywords

• Music education services
• Private music lessons
• Music school programs
• Band performance classes
• Music summer camps

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Music Lessons: Private music lessons for various instruments including guitar, piano, drums, vocals, bass, saxophone, harp, and ukulele. Sessions are offered both in-person at their Santa Cruz and Cupertino locations and online.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Be Natural Music is a Jazz & Rock Performance music school that delivers private music lessons for eight instruments (guitar, piano, drums, vocals, bass, saxophone, harp, ukulele), ensemble band programs (Real Rock Band and Real Jazz Funk Band), group classes, workshops, concert performances, music camps, and online classes. The school also operates a Pro Shop selling musical gear in-store and through a Reverb marketplace storefront.

Product overview

Be Natural Music is a Jazz & Rock Performance music school offering a comprehensive suite of music education services. The company operates a multi-product portfolio centered around private music lessons (Guitar, Piano, Drums, Vocal, Bass, Saxophone, Harp, and Ukulele), band programs (Real Rock Band and Real Jazz Funk Band), group classes, workshops, music camps, and online classes. Additionally, the company operates a Pro Shop for music equipment. The core offering consists of private instrumental instruction combined with ensemble band experiences, supplemented by seasonal camps, workshops, and a retail component.

Differentiator

Problem solved

Functional benefit

Products and services

• Guitar Lessons Private and group guitar lessons taught by professional instructors across skill levels and music styles.
• Piano Lessons Jazz and rock piano/keyboard instruction to help students develop their skills.
• Drum Lessons Drum lessons for all skill levels including kids and beginners, taught by professional instructors.
• Vocal Lessons Private vocal lessons for aspiring and young vocalists to learn the fundamentals of singing.
• Bass Lessons Bass guitar lessons for all skill levels and ages.
• Saxophone Lessons Saxophone instruction for aspiring saxophonists from professional teachers.
• Harp Lessons

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ReverbminorChannel Partner/ Reseller/ DistributorBe Natural Music operates a Pro Shop in Cupertino and maintains an official Reverb Store ('Be Natural's Gear Emporium') where they sell musical equipment and gear online, extending their reach beyond the local music school into e-commerce sales of instruments and equipment.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Musika: National in-home and online private music lesson service with a network of independent instructors. Competes with Be Natural for the same private-lesson spend, especially with adult learners.
• Bach to Rock: Multi-location music school franchise offering private lessons, group classes, and performance ensembles for kids and adults. Competes head-to-head with Be Natural for the same youth-band-curriculum positioning.
• TakeLessons: Online marketplace connecting students to private music instructors across instruments and voice, including in-person and virtual lessons. A direct substitute for Be Natural's private-lesson core offering.
• LessonFace: Online platform specializing in live private music lessons (instrumental and vocal) for students of all ages. Comparable to Be Natural's online-class channel and a direct competitor for virtual learners.
• School of Rock: National music school franchise built around private lessons plus ensemble/band performance, closely mirroring Be Natural's Real Rock Band concept. Operates hundreds of franchise locations, including multiple California sites, making it the most direct comparand.

Emerging players

• ArtistWorks: Online music lesson platform featuring prerecorded and exchange-style lessons with professional musicians across multiple instruments. Comparable in its multi-instrument, remote-delivery model to Be Natural's online classes.
• Fender Play: Subscription-based online guitar (and other instrument) lesson platform from a globally recognized instrument brand. A scaled, low-friction substitute for Be Natural's beginner guitar lessons, especially for adult self-learners.

Broad incumbents

• Music & Arts: Large U.S. musical instrument retailer that also offers in-store private lessons, instrument rentals, and band/orchestra programs. Provides overlapping supply-side economics (retail + lessons) at significantly greater scale.

Others

• Yellowbrick: Online education platform partnering with music-industry institutions to deliver courses on music production, performance, and industry careers. Adjacent offering that competes for older students' music-education dollars rather than Be Natural's core youth cohort.

Regional players

• Suzuki Music Schools (SAA network): Network of independently operated Suzuki-method music schools focused on early-childhood instrumental instruction (strings, piano, etc.). Comparable in pedagogy and family-oriented positioning, though anchored in a different teaching methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeNaturalMusic
• YouTubeyoutube.com/channel/UCug0OiRaZ0kxfc40sOFwdIw
• Facebookfacebook.com/benaturalmusic
• Instagraminstagram.com/benaturalmusic.live
• LinkedInlinkedin.com/company/be-natural-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Natural Music