FitKids Childcare

What FitKids Childcare does

FitKids Childcare is a private, for-profit childcare center located at 14 Lafayette St in Lebanon, New Hampshire, serving families across the Upper Valley region of Vermont and New Hampshire. Founded in 2016, the company operates a single facility with 16 interconnected, purpose-built classrooms delivering year-round fulltime care (Monday-Friday, 9 hours/day) for children from approximately 6 weeks through pre-kindergarten, organized into five age-tiered programs: Infant, Young Toddler, Older Toddler, Preschool, and Pre-Kindergarten. The offering is grounded in a play-based curriculum aligned to NH Early Learning Standards, covering social/emotional development, language and emergent literacy, early numeracy, science, physical development, and creative expression. Proprietary physical-asset differentiators include a secure wooded outdoor classroom branded "FitKids Wild" alongside multiple natural playgrounds, an air-exchange ventilation system that fully refreshes classroom air every 35 minutes, 24-hour security camera monitoring, and electronic coded door locks — a documented safety posture above baseline regulatory compliance.

The business model is subscription-recurring tuition, tiered by age group at $2,305/month (Infant), $2,069/month (Young Toddler), $1,842/month (Older Toddler), $1,635/month (Preschool), and $1,386/month (Pre-Kindergarten), with usage-based fees for add-on swim and tennis lessons. Distribution is direct-to-consumer via a tour-based enrollment funnel — parents schedule personalized tours through Calendly or phone, then select a 9-hour time slot on a first-come, first-served basis. Demand generation leans on the company website, Facebook reviews, and parent referrals, with no online purchase capability; enrollment must be completed on-site. Leadership comprises Director Kristen Wood (BS in Early Childhood Education), Assistant Director Ethan Sullivan-Dupuis (pursuing a BA in Early Childhood Education/Special Education), and Enrollment Specialist Holly Tilley (BA in Elementary/Special Education, MA in Sports Management).

The company's competitive positioning is anchored by strategic partnerships rather than technology: a core alliance with River Valley Club provides exclusive access to swim lessons (American Red Cross certified instructors, groups capped at 6), tennis lessons (nationally ranked pros), parent membership discounts, and proximity-based emergency first-responder paging; a secondary partnership with Lebanon Co-op supplies weekly fresh-produce deliveries for healthy snacks. All staff meet or exceed NH Child Care Licensing requirements, hold CPR and First Aid certifications, complete 12 hours of specialized training plus 3 days of shadowing, and participate in annual professional development. The company is independently operated with no disclosed external investment or parent-company ownership.

Name

FitKids Childcare

Legal name

FitKids Childcare

Website

https://rvcfitkids.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

FitKids Childcare is a private, single-site childcare center in Lebanon, New Hampshire, providing year-round fulltime play-based care for infants through pre-kindergarten across 16 interconnected classrooms, differentiated by a River Valley Club partnership offering swim and tennis lessons.

Ownership category

akta.pro rank

Product category

Childcare and Early Childhood Education Services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDACABAL

Preschool Programs within Childcare Centers

Education/Early Childhood Education/Preschools & Pre-K Programs

SECONDARYEDACABAA

General Preschools (Play-Based)

Education/Early Childhood Education/Preschools & Pre-K Programs

SECONDARYEDACAAAK

24-Hour / Extended-Hours Childcare Centers

Education/Early Childhood Education/Daycare & Childcare Centers

Keywords

• Childcare services
• Early childhood education
• Preschool programs
• Infant daycare
• Play-based curriculum

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Childcare Tuition: Fulltime monthly tuition for childcare services Monday-Friday, 5 days per week, 9 hours per day. Tiered pricing by age group with Infant care at highest rate and Pre-K at lowest rate.
2. Swim Lessons: Additional fee swim lessons for children 3 years and older, taught by American Red Cross Certified Swim Instructors at RVC pools. Groups limited to 6 children.
3. Tennis Lessons: Additional fee tennis lessons for preschool and PreK pupils, taught by River Valley Club's nationally ranked tennis pros on indoor and outdoor courts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FitKids Childcare operates a single, year-round, fulltime childcare center for infants through pre-kindergarten (approximately 6 weeks to 5 years), organized into five sequential age-based classroom programs. The service is delivered Monday through Friday, 9 hours per day, with a play-based curriculum aligned with NH Early Learning Standards, purpose-built facilities, and natural outdoor playgrounds including the FitKids Wild wooded classroom. Supplementary offerings include swim lessons and tennis lessons accessed through its River Valley Club partnership.

Product overview

FitKids Childcare is a single, unified childcare service offering year-round care for infants through pre-kindergarten (approximately 6 weeks to 5 years). The program is structured into five sequential age-based classroom programs: Infant, Young Toddler, Older Toddler, Preschool, and Pre-Kindergarten. The core offering includes a play-based curriculum aligned with NH Early Learning Standards, covering social/emotional development, language/literacy, numeracy, science, physical development, and creative expression. Supplementary offerings include natural playgrounds (two signature outdoor playgrounds and FitKids Wild wooded area) and fee-based add-on activities through the River Valley Club partnership (swim lessons and tennis lessons). The facilities include 16 interconnected purpose-built classrooms designed for safety and exploration.

Differentiator

Problem solved

Functional benefit

Products and services

• FitKids Childcare Main Program Year-round, fulltime (Monday–Friday, 9 hours/day, 5 days/week) childcare program for infants through pre-kindergarten, featuring a play-based curriculum aligned with NH Early Learning Standards, natural playgrounds, and partnerships with River Valley Club for supplementary activities.
• Infant Classroom Program Childcare classroom program for infants approximately 6 weeks to 12 months, providing soothing, safe environments with dedicated indoor and outdoor spaces, child-size furniture, and age-appropriate materials.
• Young Toddler Classroom Program Childcare classroom program for toddlers approximately 12 to 24 months, offering organized play stations, sensory toys, and opportunities for newly mobile toddlers to explore in a safe environment.
• Older Toddler Classroom Program Childcare classroom program for toddlers approximately 24 to 36 months, focusing on developing self-esteem, confidence, and a positive sense of identity with age-appropriate play stations.
• Preschool Program Childcare classroom program for children approximately 3 to 4 years old, emphasizing social skills through structured peer interactions, self-soothing, and expanding natural curiosity to learn.
• Pre-Kindergarten Program Childcare classroom program for children approximately 4 to 5 years old preparing for kindergarten, using play-based instruction to promote early reading, writing, math, and science skills.
• Play-Based Curriculum Comprehensive play-based curriculum covering social/emotional development, language and emergent literacy, early numeracy, science and social studies, approaches to learning, physical development and health, and creative expression, aligned with NH Early Learning Standards.
• Swim Lessons Add-on swim lessons for children 3 years and older, taught by American Red Cross Certified Swim Instructors at River Valley Club pools, focusing on water safety, confidence, and swimming skills development in groups of up to 6 children.
• Tennis Lessons Add-on tennis instruction for preschool and PreK children, taught by River Valley Club's nationally ranked tennis pros on indoor and outdoor courts, emphasizing teamwork, physical coordination, and good sportsmanship.

Quantifiable outcome

• 24 hours/day security monitoring with coded electronic locks
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• River Valley Club (RVC)coreStrategic or Co-development PartnerFitKids is partnered with River Valley Club, the Upper Valley's premier fitness and wellness facility. This partnership provides FitKids children access to swim lessons (taught by American Red Cross Certified Swim Instructors) and tennis lessons (taught by nationally ranked tennis pros). Parents are eligible for membership discounts. The RVC proximity also provides emergency first responder support for FitKids pupils during business hours via a coded paging system.
• Lebanon Co-opminorStrategic or Co-development PartnerFitKids partners with Lebanon Co-op to provide healthy and fresh snacks to all children over 6 months of age. FitKids receives weekly deliveries of fresh produce to ensure quality nutrition while minimizing food waste.
• American Red CrossminorOthersFitKids swim instructors are American Red Cross certified, providing water safety and swimming instruction to children ages 3 and older at RVC pools.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FitKidsChildcareRVC

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitKids Childcare