MijnTuin
Eurotuin is a Belgian retail garden center brand under AVEVE BV, operating three physical stores in Flanders (Merelbeke, Ophasselt, Deinze) that sell plants, decor, flowers, pet supplies, and baked goods to homeowners, alongside an on-site bistro and workshops.
- Company typePrivate
- Founded2010
- HeadquartersMerelbeke, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MijnTuin does
Eurotuin is a Belgian retail garden center chain operating as a brand of AVEVE BV, with three physical stores located in Merelbeke, Ophasselt, and Deinze in the Flanders region. The legal entity, AVEVE BV, is registered at Aarschotsesteenweg 84, 3012 Wilsele, Belgium (VAT BE 0403.552.464, RPR Leuven). The business serves Belgian homeowners and garden enthusiasts through direct-to-consumer in-store purchases.
The product offering is organized into multiple sub-branded departments: Tuinkamer & Plantenoase (seasonal garden plants), Plantenrijk (houseplants), Sfeerkamer (interior decoration), Bloemenatelier (fresh flowers and custom bouquets), Dierenhoek (pet supplies), Voorraadkamer (baking products), and Bistro Jardin (on-site lunch restaurant). The chain also runs paid workshops and activities, including flower arrangement. Payment via eco-cheques is accepted, and store hours are 9:00–18:30 daily except Tuesday, with closures on December 25 and January 1.
The business model is straightforward brick-and-mortar retail: one-time unit-level product sales (with occasional promotional bundles such as 2-for-€30 or seasonal sales of up to 50%) supplemented by bistro F&B revenue and workshop fees. The underlying technology stack is not disclosed and there is no proprietary platform, mobile app, or e-commerce channel — distribution is entirely physical. Marketing is limited to an email newsletter for promotions and seasonal inspiration; no social commerce, loyalty, or CRM systems are documented. No external funding, M&A activity, or AI/ML capability is referenced in the available data.
MijnTuin firmographics
Firmographics- Name
- MijnTuin
- Legal name
- AVEVE BV
- Website
- https://mijntuin.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eurotuin is a Belgian retail garden center brand under AVEVE BV, operating three physical stores in Flanders (Merelbeke, Ophasselt, Deinze) that sell plants, decor, flowers, pet supplies, and baked goods to homeowners, alongside an on-site bistro and workshops.
- Ownership category
- akta.pro rank
Where MijnTuin is headquartered
LocationHeadquarters
- HQ city
- Merelbeke
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
MijnTuin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: In-store sales of garden plants, houseplants, fresh flowers, decorative items, pet supplies, and baking products through physical retail locations.
- Food & Beverage: Restaurant and bistro services (Bistro Jardin) offering lunch and refreshments to customers during their shopping visits.
- Activities & Workshops: Paid workshops and activities such as flower arrangement workshops where customers create products like flower arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Promotional bundle pricing for select plants |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
MijnTuin product offering
Product offeringCore offering
MijnTuin (operating as Eurotuin) is a Belgian brick-and-mortar garden center chain that sells garden plants, houseplants, fresh flowers, decorative items, pet supplies, and baking products across three physical store locations in Belgium. The company complements its retail assortment with an on-site bistro restaurant (Bistro Jardin) offering lunch and refreshments, and paid workshops such as flower arrangement sessions. The business operates under AVEVE BV as a corporate brand and accepts eco-cheques as a payment method.
Product overview
Eurotuin is a retail garden center offering a unified shopping experience across multiple product categories. The core offering centers on plants (garden plants from Tuinkamer & Plantenoase and indoor plants from Plantenrijk) complemented by decorative items (Sfeerkamer), fresh flowers (Bloemenatelier), pet supplies (Dierenhoek), and baking products (Voorraadkamer). Additional services include on-site dining (Bistro Jardin) and educational workshops (Activiteiten & Workshops). The company operates physical retail stores in Merelbeke, Ophasselt, and Deinze, Belgium, as part of AVEVE BV.
Differentiator
Problem solved
Functional benefit
Brands
- Tuinkamer & Plantenoase: Garden plants for every season and indoor plant oasis
- Plantenrijk
- Sfeerkamer
- Bloemenatelier
- Dierenhoek
- Voorraadkamer
- Bistro Jardin
Products and services
- Bistro Jardin
Companies that use MijnTuin
Customer profileSegments1 record
Ideal customer profiles1 record
MijnTuin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MijnTuin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AVEVE BVcoreAVEVE BV is the parent company of Eurotuin. The company is registered at Aarschotsesteenweg 84, 3012 Wilsele, Belgium with VAT BE 0403.552.464 (RPR Leuven). Eurotuin operates as a brand under the AVEVE BV corporate umbrella.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
MijnTuin competitors and assessment
Company assessmentBroad incumbents
- Hornbach: European big-box DIY and garden retailer with a sizable garden assortment alongside broader home improvement. Competes with Eurotuin for a subset of the same Flemish/Belgian customers, particularly on plants and outdoor living.
- OBI: European DIY and garden retailer with Belgian operations. Competes with Eurotuin on plants, garden tools and outdoor decor as part of a much broader home-improvement assortment.
- Gamma: Belgian/Dutch DIY chain with garden and outdoor living categories. Adjacent competitor for the same Belgian household customer that visits Eurotuin for plants and decor.
- AVEVE: Belgian retail brand under the same Arvesta parent as Eurotuin, offering plants, garden and farm supplies. Comparable assortment and customer base, and the most immediate 'in-family' benchmark given shared corporate ownership.
- Hubo: Belgian DIY and garden retailer with multi-store presence and a comparable garden/decor assortment. Overlaps Eurotuin on home and garden lifestyle products from a broader DIY base.
- Brico: Belgian DIY chain with a significant garden and plants department. Operates broadly across home improvement but directly overlaps Eurotuin on seasonal plants and outdoor decor, providing a competitive reference point.
Direct peers
- Jardiland: French garden center chain offering plants, outdoor living, pets and in-store dining. Closely comparable concept and customer experience to Eurotuin's lifestyle garden-center model, though operating in a different geography.
- Intratuin: Largest garden center chain in the Netherlands and Belgium with a comparable multi-category assortment (plants, decor, flowers, pets, F&B) and a similar destination-store format. Most directly comparable operator to Eurotuin in the Benelux garden-retail segment.
- Botanic: French garden center retailer with broad plant, decor and lifestyle assortments. Comparable in-store format and category mix to Eurotuin, providing a regional European benchmark.
Emerging players
- Bakker.com: European online plant and bulb specialist. Represents the digital-native side of Eurotuin's competitive set, siphoning plant purchases that would otherwise happen at physical garden centers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MijnTuin social profiles
Digital presenceMijnTuin financial estimates
Financial estimateRevenue estimate
Valuation estimate
MijnTuin leadership team
Management profileNumber of profiles
MijnTuin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MijnTuin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MijnTuin
What does MijnTuin do?
MijnTuin (operating as Eurotuin) is a Belgian brick-and-mortar garden center chain that sells garden plants, houseplants, fresh flowers, decorative items, pet supplies, and baking products across three physical store locations in Belgium. The company complements its retail assortment with an on-site bistro restaurant (Bistro Jardin) offering lunch and refreshments, and paid workshops such as flower arrangement sessions. The business operates under AVEVE BV as a corporate brand and accepts eco-cheques as a payment method.
Is MijnTuin a public or private company?
MijnTuin is a private company. It is classified as corporate owned and is currently operating.
When was MijnTuin founded?
MijnTuin was founded in 2010. It employs 1 to 10 people.
Where is MijnTuin based?
MijnTuin is headquartered in Merelbeke, Belgium, in the Europe region.
How does MijnTuin make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are food & Beverage and activities & Workshops.
Who are MijnTuin's main competitors?
Broad incumbents on record are Hornbach, OBI, Gamma, AVEVE, Hubo and Brico. Direct peers are Jardiland, Intratuin and Botanic. Bakker.com is listed as an emerging player.
Does MijnTuin have an API?
No public API is recorded for MijnTuin.