GAY GAMES 11 HONG KONG 2022

What GAY GAMES 11 HONG KONG 2022 does

GGHK is a private, Hong Kong-based non-profit organization that organized and operated Gay Games 11 (GGHK2023), the 11th edition of the international multi-sport and cultural event for LGBTQ+ individuals and allies. The entity traces the Gay Games brand to its founding in San Francisco in 1982 and, for the first time, delivered the event in Asia (Hong Kong) while simultaneously co-hosting it in Latin America (Guadalajara, Mexico) over a 9-day run from November 3-11, 2023.

The core product is the event itself, structured as a portfolio of 18 sports disciplines spanning aquatics, running, ball games, mat sports, racquet sports, sea sports, and table games, combined with six cultural programs including an opening ceremony, AIDS Quilt Memorial Ceremony, gala concerts, a virtual rainbow run, a festival village, and a closing ceremony. The underlying technology is described only as an event management platform handling registration, accreditation, scheduling, and communications; no proprietary software, AI features, or platform extensions are disclosed. Distribution is direct via official website registration, with selected sports co-branded under sponsor naming rights (HSBC for road running, Standard Chartered for Soccer 7s, Marriott Bonvoy for dragon boat and hotel accommodations).

Revenue mechanics are based on two streams: individual participant registration fees and corporate sponsorship/naming rights. Pricing and actual financial figures are not publicly disclosed, and the organization operates without parent-company backing, venture funding, or institutional equity investors. The marketing mix is primarily top-of-funnel, relying on website content, press relations, and YouTube podcast/video content to drive awareness and registration.

Name

GAY GAMES 11 HONG KONG 2022

Legal name

GGHK

Website

https://gghk2022.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

GGHK is a Hong Kong-based non-profit that operated Gay Games 11, a 9-day international multi-sport and cultural event (November 3-11, 2023) serving LGBTQ+ individuals and allies, co-hosted with Guadalajara, Mexico. Revenue derives from participant registration fees and corporate sponsorship, including HSBC, Standard Chartered, and Marriott Bonvoy.

Ownership category

akta.pro rank

Product category

Multi-Sport Event Organization

NAICS

Spectator Sports (71121), All Other Amusement and Recreation Industries (71399), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industry

Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Multi-sport event organization
• Inclusive athletics competition
• LGBTQ+ community events
• International sports competitions
• Cultural arts programming

Headquarters

HQ city

Aberdeen

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Event Registration: Participation fees from registered attendees for sports competitions and cultural events
2. Corporate Sponsorship: Naming rights and sponsorship from corporate partners including HSBC (marathon/road running), Standard Chartered (soccer 7s), Marriott Bonvoy (dragon boat, hotel partnerships)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GAY GAMES 11 HONG KONG 2022 (GGHK) organizes and delivers Gay Games 11, a 9-day international multi-sport and cultural event held November 3-11, 2023 in Hong Kong and co-hosted with Guadalajara, Mexico. The offering comprises 18 sports disciplines across Aquatics, Running, Ball Games, Mat Sports, Racquet Sports, Sea Sports, and Table Games, complemented by cultural programming including Opening Ceremony, AIDS Quilt Memorial Ceremony, Gala Concerts, Virtual Rainbow Run, Festival Village, and Closing Ceremony. Participation is open to all individuals aged 18+ regardless of sexual orientation, gender identity, ethnicity, or training level under a "Games for All" philosophy.

Product overview

Gay Games 11 Hong Kong 2022/2023 is a multi-sport and arts event described as 'the world's largest inclusive sports, arts & culture event.' The event features a portfolio of sports competitions (18 disciplines across Aquatics, Running, Ball Games, Mat Sports, Racquet Sports, Sea Sports, and Table Games) and culture events (Opening Ceremony, AIDS Quilt Memorial Ceremony, Gala Concerts, Virtual Rainbow Run, Festival Village, and Closing Ceremony). The 9-day event took place November 3-11, 2023, and was co-hosted with Guadalajara, México. Registration was open to everyone aged 18+ regardless of sexual orientation, gender identity, ethnicity, or training level under the 'Games for All' philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Gay Games 11 Sports Competitions Multi-sport competition event featuring 18 sports including Aquatics (Swimming, Open Water Swimming), Running Sports (Marathon Full, Marathon Half, 5K Road Race, 10K Road Race, Trail Running), Ball Games (Dodgeball, Football/Soccer 7s), Mat Sports (Fencing, Martial Arts), Racquet Sports (Badminton, Squash, Table Tennis, Tennis), Sea Sports (Dragon Boat, Rowing), and Table Games (Mahjong). Open to participants aged 18+ regardless of sexual orientation, gender identity, ethnicity, or training level.
• Opening Ceremony Official opening ceremony of Gay Games 11 Hong Kong 2023, marking the beginning of the 9-day multi-sport event.
• AIDS Quilt Memorial Ceremony Memorial ceremony honoring those affected by AIDS, part of the arts and culture programming.
• Gala Concerts Music evening concerts featuring performances during the Gay Games 11 event.
• Virtual Rainbow Run Virtual running event allowing remote participation in the Gay Games spirit.
• Festival Village Central gathering hub featuring entertainment, food, and community activities during the Gay Games 11.
• Closing Ceremony Official closing ceremony marking the conclusion of Gay Games 11 Hong Kong 2023.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• HSBCflagshipGTM or Marketing Partner · 1 November 2023Title sponsor for road running events including GGHK HSBC Road Running: Marathon Full, Marathon Half, 5K Road Race, and 10K Road Race. Partnership provides naming rights and brand visibility across all running events.
• Standard CharteredcoreGTM or Marketing Partner · 1 November 2023Title sponsor for GGHK Standard Chartered Soccer 7s, providing naming rights for the seven-a-side football competition.
• Marriott BonvoyflagshipGTM or Marketing Partner · 1 November 2023Presenting sponsor for Dragon Boat Races and exclusive hotel partner offering promotional rates for participants. Also featured in Discover Hong Kong section with promotional video content.
• Guadalajara, MexicoflagshipStrategic or Co-development Partner · 1 January 2023Co-host city for Gay Games 11, marking the first time the event was held in both Asia and Latin America simultaneously. Collaborative hosting arrangement.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• World OutGames: Originally launched as a direct competitor to the Gay Games franchise under the GLISA umbrella, offering a similar multi-sport + cultural event for LGBTQ+ participants globally. Operates on a parallel participatory model.
• Sin City Classic: Las Vegas-based LGBTQ+ multi-sport event with broad sports portfolio and inclusive participation philosophy. Closely comparable format and target audience to Gay Games, though smaller in scale.
• EuroGames: Annual LGBTQ+ multi-sport event held across European cities, featuring similar participatory sports and cultural programming. Directly competes with Gay Games for the same LGBTQ+ athlete and ally participant pool on a more frequent annual cadence.
• WorldPride: InterPride's flagship global LGBTQ+ event combining cultural programming and community gathering. Comparable LGBTQ+ inclusive event format and corporate-sponsorship appeal, particularly for the cultural/artistic programming that complements Gay Games.

Emerging players

• Pride House: LGBTQ+ inclusive space launched around major sporting events to provide safe gathering venues. Partial overlap with Gay Games' cultural/community programming mission, though it operates as a satellite rather than a standalone multi-sport event.

Broad incumbents

• Warrior Games: Multi-sport competitive event for wounded/ill service members and veterans with strong corporate sponsorship backing. Similar in large-scale multi-sport event structure, sponsorship-driven revenue model, and community-building mission.
• North American Indigenous Games: Multi-sport and cultural event for Indigenous athletes across North America, combining sport with cultural programming. Comparable in mission-driven, identity-affirming event format and cross-cultural scope.
• Maccabi Games: Long-running community-based multi-sport event with similar quadrennial/annual cadence and large international participant base. Comparable scale and corporate-sponsorship model, though anchored in a different identity community.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCWOHQ97c2O0gCj9EeCI5FLw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAY GAMES 11 HONG KONG 2022