Shenzhou

What Shenzhou does

Shenzhou (神州厨电, legal entity Guangdong Shenzhou Gas Appliances Co., Ltd. / 广东神州燃气用具有限公司) is a privately held Chinese manufacturer of gas and electric kitchen and household appliances. Founded in 1984 in Shunde, Foshan, Guangdong, the company is credited with inventing China's first safety-type gas water heater with flame failure protection. Its portfolio spans 11 product categories: range hoods, integrated cookers, gas cookers, electric and gas water heaters, disinfection cabinets, electric steam ovens, gas and electric wall-mounted boilers, gas module furnaces, and air-source heat pumps. Core technologies include proprietary combustion systems (notably the TURBO Fire God Combustion System and a patented three-ring fire burner originally developed for the 1990 Beijing Asian Games torch), multi-segment constant-temperature control, DC variable-frequency fans, plate heat exchangers for wall-hung boilers, and condensation technology achieving up to 103% thermal efficiency on module furnaces. In 2023, the company released 32 new products, of which 24 carry proprietary patents and original technologies, and holds a National High-Tech Enterprise certification as well as a National Energy Efficiency Testing Laboratory.

Shenzhou operates a multi-channel distribution model combining a proprietary franchise dealer network (the Shenzhou 100 Gold Network, targeting 100 outlets per province across 6 provinces), flagship stores on JD.com and Tmall, and international export channels to Europe, the Middle East, Russia, South America, North Korea, and Southeast Asia through regional offices and agents. The company also has two manufacturing facilities — its long-standing Shunde headquarters and the Handan Industrial Park completed in 2016 — and recognized subsidiaries including the Shenzhou-Walkmap Gas Appliance Experimental Research Institute (jointly established with UK Walkmap in 2006) and Shenzhou Italo Home Furnishings (acquired/launched 2018). Revenue is generated primarily through hardware sales of kitchen and home appliances, with no disclosed pricing or subscription model. A 2023 national marketing conference generated RMB 27 million in new product orders from approximately 500 dealer and partner representatives, and the company has exported three batches of over 3,000 gas water heaters and wall-hung boilers to North Korea.

Name

Shenzhou

Legal name

广东神州燃气用具有限公司

Website

https://gd-shenzhou.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Shenzhou (神州厨电) is a privately held Chinese manufacturer founded in 1984 that produces gas and electric kitchen appliances, water heaters, wall-mounted boilers, and heat pump systems, serving residential consumers through a national franchise dealer network, JD.com/Tmall e-commerce stores, and international export channels.

Ownership category

akta.pro rank

Product category

Kitchen Appliances

NAICS

Household Appliance Manufacturing (3352), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industries

Cooking Appliances Retail (Air Fryers, Microwaves, Toasters) (CRACADAE), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Gas appliances manufacturing
• Kitchen appliances
• Gas water heaters
• Wall-mounted boilers
• Range hoods

Headquarters

HQ city

Shunde

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Kitchen Appliance Sales: Sale of kitchen appliances including gas water heaters, gas stoves, range hoods, integrated cookers, disinfection cabinets, electric water heaters, wall-mounted boilers, air energy products, and electric steam ovens. Products sold through proprietary stores, dealer networks, and e-commerce platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Shenzhou manufactures and sells a comprehensive range of gas and electric kitchen and home appliances across 11 product categories, including range hoods, integrated cookers, gas stoves, gas and electric water heaters, disinfection cabinets, electric steam ovens, wall-mounted gas and electric boilers, gas module furnaces, and air-source heat pump systems. The company distributes its products through a proprietary franchise dealer network (Shenzhou 100 Gold Network), e-commerce platforms (JD.com and Tmall), and international export channels.

Product overview

Shenzhou (神州厨电) is a comprehensive Chinese kitchen appliance manufacturer offering 11 major product categories including range hoods (吸油烟机), integrated cookers (集成灶), gas cookers (燃气灶具), electric water heaters, gas water heaters (燃气热水器), disinfection cabinets (消毒柜), electric steam ovens (电蒸烤箱), wall-mounted gas boilers (燃气壁挂炉), electric wall-mounted boilers (电壁挂炉), gas module furnaces (燃气模块炉), and air energy heat pump systems (空气能). The product portfolio spans from traditional kitchen appliances to modern smart connected devices, with recent launches including the F3 smart constant temperature gas water heater and Q-series wall-mounted gas boiler with WiFi control. The company positions itself with the brand proposition '神州产品更好用' (Shenzhou products are better to use) and serves both domestic Chinese markets and international markets including Europe, Middle East, Russia, South America, and North Korea.

Differentiator

Problem solved

Functional benefit

Products and services

• Extractor Hood / Range Hood Series (吸油烟机系列) Kitchen ventilation and smoke extraction systems for residential consumers, with multiple models offering touch controls, gesture sensing, thermal oil cleaning function, DC variable frequency motors, and extraction capacities from 18-26 m³/min.
• Integrated Cooker Series (集成灶系列) All-in-one kitchen cooking stations combining cooker, range hood, and often steam oven or disinfection functions for residential consumers, with 5.0kW power, built-in motors, and capacities from 60L to 120L.
• Gas Cooker Series (燃气灶具系列) Gas stovetops and cookers for residential consumers, with thermal loads from 4.5kW to 5.2kW, anti-dry burning protection, timer functions, and energy efficiency ratings, featuring patented three-ring fire burner technology.
• Electric Water Heater Series (电热水器系列) Electric water heaters for residential consumers, with capacities from 6.6L to 80L, power ratings from 1500W to 5500W, smart temperature control, antibacterial functions, and multiple energy efficiency ratings.
• Gas Water Heater Series (燃气热水器系列) Gas water heaters for residential consumers, with smart temperature control, multi-segment combustion, DC variable frequency fans, and capacities ranging from 12L to 30L, including the F3 intelligent constant temperature, DF hybrid gas-electric, and F2A series. Shenzhou's flagship product category, pioneering China's first safety-type gas water heater with flame failure protection in 1984.
• Disinfection Cabinet Series (消毒柜系列) Kitchen disinfection cabinets for residential consumers, with capacities from 100L to 135L, featuring high-temperature, UV, and ozone disinfection modes, child lock protection, and various control systems.
• Electric Steam Oven Series (电蒸烤箱系列) Electric steam ovens for residential consumers, with combined steam and baking functions, 8 operation modes, food-grade SUS304 inner tank, 1.3L water tank capacity, and touch control operation.
• Wall Mounted Gas Boiler Series (燃气壁挂炉系列) Wall-mounted gas boilers (heating boilers) for residential consumers, featuring intelligent temperature control, WiFi remote control, plate heat exchange technology, pure copper heat exchangers, and over 20 automatic protection devices.
• Electric Wall Mounted Boiler Series (电壁挂炉系列) Electric wall-mounted boilers (heating boilers) for residential consumers, with temperatures up to 80°C, smart control, cloud technology with mobile app control, and various safety protections.
• Gas Module Furnace Series (燃气模块炉系列) Low-carbon condensing gas module furnaces for residential and commercial applications, with advanced condensation technology, thermal efficiency up to 103%, independent control system, fault alarm, timing design, smart protection, group control system, and IPX4 protection level.
• Air Energy / Heat Pump Series (空气能系列) Air source heat pump systems for residential and commercial consumers, including household low-temperature DC inverter units, household ultra-low temperature variable frequency warm air machines, and commercial ultra-low temperature frequency conversion heating and cooling units, with operation down to -30°C.

Quantifiable outcome

• RMB 27 million in single conference orders
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and major.

• UK Walkmap Industrial Institution (英国沃克曼普工业机构)coreStrategic or Co-development Partner · 1 January 2006In 2006, Shenzhou and UK Walkmap Industrial Institution jointly established a world-class 'Shenzhou Walkmap Gas Appliance Experimental Research Institute' for advanced R&D.
• Bosch (博世/德国博世)majorStrategic or Co-development Partner · 1 January 1995In 1995, Shenzhou formed a joint venture with German Bosch (world's top 500 enterprise). In 1998, the joint venture was restructured into Guangdong Shenzhou Gas Appliances Co., Ltd. and Bosch China Home Appliances (later Bosch Siemens, Wanbo).

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Midea Group: China's largest home appliance conglomerate; covers gas/electric water heaters, kitchen appliances, and HVAC—represents the dominant scale competitor that Shenzhou must compete against for shelf space and dealer mindshare.
• Gree Electric: Major Chinese appliance maker with strong positions in HVAC, water heating, and increasingly kitchen appliances—relevant as Shenzhou expands into air-source heat pumps and gas module furnaces.
• Bosch Home Appliances: German appliance giant and Shenzhou's former JV partner; competes at the premium end of the same gas and kitchen appliance categories and serves as a benchmark for the engineering pedigree Shenzhou inherited from the 1995 partnership.
• Haier Smart Home: Global appliance leader with broad kitchen, water heating, and HVAC portfolios; competes with Shenzhou in Chinese water heaters and kitchen appliances, especially through e-commerce channels on JD and Tmall.

Direct peers

• Robam (老板电器): Leading Chinese range hood and integrated stove brand competing head-to-head with Shenzhou in extractor hoods and integrated cookers across both retail and franchise channels.
• Vatti (华帝): Chinese listed kitchen appliance maker specializing in range hoods, gas stoves, integrated cookers, and water heaters with a nationwide dealer network—Shenzhou's most direct competitor in core cooking and ventilation SKUs.
• Vanward (万和): Guangdong-based gas appliance specialist producing gas water heaters, gas stoves, wall-hung boilers, and integrated cookers—directly overlapping with Shenzhou's core product portfolio and competing for the same mid-tier Chinese consumer and dealer base.
• Macro (万家乐): Long-established Chinese gas water heater and gas appliance manufacturer with a comparable dealer-driven distribution model and similar product breadth across kitchen and water-heating categories.

Emerging players

• Rinnai: Japanese specialist in gas water heaters, wall-hung boilers, and cooking appliances with growing presence in China—a relevant comparable for premium positioning, energy-efficiency technology, and export-channel distribution.
• Noritz: Japanese gas water heater and boiler specialist with technology emphasis on condensing efficiency—comparable to Shenzhou's condensing wall-hung boiler and premixed low-nitrogen product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhou