SweetWater Securities

Name

SweetWater Securities

Legal name

SweetWater Securities, Inc.

Website

https://sweetwatersecurities.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

akta.pro secondary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Investment advisory services
• Wealth management services
• Broker-dealer services
• Fixed income funds
• Multi-family office

Headquarters

HQ city

San Francisco

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Investment Advisory and Management Fees: Fees charged for financial advisory services and investment management, typically based on assets under management or a percentage of the investment portfolio value
2. Brokerage Transaction Fees: Commissions or fees earned on the execution of buy/sell transactions of market instruments through their platforms
3. Fixed Income Fund Management: Management fees from the Fixed Income Fund which provides diversified fixed income investments across various sectors and geographic regions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SweetWater Securities is an independent broker-dealer offering personalized investment advisory, multi-family office wealth management, and brokerage execution services through two integrated platforms: BNY Pershing for international/global securities and Latinclear/Panama Stock Exchange for local Panamanian securities. The firm additionally manages a diversified fixed income fund investing across renewable energy, banking, telecommunications, and industrial sectors. Services target high-net-worth individuals, families, and corporate/institutional clients with segregated accounts, comprehensive monthly reporting, and tax-efficient structures.

Product overview

SweetWater Securities operates as a brokerage firm offering a unified platform combining investment management, wealth management, and corporate finance services. The core offering includes two investment account platforms: BNY Pershing for international/global markets and Latin Clear for local Panamanian securities. The company provides wealth management (MFO) advisory services and a Fixed Income Fund. Clients access services through Brokerware client portal with technology support from providers like NetX360, Bloomberg, and Advent.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Financial advisory and portfolio management services delivered through international investment accounts with Pershing LLC and local accounts with Latinclear, enabling clients to invest in global markets and Panamanian securities through a single advisory relationship.
• Wealth Management (Multi-Family Office) Multi-family office (MFO) advisory services for affluent individuals and families, focused on preserving, distributing, and transferring assets across generations through independent investment policy statements and personalized portfolio construction.
• Fixed Income Fund Diversified fixed income fund investing across multiple sectors including renewable energy, banking, telecommunications, and industrial companies, providing recurring management fee revenue and tax-efficient exposure to Panama-listed securities.
• Financial Advisory Consultation Free 30-minute consultation session delivered via phone or video call with a SweetWater financial advisor to understand prospective client needs and goals prior to formal advisory engagement.

Quantifiable outcome

• Over $1 billion in assets under management
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Latinclear (Central Latinoamericana de Valores, S.A.)coreTechnology or Integration · 1 January 1997Latinclear is a Panamanian central securities depository regulated by SMV, providing clearing, settlement, and custody services for the Panama Stock Exchange (BVP). SweetWater Securities is an active participant, holding a brokerage seat on BVP. Latinclear reported over $54 billion in assets under custody as of 2023, with international custody through Euroclear and Clearstream.
• BNY Pershing (Pershing LLC)coreTechnology or Integration · 1 January 1939Pershing LLC, a subsidiary of The Bank of New York Mellon founded in 1939, provides custody, clearing, and operational support services. With over $2 trillion in assets under custody and operations in 66+ markets and 51 currencies, Pershing serves as the international custodian for SweetWater Securities clients. The partnership provides access to a cutting-edge investment platform with SIPC protection up to $500,000 per account.
• Panama Stock Exchange (BVP)coreTechnology or IntegrationSweetWater Securities holds a brokerage seat on the Panama Stock Exchange (BVP), enabling trading of securities listed in Panama and access to leading Panamanian companies.
• NetX360, Bloomberg, Brokerware, Advent, iCapitalsupportingTechnology or IntegrationTechnology providers offering front, middle, and back office capabilities for portfolio management, account reporting, risk management, and operational transparency. Bloomberg provides market data and analysis; NetX360 and Advent serve as portfolio management systems; iCapital provides alternative investment access.
• Market AxesssupportingTechnology or IntegrationElectronic trading platform for fixed income securities, enabling OTC market execution of bonds and other fixed income instruments through the institutional marketplace.
• Securities Investor Protection Corporation (SIPC)supportingOthersU.S. government entity providing insurance protection for investors against operational insolvency by Pershing LLC. Coverage up to $500,000 per account including $250,000 limit for cash.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BG Valores: Independent Latin American brokerage firm offering investment advisory, wealth management, and securities execution across multiple regional markets. Comparable to SweetWater as an independent (non-bank) broker-dealer targeting HNW and institutional clients in the region.
• Mercado de Valores de Panamá (VALORES): Panamanian brokerage firm providing investment advisory, securities trading, and wealth management services, including fixed income and equity execution on BVP. Direct in-country competitor to SweetWater with overlapping HNW and institutional client base.
• Larraín Vial: Independent Chilean wealth management and brokerage firm serving HNW individuals and institutions across Latin America with investment advisory, asset management, and intermediation services. Comparable in model (independent, product-agnostic) and target client (Latin American HNW), and SweetWater's Santiago rep office suggests overlap in geographic focus.

Broad incumbents

• UBS Global Wealth Management: World's largest private bank with active Latin American wealth management coverage targeting HNW/UHNW clients. Comparable as a global incumbent increasingly competing for the same cross-border Latin American HNW clients SweetWater serves.
• BNY Mellon Wealth Management: Wealth management arm of BNY Mellon (parent of Pershing, SweetWater's key partner), serving UHNW families globally including in Latin America. Comparable both as a competing wealth manager and as the parent ecosystem of SweetWater's primary custody/execution partner.
• Indosuez Wealth Management: Wealth management arm of Crédit Agricole CIB, focused on HNW/UHNW clients across Europe, the Middle East, and Latin America. Comparable as an international private banking platform that competes for the same cross-border Latin American HNW clients SweetWater serves via Pershing.
• Pictet Group: Swiss private bank and asset manager with a significant Latin American wealth management presence serving UHNW families. Comparable as a competing cross-border wealth manager pursuing the same international HNW / Latin American client pool.

Regional players

• Cazenove Latin America (Sigma Securities): Latin American-focused brokerage and wealth advisory firm providing execution and investment services to institutional and HNW clients across the region. Comparable in independent brokerage model and regional Latin American HNW focus.
• Banistmo (Grupo Banistmo): Panamanian bank and wealth manager offering investment advisory, brokerage, and private banking services to HNW and institutional clients in Panama. Directly comparable to SweetWater's domestic HNW franchise, though as a bank it offers lending and deposit products SweetWater does not.
• Towerbank: Panamanian private bank offering wealth management, brokerage, and trust services to HNW families and institutions. Comparable as a Panama-based competitor serving overlapping HNW client needs through investment advisory and securities execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sweetwatersec

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SweetWater Securities