White Research
White Research is a Brussels-headquartered boutique research and consultancy firm offering consumer and behavioral research, EU policy studies, stakeholder engagement, and EU funding support to public-sector bodies, enterprises, academic institutions, and civil-society organizations across Europe.
- Company typePrivate
- Founded2012
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What White Research does
White Research (operating since 2020 as "White") is a Brussels-headquartered boutique research and consultancy firm, founded in 2012 by Kostas Bougiouklis and Efthymios Altsitsiadis. The firm operates through four service departments — Research Services, Communications and Stakeholder Engagement, EU Studies, and EU Funding Services — delivering consumer and behavioral research, market analysis, innovation management, stakeholder engagement, policy studies, impact assessments, and Brussels-based representation for clients accessing EU research funding. Delivery is anchored in EU-funded research consortia (Horizon 2020, Horizon Europe), public sector tenders, and direct corporate and academic engagements. Its client base spans European Commission bodies, named enterprises including Siemens, Meta, Nokia, and EY, industry associations such as UNESDA, and academic partners including KU Leuven, University of Cambridge, TU Delft, Koç University, and Copenhagen Business School.
The operating model is professional services, with project-based pricing negotiated per engagement and multi-year contract cadence. Distribution is direct — tender responses, consortium participation, and relationship-led business development — with no indirect channels or marketplace presence. The firm maintains ISO 27001 certification and GDPR compliance, supported by a 360-degree feedback-driven talent management framework intended to position reliability and excellence as differentiators. Operations run from Brussels (headquarters) and Thessaloniki, Greece (research office opened 2015), with a stated team of 32 professionals.
Revenue exposure is concentrated in EU institutional and grant-funded work, which both de-risks counterparty credit and ties growth to the cadence of the EU's multi-annual framework programmes. The core technology is a service delivery platform spanning conceptualization, qualitative and quantitative analytics, collective intelligence methods (e.g., co-creation, social listening, crowdsourcing), and structured knowledge dissemination — delivered through human expertise rather than proprietary software. The firm is privately held, founder-led, with no disclosed external funding rounds, parent company, or M&A activity.
White Research firmographics
Firmographics- Name
- White Research
- Legal name
- White Research
- Website
- https://white-research.eu
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Research is a Brussels-headquartered boutique research and consultancy firm offering consumer and behavioral research, EU policy studies, stakeholder engagement, and EU funding support to public-sector bodies, enterprises, academic institutions, and civil-society organizations across Europe.
- Ownership category
- akta.pro rank
White Research industry classification
Industry- Product category
- Research and Policy Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720), Management Consulting Services (54161), Scientific Research and Development Services (5417)
- SIC
- Services-Management Consulting Services (8742), International Affairs (9721)
- akta.pro primary industry
- Policy, Regulatory & Public Affairs Research (BPAHALAF)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), ESG, Sustainability & Impact Research (BPAHALAL), Research Administration & Grants Management Support (Pre/Post-Award, Compliance) (EDAEALAO)
Keywords
Where White Research is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
White Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Funded Research Partnerships: White carries out funded research in partnership with a large variety of organisations, focusing on advancing knowledge, designing new concepts, and developing solutions in areas of societal and economic interest. Revenue comes from EU research grants and funded projects.
- Public Sector Services: Responding to public sector tenders and participating in negotiated procedures. Supporting public sector in developing and implementing policies through policy studies, impact assessments, evaluations, and dissemination work.
- Business Services: Providing policy, strategy, and stakeholder engagement services to businesses. Services range from analysing policies and developing strategies to helping partners engage with EU policy-making environment.
- EU Funding Services: Supporting partners in accessing EU research funding through representation in Brussels, monitoring developments, networking, and providing advice on EU funding participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consultancy services with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
White Research product offering
Product offeringCore offering
White Research is a boutique research and consultancy firm that delivers four integrated service lines — Research Services (market and behavioural research, conceptualisation, analytics, knowledge creation), Communications and Stakeholder Engagement (digital engagement, media relations, copywriting), EU Studies (policy studies, evaluations, impact assessments), and EU Funding Services (Brussels representation, consortium building, proposal writing for Horizon Europe and Horizon 2020). The firm combines social and consumer behaviour research, market analysis, innovation management, EU policy and strategy, and stakeholder engagement across eight focus areas including Sustainability, Technology & Digital, Skills & Employment, Innovation, Mobility, SMEs & Entrepreneurship, Energy, and Consumer Goods.
Product overview
White Research is a boutique research and consultancy company offering four integrated service departments: Research Services (covering conceptualisation, analytics, roll-out and knowledge creation), Communications and Stakeholder Engagement (digital engagement, media relations, copywriting), EU Studies (policy studies, evaluations, impact assessments, monitoring), and EU Funding Services (funding advice, representation, training, project acquisition). Their services are cross-functional and integrated, working together to provide comprehensive support to partners across public sector, business, academia, and civil society sectors in areas including sustainability, technology, skills, innovation, mobility, SMEs, energy, and consumer goods. They deliver their services primarily through EU research projects (Horizon Europe, Horizon 2020), public procurement tenders, and direct consultancy engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Research Services
- Communications and Stakeholder Engagement
- EU Studies
- EU Funding Services
- Brussels in a Box
Quantifiable outcome
- Zero failed projects - never failed to meet expectations, more often than not exceeding expectations
- +5 more outcomes
Companies that use White Research
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
White Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
White Research partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- SiemenscoreCorporate partner collaborating on research projects and business services engagements.
- Meta (Facebook)coreStrategic stakeholder engagement and communication partnership with Meta's Brussels-based policy team. Providing stakeholder mapping, policy insights, narrative building, and communications support.
- UNESDA (European Soft Drinks Association)coreLong-term communications and stakeholder engagement partner supporting UNESDA's social media presence, website upgrades, and strategic positioning on sustainability and health topics.
- EYminorCorporate partnership in consulting and research services.
- Q-Plan InternationalminorStrategic partnership in research and innovation management consulting.
- EBN (European Business and Innovation Network)coreCivil society partner for European business and innovation ecosystem development.
- OpenForum EuropecoreCivil society partner for open technology and policy advocacy in Europe.
- Copenhagen Business SchoolcoreAcademic partner for research collaboration and knowledge sharing.
- KU LeuvencoreAcademic partner collaborating on EU-funded research projects.
- University of CambridgecoreAcademic partner for research collaboration and innovation studies.
- TU DelftcoreAcademic partner for technology and innovation research.
- CERTH (Centre for Research and Technology Hellas)coreResearch partner for technology and innovation projects in Greece.
- European CommissioncorePrimary public sector partner providing funding through Horizon Europe, Horizon 2020, and other EU instruments for research projects and policy studies.
- Koç UniversitycoreLong-term partnership providing 'Brussels in a Box' EU funding support services, including networking, proposal review, and Brussels representation for their research teams.
- CIRADcoreAcademic partner for agricultural and development research collaboration.
- Fraunhofer FITcoreAcademic partnership with Fraunhofer Institute for Applied Information Technology.
- Maastricht UniversityminorAcademic partner for EU policy and innovation research.
- BOKU ViennaminorAcademic partner for sustainable development and bioeconomy research.
Scale indicators11 records
Recent moves10 records
Expansion highlights5 records
White Research competitors and assessment
Company assessmentDirect peers
- Technopolis Group: Technopolis Group is an EU policy research and innovation consultancy delivering studies, evaluations, and impact assessments for the European Commission. Strong overlap with White on innovation management, SME research, and Horizon consortium partnerships.
- Ecorys: Ecorys is a Netherlands-headquartered research and consulting company with deep EU institutional client relationships across policy evaluation, Horizon project work, and stakeholder engagement. Same customer base (European Commission, member states) and same core service mix as White.
- IDEA Consult: IDEA Consult is a Belgian boutique research and consulting firm supporting EU and regional policy clients on innovation, regional development, and SME research. Same Belgian roots, similar boutique scale, and overlapping Horizon Europe service offering.
- PPMI: PPMI is a Brussels- and Vilnius-based research and consulting firm specialising in EU policy analysis, labour market research, and Horizon project management. Highly comparable to White in boutique size, EU institutional focus, and consortium-based research model.
- VVA Consulting: VVA is a Brussels- and Milan-based consultancy delivering policy analysis, evaluations, and stakeholder engagement for the European Commission and other EU institutions. Direct overlap on EU Studies and impact assessments.
- Trinomics: Trinomics is a Dutch-based boutique consultancy specialising in EU policy, sustainability, energy, and economic research for the European Commission and agencies. Closely overlaps with White on EU Studies, impact assessments, and Horizon-funded evaluation work.
- CSIL (Centre for Industrial Studies): CSIL is a Milan-based research consultancy with strong EU institutional practice in market analysis, innovation, and SME research. Comparable in boutique scale and Horizon-funded project delivery.
Broad incumbents
- Wavestone: Wavestone is a global management and technology consultancy with European public sector and policy practices that bid for EU institutional work. Competes with White on policy and stakeholder engagements as part of a wider portfolio.
- ICF International: ICF is a large global consultancy with a deep European Commission practice in policy research, evaluation, and stakeholder engagement. Competes with White on the same EU tenders at larger scale but with broader service portfolio beyond boutique specialisation.
- Ramboll Management Consulting: Ramboll is a large international consultancy with EU policy, sustainability, and impact assessment practices across the European Commission. Overlaps with White on EU Studies and sustainability themes but operates at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
White Research social profiles
Digital presenceWhite Research compliance and trust
Trust signalCompliance2 records
White Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Research leadership team
Management profileNumber of profiles
Profiles9 records
White Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Research
What does White Research do?
White Research is a boutique research and consultancy firm that delivers four integrated service lines — Research Services (market and behavioural research, conceptualisation, analytics, knowledge creation), Communications and Stakeholder Engagement (digital engagement, media relations, copywriting), EU Studies (policy studies, evaluations, impact assessments), and EU Funding Services (Brussels representation, consortium building, proposal writing for Horizon Europe and Horizon 2020). The firm combines social and consumer behaviour research, market analysis, innovation management, EU policy and strategy, and stakeholder engagement across eight focus areas including Sustainability, Technology & Digital, Skills & Employment, Innovation, Mobility, SMEs & Entrepreneurship, Energy, and Consumer Goods.
Is White Research a public or private company?
White Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Research founded?
White Research was founded in 2012. It employs 11 to 50 people.
Where is White Research based?
White Research is headquartered in Brussels, Belgium, in the Europe region.
How does White Research make money?
Four revenue lines are on record. Funded Research Partnerships are the primary driver. The others are public Sector Services, business Services and EU Funding Services.
Who are White Research's main competitors?
Direct peers on record are Technopolis Group, Ecorys, IDEA Consult, PPMI, VVA Consulting, Trinomics and CSIL (Centre for Industrial Studies). Broad incumbents are Wavestone, ICF International and Ramboll Management Consulting.
Does White Research have an API?
No public API is recorded for White Research.
What industry is White Research in?
White Research's product category is Research and Policy Consulting. Its primary akta.pro industry code is BPAHALAF, Policy, Regulatory & Public Affairs Research, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910 and its SIC code is 8742.