Star Marketing

What Star Marketing does

Star Marketing, Inc. is a privately held industrial valve distributor headquartered in Kaukauna, Wisconsin, founded in 1999. The firm operates with 11-50 employees and concentrates its catalog on two named valve brands, Orbinox and Hy-Grade, positioning it as a focused channel partner rather than a broad-line industrial MRO supplier. Its customer base is implied to be industrial buyers (water/wastewater, process, or general industrial applications), though the source data does not confirm specific end markets, customer names, or geographic reach beyond the Wisconsin base.

The business model is straightforward industrial distribution: Star Marketing sources valves from manufacturers (Orbinox, Hy-Grade) and resells them to end users or contractors, earning margin on the spread. There is no evidence of proprietary technology, digital commerce platform, value-added services, or branded products. The firm's website (starmarketinginc.com) was not directly verifiable in the source data, which returned only a loading placeholder, limiting visibility into pricing, lead times, technical support, or e-commerce capability.

The distribution niche is mature and competitive, with Star Marketing competing against larger national distributors (e.g., those in the broader industrial PVF channel) and direct manufacturer sales. The 25+ year operating history and sustained focus on two specific brands suggest a stable, relationship-driven business rather than a high-growth venture. Key analytical gaps include revenue, customer concentration, end-market mix, management team, and ownership structure.

Name

Star Marketing

Website

https://starmarketinginc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Marketing, Inc. is a privately held, Wisconsin-based industrial valve distributor founded in 1999, reselling Orbinox and Hy-Grade valve products to industrial buyers with a small 11-50 employee team.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaukauna

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Star Marketing, Inc. is a privately held industrial distributor that sells valves to business customers, with its product mix focused on Orbinox and Hy-Grade valve lines. The company was founded in 1999 and operates from Kaukauna, Wisconsin with a staff of 11–50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Orbinox industrial valves Industrial valves supplied under the Orbinox brand, sold by Star Marketing to industrial buyers requiring flow-control equipment.
• Hy-Grade industrial valves Industrial valves supplied under the Hy-Grade brand, sold by Star Marketing to industrial buyers requiring flow-control equipment.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Flowserve Corporation: Global manufacturer and service provider of flow-control products including industrial valves, pumps, and seals. Comparable as a major industrial-valve player operating in the same end-markets (water, power, chemical, pulp & paper) that Star Marketing's Orbinox franchise serves.
• Watts Water Technologies: Manufacturer of products for water, sanitation, and plumbing including a broad valve portfolio serving commercial, industrial, and water-infrastructure end-markets. Comparable as a broad-line valve incumbent in the same end-markets as Star Marketing's customer base.
• Mueller Industries: Manufacturer and distributor of copper, brass, aluminum, and plastic products including a range of industrial and plumbing valves. Comparable as a mid-size industrial valve manufacturer/distributor with overlapping end-customers in plumbing, water, and industrial markets.
• Pentair plc: Global water solutions company producing valves, filtration, and flow-control equipment for industrial, commercial, and residential water applications. Comparable as a broad water-flow-control incumbent relevant to Star Marketing's water/wastewater end-market exposure.
• Crane Co. Diversified industrial manufacturer with a substantial Engineered Materials and Process Flow Technologies segment including industrial valves. Comparable as a broader incumbent in the same industrial valve category that Star Marketing distributes.
• KSB SE & Co. KGaA: Global manufacturer of pumps, valves, and related systems serving water, wastewater, energy, and industrial process markets. Comparable as a major industrial valve and pump manufacturer with overlapping end-customers in water and process industries.
• ITT Inc. Diversified manufacturer with motion technologies and industrial process flow-control products including engineered valves. Comparable as a broader industrial flow-control incumbent with overlap on process-industry customers.
• Emerson Electric (Emerson Automation Solutions): Global industrial automation and flow-control conglomerate with a major valves and actuators business serving process industries. Comparable as a dominant industrial-valve and controls incumbent competing for the same project and MRO spend.

Others

• Orbinox (parent): Spanish-headquartered global manufacturer of knife-gate valves, penstocks, and related flow-control equipment. Listed as OTHERS because it is Star Marketing's principal supplier rather than a competitor — the company's own business model depends on this brand's distribution rights.

Direct peers

• Velan Inc. Manufacturer of industrial steel gate, globe, check, ball, and butterfly valves for severe-service applications in power, oil & gas, chemical, and pulp & paper. Comparable as a direct industrial valve manufacturer competing for the same project specifications.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/star-marketing-international-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Marketing