Red Events
Red Events Restaurants Oy operates the exclusive on-site food, beverage, and venue portfolio at Helsingin Jäähalli (Nordis) in Helsinki, serving arena visitors, corporate event clients, and weekday lunch customers across venues seating 10 to 1,000 guests.
- Company typePrivate
- Founded2006
- HeadquartersHelsinki, Finland
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Red Events does
Red Events Restaurants Oy is a Finnish private limited company (business ID 3368314-3) founded in 2006 and headquartered inside the Helsinki Ice Hall (Nordis) at Nordenskiöldinkatu 11-13, 00250 Helsinki. The company is the exclusive on-site food and beverage operator at Helsingin Jäähalli, running a portfolio of co-located venues that spans every price tier: Royal Club (VIP, up to 150 guests), 19 rentable aitiot boxes with full serving rights, Pepe's (360-seat modern restaurant in the E lobby), Event Lounge (Scandinavian fine dining), Brewer's Street (1,000-seat F-section venue for 200-1,000-person private events), Petoklubi (400-seat corporate club), Street Food kiosks (gyros, cheesesteak, burgers, popcorn), and a weekday lunch service. Together these venues can host private and corporate events ranging from 10 to over 1,000 guests.
The company monetizes through three primary revenue streams: on-site food and beverage sales across the restaurant portfolio, per-event venue rentals for private and corporate functions, and full catering services spanning light snacks through five-star menus. Go-to-market is hybrid: walk-in arena traffic during hockey games and concerts (direct-to-consumer), direct corporate/private event sales handled by phone and email, and a weekday lunch offering targeting central Helsinki office workers. Leadership comprises Kitchen Chef Jarno Wallenius, who positions culinary innovation for arena food culture, and Restaurant Director Noora Luojus, who anchors a people-first service philosophy. The broader Red Events brand also extends to event organization and personnel rental (redevents.fi), but the restaurant operations entity itself is a single-venue, hospitality-only business with no disclosed technology platform, no funding history, and no AI capabilities.
Red Events firmographics
Firmographics- Name
- Red Events
- Legal name
- Red Events Restaurants Oy
- Website
- https://redevents.fi
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Red Events Restaurants Oy operates the exclusive on-site food, beverage, and venue portfolio at Helsingin Jäähalli (Nordis) in Helsinki, serving arena visitors, corporate event clients, and weekday lunch customers across venues seating 10 to 1,000 guests.
- Ownership category
- akta.pro rank
Red Events industry classification
Industry- Product category
- Restaurant and Event Hospitality Services
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concession & Stadium / Arena Catering (THAFAIAG)
- akta.pro secondary industries
- Venue & Banquet Hall Catering (THAFAIAC), All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Red Events is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Red Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Food and beverage sales: On-site food and beverage sales across multiple restaurant venues (Pepe's, Event Lounge, Brewer's Street, Street Food kiosks) serving event attendees, lunch customers, and game night visitors at Helsingin Jäähalli.
- Event venue rentals: Rental of private event spaces including Royal Club (up to 150 guests), aitiot/boxes (19 units), Brewer's Street (200-1000 guests), and Petoklubi (400 guests). Spaces are rented per event with full catering and beverage service.
- Catering services: Full catering services for private events ranging from light snacks andbuffets to five-star restaurant experiences with food and beverages for VIP events.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Red Events product offering
Product offeringCore offering
Red Events Restaurants Oy operates the exclusive food and beverage and event venue rental operation at the Helsinki Ice Hall (Nordis) in Helsinki, Finland. The company runs a portfolio of on-site restaurants and event spaces — Royal Club, Pepe's, Event Lounge, Brewer's Street, Petoklubi, Street Food kiosks, 19 private boxes (aitiot), and a weekday lunch service — and provides catering and venue rental for corporate and private events ranging from 10 to 1,000 guests.
Product overview
Red Events Restaurants is a hospitality and restaurant service operating within Helsinki Ice Hall (Nordis), offering a portfolio of dining venues and event spaces. The portfolio includes Royal Club (VIP venue for up to 150 guests), 19 rental boxes (Aitiot) with catering options, Pepe's (360-seat modern restaurant), Event Lounge (Scandinavian cuisine with wine selection), Brewer's Street (1000-seat restaurant and event space for 200-1000 guests), Petoklubi (company-rentable club space for 400 guests), Street Food kiosks with rotating menu items, and daily lunch service. The company provides event catering, food services, and customizable event spaces for various occasions from intimate gatherings to large corporate events.
Differentiator
Problem solved
Functional benefit
Brands
- Royal Club: VIP venue for events up to 150 persons, offering five-star restaurant experience with food and drinks on game nights.
- Pepe's
- Event Lounge
- Brewer's Street
- Petoklubi
- Street Food
Companies that use Red Events
Customer profileSegments4 records
Ideal customer profiles4 records
Red Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Events partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Red Events competitors and assessment
Company assessmentDirect peers
- Centerplate: Stadium and arena catering operator serving major North American sports venues with full-service hospitality, suites, and concessions. Directly analogous in venue-exclusive F&B operating model.
- Levy Restaurants: US-based sports and entertainment venue hospitality operator (subsidiary of Compass Group) that manages F&B for arenas, stadiums, and convention centers. Closest international analog to Red Events' exclusive arena F&B mandate.
- Delaware North: Global hospitality and food service company operating concessions, catering, and restaurants at sports venues, airports, and entertainment destinations. Directly comparable arena hospitality business model.
Broad incumbents
- Compass Group: Global contract food services parent of Levy Restaurants. Comparable in that it operates large-scale contract catering including arena and event venues, though vastly larger and more diversified.
- Aramark Sports + Entertainment: Division of Aramark providing food, beverage, and merchandise services at major sports and entertainment venues. Larger incumbent with broader portfolio but overlapping stadium/arena catering capabilities.
- Amica: Nordic contract catering operator providing workplace, school, and event catering across the Nordics. Comparable as a Nordic contract catering peer with event/corporate service capabilities, though not arena-specialized.
- Sodexo Live!: Sodexo's sports, leisure, and hospitality division operating F&B at stadiums, arenas, and event venues worldwide. Comparable in venue hospitality service model, though global and diversified.
- Restel (part of Finnish hotel groups): Finnish hotel and restaurant group operating food and beverage venues across Finland. Comparable venue-based F&B operator in the same domestic market, though primarily hotel-anchored.
Regional players
- NoHo Partners: Largest Finnish restaurant group operating multiple restaurant concepts across Finland and the Nordics. Comparable as a Finnish multi-concept restaurant operator, though without Red Events' arena-locked exclusivity.
- Restamax (Kotipizza Group): Finnish restaurant group operating casual dining and pizza concepts. Comparable as a Finnish restaurant operator with multi-venue management, though structurally different (no arena exclusivity).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Events social profiles
Digital presenceRed Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Events leadership team
Management profileNumber of profiles
Profiles2 records
Red Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Events
What does Red Events do?
Red Events Restaurants Oy operates the exclusive food and beverage and event venue rental operation at the Helsinki Ice Hall (Nordis) in Helsinki, Finland. The company runs a portfolio of on-site restaurants and event spaces — Royal Club, Pepe's, Event Lounge, Brewer's Street, Petoklubi, Street Food kiosks, 19 private boxes (aitiot), and a weekday lunch service — and provides catering and venue rental for corporate and private events ranging from 10 to 1,000 guests.
Is Red Events a public or private company?
Red Events is a private company. It is classified as unknown and is currently operating.
When was Red Events founded?
Red Events was founded in 2006. It employs 251 to 500 people.
Where is Red Events based?
Red Events is headquartered in Helsinki, Finland, in the Europe region.
How does Red Events make money?
Three revenue lines are on record. Food and beverage sales are the primary driver. The others are event venue rentals and catering services.
Who are Red Events's main competitors?
Direct peers on record are Centerplate, Levy Restaurants and Delaware North. Broad incumbents are Compass Group, Aramark Sports + Entertainment, Amica, Sodexo Live! and Restel (part of Finnish hotel groups). Regional players are NoHo Partners and Restamax (Kotipizza Group).
Does Red Events have an API?
No public API is recorded for Red Events.
What industry is Red Events in?
Red Events's product category is Restaurant and Event Hospitality Services. Its primary akta.pro industry code is THAFAIAG, Concession & Stadium / Arena Catering, with a secondary code of THAFAIAC, Venue & Banquet Hall Catering. Its NAICS code is 722511 and its SIC code is 5810.