Unito

What Unito does

Unito is a Vietnam-headquartered software-as-a-service company operating the Unito Hub Platform, a Delivery-class Customer Data Platform (CDP) verified by the CDP Institute in December 2021. The platform is structured as a modular system covering Data Collection (SDK, API, Social Page, File Sync, DB Sync), Data Unification, Data Segmentation, Data Analytics and Data Activation (push notifications, popups, email marketing, retargeting). Underpinning capabilities include deterministic Identity Resolution, PII management with privacy compliance, Customer 360 Degree View, Segment Extracts, and external access via API/Webhook/SQL.

The commercial model is a self-serve SaaS subscription with a freemium Trial Account (a 2-month free trial) offered through the company website at unitohub.com; paid pricing tiers are not publicly disclosed. Go-to-market is sales-led, primarily direct via the website, with no disclosed reseller or marketplace presence. Target customers are marketing teams, e-commerce and retail businesses in Southeast Asia (with Vietnam as the primary market), served through features such as Vietnamese-channel integrations (Zalo OA, Facebook Fanpage), Meta/Facebook Conversion API and Custom Audience Sync, TikTok Event API, Shopify, WooCommerce and CEP connectors. Recognition includes CDP Institute Delivery CDP vendor status (2021) and a December 2021 verification referenced in the CDPI January 2022 industry update.

The company is privately held, founder-led with no disclosed institutional capital, headquartered at 104 Xo Viet Nghe Tinh Street, Binh Thanh District, Ho Chi Minh City, Vietnam, and operates with a headcount of 1-10 employees. Product investment has been active through 2025, with multiple feature launches including Calculated Field and Warehouse Sync in December 2025 and TikTok Event API in August 2025.

Name

Unito

Legal name

Unito

Website

https://unitohub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Unito operates the Unito Hub Platform, a Delivery-class Customer Data Platform for Southeast Asian marketers and e-commerce businesses. It unifies customer data, builds identity-resolved profiles, and activates audiences across push, email, retargeting and channels.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Customer data platform
• Data unification software
• Identity resolution platform
• Marketing data activation
• Multichannel customer engagement

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Unito operates as a software-as-a-service company offering technology services that enable marketers to connect, activate and process customer data. The platform is offered through subscription model with trial accounts available for prospect engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Unito sells a unified Customer Data Platform (the Unito Hub Platform) that collects customer data from multiple sources including SDK, API, social pages, file sync, and database sync, then unifies, segments, and activates that data across marketing, sales, and customer service channels. The platform delivers a single customer view through deterministic identity resolution and powers personalized engagement across push notifications, email, popups, and retargeting. It is certified by the CDP Institute as a Delivery CDP and is specifically tailored for the Vietnamese and Southeast Asian markets with native support for Zalo OA and Facebook Fanpage.

Product overview

Unito Hub Platform is a unified Customer Data Platform (CDP) that operates as a modular platform-plus-modules architecture. The core platform enables businesses to connect customer data from multiple sources and control it for marketing, sales, and customer service operations. The platform consists of Data Collection modules (SDK, API, Social Page, File Sync, DB Sync) that ingest data from online and offline channels, followed by Data Unification and Data Segmentation modules that create unified customer profiles and audience segments. Data Analytics provides insights while Data Activation modules (Push Notification, Popup, Email Marketing, Retargeting) enable customer engagement across channels. Key features include Identity Resolution for cross-channel customer identification and Customer 360 Degree View for comprehensive customer profiles. The platform supports solutions for customer Acquisition, Engagement, Up-sell/Cross-sell, and Retention. Unito is certified as a Delivery CDP by the CDP Institute and is headquartered in Ho Chi Minh City, Vietnam.

Differentiator

Problem solved

Functional benefit

Products and services

• Unito Hub Platform

Quantifiable outcome

• Web Push Notification ROI reported up to 2.278% (potentially up to 3.500%) compared to email marketing ROI of 122%
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability6 records

Feature17 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unitohub
• LinkedInlinkedin.com/company/unitohub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unito